Taj Retains Top Spot as India's Strongest Brand for the Third Time

Taj Retains Top Spot as India's Strongest Brand for the Third Time

By Author

Published on June 24, 2023

Indian Hotels Company (IHCL) proudly announces that its iconic brand, Taj, has secured the prestigious No. 1 position on Brand Finance's highly regarded 'India 100 2023' report. This remarkable achievement marks the third time that Taj has been recognized as India's strongest brand.

Puneet Chhatwal, Managing Director & CEO of Indian Hotels Company, expressed his delight at the news, stating, "We are extremely thrilled that Taj has once again been acknowledged as India's strongest brand across all sectors for the third consecutive time. This achievement follows Taj's previous recognition as the world's strongest hotel brand by Brand Finance in 2021 and 2022. It reflects our unwavering dedication to excellence, innovation, and delivering extraordinary experiences to our guests. We are grateful to our loyal patrons and dedicated team members who have played an integral role in establishing the Taj as the epitome of hospitality and luxury."

The report, released by renowned brand valuation consultancy Brand Finance, reveals that Taj has achieved a brand strength index (BSI) score of 89.4 out of 100. This represents a 0.5% growth compared to the previous year and an elite AAA brand strength rating. The BSI score is determined based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.

According to the report, "Taj has retained its No.1 position in Brand Strength from last year. In response to the post-pandemic travel demand, Taj Hotels has reaffirmed its commitment to sustainability through various initiatives under the Paathya strategy. The brand has also remained focused on expanding its presence through organic and inorganic growth while ensuring the highest standards of hospitality that it is renowned for."

Brand Finance defines Brand Strength as the effectiveness of a brand's performance on intangible measures relative to its competitors. Each brand is assigned a BSI score out of 100, which contributes to the calculation of its brand value. Based on these calculations, each brand receives a corresponding rating, with Taj earning an impressive AAA rating.

Taj's consistent recognition as India's strongest brand underscores its enduring reputation and success in the hospitality industry.


The Raviz Palace at Leela Ashtamudi Redefines Luxury on Kerala's Shores

The Raviz Palace at Leela Ashtamudi Redefines Luxury on Kerala's Shores

By Manu Vardhan Kannan

Published on January 15, 2025

The Leela Ashtamudi, A Raviz Hotel, has introduced its newest luxury retreat - The Raviz Palace. Nestled along the tranquil banks of Lake Ashtamudi, this heritage masterpiece seamlessly merges Kerala’s rich traditions with modern indulgence.

Originally constructed in 1911 (1087 in the Malayalam Era), the palace reflects Kerala’s vernacular architectural style enriched by Dutch and Portuguese influences. Its intricately designed wooden interiors and adherence to Vastu Shastra principles celebrate the region’s cultural wealth.

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Guests are welcomed through three distinct modes of arrival: a serene boat ride across the lake, a picturesque drive through Kerala’s lush landscapes, or a private helipad, offering exclusivity from the start. The palace provides stunning views of both sunrise and sunset over the shimmering lake, fostering a deep connection with nature.

The surrounding area, with an air quality index of approximately 30, ensures a serene ambiance for travelers seeking peace and rejuvenation.

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B Ravi Pillai, chairman of RP Group, emphasized the vision behind The Raviz Palace, stating, “Our aim is to honor and preserve Kerala’s rich heritage. Through unique experiences, we connect our guests with the traditions and natural beauty of the region. It is our privilege to share this timeless treasure with the world.”

The unveiling ceremony was a prestigious event attended by notable figures, including N.K. PremachandranMember of ParliamentMayor Prasanna Earnest, MLA Mukesh. M, District Collector Devidas N. IASTourism Director Sikha Surendran IAS, and several industry leaders.

The Raviz Palace is set to redefine luxury travel in Kerala, offering a perfect blend of culture, history, and indulgence.


Sofitel Mumbai BKC Renews Prestigious Green Key Certification

Sofitel Mumbai BKC Renews Prestigious Green Key Certification

By Nishang Narayan

Published on January 15, 2025

Sofitel Mumbai BKC has once again upheld its commitment to sustainability by renewing its prestigious Green Key Certification, valid through December 2025. Originally awarded in 2024, when it became the first hotel in India to achieve this accolade, the property has successfully passed the annual audit, reaffirming its dedication to environmentally responsible operations.

The Green Key Certification, bestowed by the National Jury Green Key India and the Centre for Environment Education (CEE), is globally recognized as a leading standard for excellence in environmental responsibility within the tourism industry. The certification mandates strict adherence to criteria established by the Foundation for Environmental Education, ensuring that recipients continuously enhance their green performance each year.

For Sofitel Mumbai BKC, maintaining this certification involves implementing measures such as reducing utility consumption, upgrading facilities, and conducting awareness campaigns aimed at promoting sustainable practices. General Manager Manish Dayya expressed pride in the achievement, stating:

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"This certification has inspired us to adopt smarter resource management, minimise waste, and integrate sustainable choices into every aspect of our operations. It’s more than an accolade—it’s our way of ensuring a greener future while delivering the exceptional service and elegance that Sofitel as a brand is known for. For our guests, it’s a promise of a stay that aligns with their values, while offering luxury with a lighter footprint. Together, we’re making every visit a step towards a more sustainable world."

The annual renewal of the Green Key Certification is a testament to Sofitel Mumbai BKC's consistent efforts to develop a sustainable and responsible business model. By meeting and exceeding the rigorous criteria, the hotel ensures it remains a benchmark for eco-friendly hospitality in India.

Guests at Sofitel Mumbai BKC can enjoy a luxurious stay that reflects their values, combining world-class service with a commitment to preserving the environment. This achievement underscores the brand’s philosophy of delivering “luxury with a lighter footprint”, setting a gold standard for sustainable tourism in the region.


WelcomHeritage Natraj Opens Its Doors in McLeod Ganj

WelcomHeritage Natraj Opens Its Doors in McLeod Ganj

By Nishang Narayan

Published on January 15, 2025

WelcomHeritage Natraj, a boutique retreat by WelcomHeritage Hotels, has officially opened its doors in McLeod Ganj, the spiritual and cultural haven fondly called "Little Lhasa." Situated just 200 meters from the residence of His Holiness the Dalai Lama, the retreat offers guests an immersive experience of the region's rich Tibetan and Himachali heritage, set against the backdrop of the majestic Dhauladhar range.

The retreat features 32 thoughtfully designed rooms, each offering a warm and inviting space for guests to relax after exploring the vibrant town. From panoramic mountain views to contemporary amenities, every detail reflects a perfect balance of modern luxury and the warmth of Himalayan hospitality.

Guests can indulge in exquisite dining options that celebrate local and international flavors, or unwind at the stylish bar with its cozy ambiance and stunning mountain vistas. For those seeking relaxation, the hotel offers a temperature-controlled swimming pool, a well-stocked library, and an open terrace with breathtaking views of the surrounding Himalayas.

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"At WelcomHeritage Natraj, we are excited to welcome travelers to experience the magic of McLeod Ganj," said Abinash Manghani, CEO of WelcomHeritage Hotels. "We created a space where every visitor's story can unfold amidst the splendor of the Himalayas."

The hotel serves as a perfect base to explore McLeod Ganj’s treasures, such as the Dalai Lama Temple Complex, Bhagsu Waterfall, Nechung Monastery, and the Norbulingka Institute. Guests can also enjoy hikes through picturesque trails or visit bustling markets showcasing traditional Tibetan handicrafts.

Sustainability is at the heart of WelcomHeritage Natraj. The property implements eco-friendly initiatives like water conservation, sourcing local produce, and supporting the community through responsible tourism practices.

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Accessibility is effortless, with the retreat located within driving distance of Dharamshala and Pathankot. The Dharamshala (Gaggal) Airport is just 20 kilometers away, complemented by well-connected bus and rail services.

For business and social gatherings, the six-storeyed hotel boasts a 950-square-foot meeting space, complemented by a wide range of conveniences such as 24/7 room service, high-speed internet, complimentary parking, luggage storage, and kid-friendly dining options.

Whether it’s a family vacation, a solo adventure, a trip with friends, or an intimate conference, WelcomHeritage Natraj promises an unforgettable blend of comfort and culture in the heart of the Himalayas. Come, create lasting memories in this enchanting retreat.

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