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By Manu Vardhan Kannan
Published on July 21, 2026
Sunfeast YiPPee! celebrated Odisha's vibrant food culture during the Puri Rath Yatra with 'Baro Masa, YiPPee! Parba', a first-of-its-kind campaign inspired by the state's age-old philosophy of 'Baro Masa, Tero Parba' (12 months, 13 festivals).
The initiative paid tribute to Odisha's festive traditions by reimagining 13 iconic Odia festive recipes with a creative YiPPee! noodle twist, offering visitors a fresh and contemporary take on familiar regional flavours.
Set up at Puri Beach, the experience featured a grand pavilion inspired by the Odia calendar, with 12 themed windows representing each month of the year. Drawing inspiration from the storytelling tradition of Pattachitra art, every section highlighted a unique noodle-based interpretation of a traditional festive dish.
Visitors explored innovative creations such as Potala Posta with a creamy posto-inspired noodle fusion, Dahi Bara Aloo Dum infused with YiPPee! noodles, Chaula Bara stuffed with noodles, and Muga Dali Khichdi blended with YiPPee!, among several other regional favourites.
Adding to the celebrations, MasterChef Season 6 winner Abhinas Nayak interacted with visitors and showcased the specially curated dishes, giving guests an opportunity to experience the unique fusion of traditional Odia cuisine and YiPPee! noodles.
Commenting on the initiative, Ali Harris Shere, BU Chief Executive, Snack Foods & Beverages, Foods Division, ITC Ltd., said:
"Odisha's 'Baro Masa, Tero Parba' philosophy celebrates the joy of coming together through festivals, traditions and food. By reimagining some of Odisha's most-loved festive dishes with YiPPee! noodles we created a unique culinary experience that honoured local traditions while inspiring consumers to discover exciting new ways of enjoy their favourite noodles."
The celebration also featured a Pattachitra-inspired experience zone, where visitors explored Odisha's rich artistic heritage through interactive installations showcasing the state's festivals and cultural stories.
To make the experience memorable, guests received personalised Pattachitra-style portraits, along with exclusive YiPPee! calendars and tote bags, allowing them to take home a piece of the celebration beyond Rath Yatra.
Through 'Baro Masa, YiPPee! Parba', Sunfeast YiPPee! brought together food, culture and tradition, creating a unique celebration that honoured Odisha's culinary heritage while introducing innovative ways to enjoy its iconic festive flavours.
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Published on August 10, 2026
Marking India's 80th Independence Day, Sheraton Grand Palace Indore is hosting a special Independence Day Brunch at S Café on 15 August 2026, bringing together festive flavours, cultural celebrations, and family-friendly experiences under one roof.
The brunch has been curated as a tribute to India's rich culinary heritage, offering an extensive vegetarian menu featuring regional favourites alongside international dishes. Guests can enjoy Indian specialities such as Nizami Paneer Tikka, Navratan Korma, Peshawari Paneer, and Soya Nihari, complemented by global flavours including Laksa Soup, Minestrone Genovese, Thai Corn Cake, and Spinach & Cheese Tartlets.
Adding to the experience are live cooking stations serving freshly prepared Paneer Shawarma and Chilli Paneer Bao, giving guests the opportunity to enjoy dishes made to order.
The festive atmosphere will be enhanced with tricolour-inspired décor, live music, and a dedicated Kids' Activity Zone, creating a memorable celebration for families and friends.
With a combination of authentic flavours, warm hospitality, and a vibrant setting, Sheraton Grand Palace Indore invites guests to celebrate the spirit of India's 80th Independence Day over a memorable brunch experience.
Event: Independence Day Brunch
Venue: S Café, Sheraton Grand Palace Indore
Date: 15 August 2026
Time: 1:00 PM – 4:00 PM.
By Hariharan U
Novotel Vijayawada Varun invites diners to embark on a culinary journey through the royal kitchens of Hyderabad with the sixth edition of its ‘Lost Cuisine’ series on 9th August 2026 at Food Exchange.
The exclusive one-day brunch experience aims to revive the forgotten flavours and timeless traditions of Nizami cuisine, offering guests in Vijayawada a rare opportunity to explore the rich culinary legacy of Hyderabad’s royal kitchens.
Rooted in a blend of Persian, Turkish, Mughlai, and Deccani influences, Nizami cuisine is celebrated for its slow-cooking methods, balanced spices, and intricate layers of flavour. Over generations, it has played a significant role in shaping Hyderabad’s food culture and remains one of India’s most cherished culinary traditions.
Curated by the culinary team at Novotel Vijayawada Varun, the specially designed menu brings back traditional recipes and iconic dishes, featuring a selection of royal delicacies including Haazma-e-Zam Zam, Lost Nizami Mutton Maraq, Asaf Jahi Shamiya Kebab, Pathar Ka Gosht, Roohani Kachhi Yakhni Biryani, Bagara Khana, Meetah Gosht, Hyderabadi Lagan Ka Murgh, and the classic Khubani Ka Meetha with Gaadi Malai.
Speaking about the initiative, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said, “The Lost Cuisine series is our way of celebrating India's diverse culinary heritage by bringing regional food traditions to our guests. With the sixth edition, we are presenting Nizami cuisine, which continues to be recognized for its history, craftsmanship, and enduring influence on Indian gastronomy.”
A signature initiative of Novotel Vijayawada Varun, the Lost Cuisine series focuses on preserving India’s diverse regional food traditions by reviving authentic recipes and sharing the stories, techniques, and cultural significance behind them.
Event: Lost Cuisine Series – Nizami Cuisine BrunchDate: 9th August 2026, SundayVenue: Food Exchange, Novotel Vijayawada Varun
Published on August 9, 2026
JW Kitchen at JW Marriott Kolkata is set to host the Osama Jalali Food Festival, bringing India's forgotten recipes and rich culinary traditions to the table. Celebrated food historian and author Osama Jalali will showcase a selection of heirloom recipes, regional delicacies and traditional cooking techniques, offering diners an opportunity to explore lesser-known flavours from different parts of India.
Running over ten evenings from 14–23 August 2026, the festival will feature specially curated dinner menus inspired by royal kitchens, historic food traditions and regional home cooking.
More than just a food festival, the experience aims to connect diners with the stories and traditions behind India's diverse cuisine. Each dish reflects a different part of the country's culinary heritage, giving guests an opportunity to discover authentic flavours and recipes that have been passed down through generations.
For food lovers and those interested in India's culinary history, the festival offers a chance to explore traditional Indian cooking through a specially curated dining experience.
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