Sunfeast Marie Light Promotes Vitamin D Awareness at Puri Rath Yatra with ‘Surya Vardaan’

By Manu Vardhan Kannan

Published on July 21, 2026

Sunfeast Marie Light has launched the second edition of its ‘Surya Vardaan’ initiative at the Puri Rath Yatra, aiming to increase awareness about Vitamin D deficiency through an engaging public awareness campaign.

Built around the message “Har Kiran Mein Chhupa Hai Vitamin D Ka Vardaan”, the initiative draws on Sunfeast Marie Light's long-standing association with the Sun and its proposition of the ‘Goodness of Vitamin D’. The campaign seeks to encourage people to better understand their Vitamin D requirements despite India's abundant sunshine.

Recognising the Puri Rath Yatra as one of Odisha's largest cultural gatherings, the brand used the occasion to connect with thousands of devotees and families through a series of on-ground awareness activities.

As part of the campaign, Surya Sahayaks interacted with visitors, helping them complete a two-minute Vitamin D requirement check and distributing educational material about Vitamin D deficiency. Selected participants were also offered free Vitamin D medical tests, encouraging them to take informed steps towards better health.

The awareness initiative was also extended online through a WhatsApp-based assessment, where consumers could answer simple questions related to their sunlight exposure, outdoor habits and Vitamin D awareness to understand their potential requirements.

Commenting on the initiative, Suraj Kathuria, VP and Head of Marketing – Biscuits, Foods Division, ITC Ltd, said:

“Odisha's enduring relationship with the Sun provided a meaningful starting point for us to spark conversations around Vitamin D. Through Surya Vardaan, our endeavour has been to make Vitamin D awareness simple and relevant for consumers. Combining technology, community engagement and the scale of Rath Yatra, we encouraged people to better understand their Vitamin D needs and take informed steps towards their well-being like spending time in the Sun and making Sunfeast Marie Light with Vitamin D a part of their everyday tea-time.”

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Archita Sahu, renowned Odia film actress and the brand's ambassador in Odisha, added:

“As an Odia, Rath Yatra is very close to my heart. I’m happy to be part of Sunfeast Marie Light’s Surya Vardaan initiative, which encouraged people to understand their Vitamin D requirement. I urge everyone to take this 2-minute Vitamin D requirement check.”

With the second edition of Surya Vardaan, Sunfeast Marie Light continues to use cultural occasions as a platform to promote public awareness, reinforcing its connection with Odisha while encouraging conversations around Vitamin D and everyday well-being.


Yashoda Medicity Launches Gym Trainer Cardiac Response Initiative

Yashoda Medicity Launches Gym Trainer Cardiac Response Initiative

By Hariharan U

Published on October 1, 2026

Yashoda Medicity, Ghaziabad, has launched ‘Rep Se Rescue Tak – Train Hard. Respond Faster.’, a World Heart Day campaign focused on strengthening cardiac emergency preparedness across gyms and fitness facilities in Delhi-NCR.

The initiative brings together fitness professionals, cardiologists, emergency medicine specialists, paediatric cardiac experts and fitness influencers to address the need for faster recognition and response when a medical emergency occurs during exercise.

The campaign comes amid growing public attention around reports of sudden collapses and cardiac emergencies during or immediately after workouts. The issue has also featured in policy discussions, with Punjab issuing an advisory in 2025 focused on preventing sudden cardiac arrest among gym-goers and sportspersons, including recommendations related to medical screening, safer training practices and emergency response.

Against this backdrop, Yashoda Medicity has structured ‘Rep Se Rescue Tak’ around three areas, cardiac and fitness awareness, structured trainer certification, and hands-on emergency response training.

The campaign brings together Dr. P.N. Arora, Chairman and Managing Director, Yashoda Group of Hospitals; Dr. Sandeep Jain, Director and Head, Emergency Medicine and Trauma Care; Dr. Asit Khanna, Director, Interventional Cardiology; Dr. Manish Aggarwal, Director, Interventional Cardiology and Structural Heart; Dr. Dhirendar Singhania, Director, Interventional Cardiology; Dr. Rachit Saxena, Director and Unit Head, Cardio-Thoracic and Vascular Surgery; Dr. Gaurav Kumar, Senior Consultant, Pediatric Cardiology and CTVS; and Neeraj Pal, Fitness and Wellness Coach.

More than 70 fitness professionals across participating gyms have already completed the Yashoda Certified Gym & Trainer Initiative. The programme covers the recognition of a suspected cardiac arrest, activation of professional medical assistance, initiation of CPR and awareness of when an automated external defibrillator (AED) may be used.

The training combines expert instruction with live CPR demonstrations and hands-on simulations. Participants practise assessing an unresponsive person, beginning chest compressions and coordinating the response while waiting for professional medical assistance.

Dr. P.N. Arora, Chairman & Managing Director, Yashoda Group of Hospitals, said the initiative aims to bring cardiac preparedness beyond the hospital and into everyday fitness environments. He highlighted the importance of equipping trainers and fitness professionals with the knowledge and confidence to respond during the crucial first minutes of an emergency.

Dr. Asit Khanna, Director, Interventional Cardiology, Yashoda Medicity, said fitness professionals are often among the people closest to an individual when an emergency occurs. He emphasised the importance of recognising a suspected cardiac arrest, activating medical assistance and beginning an appropriate response while professional care is on the way.

The campaign also extends its outreach through fitness and community influencers across Delhi-NCR. The initiative aims to bring conversations around heart health, responsible exercise and emergency preparedness into everyday fitness spaces.

Through ‘Rep Se Rescue Tak – Train Hard. Respond Faster.’, Yashoda Medicity is positioning cardiac preparedness as part of the broader fitness conversation, with the certification programme focused on helping participating gyms and trainers develop basic emergency response capabilities.


Yasmin Karachiwala Launches YKBI Studio in Pune

Yasmin Karachiwala Launches YKBI Studio in Pune

By Manu Vardhan Kannan

Published on September 30, 2026

Yasmin Karachiwala, India’s foremost Pilates expert and celebrity fitness instructor, has inaugurated her new Yasmin Karachiwala Body Image (YKBI) studio in Pune. Opened in partnership with Muscle Bar, a calisthenics gym, the new studio brings Pilates and functional fitness together under one roof, offering different approaches to strength, mobility and mindful movement.

With more than three decades of experience, Yasmin Karachiwala has been part of the growth of India’s contemporary fitness landscape. Recognised as the country’s first BASI-certified Pilates instructor, she has trained several leading personalities, including Alia Bhatt, Katrina Kaif, Deepika Padukone, Ananya Panday and Hrithik Roshan. She has also authored fitness books including The Perfect 10: 10-Minute Workouts You Can Do Anywhere and co-authored Sculpt and Shape: The Pilates Way.

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Speaking at the launch, Yasmin Karachiwala said, “We are delighted to partner with Muscle Bar to bring YKBI to Pune and make Pilates more accessible to the community in this city. What makes it so effective is its versatility. It can benefit everyone from children to senior citizens, from desk-job professionals to homemakers and elite athletes. Pilates is not about how much you can do, but how well you can move. It builds strength with control, improves mobility and creates a deeper understanding of your body. I have seen how the right Pilates practice can transform the way we train and recover.”

Murtaza Fakhruddin Nasir, Co-founder of Musclebar and Musclebar sports club, said, “When we started Musclebar in 2019, our focus was building an Open air gym with calisthenics and functional fitness as prime focus. Over the years, our vision has evolved into a space where people can find different forms of training and recovery patterns. Pilates was a very natural addition to that vision, and partnering with Yasmin Karachiwala’s Body Image allows us to bring it to Sopanbaug with the right expertise and experience. For us, this launch is another step towards building a complete fitness ecosystem for everyone, regardless of their age, fitness level or preferred way of training.”

YKBI Pune offers a range of Pilates sessions, including mat, reformer, chair, tower, mixed equipment and small equipment classes. The studio is equipped with Reformers, Chairs and Towers, along with equipment such as magic circles, strength straps, power pods and booty bands. Sessions are recommended based on what can benefit each client.

As an introductory offer, YKBI Pune is offering a single session, four sessions, valid for 10 days, and seven sessions, valid for 20 days.

Through its partnership with Muscle Bar, YKBI Pune brings Pilates and calisthenics together, giving Pune’s fitness community an opportunity to explore strength, control, mobility and body awareness through different training methods.

  • Address: H.No. 6, Tara Baug, Sr. No. 65, 112-2, Sopan Baug, Ghorpadi, Pune, Maharashtra 411001
  • Timings: Monday to Saturday, 7 am to 8 pm.

Technogym Powers IGYM as Hyderabad’s New Premium Intelligent Fitness Destination

Technogym Powers IGYM as Hyderabad’s New Premium Intelligent Fitness Destination

By Manu Vardhan Kannan

Published on September 9, 2026

Technogym has partnered with IGYM to create one of Hyderabad’s premium fitness destinations, bringing together intelligent training technology, expert coaching and elevated member experiences. Located in Gachibowli, at the heart of Hyderabad’s technology and business corridor, IGYM is a 14,000 sq. ft. premium fitness club featuring more than 60 Technogym training stations across strength, cardio and performance training.

Unlike conventional fitness facilities that use equipment from multiple manufacturers, IGYM has been developed as a complete Technogym-powered training environment. Its equipment, digital capabilities and connected training experience are designed to offer members greater personalisation, performance visibility and consistency throughout their fitness journey.

The club combines Technogym’s Italian design and biomechanical engineering with personalised coaching and a curated premium environment. Members have access to connected training experiences, performance tracking, expert trainers, high-definition video walls, premium sound, luxurious changing facilities, recovery and wellness amenities, and an integrated nutrition offering.

“IGYM was created with a clear vision: Hyderabad should have access to a fitness experience comparable with the finest premium clubs anywhere in the world. We did not want to build another conventional gym. We wanted to create an intelligent, beautifully designed and performance-driven environment where every detail - from the equipment and coaching to recovery, nutrition and hospitality - works together. Technogym was the natural partner for that vision.” says Vamshi Reddy, Founder, IGYM.

IGYM is designed for a new generation of members looking for more than access to exercise equipment. Its training environment focuses on measurable progress, expert guidance, intelligent technology, privacy, comfort and consistently high service standards.

The facility brings together Technogym’s equipment, digital ecosystem and design philosophy to create an integrated training experience, supporting IGYM’s aim of establishing a new premium fitness benchmark for Hyderabad and the wider South Indian market.

Founded in Italy in 1983 by Nerio Alessandri, Technogym has grown from a small garage enterprise into an internationally recognised wellness and fitness brand. Its connected ecosystem brings together smart equipment, digital services, applications and training content to deliver personalised fitness experiences across gyms, homes, hotels, medical centres and professional sport.

Technogym has been selected as an Official Supplier to ten editions of the Olympic Games, including the Milano Cortina 2026 Winter Olympic and Paralympic Games. Its equipment is also used by leading athletes, professional sports teams and premium wellness destinations worldwide. Through its collaboration with Technogym, IGYM brings this international standard of intelligent training, engineering and design to Hyderabad.

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