Indian Hotels Company (IHCL), India's largest hospitality company, has announced that its iconic brand Taj has been recognised as the World's Strongest Luxury Hotel Brand in Brand Finance UK's 'Hotels 50 2026' report. This marks the fifth consecutive year that Taj has received the prestigious recognition from the global brand valuation consultancy.

Sharing his thoughts on the achievement, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, “For over a century, Taj has been the embodiment of Indian hospitality for the world. The dual honour of being India's Strongest Brand and the World's Strongest Luxury Hotel Brand, reflects the strength of Taj's legacy and its continued relevance to travellers across generations and geographies.”

He added, “This recognition is a testament to the unwavering commitment of our 50,000+ associates, who continue to serve with the values that have shaped our identity.”

According to the Brand Finance 'Hotels 50 2026' report, Taj secured a Brand Strength Index (BSI) score of 93.5 out of 100 along with an AAA+ brand strength rating. The report also noted that the brand's value increased by 32% to USD878 million, helping Taj retain its position as the World's Strongest Luxury Hotel Brand.

Brand Finance highlighted that as luxury travellers increasingly look for authentic and experience-led stays, Taj continues to stand out through its unique combination of Indian heritage, personalised hospitality, and timeless luxury. The report also recognised the brand's ability to deliver meaningful guest experiences while preserving its cultural identity on the global hospitality stage.

Commenting on the recognition, Mr. David Haigh, Chairman & CEO, Brand Finance, said, “Taj’s continued recognition as the world’s strongest luxury hotel brand is a remarkable achievement. With an exceptional Brand Strength Index score of 93.5, Taj demonstrates how a brand can build global stature while remaining deeply rooted in its cultural identity. Its distinctive blend of Indian heritage, timeless luxury and personalised hospitality continues to create powerful guest affinity and sets an important benchmark for the global luxury hospitality industry.”

Today, Taj has a portfolio of 150 hotels across 14 countries, spanning grand palaces, city hotels, beach and spa resorts, wildlife safaris, and serviced residences, further strengthening its position as one of the world's leading luxury hospitality brands.