Swiggy Ltd. has announced a strategic partnership with FITPASS, India’s leading fitness and preventive health ecosystem, to encourage consumers to adopt healthier lifestyles through a combination of mindful eating and active wellness practices.

Through the collaboration, Swiggy users participating in the EatRight Streak Challenge can earn rewards for consistently choosing healthier meal options on the platform and stand a chance to win a FITPASS 360 subscription worth ₹2,999. The partnership aims to extend the concept of healthy living beyond food choices by connecting nutrition, fitness, and preventive healthcare into a more holistic wellness journey.

Building on the success of Swiggy’s EatRight initiative, the partnership rewards users who regularly opt for better-for-you meals while introducing them to FITPASS 360, an integrated wellness membership offering fitness, nutrition, coaching, and healthcare support.

The collaboration comes at a time when consumer interest in health and wellness continues to grow across India. Increasingly, consumers are looking beyond individual food choices and seeking lifestyle solutions that combine balanced nutrition, physical activity, and personalised health support.

Swiggy has already witnessed growing demand for healthier food options through EatRight, with more than 5 million monthly EatRight transacting users choosing curated healthy meals on the platform. Consumer preferences indicate a shift towards lighter breakfasts and protein-focused meals throughout the day.

Popular morning choices include healthier alternatives such as millet idli, dosa, and low-calorie upma, while high-protein dishes account for a significant share of EatRight orders during lunch, snacks, and dinner. Meals such as chicken rice bowls, paneer tikka sandwiches, chicken and paneer tikka preparations, double egg dishes, and protein-rich rolls reflect the changing preferences of health-conscious consumers.

As part of the EatRight Streak Challenge, users can complete order milestones by selecting EatRight options on the Swiggy app and earn up to ₹300 in FREECASH rewards. The top 20 weekly performers will receive complimentary access to FITPASS 360 subscriptions.

FITPASS 360 provides members access to over 12,000 gyms and fitness studios across India, personalised fitness coaching through AI-powered platform ARIA, unlimited virtual workout classes including yoga, strength training and HIIT, preventive health check-ups covering 29 key health parameters, specialist consultations, and expert-led wellness guidance.

Speaking about the partnership, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy, said, “At Swiggy, we believe healthy living starts with everyday choices. Through EatRight, we've made healthy food more accessible. With the EatRight Streak Challenge, our focus is on helping users stay consistent with these choices. This partnership with FITPASS allows us to extend that journey beyond the plate by combining the power of the EatRight menu with access to fitness, coaching, nutrition and preventive wellness through FITPASS 360.”

Arushi Verma, Co-founder, FITPASS, added, “True wellness isn't one decision; it's the sum of daily choices people make around how they move and what they eat. With this partnership, we're bringing both together - FITPASS helps people move right and make healthier choices, while Swiggy provides those healthy food choices.”

FITPASS has also observed increasing consumer adoption of integrated wellness routines, with a majority of FITPASS 360 users accessing multiple services including gym memberships, nutrition support, AI-based coaching, virtual workouts, and consultations.

Customers can participate in the EatRight Streak Challenge by searching “EatRight” on the Swiggy app and ordering from the curated healthy food selection. The initiative strengthens Swiggy’s focus on making healthier choices more accessible, engaging, and rewarding for consumers across India.

Through this partnership, Swiggy and FITPASS aim to create a more connected wellness ecosystem where food, fitness, and preventive healthcare come together to help consumers build sustainable lifestyle habits