Summit Hotels & Resorts has appointed Shova Lama as the Public Relations Officer (PRO) for Sikkim, reinforcing its focus on strengthening regional engagement across the Northeast.

In her new role, Shova Lama will lead efforts to build stronger relationships with government departments and public institutions in the state. Her responsibilities include facilitating room bookings for official travel, coordinating hospitality arrangements for government-led events and conferences, and driving institutional business opportunities for the group.

Beyond government engagement, she will also work closely with local communities and organisations to position Summit’s properties as preferred venues for weddings, social gatherings, and private celebrations. This approach aligns with the brand’s broader strategy of deepening its presence in the regional events and social hospitality segment.

A key part of her role will involve supporting compliance and operational processes, including government registrations and empanelment requirements. Additionally, she will contribute to the company’s expansion plans by liaising with stakeholders across neighbouring states, identifying potential properties that can be integrated into the Summit portfolio through a lease model.

Commenting on the appointment, Sumit Mitruka highlighted the importance of the Northeast in the brand’s growth journey. He noted that Sikkim remains one of the company’s strongest operating regions and emphasised that strengthening ties with government bodies, local communities, and regional stakeholders is essential as the network continues to expand.

The appointment comes at a time when Summit Hotels & Resorts is actively growing its footprint across the Himalayan and Northeast regions, focusing on destinations where tourism demand, institutional travel, and social events are witnessing steady growth.

With this move, the company aims to build stronger local connections while supporting its long-term expansion strategy across one of India’s most promising hospitality markets.