Summit Hotels & Resorts is reshaping its growth strategy around three key travel segments, spiritual tourism, lesser-known leisure destinations and premium experiential hospitality.

One of the largest homegrown hospitality chains in Northeast India and the Eastern Himalayas, the company has introduced three portfolio verticals, Mandir Collection, Offbeat Collection and Signature Collection. These collections will play a key role in how Summit positions its existing properties and identifies new destinations for expansion. The move marks a strategic shift for the 18-year-old hospitality company. While Summit has traditionally built its presence across the Eastern Himalayas and leisure destinations, its new approach focuses more on why people travel, rather than simply where the next hotel can be developed.

The Mandir Collection marks Summit's entry into spiritual hospitality. The collection will begin with the upcoming Summit Salasar, The Mandir Collection in Salasar, Rajasthan.

The concept will bring together accommodation, Satvik dining, wellness and spaces for spiritual and community experiences. Summit also plans to take the collection to other important pilgrimage destinations as it expands. The Offbeat Collection builds on a strategy Summit has already followed across the Himalayas, identifying destinations outside established tourism circuits and entering them at an early stage.

The collection currently includes Summit Enigma Resort & Spa in Lamahatta, Summit Sherpa Mountain Hotel & Spa in Deolo, Kalimpong, Summit Bougainvillea Tea Resort in Kurseong and Summit Tashi Ghang Heritage Resort in Pelling. Samthar, which remains relatively unfamiliar to mainstream travellers, represents the next step in this destination-led approach.

At the premium end, the Signature Collection brings together properties where the experience is closely connected to the character of the destination. The collection includes Summit Norbu Ghang, The Signature Collection in Gangtok and Rungkhung Village Resort - The Signature Collection in Dirang, Arunachal Pradesh. This also strengthens Summit's premium presence across the Northeast.

Sumit Mitruka, CEO, Summit Hotels & Resorts, said, "India's next hospitality opportunities will not necessarily emerge only from destinations that are already established. We see considerable potential at the intersection of changing travel motivations and destinations that are still evolving. These three collections give us a sharper framework for that growth. Mandir addresses journeys driven by faith, Offbeat allows us to identify places before they enter the mainstream, and Signature gives us a distinct premium proposition. The strategy is ultimately about being early in markets where we believe travel demand will deepen over time."

With these three collections, Summit is moving from a largely geography-led portfolio to a travel-motivation-led strategy. Faith, discovery and premium destination experiences will now form distinct platforms for the company's future growth across India.