Sweet Truth, the premium dessert brand under Rebel Foods, has rolled out a playful new campaign that aims to cure India’s “Vitamin CC (Cheesecake) Deficiency.” Tapping into National Cheesecake Day celebrations, the brand takes on the role of a fun ‘Dessertologist,’ diagnosing sweet cravings, mood swings, and dessert blues as signs of cheesecake deprivation  and prescribing a flavorful cure.

Every order now comes with a quirky prescription envelope and a 10-day “treatment plan” packed with cheer and cheesecake indulgence. The campaign is a fresh take on making premium desserts more relatable, accessible, and irresistibly fun for Indian consumers.

“Cheesecake has often been a misunderstood dessert in India, frequently viewed as something fancy or unfamiliar,” said Nishant Kedia, Chief Marketing Officer at Rebel Foods. “With this campaign, we’re injecting a bit of humor and mischief to spark curiosity and encourage people to give it a try. Sweet Truth has always been about honest, indulgent desserts, and National Cheesecake Day is the perfect opportunity to share the love for this global favorite, one slice at a time.”

The brand is offering its most-loved cheesecake flavours including New York, Mango, Biscoff, and Blueberry. To amp up the excitement, new “booster dose” flavours like Chocolate, Peanut Butter, and Tiramisu are also being introduced by Sweet Truth.

The campaign is currently live on Swiggy, Zomato, and Sweet Truth’s D2C platform, EatSure, reaching dessert lovers across 354 cities in India. Whether you're a cheesecake fan or a curious first-timer, this sweet cure promises a delightful dessert experience like never before.