Switzerland Tourism Targets Indian Travellers for Autumn & Winter Getaways

Switzerland Tourism Targets Indian Travellers for Autumn & Winter Getaways

By Nishang Narayan

Published on September 29, 2024

Switzerland has long been a summer favourite for Indian travellers, with many flocking to the Alpine nation during May and June. However, in recent years, there has been a noticeable shift. More Indian tourists—particularly couples, friends, and solo adventurers—are now embracing Switzerland’s autumn and winter offerings, drawn by the stunning landscapes, festive experiences, and cooler, crowd-free environments.

This emerging trend was highlighted at a press event hosted by Switzerland Tourism at the residence of Martin Maier, Consul General of Switzerland, in Mumbai. Key speakers included Martin Nydegger, CEO of Switzerland Tourism, Christian Schoch, Director India, and Ritu Sharma, Deputy Director and Marketing Head for India. They shared insights into the growing appeal of off-peak seasons and the nation’s strategy to promote year-round tourism.

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With over 602,000 overnight stays recorded in 2023, India is now Switzerland’s seventh-largest foreign market, and this figure is expected to grow significantly, with projections of over 900,000 Indian visitors in the next five years. Martin Nydegger emphasized, "Our strategy for India is clear: ‘Travel Better,’ focusing on quality, longer stays, and promoting the Swiss Travel System. India is a key market, and we are steering travellers towards exploring Switzerland in all seasons, not just summer."

Indian travellers are now opting for unique experiences during autumn, such as enjoying the picturesque fall foliage or winter festivities like Christmas markets, snow-shoeing, sledging, and scenic winter excursions. Historically viewed as a skiing destination during winter, Switzerland is now drawing attention for its diverse non-skiing activities, broadening its appeal for Indian tourists.

Christian Schoch, Director India at Switzerland Tourism, noted, "Switzerland is not just a summer destination for Indian travellers. Autumn and winter provide unique experiences, from fall foliage to Christmas markets. We want Indian tourists to enjoy the beauty of these seasons as much as they love our summers."

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Popular Swiss cities such as Zurich, Lucerne, and Interlaken are now actively promoting their autumn and winter attractions. Zurich, typically known for its financial hub status, transforms into an autumn paradise with its vibrant colours and cool temperatures. Lucerne lights up with Christmas festivities and the LiLu Light Festival, while Interlaken continues to draw adventure enthusiasts with year-round activities like paragliding and kayaking.

Collaborations with global icons like Roger Federer and Indian ambassador Neeraj Chopra are further boosting awareness of these seasonal wonders. Chopra, who fronts the winter campaign, brings a familiar face to Indian audiences, encouraging them to explore Switzerland’s less crowded seasons.

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Moreover, Switzerland’s focus on sustainable travel aligns with the ‘Travel Better’ campaign, which encourages longer stays and the use of the eco-friendly Swiss Travel System. With these initiatives, Switzerland aims to deepen the connection between Indian travellers and its local culture, ensuring the country remains a top destination across seasons.

Switzerland’s commitment to promoting its year-round appeal is clear, and with India emerging as one of its fastest-growing markets, autumn and winter are set to become as popular as summer among Indian tourists.


Jammu & Kashmir Charts Bold Tourism Revival with ₹5,600-Crore Expansion Plan

Jammu & Kashmir Charts Bold Tourism Revival with ₹5,600-Crore Expansion Plan

By Hariharan U

Published on August 17, 2025

Jammu & Kashmir’s tourism sector is experiencing a strong comeback, with more than 4 lakh devotees visiting the holy Amarnath shrine this season, a clear sign of the region’s renewed appeal after challenging years.

Speaking at the FAITH Conclave 2025, Chief Minister Omar Abdullah highlighted that J&K offers two distinct travel experiences: pilgrimage tourism in Jammu and leisure tourism in Kashmir. He stressed that both require sustained investment and innovation to ensure visitors not only arrive once but return for more.

“My success will not be measured by how many tourists come for the first time, but by how many choose to come back. For that, the quality of their experience is key,” Abdullah said.

To address crowding at popular spots and open fresh opportunities, the J&K Government, in partnership with the Government of India, has launched SPREAD, a ₹5,600-crore transformative project supported by multilateral funding, with hopeful participation from the World Bank. The initiative will develop nine purpose-built, sustainable tourism destinations across Jammu and Kashmir, backed by improved infrastructure, better connectivity, and modern amenities.

Adventure tourism is also on the agenda, with Gulmarg set for upgraded winter sports facilities in collaboration with private partners, aiming to meet global skiing and adventure standards. Trekking routes will reopen following comprehensive security reviews to ensure visitor safety.

The plan extends beyond leisure and adventure to untapped segments like pilgrimage and border tourism in Jammu—going beyond the famous Mata Vaishnodevi shrine to include vibrant experiences such as the Suchetgarh border tourism circuit.

Praising the region’s timeless charm, Abdullah remarked,“Kashmir was heaven on earth long before Kerala was God’s own country. The road ahead is now filled with light, and with the support of industry partners and associations like FAITH, we will continue to grow stronger.”

From the world’s tallest arched railway bridge to snow-covered ski slopes, rich spiritual heritage, and pristine landscapes, Jammu & Kashmir is positioning itself as a year-round destination. The government’s approach blends infrastructure development with sustainable practices, keeping hope, optimism, and faith at the heart of its tourism vision.


Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

By Manu Vardhan Kannan

Published on August 13, 2025

Bird Travels has announced its exclusive collaboration with AEGEAN, Greece’s flag carrier, to operate direct flights from New Delhi and Mumbai to Athens beginning in the first quarter of 2026. The flight schedule and ticket sales will be officially unveiled by the end of September.

AEGEAN will introduce two new Airbus A321neo XLR (Extra Long Range) aircraft, boasting a range of up to 10.5 hours. These aircraft feature enhanced comfort with only 138 seats, including 24 Business Class Suites equipped with fully lie-flat beds, aisle access, and modern amenities such as 4K inflight entertainment screens, satellite Wi-Fi, USB charging, and spacious overhead bins designed for long-haul comfort.

The airline plans to operate five weekly flights to New Delhi starting March 2026, followed by three weekly flights to Mumbai from May 2026. Bird Travels will act as the General Sales Agent (GSA) for AEGEAN in India, managing sales, marketing, customer service, and distribution.

Roland Jaggi, Chief Commercial Officer of AEGEAN, said, “We are delighted to partner with Bird Travels as we prepare to launch direct flights from Delhi and Mumbai to Athens. This marks a significant milestone in AEGEAN’s international expansion and reinforces our commitment to strengthening ties between Greece and India. The addition of the new Airbus A321neo XLR aircraft allows us to enhance our service offering for long-haul routes, providing Indian travellers with a premium gateway to Europe and beyond.”

Gaurav Bhatia, Executive Director of Bird Group, commented, “Our partnership with AEGEAN heralds exciting times for Indian travellers. AEGEAN’s reputation for quality service and connectivity perfectly complements our expertise in the Indian aviation market. Together, we look forward to offering seamless and elevated travel experiences from New Delhi and Mumbai to Athens and further into Europe.”

About Bird Travels and AEGEAN

Bird Travels, the flagship airline management company of India’s Bird Group, has over five decades of experience across airline representation, travel distribution, ground handling, and hospitality services. As AEGEAN’s exclusive GSA in India, Bird Travels will promote and manage the airline’s services across sales, marketing, and customer support.

Founded in 1999, AEGEAN is Greece’s largest and fastest-growing regional airline, serving 152 destinations across Europe, the Middle East, and North Africa with a fleet of 83 modern Airbus aircraft. A member of the STAR ALLIANCE, AEGEAN has been named Europe’s Best Regional Airline by Skytrax 14 times in the past 16 years, underscoring its commitment to service excellence.

For more information, visit www.birdtravels.com.


Exclusive Shopping & Stays for Your Long Break

Exclusive Shopping & Stays for Your Long Break

By Hariharan U

Published on August 13, 2025

August 15th brings more than a mid-week breather, it’s your cue to pause, reset, and indulge in travel that lingers long after you return. Whether it’s barefoot luxury by the sea, alpine stillness, or the charm of a storied European city, these curated escapes promise to make your long weekend unforgettable.

Asia's Laidback Luxury in Nature’s Embrace

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The Legian Seminyak, Bali

An oceanfront icon where timeless design meets Balinese soul. From vivid sunsets to indulgent spa rituals, every moment here feels like it’s just for you.
Explore The Legian

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InterContinental Maldives Maamunagau Resort
Manta ray encounters, sunrise sandbank yoga, and villas designed for your pace. Even time slows to match your rhythm here.
 Discover Maamunagau

Europe - History, Heritage & Hidden Corners

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De L’Europe Amsterdam
A landmark blending old-world charm with modern culture. Riverside calm, art, and the best of Amsterdam—right at your feet.
 Discover De L’Europe

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Hotel Bellevue, Lošinj, Croatia
Modern Mediterranean luxury wrapped in pine-scented air and crystal Adriatic waters.
View Hotel Bellevue

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Boutique Hotel Alhambra, Lošinj, Croatia
An adults-only escape where refined heritage meets Adriatic elegance.
Explore Alhambra

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Kulm Hotel, St. Moritz
 An Alpine legend where understated glamour meets crisp mountain air and Swiss tradition even in summer, Explore Kulm Hotel

Exclusive Shopping – Parisian Elegance

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Galeries Lafayette Paris Haussmann
More than a department store—private salons, designer previews, and curated fashion experiences tailored just for you.
Luxury Shopping Experience

Plan Your Bespoke Break
Make this Independence Day weekend count. Whether you dream of oceanfront tranquility, alpine retreats, or cultural immersion, we’ll curate a journey that feels entirely yours.

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