Taj Retains Top Spot as India's Strongest Brand for the Third Time

Taj Retains Top Spot as India's Strongest Brand for the Third Time

By Author

Published on June 24, 2023

Indian Hotels Company (IHCL) proudly announces that its iconic brand, Taj, has secured the prestigious No. 1 position on Brand Finance's highly regarded 'India 100 2023' report. This remarkable achievement marks the third time that Taj has been recognized as India's strongest brand.

Puneet Chhatwal, Managing Director & CEO of Indian Hotels Company, expressed his delight at the news, stating, "We are extremely thrilled that Taj has once again been acknowledged as India's strongest brand across all sectors for the third consecutive time. This achievement follows Taj's previous recognition as the world's strongest hotel brand by Brand Finance in 2021 and 2022. It reflects our unwavering dedication to excellence, innovation, and delivering extraordinary experiences to our guests. We are grateful to our loyal patrons and dedicated team members who have played an integral role in establishing the Taj as the epitome of hospitality and luxury."

The report, released by renowned brand valuation consultancy Brand Finance, reveals that Taj has achieved a brand strength index (BSI) score of 89.4 out of 100. This represents a 0.5% growth compared to the previous year and an elite AAA brand strength rating. The BSI score is determined based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.

According to the report, "Taj has retained its No.1 position in Brand Strength from last year. In response to the post-pandemic travel demand, Taj Hotels has reaffirmed its commitment to sustainability through various initiatives under the Paathya strategy. The brand has also remained focused on expanding its presence through organic and inorganic growth while ensuring the highest standards of hospitality that it is renowned for."

Brand Finance defines Brand Strength as the effectiveness of a brand's performance on intangible measures relative to its competitors. Each brand is assigned a BSI score out of 100, which contributes to the calculation of its brand value. Based on these calculations, each brand receives a corresponding rating, with Taj earning an impressive AAA rating.

Taj's consistent recognition as India's strongest brand underscores its enduring reputation and success in the hospitality industry.


The Leela Gandhinagar Introduces E-Cycle Experience to Promote Sustainable Luxury

The Leela Gandhinagar Introduces E-Cycle Experience to Promote Sustainable Luxury

By Hariharan U

Published on April 26, 2026

Marking Earth Day, The Leela Gandhinagar has introduced an immersive e-cycle experience in collaboration with Svitch, reinforcing its focus on sustainability-led luxury.

The initiative is designed to offer guests a low-impact, mindful way to explore Gandhinagar, encouraging slower, more conscious travel while reducing carbon footprint. By integrating eco-friendly mobility into the guest journey, the hotel continues to position sustainability as a core element of its hospitality experience.

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Set against the city’s serene surroundings, the e-cycle experience allows guests to engage more deeply with their environment, blending wellbeing, exploration, and environmental responsibility. The offering reflects a broader shift in luxury travel, where guests are increasingly seeking experiences that are both meaningful and sustainable.

Commenting on the initiative, Vikas Sood, General Manager, highlighted the hotel’s commitment to creating experiences that are enriching while embedding responsible practices into everyday operations.

The launch was complemented by an Earth Day cyclethon, bringing together guests, hotel associates, and members of the local community. The activity aimed to foster a shared sense of responsibility towards sustainable living, while encouraging active participation in eco-conscious initiatives.

Following the ride, guests experienced the hotel’s signature Aujasya breakfast, aligning the sustainability narrative with wellness-focused dining.

Through initiatives like this, The Leela Gandhinagar continues to evolve the concept of responsible luxury, where sustainability is seamlessly integrated into the guest experience, enhancing both comfort and awareness.


WelcomHeritage Parv Vilas Resort & Spa Elevates Luxury Escapes in Kasauli

WelcomHeritage Parv Vilas Resort & Spa Elevates Luxury Escapes in Kasauli

By Hariharan U

Published on April 25, 2026

WelcomHeritage Parv Vilas Resort & Spa is redefining luxury getaways in the hills with its expansive offering set amidst the scenic Kasauli Hills.

Perched in the lush Shivalik range, the resort blends natural beauty with refined hospitality, offering guests a tranquil escape marked by panoramic views, fresh mountain air, and a thoughtfully curated luxury experience. Designed as a sanctuary for relaxation, the property combines modern amenities with a serene setting that encourages guests to unwind at a leisurely pace.

Operated under the WelcomHeritage umbrella since December 2022, the resort has positioned itself as a full-scale five-star destination in Solan. With 93 well-appointed rooms, the property caters to a wide range of travellers, offering accommodation options that include deluxe rooms, suites, family-friendly cottages, and an exclusive four-bedroom luxury villa.

The resort is equipped with a comprehensive range of amenities, including a luxury spa and salon, wellness centre, and an all-weather heated indoor swimming pool, along with a dedicated children’s pool. These features ensure a seamless and comfortable experience for guests across seasons.

Beyond leisure stays, the property has also emerged as a preferred venue for destination weddings, corporate conferences, and large-scale events, supported by its expansive layout and premium infrastructure.

The design philosophy strikes a balance between modern sophistication and timeless charm, creating a space that feels both elegant and inviting. From intimate vacations to grand celebrations, the resort offers an environment that blends comfort with understated luxury.

With its scenic location, comprehensive facilities, and focus on guest experience, WelcomHeritage Parv Vilas Resort & Spa stands out as a premier mountain retreat, offering travellers a refined escape in the hills.


IHCL Partners with Etihad Guest to Expand Global Loyalty Benefits

IHCL Partners with Etihad Guest to Expand Global Loyalty Benefits

By Hariharan U

Published on April 25, 2026

Indian Hotels Company Limited has announced a strategic partnership between its loyalty platform Taj InnerCircle-Neupass and Etihad Guest, expanding global benefits for travellers.

The collaboration brings together two established loyalty ecosystems, enabling members to access enhanced travel and stay privileges across participating hotels worldwide. As part of the alliance, Etihad Guest members can enjoy exclusive savings at IHCL properties and earn miles on hotel stays.

The benefits extend across IHCL’s diverse portfolio, including brands such as Taj Hotels, SeleQtions, Vivanta, Gateway, amã Stays & Trails, and Claridges Collection.

Commenting on the partnership, Praveen Chander Kumar, Executive Vice President – Commercial, IHCL, noted that as travel becomes increasingly seamless, guests are seeking familiarity and added value across destinations. He highlighted that the collaboration will allow IHCL to engage with a broader global member base while enhancing the overall loyalty experience.

From the aviation side, Etihad Airways strengthens its ecosystem by extending benefits beyond flights. Mark Potter, Managing Director, Etihad Guest, stated that the partnership enhances value for members by offering more opportunities to earn and redeem miles across a wider travel network.

The alliance reflects a growing trend in the travel and hospitality industry, where integrated loyalty ecosystems are becoming key to delivering seamless, personalised experiences. By combining hospitality and aviation rewards, the partnership aims to create a more connected journey for global travellers.

With this collaboration, IHCL and Etihad Guest are set to broaden their global reach, offering members a more rewarding and cohesive travel experience across destinations

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