Sunfeast Marie Light has launched the second edition of its ‘Surya Vardaan’ initiative at the Puri Rath Yatra, aiming to increase awareness about Vitamin D deficiency through an engaging public awareness campaign.

Built around the message “Har Kiran Mein Chhupa Hai Vitamin D Ka Vardaan”, the initiative draws on Sunfeast Marie Light's long-standing association with the Sun and its proposition of the ‘Goodness of Vitamin D’. The campaign seeks to encourage people to better understand their Vitamin D requirements despite India's abundant sunshine.

Recognising the Puri Rath Yatra as one of Odisha's largest cultural gatherings, the brand used the occasion to connect with thousands of devotees and families through a series of on-ground awareness activities.

As part of the campaign, Surya Sahayaks interacted with visitors, helping them complete a two-minute Vitamin D requirement check and distributing educational material about Vitamin D deficiency. Selected participants were also offered free Vitamin D medical tests, encouraging them to take informed steps towards better health.

The awareness initiative was also extended online through a WhatsApp-based assessment, where consumers could answer simple questions related to their sunlight exposure, outdoor habits and Vitamin D awareness to understand their potential requirements.

Commenting on the initiative, Suraj Kathuria, VP and Head of Marketing – Biscuits, Foods Division, ITC Ltd, said:

“Odisha's enduring relationship with the Sun provided a meaningful starting point for us to spark conversations around Vitamin D. Through Surya Vardaan, our endeavour has been to make Vitamin D awareness simple and relevant for consumers. Combining technology, community engagement and the scale of Rath Yatra, we encouraged people to better understand their Vitamin D needs and take informed steps towards their well-being like spending time in the Sun and making Sunfeast Marie Light with Vitamin D a part of their everyday tea-time.”

Archita Sahu, renowned Odia film actress and the brand's ambassador in Odisha, added:

“As an Odia, Rath Yatra is very close to my heart. I’m happy to be part of Sunfeast Marie Light’s Surya Vardaan initiative, which encouraged people to understand their Vitamin D requirement. I urge everyone to take this 2-minute Vitamin D requirement check.”

With the second edition of Surya Vardaan, Sunfeast Marie Light continues to use cultural occasions as a platform to promote public awareness, reinforcing its connection with Odisha while encouraging conversations around Vitamin D and everyday well-being.