Taj Retains Top Spot as India's Strongest Brand for the Third Time

Taj Retains Top Spot as India's Strongest Brand for the Third Time

By Author

Published on June 24, 2023

Indian Hotels Company (IHCL) proudly announces that its iconic brand, Taj, has secured the prestigious No. 1 position on Brand Finance's highly regarded 'India 100 2023' report. This remarkable achievement marks the third time that Taj has been recognized as India's strongest brand.

Puneet Chhatwal, Managing Director & CEO of Indian Hotels Company, expressed his delight at the news, stating, "We are extremely thrilled that Taj has once again been acknowledged as India's strongest brand across all sectors for the third consecutive time. This achievement follows Taj's previous recognition as the world's strongest hotel brand by Brand Finance in 2021 and 2022. It reflects our unwavering dedication to excellence, innovation, and delivering extraordinary experiences to our guests. We are grateful to our loyal patrons and dedicated team members who have played an integral role in establishing the Taj as the epitome of hospitality and luxury."

The report, released by renowned brand valuation consultancy Brand Finance, reveals that Taj has achieved a brand strength index (BSI) score of 89.4 out of 100. This represents a 0.5% growth compared to the previous year and an elite AAA brand strength rating. The BSI score is determined based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.

According to the report, "Taj has retained its No.1 position in Brand Strength from last year. In response to the post-pandemic travel demand, Taj Hotels has reaffirmed its commitment to sustainability through various initiatives under the Paathya strategy. The brand has also remained focused on expanding its presence through organic and inorganic growth while ensuring the highest standards of hospitality that it is renowned for."

Brand Finance defines Brand Strength as the effectiveness of a brand's performance on intangible measures relative to its competitors. Each brand is assigned a BSI score out of 100, which contributes to the calculation of its brand value. Based on these calculations, each brand receives a corresponding rating, with Taj earning an impressive AAA rating.

Taj's consistent recognition as India's strongest brand underscores its enduring reputation and success in the hospitality industry.


Potato Head Bali Crowned Best Hotel for Sustainability at Telegraph Awards

Potato Head Bali Crowned Best Hotel for Sustainability at Telegraph Awards

By Nithyakala Neelakandan

Published on September 19, 2024

Potato Head Bali has been recognized as the best hotel in the world for sustainability at the prestigious Telegraph Hotel Awards. The hotel earned this honor for its exceptional commitment to eco-friendly practices and its positive impact on the local community.

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Described as "Hip and Progressive, and creative destination that is as good for the planet and local community as it is for the body, soul, and Instagram account," Potato Head Bali stands out for its forward-thinking approach to hospitality. The hotel’s dedication to sustainability is not just a marketing point but an integral part of its operations and ethos.

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This award is a testament to Potato Head Bali’s tireless efforts to promote sustainability, making it not only a luxurious destination but also a leader in environmental responsibility. Their contributions to preserving the planet and supporting the surrounding community make them an example for others in the hospitality industry to follow.

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The hotel’s motto, "Good Times, Do Good," perfectly captures the spirit of their mission—offering guests an unforgettable experience while prioritizing environmental and social responsibility. This recognition is well-deserved and highlights their role as a pioneer in sustainable hospitality.


Home2 Suites by Hilton Marks Growth and Innovation Milestone

Home2 Suites by Hilton Marks Growth and Innovation Milestone

By Nithyakala Neelakandan

Published on September 19, 2024

Since its debut in 2011, Home2 Suites by Hilton has become a leader in extended stay accommodations, reaching new heights in the hospitality industry. Celebrating the opening of its 700th hotel and with over 750 more in development, the brand is evolving to meet the changing needs of modern travelers. It aims to provide flexible, comfortable, and memorable stays for both leisure and business guests.

Home2 Suites by Hilton has been recognized as the top Upper Midscale/Midscale Extended Stay brand in J.D. Power’s 2024 North America Hotel Guest Satisfaction Index Study for the second consecutive year. This achievement is a testament to the brand's ongoing commitment to innovation, guest satisfaction, and responsible design. Notably, it was the first Hilton brand to welcome pets and remains a frontrunner in sustainable hotel practices.

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The brand’s global expansion continues with properties in key markets across the world. After making a significant entry into the APAC region in 2020, Home2 Suites has 60 locations already open and plans to operate 1,000 properties there. Its expansion into Europe, the Middle East, Africa (EMEA), and Latin America marks a new era for the brand, offering extended stay accommodations to a wider audience.

Home2 Suites is known for its home-like amenities that cater to a broad range of guests, including families, sports teams, and business travelers. Each suite comes with a fully equipped kitchen, outdoor spaces with grills, and an integrated fitness and laundry facility, making long stays more comfortable. The brand also focuses on creating a sense of home with features like Spin2Cycle, where guests can work out while doing laundry, and outdoor firepits for relaxation. These thoughtful touches have helped the brand build loyalty among guests.

In addition to its guest-centric approach, Home2 Suites has become a favorite among developers due to its efficient, cost-effective hotel prototypes. The latest designs offer flexible suite layouts, spacious lobbies for socializing, and a grab-and-go market. The brand recently introduced two new design packages that allow hoteliers to choose from different styles, ensuring each property meets market-specific demands without compromising on quality.

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Food and beverage offerings are a key component of the Home2 Suites experience. Each suite has ample kitchen amenities, including a full-size refrigerator, dishwasher, microwave, toaster, and coffee maker. Guests can also request induction burner cooktops at no extra charge. In the U.S. and Canada, Home2 Suites is piloting a new breakfast menu, offering guests more choices and a personalized start to their day. Additionally, its partnership with Grubhub in the U.S. enables guests to order food seamlessly and explore local dining options.

Home2 Suites places a strong emphasis on sustainability. The brand is committed to reducing its environmental impact through energy-efficient building materials, LED lighting, and Energy Star-rated appliances. Guests are encouraged to participate in sustainable practices by using amenities like hydration stations, recycling bins, and electric vehicle charging stations. The brand also played a pioneering role in eliminating single-use plastic containers, offering full-size bath amenities instead.

The brand’s forward-thinking approach allows it to remain competitive and adaptable in a rapidly changing market. As Home2 Suites continues to grow and expand into new regions, it remains committed to innovation, guest satisfaction, and sustainability. By balancing comfort, flexibility, and responsible practices, Home2 Suites by Hilton is positioning itself as a leader in the extended stay sector, and its journey is just beginning.


Fairfield by Marriott Kolkata Promotes Inclusion with Specially-Abled Associates at Kava

Fairfield by Marriott Kolkata Promotes Inclusion with Specially-Abled Associates at Kava

By Nithyakala Neelakandan

Published on September 19, 2024

Fairfield by Marriott Kolkata has taken a notable step towards fostering diversity, equity, and inclusion (DEI) by hiring specially-abled individuals at its all-day dining outlet, Kava. This initiative is part of the hotel’s broader commitment to aligning with Marriott International’s DEI goals, which emphasize being a global leader in creating a sense of belonging for all.

In collaboration with the Sarthak Educational Trust, Fairfield by Marriott Kolkata hired associates who are deaf and non-verbal, bringing their exceptional skills to the forefront at Kava. These specially-abled team members are playing a key role in the restaurant’s success, demonstrating the hotel’s dedication to inclusivity. Despite the challenges they face in communication, these individuals bring an unparalleled attention to detail and passion to their roles, setting a new standard for the hospitality industry.

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Fairfield by Marriott Kolkata’s General Manager, Manoj Jangid, expressed his pride in this initiative, stating, "In an industry where communication is pivotal, Fairfield by Marriott Kolkata is setting a new standard by integrating associates with diverse abilities into its team. Their passion to serve others is so inspiring. They’ve brought smiles, warmth, and love to our restaurant Kava. Their employment is not only a testament to their individual skills but also an affirmation of the hotel’s dedication to inclusivity."

The hotel has implemented comprehensive training programs to ensure that the new associates integrate seamlessly into the team. These efforts reinforce a collaborative and respectful workplace culture, benefiting both the employees and guests. This initiative also aligns with the hotel’s belief that embracing diversity enhances the guest experience by fostering a more empathetic approach to service.

The positive impact of this initiative extends beyond the workforce, as it also enriches the overall experience for guests. By promoting a culture of inclusion, Fairfield by Marriott Kolkata not only provides exceptional service but also sets an example for the hospitality industry as a whole.

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Additionally, Rohan Sirohia, Founder and CEO of Goodwyn Tea, echoed this sentiment, emphasizing the importance of heartfelt service in the hospitality sector. "Hospitality means serving from the heart. A nicely brewed tea can be made by any hands, but the right aroma comes from the heart that makes it, and that’s what makes them so special," said Sirohia.

Fairfield by Marriott Kolkata’s commitment to diversity and inclusion reflects Marriott International’s global vision. With a focus on creating an inclusive environment, the hotel aims to provide a welcoming space for all individuals, including its employees and guests. This initiative highlights the transformative power of embracing diversity in the workplace and the hospitality industry as a whole.

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