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By Nithyakala Neelakandan
Published on September 28, 2024
Switzerland Tourism is actively promoting the country as an all-year-round destination for Indian travelers, with a strong focus on autumn and winter seasons. Traditionally, Indian tourists have favored Switzerland during the summer months, but preferences are shifting as more visitors look for off-peak adventures and immersive cultural experiences.
At a recent press event in Mumbai, Martin Nydegger, CEO of Switzerland Tourism, along with Christian Schoch, Director for India, and Ritu Sharma, Deputy Director and Marketing Head, India, discussed this evolving trend. They highlighted how Indian travelers are becoming more adventurous and seeking out experiences beyond the usual summer trips.
Indian tourists are increasingly traveling to Switzerland during the fall and early winter seasons. These visitors are not only looking for the scenic beauty of Switzerland’s changing autumn colors but are also keen to explore the country's winter attractions beyond skiing. Activities such as sledding, snow-shoeing, and visiting local Christmas markets are gaining popularity, especially among couples, solo travelers, and groups of friends.
In line with these trends, Switzerland Tourism has introduced its 'Travel Better' campaign, which emphasizes sustainable and high-quality travel experiences. The initiative encourages longer stays, local cultural immersion, and the use of the Swiss Travel System, promoting eco-friendly travel practices.
With demand from Indian tourists continuing to rise, Switzerland expects a 50% increase in overnight stays by Indian visitors over the next five years. In 2023, Indian travelers accounted for over 600,000 overnight stays in Swiss hotels, and this figure is expected to surpass 900,000 by 2028. This growth is driven by an increase in direct flight connections and the growing preference of Indian tourists for luxury and adventure travel.
Nydegger noted that the objective is to spread visitor traffic more evenly throughout the year. "Our hotels are open 12 months a year, but occupancy fluctuates greatly depending on the season. We want to reduce the pressure during high-occupancy months and encourage travel during quieter times," he said.
Switzerland's goal is to promote a more sustainable tourism model that balances the interests of tourists and local communities. Unlike other European countries struggling with "overtourism," Switzerland is taking proactive measures to ensure tourism remains harmonious with local life.
The event also showcased Switzerland’s new attractions, focusing on cities like Zurich, Lucerne, and Interlaken, as ideal destinations during the autumn and winter months. Representatives discussed how these locations offer unique experiences in each season, making Switzerland a destination for all types of travelers.
Christian Schoch added, “Switzerland is well-known as a summer destination for Indian tourists, but we believe it’s equally perfect for autumn and winter. We see great potential in these seasons, especially since large parts of India do not experience a traditional fall or winter."
With more Indian travelers seeking offbeat destinations and experiences, Switzerland’s focus on autumn and winter tourism aligns perfectly with the evolving profile of the Indian tourist.
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By Manu Vardhan Kannan
Published on June 29, 2026
Akasa Air has announced its entry into Rajasthan with the launch of daily direct flights connecting Udaipur with Mumbai and Bengaluru from October 15, 2026. The new services strengthen the airline's domestic network while enhancing connectivity to one of India's most popular leisure and hospitality destinations.
Bookings for the new routes are now open through Akasa Air's website, mobile application and authorised travel partners. The airline said the expansion reflects growing demand for leisure travel, destination weddings and premium tourism from key metropolitan markets.
Commenting on the launch, Anand Srinivasan, Co-Founder and Chief Commercial Officer, Akasa Air, said, "We are delighted to launch services to Udaipur, a city that represents India's rich cultural heritage and continues to see strong demand across leisure and hospitality travel. With direct connectivity from Mumbai and Bengaluru, customers will now have more convenient access to one of the country's most iconic destinations."
"As we continue to strengthen our domestic footprint, our focus remains on building a network that is relevant, customer-centric, and aligned with evolving travel demand. Udaipur is an important addition to our portfolio, and we look forward to offering travellers Akasa Air's warm, dependable, and efficient flying experience."
The airline said Udaipur's growing popularity as a destination for leisure holidays, weddings and experiential travel made it a strategic addition to its expanding network. The new routes are expected to improve access for both domestic tourists and business travellers while supporting the city's tourism and hospitality sectors.
Akasa Air added that the launch aligns with its strategy of building a demand-driven domestic network and improving connectivity to emerging tourism markets across India. The airline continues to expand its footprint by adding destinations with strong leisure and business travel potential.
Passengers travelling on Akasa Air can also benefit from the airline's customer-focused offerings, including its young fleet, onboard dining through Café Akasa, digital services and a range of ancillary products designed to enhance the overall travel experience.
By Hariharan U
Published on June 18, 2026
As travel preferences shift towards slower, more meaningful experiences, a new mindset is reshaping the way people explore destinations. Trends such as “quietcations” and “hushpitality” are gaining momentum among Gen Z and millennial travellers, reflecting a growing desire to disconnect from digital overload and reconnect with nature. In this evolving landscape, the monsoon season offers a natural backdrop for mindful travel, and The Serai Resorts brings this philosophy to life across its properties in Chikmagalur, Kabini, and Bandipur.
At The Serai Chikmagalur, nestled within Karnataka’s Malnad region, the monsoon transforms coffee plantations into lush green expanses wrapped in mist and rain. The season enhances the estate’s natural beauty, offering guests slow mornings overlooking plantations, guided coffee estate walks, cycling trails through rain-kissed landscapes, and moments of stillness surrounded by drifting clouds. The experience encourages travellers to embrace a slower rhythm deeply connected to nature.
In Kabini, the monsoon breathes renewed life into the backwaters and surrounding forests, creating one of the most serene seasons in the region. At The Serai Kabini, guests can engage with nature through coracle rides, kayaking, speedboat excursions, and guided walks through thriving ecosystems. Family-friendly experiences such as archery and the Junior Chef programme add interactive elements, while the rains create a calming atmosphere of renewal and immersion.
Meanwhile, The Serai Bandipur offers a tranquil gateway to the wilderness on the edge of the Bandipur Tiger Reserve. During the monsoon, the forests turn vibrant and alive, offering an ideal setting for unhurried nature walks, quiet wildlife observation, and reflective moments in the heart of the forest landscape. The experience is designed for travellers seeking a deeper connection with nature, supported by thoughtful hospitality and spacious accommodations.
Across all three destinations, The Serai Resorts positions monsoon not as a season to avoid but as an opportunity to rediscover travel in its most authentic form. In a world increasingly drawn to wellness, mindfulness, and experiential luxury, these retreats offer an invitation to slow down, reconnect, and embrace the beauty of nature at its most expressive.
Father’s Day in India is increasingly being redefined by experiences rather than material gifts, as families choose to celebrate through travel, shared adventures, and meaningful time together. Insights from travel companies such as Thomas Cook India Limited and SOTC Travel highlight a clear shift toward experiential getaways that bring fathers and families closer through curated journeys.
Adventure travel continues to be a strong favourite, with families heading outdoors for trekking experiences that combine physical activity with bonding moments. Destinations like the Valley of Flowers, Kashmir’s alpine meadows, Coorg’s coffee trails, and Meghalaya’s living root bridges are among the most sought-after choices, alongside international hiking routes in Switzerland, New Zealand, and Japan.
Road trips remain equally popular, driven by nostalgia and spontaneity. From Ladakh’s high-altitude highways to Rajasthan’s heritage circuits and coastal drives through Karnataka, families are embracing the journey as much as the destination. International scenic routes across Australia, Portugal, and New Zealand are also gaining traction for Father’s Day getaways.
Sporting experiences are emerging as a key travel driver, with families planning trips around live events such as cricket matches, Formula 1 races in Singapore and Abu Dhabi, and football fixtures across Europe. These experiences are increasingly seen as bucket-list moments shared across generations.
Wildlife safaris continue to attract families seeking immersive, nature-driven holidays. Parks such as Ranthambore, Jim Corbett, Kabini, Gir, and Kaziranga remain top domestic choices, while Kenya, Sri Lanka, and Mauritius are popular international alternatives offering rich biodiversity and unique wildlife encounters.
Multi-generational travel is another growing trend, with families choosing destinations that cater to all age groups. From Kerala’s backwaters and Rajasthan’s heritage stays to international favourites like Thailand, Singapore, and Switzerland, these trips are designed to bring grandparents, parents, and children together in shared celebration.
Wellness-focused travel is also gaining momentum, with families opting for slower, restorative breaks in destinations like Kerala, Goa, and Bali. Ayurveda retreats, spa resorts, and forest escapes are becoming preferred ways to help fathers unwind and reset.
Short-haul international escapes continue to appeal to families seeking quick but enriching holidays, with destinations like Singapore, Thailand, Japan, and Mauritius offering a balance of accessibility and experience.
A growing trend within Father’s Day travel is passion-led holidays, where trips are designed around a father’s interests from golf and photography to culinary trails, cycling expeditions, and heritage journeys.
Overall, Father’s Day travel reflects a broader cultural shift: experiences are replacing gifts as families prioritise connection, shared memories, and meaningful time together over traditional celebrations
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