Furama Hotels International (FHI) is set to make its mark on the Australian hospitality scene with the rebranding of the Holiday Inn Darling Harbour in Sydney to Furama Darling Harbour on July 1, 2024. This move marks a significant milestone for FHI as it expands its presence into new territories, bringing its renowned hospitality standards to the heart of Sydney.

Having owned the property for over two decades, FHI is excited to introduce the Furama brand to Australia for the first time. With a portfolio of over 40 hotels, villas, and resorts across the Asia Pacific region, FHI is known for delivering exceptional guest experiences, and the Furama Darling Harbour is no exception.

Guests can expect a refreshed stay experience with a series of upgrades planned to commence in early 2025. From revitalizing the lobby and restaurant areas to introducing modern amenities like mobile check-in/out and digital key access, the Furama Darling Harbour is committed to providing guests with unparalleled comfort and convenience.

But the enhancements don't stop there. The hotel is strategically positioned to benefit from local developments, including the A$44 million revitalization of the nearby Haymarket area and the creation of a A$3 billion Tech Central Innovation hub. These initiatives will further elevate the hotel's appeal and solidify its position as a premier destination for both business and leisure travelers.

“We are thrilled to introduce the Furama brand to Australia,” said Furama Darling Harbour Hotel Manager, Melvin Lim. “This marks an exciting new chapter for us as we aim to deliver outstanding hospitality experiences to our guests.”

The arrival of Furama Darling Harbour represents a new era of luxury hospitality in Sydney. With its impeccable service, modern amenities, and prime location, the hotel is poised to redefine the guest experience and set new standards for excellence in the industry.