In a significant move that underscores its dedication to India's cultural preservation and sustainable tourism, Taj, the iconic brand of The Indian Hotels Company Limited (IHCL), India's largest hospitality company, proudly announces Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as its brand ambassador. This partnership marks a milestone in Taj's 120-year history of being a custodian of Indian heritage, with its presence in historic destinations like Udaipur, Jaipur, Jodhpur, and more.

Mr. Parveen Chander Kumar, Executive Vice President, Sales & Marketing, IHCL, expressed his enthusiasm for the collaboration, stating, "This partnership furthers Taj’s commitment in showcasing and preserving the rich cultural legacy of the country." He highlighted the synergy between Dr. Lakshyaraj Singh Ji Mewar's efforts in building tourism in Rajasthan and IHCL's ESG+ framework of Paathya, which aims at skilling the youth to bridge the employability gap in the industry.

Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar, a multifaceted personality known for his philanthropy, education advocacy, and leadership in heritage tourism, expressed his delight in joining forces with Taj. "I am delighted to be associated with the illustrious brand and together work towards promoting India’s historic destinations and royal legacies built around its communities," he said.

Dr. Lakshyaraj Singh Ji Mewar's association with Taj is expected to enhance the brand's efforts in rekindling India’s glorious past by restoring celebrated palaces and promoting the country's royal legacies and cultural heritage. As an Executive Director of HRH Group of Hotels, Udaipur, and trustee of the Maharana of Mewar Charitable Foundation, his work exemplifies the commitment to sustainability, hospitality, cultural preservation, and community engagement.

About Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur:

A renowned philanthropist, educationist, sports patron, business leader, TED speaker, and holder of eight Guinness World Records, Dr. Lakshyaraj Singh Ji Mewar embodies the principles of sustainability and heritage preservation. His work through the Maharana of Mewar Charitable Foundation and HRH Group of Hotels has made significant contributions to heritage tourism and community welfare.

About The Indian Hotels Company Limited (IHCL):

IHCL, together with its subsidiaries, offers a fusion of warm Indian hospitality and world-class service through its portfolio of brands, including Taj, SeleQtions, Vivanta, and Ginger. Founded by Jamsetji Tata in 1903 with the opening of The Taj Mahal Palace in Bombay, IHCL has grown to include 285 hotels globally, making it India’s largest hospitality company by market capitalization.

This collaboration between Taj and Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur is poised to set a new benchmark in the hospitality industry, promoting the values of cultural heritage, sustainability, and responsible tourism.