Taiwan has recorded a 30.73% rise in Indian tourist arrivals during the January to May 2025 period, with a total of 19,202 visitors. This growth reflects a significant recovery and rising interest among Indian travellers following the country’s renewed focus on India as a key tourism source market.

The momentum comes on the heels of Taiwan Tourism Administration’s (TTA) post-pandemic re-entry into the Indian market in early 2024. With a 360-degree promotional strategy in place, TTA has been rolling out campaigns targeting niche segments such as golf tourism and wellness travel, along with outreach programs in East India.

In 2024, Taiwan welcomed 38,158 Indian tourists, showing a 20.81% increase over 2023 figures. This growth rate significantly outpaced the overall Indian outbound travel growth of 8.44%, placing Taiwan’s numbers at nearly 2.5 times the average.

Paul Shih, Director of the TTA Singapore Office, said, “We are very bullish about India’s outbound tourism potential for us. Over the last one and a half years, we have worked extensively and hard to build strong tourism ties with India’s ever-growing outbound tourism market, particularly focusing on strengthening partnerships with the Indian trade.”

As part of the global "Taiwan – Waves of Wonder" campaign, TTA has been promoting luxury and golf experiences tailored to Indian high-net-worth travellers. Recent efforts have included roadshows in cities like Kolkata, aimed at East India’s growing travel market.

By partnering with golf tour operators, OTAs, and luxury travel providers, TTA is offering curated experiences that combine golf, spa, culinary, and wellness offerings to attract Indian travellers. India has now emerged as Taiwan’s top South Asian source market both in terms of visitor numbers and travel spending.

TTA plans to continue its investments in both trade partnerships and consumer campaigns to strengthen Taiwan’s presence as a premium and accessible destination for Indian tourists.