AJIO has launched its first-ever AJIO LUXE store in Delhi NCR at Ambience Mall Vasant Kunj, marking a major step in the brand’s offline retail expansion strategy.

The new store introduces a curated luxury and premium fashion experience, featuring a mix of international and Indian labels across fashion, footwear, accessories, and lifestyle categories. Designed as an immersive retail space, the outlet reflects the growing consumer demand for experience-led and elevated shopping formats in the Delhi NCR region.

The launch further strengthens Ambience Mall Vasant Kunj’s positioning as a key destination for premium and bridge-to-luxury retail in North India. The mall has recently expanded its portfolio with several global and high-end brands, reinforcing its appeal among aspirational and affluent shoppers.

Speaking on the launch, Arjun Gehlot highlighted that luxury retail is increasingly being driven by immersive consumer experiences, and noted that AJIO LUXE aligns with evolving shopping expectations focused on curation and engagement beyond traditional retail formats.

Over time, Ambience Mall has emerged as a leading lifestyle hub in Delhi NCR, housing a strong mix of luxury retail, fashion, dining, and entertainment offerings. Existing premium brands at the mall include The Collective, Brooks Brothers, Kapoor Watch Company, True Religion, Diesel, and Tira, among others.

With this launch, AJIO LUXE aims to bridge digital-first retail sophistication with an in-store luxury experience, targeting fashion-conscious consumers and young aspirational shoppers across the region.

Tata Chemicals’ CSR initiative Okhai has launched its latest Ajrakh collection, a contemporary reinterpretation of one of India’s oldest and most celebrated textile traditions rooted in the craft heritage of Kutch.

The collection has been developed in collaboration with artisan designer Mubin Khatri and his team from Dhamadka, bringing together traditional craftsmanship and modern design across 19 handcrafted garments. The line has been developed over eight months, focusing on blending heritage techniques with contemporary silhouettes and print innovations.

Crafted in breathable cotton and cotton twill, the collection uses natural dyes and traditional methods such as pothai, where fabrics are hand-painted using natural colours. It also experiments with reimagined block-print techniques, separating outlines and filler blocks to create more dynamic and versatile patterns.

A notable innovation in the collection is the use of Ajrakh on twill cotton denim, offering a modern interpretation of the craft while retaining its cultural identity.

Speaking about the launch, Manorath Dhillon said Ajrakh is deeply rooted in history and community, and the collection aims to evolve the craft for contemporary wardrobes while preserving its authenticity.

Sustainability remains central to the initiative, with natural fabrics, eco-friendly dyes, and reuse of existing blocks to reduce waste. Through this collection, Okhai continues its focus on preserving Indian artisan traditions while making them relevant for modern consumers.

Häfele has introduced its Cronus Digi-Step Hobs, reinforcing everyday kitchen safety through integrated flame protection technology designed for modern cooking environments.

At the core of the product’s safety system is the Flame Failure Safety Device (FFSD), a built-in valve mechanism that automatically activates when the flame goes out unexpectedly, such as due to wind or accidental extinguishing. The system immediately cuts off the gas supply, preventing leakage and ensuring a safer cooking experience without requiring any manual intervention.

The FFSD feature is installed across all burners, offering consistent protection regardless of which cooking zone is in use. This ensures that safety is maintained uniformly during everyday cooking activities, adding reliability to both routine and intensive kitchen use.

By combining practical engineering with user-focused design, Häfele continues to strengthen its position in delivering modern kitchen solutions that balance functionality, efficiency, and safety. The Cronus Digi-Step Hobs reflect the growing emphasis on integrating intelligent safety mechanisms into everyday home appliances, particularly in urban kitchens where convenience and protection go hand in hand