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By Nishang Narayan
Published on May 7, 2024
Switzerland Tourism has announced a significant rebranding, introducing a new identity as "Switzerland" in a major shift from its nearly 30-year-old "Goldflower" logo. Revealed in Geneva, the new branding strategy signifies a fresh, digital-first approach that aligns with contemporary trends in global tourism marketing.
Martin Nydegger, Director of Switzerland Tourism, expressed enthusiasm for the new brand, which embodies the qualities of trust, modernity, and diversity through its design and digital integration. "With this transformative rebranding, we are not only keeping pace with the changing dynamics of global tourism but also setting a new standard for how destinations can engage with international travelers," said Nydegger.
The new brand logo cleverly incorporates a Swiss cross in place of the letter "T" and uses five shades of red to represent Switzerland’s traditional colors while emphasizing the brand's modern and diverse appeal. This move to a more comprehensive brand ecosystem will allow for a dynamic presentation of the brand across various platforms—spatial, haptic, and digital.
The shift from "Goldflower" to "Switzerland" is a strategic response to the evolving demands of the tourism market, focusing on a "One Brand" strategy that enhances the nation's visibility on the international stage. Developed in collaboration with Zurich-based branding agency MADE Identity, the new brand focuses on creating a cohesive and immersive experience for travelers, from inspiration and planning phases through their actual journeys.
The new branding will gradually be implemented across all Switzerland Tourism markets and within the Swiss tourism sector, providing new opportunities for engagement and trust-building with partners and travelers alike. It also aims to extend beyond tourism, encapsulating Switzerland’s values and identity on a broader international scale.
This rebranding is watched closely throughout Switzerland and is expected to influence various sectors beyond tourism due to its inclusive and forward-looking design.
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By Hariharan U
Published on January 3, 2026
IndiGo has outlined a cautious yet forward-looking approach as it prepares for the next phase of growth, placing strong emphasis on “operational reliability” while planning a limited set of international route additions. The airline said its immediate focus is to “stabilise operations” as it continues to strengthen capacity and network resilience.
As part of its international plans, IndiGo has announced the launch of non-stop services to Athens. This route will also mark the international debut of India’s first Airbus A321XLR, a new aircraft type expected to support the airline’s entry into fresh overseas markets as it gradually expands beyond short-haul operations.
Beyond Athens, the airline has not shared details of additional international destinations or capacity increases. IndiGo stated that it will continue to grow its international footprint while further densifying its domestic network, without outlining the pace or scale of expansion.
On the domestic front, the airline is also preparing to begin operations from Noida International Airport at Jewar, strengthening its presence in the National Capital Region once services commence.
Addressing recent operational challenges, IndiGo said it had swiftly restored normal operations following a temporary network disruption. The airline also confirmed that it is “fully collaborating and providing requested information to the regulator's committee” as part of an ongoing review by the Directorate General of Civil Aviation.
While IndiGo reiterated its long-term ambitions, including plans related to widebody aircraft and sustained growth, its near-term outlook remains measured. The airline said its renewed focus on stability will help drive future scale, innovation, and impact as it carefully explores new frontiers.
Published on January 1, 2026
Navi Mumbai International Airport (NMIA) has made an impressive start, handling a total of 26,021 passengers in its first five days of operations. This includes 12,431 arrivals and 13,590 departures, showing strong demand right from day one.
Weekend traffic was particularly high, with 5,548 travellers on Saturday and 5,614 on Sunday, reflecting growing confidence among passengers. During this initial period, the airport managed 162 flight movements, 81 arrivals and 81 departures, while keeping on-time performance smooth for both airlines and ground services.
Currently, NMIA connects 13 major domestic destinations, including Ahmedabad, Bengaluru, Chennai, Cochin, Coimbatore, Delhi, Goa (MOPA), Hyderabad, Jaipur, Lucknow, Mangalore, Nagpur, Vadodara. These connections cover key business and leisure hubs, giving travellers more options and conveand nience in the Mumbai Metropolitan Region.
Looking ahead, the airport plans to expand its network with additional destinations and increased flight frequencies in coordination with partner airlines. With strong early passenger response and ready infrastructure, NMIA is set to become a modern, seamless travel hub in Western India
Air India has strengthened its partnership with airBaltic, the flag carrier of Latvia, by entering into a new codeshare agreement, making travel between India and the Baltic region easier and more seamless for its customers. This move builds on the interline partnership established between the two carriers in June 2025.
Under the codeshare, Air India has begun adding its ‘AI’ designator code on airBaltic-operated flights between Riga and Air India’s European gateways including Amsterdam, Paris, Frankfurt, Copenhagen, Milan Malpensa, Vienna, Zurich, and London Gatwick. This allows passengers to travel between India and Riga with a single Air India ticket, covering connecting flights under the same booking.
Additionally, Air India’s interline agreement with airBaltic allows travellers to reach Tallinn, Estonia, and Vilnius, Lithuania via select European gateways, further expanding access to the Baltic region.
Nipun Aggarwal, Chief Commercial Officer, Air India, said, "This expanded partnership with airBaltic reflects Air India’s commitment to providing seamless global connectivity to our customers. Latvia and the wider Baltic region are growing travel markets, and this codeshare makes the journey more convenient than ever."
Air India currently operates multiple non-stop flights connecting India with Europe:
Delhi: Amsterdam (7x weekly), Paris (14x weekly), Frankfurt (12x weekly), Copenhagen (4x weekly), Milan (6x weekly), Vienna (4x weekly), Zurich (4x weekly)
Mumbai: Frankfurt (5x weekly)
Amritsar & Ahmedabad: London Gatwick (3x weekly each)
Since its privatization in 2022, Air India has expanded its global alliance network to include 24 codeshare partnerships and nearly 100 interline agreements, offering passengers access to over 800 destinations worldwide.
The new codeshare flights are now available for booking through both airlines’ official channels and travel partners.
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