Raising the Bar: Medusa Beverages' Success Story in Five Years

Raising the Bar: Medusa Beverages' Success Story in Five Years

By Author

Published on July 22, 2023

Medusa Beverages, spearheaded by Avneet Singh since its establishment in 2018, proudly celebrates a momentous five-year milestone. Their unwavering commitment to progress has propelled them towards an ambitious revenue target of INR 160 crore for the upcoming year, 2023-24. Impressing the market, Medusa Beverages has secured an impressive 17 percent market share in the canned beer industry in Delhi, an accolade reflecting their dedication and quality.

In the initial stages, Medusa Beverages relied on a contract with a brewery in Punjab for production. However, as their popularity soared, the company expanded its horizons, now boasting three breweries across India. Singh attributes their success to their unwavering mission to deliver the finest beer to the market and expresses profound gratitude to their beloved consumers for their overwhelming support of Medusa.

With an innovative and quirky marketing approach, Medusa Beverages has etched a distinctive and memorable image in the industry. As they reflect on their exceptional five-year journey, the team at Medusa remains passionate, envisioning a future filled with endless possibilities and growth, staying true to their commitment to delivering nothing but the best.


Babylon Brewery & Club 2.0 Opens in Hyderabad, Redefining Scale, Architecture, and Immersive Nightlife

Babylon Brewery & Club 2.0 Opens in Hyderabad, Redefining Scale, Architecture, and Immersive Nightlife

By Hariharan U

Published on November 11, 2025

Hyderabad’s nightlife scene enters a bold new era with the unveiling of Babylon Brewery & Club 2.0, a 1-lakh sq. ft. destination in the city’s Financial District that fuses architecture, gastronomy, craft beer, and immersive entertainment into an extraordinary multisensory experience.

More than a club, bar, or restaurant, Babylon 2.0 is a city within a city,  a living, breathing universe of celebration. Reimagined from the iconic Babylon legacy, this next chapter represents an evolution in scale, creativity, and sensory storytelling.

Architecture That Astonishes

image

From towering stone arches and cascading water features to colossal domed ceilings and sculpted walls, every inch of Babylon is designed to captivate. The interplay of light, sound, and monumental form turns the space itself into a theatrical narrative — a visual symphony where every corner unveils a new spectacle.

By Day: Brews, Bites & Brilliance

As daylight floods the grand halls, Babylon Brewery transforms into a lively social sanctuary. Guests can explore an array of handcrafted beers, from citrusy IPAs and rich stouts to seasonal brews inspired by global palettes.
The culinary program matches the same ambition, Mediterranean small plates, wood-fired grills, hand-stretched pizzas, and inventive Indian fare, each plate crafted to tell its own story.

image

By Night: The City's New Pulse

As the sun sets, Babylon comes alive in full splendour. LED constellations shimmer across the domes, beats pulse through multi-level dance floors, and signature cocktails  from saffron elixirs to barrel-aged classics turn mixology into performance art.
Every night here is cinematic, an interplay of light, rhythm, and emotion that defines Hyderabad’s new after-dark identity.

Babylon 2.0 is the culmination of collective imagination and uncompromising ambition,” says Nishant Shaju, Founder, Babylon Brewery & Club. “We wanted to create not just a destination, but an immersive world that moves the senses and anchors itself in memory. Every element  from architecture to hospitality  has been curated with obsessive attention to craft and emotional resonance.”

Babylon 2.0 is not a venue; it is an emotion sculpted in space, energy, and atmosphere,” adds Anil Bung, Founder & Visionary. “It’s a tribute to a city that dreams big, a sanctuary for those who live, celebrate, and imagine without limits.

A Tribute to Hyderabad's Cultural Rise

Standing tall in the Nanakramguda Financial District, Babylon 2.0 embodies the ambition, creativity, and cosmopolitan spirit of modern Hyderabad, global yet grounded, futuristic yet soulful. With its blend of artistry, indulgence, and innovation, it redefines what nightlife and entertainment can mean for India’s new generation of experience seekers.

Location:
148/2/E, Nanakramguda Financial District, Hyderabad, Telangana – 500032


Chowman Strengthens Mumbai Presence, Sets Sights on Chennai Expansion

Chowman Strengthens Mumbai Presence, Sets Sights on Chennai Expansion

By Hariharan U

Published on November 10, 2025

Kolkata-based Chinese restaurant chain Chowman has added another feather to its cap with the launch of its new dine-in outlet at Mira Road (East), Mumbai. This marks the brand’s third outlet in the city, following its Powai (cloud kitchen) and Andheri West locations.

With this new opening, Chowman continues its vision of bringing the “Democratisation of Neighbourhood Fine Dining” to food lovers across India. The Mira Road outlet is designed to deliver a warm, intimate dining experience, staying true to Chowman’s signature charm. The décor blends red-and-black tones, soft lighting, and oriental music, creating an inviting ambience that reflects traditional Chinese aesthetics.

The restaurant can accommodate 36 guests, offering a cosy yet elegant setting for authentic Chinese fare that has become synonymous with the Chowman name.

Speaking about the brand’s journey, Debaditya Choudhury, Managing Director of Chowman, Oudh 1590, Chapter 2, and Chaudhury & Company, said, “Opening 3 outlets in Mumbai in a short interval feels nothing short of a dream. The way Mumbaikars have welcomed Chowman, with open hearts and hungry souls has truly moved me. It’s this warmth that keeps us going, as we now gear up to open 68 more outlets across Mumbai, Bangalore, Hyderabad, and Chennai in the next two months carrying the same love and flavours wherever we go.”

Looking ahead, Choudhury revealed that the brand has already set its sights on Chennai as the next destination. Chowman plans to debut there with two large outlets, likely in Anna Nagar and Neelankarai, with operations expected to begin in early 2026. “We see huge potential in the Chennai market for Chowman. Initially we plan to launch our Chennai operations with two outlets in very prominent locations like Anna Nagar and Neelankarai. Post that if sales picks up we plan to open at least three more outlets in different strategic locations around the city,” Choudhury added.

As Chowman continues to expand its footprint across India, its commitment remains the same — offering an affordable yet refined Chinese dining experience that feels close to home.


Conan Debuts in India to Redefine the Nation’s Beer Culture

Conan Debuts in India to Redefine the Nation’s Beer Culture

By Manu Vardhan Kannan

Published on November 10, 2025

India’s beer scene gets a bold upgrade with the arrival of Conan, a new entrant redefining what a strong beer can be. The brand launches with its first variant, an 8% ABV Premium Strong Lager, crafted for those who enjoy power with finesse.

Brewed from robust German malt and premium American hops, Conan delivers a refreshing smoothness that challenges the harshness often associated with traditional strong beers in India. This launch sets a new benchmark for balance and quality, blending strength with sophistication.

The brand is the brainchild of Arvind Bajaj, a seasoned entrepreneur with ventures spanning exports, lifestyle, hospitality, and real estate. Inspired by his travels through Germany and Belgium, Bajaj envisioned a beer that merges international craftsmanship with Indian taste preferences.

image

“In India, strong beers have traditionally been harsh, bitter, and unappealing to many, especially women. With Conan, our mission is to craft a beer that is bold yet approachable, strong yet smooth, and one that redefines the perception of strong beer in India,” said Arvind Bajaj, Founder of Conan.

Carrying the tagline “Unleash the Warrior Within,” Conan celebrates individuality and confidence, inviting beer enthusiasts to embrace their bold side. Whether enjoyed at a party or after a long day, the brand promises an experience rooted in authenticity and attitude.

Conan made its debut in Delhi this October with 500ml cans. Expansion is set to follow in Uttar Pradesh this December, with a pan-India rollout in the pipeline. Future releases will include a Super Premium Strong, a Light Lager, and a Belgian Wheat, expanding the brand’s portfolio for diverse tastes.

With this launch, Conan aims to build a new culture of beer appreciation in India, one that combines strength, style, and sophistication in every sip.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.