Sunday Hotels, a global hospitality brand under Prism backed by SoftBank, has announced the appointment of Firoz Khan as Director and Channel Head – Business Development, India.

The appointment further strengthens the company’s leadership team as the brand continues to focus on strategic expansion and partnership-driven growth across the country.

In his new role, Firoz will lead business development and channel strategy initiatives, with a focus on identifying high-potential markets, building stronger partner ecosystems, and developing a scalable growth structure across the brand’s portfolio.

Firoz brings more than 16 years of industry experience with expertise in market entry strategies, brand positioning, mall zoning, tenant mix planning, retail operations, and long-term brand sustainability. Throughout his career, he has developed strong relationships with developers, retailers, and institutional stakeholders, helping drive successful expansion strategies across different real estate markets in India.

Before joining Sunday Hotels, Firoz served as Vice President and Head – North India Business at PPZ, where he managed the company’s North India portfolio. During his tenure, he focused on regional growth, developer partnerships, and asset acquisition while working closely with leadership teams on business planning and performance strategies. His responsibilities also included operations, marketing, budgeting, leasing, and SOH management.

Earlier in his career, he worked as Associate Director at Colliers International, where he handled projects across multiple markets and collaborated with retailers and developers nationwide. In this role, he also supported several retail and startup brands in shaping their expansion plans and business development strategies across Tier I, II, and III cities.

Firoz has also worked closely with major brands including Walmart, Metro Cash & Carry, and PVR INOX, contributing towards retail expansion across emerging markets. His professional journey also includes key roles at Cushman & Wakefield, CBRE, and JLL.

Commenting on his appointment, Firoz Khan said,

"For me, business development has always been about understanding how markets evolve and building partnerships with intent. What stood out about Sunday Hotels is the clarity in its growth vision and the opportunity to build in a way that is both structured and sustainable. There is strong potential to deepen channel relationships and approach expansion more thoughtfully, and I look forward to working with the team to shape that journey in the years ahead."

With this appointment, Sunday Hotels aims to further strengthen its business development capabilities while continuing to build a scalable and future-ready hospitality platform.