Indian Hotels Company (IHCL) proudly announces that its iconic brand, Taj, has secured the prestigious No. 1 position on Brand Finance's highly regarded 'India 100 2023' report. This remarkable achievement marks the third time that Taj has been recognized as India's strongest brand.

Puneet Chhatwal, Managing Director & CEO of Indian Hotels Company, expressed his delight at the news, stating, "We are extremely thrilled that Taj has once again been acknowledged as India's strongest brand across all sectors for the third consecutive time. This achievement follows Taj's previous recognition as the world's strongest hotel brand by Brand Finance in 2021 and 2022. It reflects our unwavering dedication to excellence, innovation, and delivering extraordinary experiences to our guests. We are grateful to our loyal patrons and dedicated team members who have played an integral role in establishing the Taj as the epitome of hospitality and luxury."

The report, released by renowned brand valuation consultancy Brand Finance, reveals that Taj has achieved a brand strength index (BSI) score of 89.4 out of 100. This represents a 0.5% growth compared to the previous year and an elite AAA brand strength rating. The BSI score is determined based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.

According to the report, "Taj has retained its No.1 position in Brand Strength from last year. In response to the post-pandemic travel demand, Taj Hotels has reaffirmed its commitment to sustainability through various initiatives under the Paathya strategy. The brand has also remained focused on expanding its presence through organic and inorganic growth while ensuring the highest standards of hospitality that it is renowned for."

Brand Finance defines Brand Strength as the effectiveness of a brand's performance on intangible measures relative to its competitors. Each brand is assigned a BSI score out of 100, which contributes to the calculation of its brand value. Based on these calculations, each brand receives a corresponding rating, with Taj earning an impressive AAA rating.

Taj's consistent recognition as India's strongest brand underscores its enduring reputation and success in the hospitality industry.