India's premium beer segment is set to welcome a new international label with the launch of NEVERMIND Wheat Beer, a Taiwan-origin wheat beer designed for consumers seeking flavour, refreshment, and a contemporary drinking experience.

Crafted using wheat malt, barley malt, aromatic hops, and European ale yeast, NEVERMIND follows a top-fermentation brewing process and remains unfiltered to retain its natural haze, creamy foam, and smooth texture. The beer offers sweet malt aromas complemented by subtle fruit and clove notes, delivering a refreshing finish that balances flavour with easy drinkability.

Available in a 330 ml can with 5% ABV, NEVERMIND is best served chilled between 6°C and 8°C. The brand is built around the promise of "Smooth Haze. Creamy Foam. Refreshing Finish.", highlighting its approachable character and modern appeal.

Its distinctive gold and Olo-themed packaging has been designed to stand out on retail shelves while reinforcing its premium positioning. The brand aims to attract both experienced beer enthusiasts and consumers looking to explore international beer styles without the intensity often associated with craft beers.

The launch comes at a time when Indian consumers are increasingly showing interest in premium imports and diverse beverage experiences. Positioned between mainstream lagers and heavier craft offerings, NEVERMIND seeks to offer a balanced alternative that combines flavour, quality, and accessibility.

The brand plans to establish its presence across bars, lounges, restaurants, and premium retail outlets, targeting urban consumers who value authentic experiences and globally inspired products.

Commenting on the launch, Mr. Amit Goel, Director, Rad Elan, said:

"NEVERMIND is more than just a beer, it embodies a carefree spirit, shared moments with friends and a contemporary lifestyle. As Indian consumers continue to explore premium imports and international beer styles, we believe NEVERMIND is uniquely positioned to appeal to those seeking flavour, quality and easy drinkability. Our vision is to create a brand that feels equally at home during social gatherings, casual dining experiences and vibrant nightlife occasions."

With its smooth profile and refreshing taste, NEVERMIND aims to carve a niche in India's growing premium beer category while introducing consumers to a contemporary wheat beer experience inspired by international brewing traditions.

NEVERMIND Wheat Beer will soon be available across India.