Switzerland Tourism Promotes Autumn and Winter Travel to Indian Market

Switzerland Tourism Promotes Autumn and Winter Travel to Indian Market

By Nithyakala Neelakandan

Published on September 28, 2024

Switzerland Tourism is actively promoting the country as an all-year-round destination for Indian travelers, with a strong focus on autumn and winter seasons. Traditionally, Indian tourists have favored Switzerland during the summer months, but preferences are shifting as more visitors look for off-peak adventures and immersive cultural experiences.

At a recent press event in Mumbai, Martin Nydegger, CEO of Switzerland Tourism, along with Christian Schoch, Director for India, and Ritu Sharma, Deputy Director and Marketing Head, India, discussed this evolving trend. They highlighted how Indian travelers are becoming more adventurous and seeking out experiences beyond the usual summer trips.

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Indian tourists are increasingly traveling to Switzerland during the fall and early winter seasons. These visitors are not only looking for the scenic beauty of Switzerland’s changing autumn colors but are also keen to explore the country's winter attractions beyond skiing. Activities such as sledding, snow-shoeing, and visiting local Christmas markets are gaining popularity, especially among couples, solo travelers, and groups of friends.

In line with these trends, Switzerland Tourism has introduced its 'Travel Better' campaign, which emphasizes sustainable and high-quality travel experiences. The initiative encourages longer stays, local cultural immersion, and the use of the Swiss Travel System, promoting eco-friendly travel practices.

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With demand from Indian tourists continuing to rise, Switzerland expects a 50% increase in overnight stays by Indian visitors over the next five years. In 2023, Indian travelers accounted for over 600,000 overnight stays in Swiss hotels, and this figure is expected to surpass 900,000 by 2028. This growth is driven by an increase in direct flight connections and the growing preference of Indian tourists for luxury and adventure travel.

Nydegger noted that the objective is to spread visitor traffic more evenly throughout the year. "Our hotels are open 12 months a year, but occupancy fluctuates greatly depending on the season. We want to reduce the pressure during high-occupancy months and encourage travel during quieter times," he said.

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Switzerland's goal is to promote a more sustainable tourism model that balances the interests of tourists and local communities. Unlike other European countries struggling with "overtourism," Switzerland is taking proactive measures to ensure tourism remains harmonious with local life.

The event also showcased Switzerland’s new attractions, focusing on cities like Zurich, Lucerne, and Interlaken, as ideal destinations during the autumn and winter months. Representatives discussed how these locations offer unique experiences in each season, making Switzerland a destination for all types of travelers.

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Christian Schoch added, “Switzerland is well-known as a summer destination for Indian tourists, but we believe it’s equally perfect for autumn and winter. We see great potential in these seasons, especially since large parts of India do not experience a traditional fall or winter."

With more Indian travelers seeking offbeat destinations and experiences, Switzerland’s focus on autumn and winter tourism aligns perfectly with the evolving profile of the Indian tourist.


9 Enchanting Restaurants & Hotels to Visit This Christmas

9 Enchanting Restaurants & Hotels to Visit This Christmas

By Hariharan U

Published on November 29, 2025

This season comes with its own charm, and if you’re looking for places that truly feel festive, here’s a handpicked list of nine restaurants, cafés, and hotels that have gone all out to make Christmas warm, joyful, and experience-driven.

1. Late Checkout*
Late Checkout* in Lower Parel takes on a beautiful holiday mood with soft lights, rich festive colours, and a cosy vibe that instantly feels welcoming. Set inside a restored textile warehouse, the space blends industrial-chic interiors with snug corners and a lively cocktail room. Whether it's a quiet festive date or a fun group night out, the easygoing atmosphere encourages guests to linger, sip winter cocktails, and enjoy the season comfortably. With its design-led aesthetic and warm Christmas spirit, it makes for a perfect holiday hangout.

2. JW Marriott Mumbai Sahar
JW Marriott Mumbai Sahar brings the festive season alive with elegant décor, warm lighting, and a cheerful Christmas atmosphere. JW Café rolls out indulgent festive brunches, while AUTM JW Lounge serves winter-inspired cocktails that match the mood of the season. The hotel’s hospitality, seasonal menus, and comforting ambience come together to create a setting that feels refined yet homely, making it one of the most charming Christmas destinations in the city.

3. Della Resorts & Adventure
Della Resorts & Adventure introduces its Christmas Festive Package for 2025, designed for a relaxed, feel-good holiday. The two-night stay begins at ₹34,000 and focuses on small, thoughtful experiences—slow mornings, comforting breakfasts, and an Adventure Day Pass for playful fun. Guests also get access to The Vegas Noelat, the resort’s annual Christmas production, and festive drinks at Café 24. A hearty Christmas Brunch, a traditional pudding takeaway, and kid-friendly highlights like Santa Meet-and-Greet and gingerbread decorating add warmth to the holiday. It’s a great choice for anyone wanting a quiet but festive break away from the city rush.

4. Sofitel Mumbai BKC
Sofitel Mumbai BKC takes on a glowing, cosy holiday look with festive décor and cheerful accents. Guests can pick from a variety of Christmas dining experiences—brunch at Pondichery Cafe, Indian festive dinners at Jyran, or traditional thalis at Tuskers. Each menu is crafted with seasonal flavours that bring out the essence of the holidays. Add to that relaxing spa sessions and Sofitel’s signature hospitality, and you get an experience that feels warm, indulgent, and perfectly festive.

5. Harajuku Tokyo Cafe & Bakehouse
Harajuku Tokyo Café turns into a colourful Christmas wonderland with twinkling lights and bright installations that match its playful Japanese-inspired look. The Bakehouse showcases desserts that are almost too pretty to touch, and their exclusive Christmas cocktail menu adds to the holiday excitement. It’s the ideal spot for those who love aesthetic corners, festive photos, and sweet, comforting treats.

6. Amelia BKC
Amelia BKC brings a bold holiday vibe with its dramatic interiors—deep reds, black accents, unique lighting, and statement décor. With warm Christmas lights and luxe festive touches blending seamlessly into the space, it becomes a striking backdrop for dinners, celebrations, and stylish December nights. If you're looking for a place that feels festive yet modern, Amelia stands out beautifully.

7. Torii
At Torii in Khar, festive elegance takes centre stage. The restaurant’s rich textures, sculptural elements, and warm lighting get an added Christmas glow, making it perfect for intimate dinners or quiet festive gatherings. The décor remains refined and tasteful, giving the place a soft, holiday-ready charm throughout the month.

8. Sthamba
Sthamba Brewery in Versova turns up the Christmas energy with bright decorations, playful lighting, and a buzzing ambience. Known for its upbeat crowd and industrial-cool interiors, the brewery adds a festive twist with a special Christmas menu and lively music. It’s a great pick for year-end outings, cheerful nights with friends, and celebrations that are full of warmth and fun.

9. Moussestruck
Moussestruck embraces the season with cosy décor, a warm festive glow, and a delightful spread of strawberry specials and winter desserts. The space is aesthetic and inviting, perfect for anyone who enjoys sweet treats and holiday-themed cafés. Whether you’re visiting for the desserts or the festive vibe, Moussestruck makes for a lovely Christmas outing.


SOTC Travel Opens First Store in Anand, Expands Footprint in Gujarat

SOTC Travel Opens First Store in Anand, Expands Footprint in Gujarat

By Hariharan U

Published on November 29, 2025

SOTC Travel, a leading omnichannel Travel and Tourism Company, has opened its first franchise outlet in Anand, Gujarat, expanding its retail presence to five locations across the State. Anand has emerged as an important travel source market with strong interest in world-class holidays, prompting SOTC to strengthen its footprint in the region.

Known for its growing economy, prominent educational institutions, and rising urban affluence, Anand offers strong potential for travel-related businesses. The new outlet is designed to serve both leisure and business travellers with a wide portfolio of offerings, including domestic and international group tours, personalised holidays, cruises, and value-added services like travel insurance, making holiday planning simpler and more convenient.

Gujarat & Anand Travel Preferences

  • Top domestic and subcontinent destinations: Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan, Sri Lanka

  • Top international destinations: Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, Egypt

  • Emerging interests: luxury cruises, Northern Lights experiences, self-drive holidays, island stays (Maldives, Mauritius), and adventure trips to Ladakh and the North-East

  • Top customer groups: multi-generational families, honeymooners, working professionals, millennials, and Gen Z

  • Average holiday duration: 4–6 days for domestic or short-haul, 10–12 days for long-haul trips

Store Contact Details

SOTC Holiday World Outlet
Narayan Empire, No. 103–104, Beside Panchal Hall,
Anand–Vidyanagar Road, Anand, Gujarat 38800

Speaking about the launch, Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said, Opening our first store in Anand is a strategic step in strengthening SOTC’s presence in Gujarat. Anand’s growing economy, strong educational base and rising affluence make it an important hub for travel demand. By expanding here, we are addressing the evolving needs of customers who want convenient, world-class holiday solutions. Gujarat is a key growth market for us, and Anand will play a significant role in driving our future expansion in the region. My team and I look forward to welcoming our customers at this new location and delighting them with exceptional travel offerings.”

About SOTC TRAVEL

SOTC Travel Limited, a step-down subsidiary of Fairfax Financial Holdings through Thomas Cook (India) Limited, is a leading omnichannel travel company operating across leisure, incentive and business travel. Established in 1949, SOTC has built a legacy of more than 75 years and has served millions of travellers across India and the world.

The brand has won multiple industry accolades, including the PATA Gold Awards 2025, MaxiiiMICE Awards 2025, SATTE Awards 2025, and recognitions at World Travel Awards 2024, E4M Maverick Awards 2024, and ET Travel & Tourism Awards.

For more information, visit the official website.


Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

By Manu Vardhan Kannan

Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.

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