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By Nishang Narayan
Published on May 6, 2024
The Taiwan Tourism Administration (TTA) is making a significant comeback in the Indian market, partnering with BlinkBrand Solution to rejuvenate its presence and attract a broader audience. This strategic move comes after the disruptions caused by the Covid-19 pandemic, marking a renewed focus on one of the world's fastest-growing tourism source markets.
Joseph Cheng, Director of the TTA Singapore office, expressed excitement about the re-entry, noting India's potential due to its rapid growth in outbound tourism. "We recognize India's importance as a burgeoning market, and we are enthusiastic about reintroducing Taiwan's rich tourism offerings. Our partnership with BlinkBrand Solution is pivotal, leveraging their deep market insights and innovative strategies to enhance Taiwan's visibility in India," said Cheng.
BlinkBrand Solution will implement a comprehensive 360-degree strategy to promote Taiwan as a top destination for Indian travelers, focusing on sectors such as MICE (Meetings, Incentives, Conferences, and Exhibitions), weddings, and leisure travel. The campaign will utilize multiple channels, including travel trade partnerships, consumer platforms, and digital media, to ensure broad and effective market penetration.
Noel Saxena, CEO of BlinkBrand Solution, highlighted the significance of this collaboration: "It's a privilege to work alongside the Taiwan Tourism Administration to elevate Taiwan's profile in the Indian market. We are committed to showcasing Taiwan's diverse attractions, from its vibrant cultural scene and stunning landscapes to its culinary delights."
Taiwan offers a compelling blend of modernity and tradition, making it an appealing choice for travelers seeking unique experiences. The island's tourism products include everything from high-tech urban centers and historical sites to scenic natural wonders.
With the new partnership, Taiwan Tourism aims to not only increase tourist arrivals but also to deepen cultural and economic ties between Taiwan and India. The initiative reflects Taiwan's strategic approach to tourism development and its commitment to creating memorable experiences for international visitors.
As Taiwan strengthens its tourism outreach, Indian travelers will have more opportunities to explore the island's many offerings, contributing to a mutual cultural exchange and enhanced understanding between the two regions.
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Published on March 22, 2025
The Maldives Marketing and Public Relations Corporation (MMPRC) has announced a groundbreaking partnership with Mumbai Indians, making the Maldives the Official Tourist Destination Partner for the 2025 cricket season. This marks Visit Maldives’ first collaboration of this kind in India, emphasizing the country’s commitment to strengthening its position as a top travel destination for Indian tourists.
With Mumbai Indians being one of the most successful and widely followed cricket teams in the Indian Premier League (IPL), this partnership presents a unique opportunity to engage millions of Indian cricket fans. Given that India remains one of the top source markets for Maldivian tourism, the collaboration is expected to drive substantial growth in Indian tourist arrivals, with a target of 200,000 visitors in 2025.
"Cricket has a special place in the hearts of millions, and we believe this collaboration will inspire Indian travellers to choose the Maldives as their ideal getaway," said Mr. Ibrahim Shiuree, CEO & Managing Director of Visit Maldives.
A Mumbai Indians spokesperson echoed the sentiment, stating, "Cricket and holidays are all about creating lasting memories. We are excited to showcase the Maldives to our global fanbase and create new travel experiences for them."
Through a mix of digital activations, exclusive experiences, and on-ground events, the Maldives will be promoted as the go-to luxury travel destination for Indian travellers. The country’s pristine beaches, high-end resorts, and seamless connectivity to India make it a top choice for holidaymakers, honeymooners, and adventure seekers alike.
This strategic alliance between Maldives tourism and Mumbai Indians is set to redefine sports-driven travel promotions, further cementing the Maldives’ global appeal as a luxury escape.
Published on March 18, 2025
What do the moon and manta rays have in common? They both play a crucial role in one of the ocean’s most breathtaking natural spectacles—the mass gathering of manta rays in Baa Atoll’s UNESCO Biosphere Reserve.
Thanks to the groundbreaking research of the Maldives Manta Conservation Programme, based at Four Seasons Resort Maldives at Landaa Giraavaru, travelers now have a scientifically backed chance to witness these gentle giants in action. The team has combined two decades of manta tracking, moon phase analysis, and tidal movements to predict the Manta Hot Dates for 2025—the optimal times when these marine marvels are expected to congregate in vast numbers.
With over 4,477 manta sightings recorded in 2024—alongside 26 whale sharks and nine devil rays—the waters around Landaa Giraavaru offer an unparalleled marine adventure. Guests visiting during the Manta Hot Dates can join the exclusive Manta Watch experience, which includes:
Manta-on-Call speedboat safari – Get alerted via a personal phone the moment mantas are sighted nearby.Dolphin cruise – Witness playful dolphins leaping across the Indian Ocean.Coral frame propagation – Contribute to marine conservation by helping restore coral reefs.Round-trip shared seaplane transfers from Velana International Airport.Daily breakfast at Café Landaa or Blu Restaurant.
For those who prefer spontaneity, the resort’s Manta-on-Call program offers a real-time adventure—guests receive a direct call the moment manta rays are spotted, allowing them to rush to a speedboat and snorkel with these oceanic giants on their terms.
Since its inception in 2005, the Maldives Manta Conservation Programme has played a vital role in protecting manta rays worldwide. Project Manager Elspeth Strike explains,
“Seeing a guest’s face light up as they spot a manta for the first time is unforgettable. At Landaa Giraavaru, we combine conservation with education—offering managed experiences that allow people to connect with these incredible creatures while helping ensure their future.”
Manta sightings are seasonal and subject to weather conditions and the moods of these gentle giants.
To book your Manta Watch adventure at Four Seasons Maldives at Landaa Giraavaru, click here, email reservations.mal@fourseasons.com, or call +960 66 00 888.
Published on March 16, 2025
The Business Travel Show Asia Pacific is set to make its debut in Singapore on April 16-17, 2025, at Marina Bay Sands, uniting over 200 corporate travel buyers from across Asia Pacific, the US, the UK, and Europe with 50+ top-tier exhibitors from the global travel industry. Backed by BTN Group’s 30 years of expertise in corporate travel events, this launch marks a significant milestone for the region’s booming business travel sector.
The Asia Pacific region is the world’s fastest-growing corporate travel market, with spending projected to hit $900 billion this year. Business Travel Show APAC is more than just a trade show—it’s a critical platform for industry professionals to connect, collaborate, and stay ahead in an evolving landscape.
Exhibitors include some of the most influential names in the travel industry, such as Oneworld, Wings, Wego, Amex GBT, BCD, Amex Card, Emburse, and more. The event promises meaningful business meetings, knowledge-sharing sessions, and exclusive networking opportunities for buyers and suppliers alike.
Senior corporate travel decision-makers can apply for the hosted buyer programme, which includes:
Corporate travel managers and procurement professionals handling business travel programmes are encouraged to register early to secure their spot.
Spanning two days, the event features 16 free-to-attend sessions covering:
Speakers from Avis Budget Group, MSD International, IKEA, Rheinmetall, Crisis24, HN Consulting, and Align Tech will share their expertise.
For the first time in APAC, the Business Travel Innovation Faceoff will showcase game-changing solutions set to redefine corporate travel. Additionally, the APAC Travel Buyer of the Year Award will honor a regional leader in corporate travel innovation.
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