Tamarind Global Unveils New Logo, Signaling Evolution and Contemporary Brand Ethos

Tamarind Global Unveils New Logo, Signaling Evolution and Contemporary Brand Ethos

By Nishang Narayan

Published on February 11, 2025

Tamarind Global, a leading destination management company with over 18 years of expertise in luxury travel, celebrations, and corporate events, has unveiled a new brand identity with the launch of its redesigned logo. This transformation marks a strategic shift in the company’s journey, reinforcing its commitment to progression, innovation, and an enhanced customer experience.

More than just a visual refresh, the new logo represents Tamarind Global’s three key verticals—Holidays, Celebrations, and Corporate—symbolized by three bold red arcs. This design highlights the harmonious synergy between these segments, ensuring a seamless, luxury-driven approach to travel, events, and corporate experiences.

A Strategic Move Towards Elevated Experiences

As part of its brand revamp, Tamarind Global is set to enhance its service offerings across its core business areas:

Holidays: Curated luxury travel experiences for inbound, outbound, and domestic travelers.
Celebrations: Expertly crafted weddings, milestone events, and bespoke engagements that redefine grandeur.
Corporate: High-impact MICE events, exhibitions, and tailor-made corporate experiences designed to impress.

A Vision for the Future

Commenting on the brand transformation, Louis D'Souza, Director, Tamarind Global, said:

"Our new brand identity underscores our forward momentum—an evolution that showcases our determination, innovation, and excellence. The three vertical elements are more than just arcs—they represent the harmonious interplay of our core verticals, each driving the other forward in perfect alignment, ensuring an unparalleled experience for our clients. Our transformation is more than a visual upliftment; it is a strategic move to redefine luxury with greater precision and sophistication."

This rebranding marks a pivotal moment in Tamarind Global's journey, reinforcing its role as a trendsetter in the luxury travel and event industry. By restructuring operations and enhancing service capabilities, the company is poised to explore new avenues for growth and innovation, setting a benchmark in the evolving landscape of premium travel and celebrations.


Treat Hotels Signs New Property in Vrindavan, Expands North India Portfolio

Treat Hotels Signs New Property in Vrindavan, Expands North India Portfolio

By Hariharan U

Published on July 6, 2026

Treat Hotels has announced the signing of Treat Hotels, Vrindavan, further strengthening its presence in North India with a new hospitality project in one of the country's most significant spiritual destinations.

Located close to Vrindavan's revered temples, the upcoming hotel is being developed to offer contemporary comfort while reflecting the city's cultural and spiritual heritage. The property is scheduled to open in 2027.

The hotel will feature 72 thoughtfully designed guest rooms, a multi-cuisine vegetarian restaurant, a rooftop swimming pool, and a spacious banquet hall designed to host weddings, celebrations, and social gatherings.

According to the company, the signing represents more than a portfolio expansion, as it marks Treat Hotels' entry into a destination closely associated with the life and legacy of Lord Shri Krishna and visited by millions of pilgrims and tourists every year.

The company stated that the project has been planned to complement Vrindavan's spiritual character while providing modern hospitality experiences for both leisure travellers and devotees visiting the holy city.

Treat Hotels also expressed gratitude to its development partners for their confidence in the brand and said it looks forward to welcoming guests when the property opens in 2027.

The signing forms part of Treat Hotels' broader expansion strategy as the company continues to grow its footprint across key leisure, pilgrimage, and business destinations in India.


ITC Hotels Signs 145-Key Welcomhotel Property in Salasar, Rajasthan

ITC Hotels Signs 145-Key Welcomhotel Property in Salasar, Rajasthan

By Manu Vardhan Kannan

Published on July 5, 2026

ITC Hotels Limited has signed a management agreement for Welcomhotel by ITC Hotels Salasar, a 145-key property that will be developed in Salasar, Rajasthan. The upcoming hotel is expected to cater to the growing demand for pilgrimage tourism, destination weddings, social events, and leisure travel in one of the state's most visited spiritual destinations.

Spread across six acres, the hotel will further strengthen ITC Hotels' presence in Rajasthan, a key tourism market known for its rich heritage, culture, and religious destinations.

Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said, "Rajasthan remains one of India's most loved tourism destinations, drawing visitors through its unique blend of heritage charm, culture, spirituality, and festivity. Salasar occupies a special place within this landscape, attracting visitors from across the globe. With Welcomhotel Salasar, we shall further strengthen ITCHL presence, across various brands in Rajasthan."

Representing the ownership group, Anoop Manglunia and Bajrang Lal Batesar, Directors, Envato Retreats Private Limited, said, "Welcomhotel Salasar is well-suited to the evolving needs of this sacred destination. ITC Hotels’ remarkable service excellence and emphasis on responsible hospitality give us the perfect foundation to elevate the pilgrim experience. We are pleased to associate with a brand that values both comfort and tradition."

Located near the renowned Salasar Balaji Temple, the destination attracts pilgrims from across India and abroad throughout the year. It has also become a preferred location for family functions and social celebrations, creating a growing demand for quality branded accommodation.

The hotel will feature 145 guest rooms and suites, an all-day dining restaurant, a lounge, and around 12,000 sq. ft. of indoor banqueting and event space. Guests will also have access to a swimming pool, spa, fitness centre, and a dedicated kids' club.

Designed with traditional Rajasthani architectural elements such as courtyards, arches, jaalis, and regional motifs, the property aims to offer an authentic hospitality experience inspired by the state's cultural heritage.

The signing is part of ITC Hotels' ongoing strategy to expand its portfolio through management agreements while strengthening its presence in culturally significant and high-growth destinations across India.


ITC Hotels Opens 63-Key Fortune Lakeview Bhimtal in Uttarakhand

ITC Hotels Opens 63-Key Fortune Lakeview Bhimtal in Uttarakhand

By Manu Vardhan Kannan

Published on July 4, 2026

ITC Hotels Limited (ITCHL) has announced the opening of Fortune Lakeview Bhimtal, a 63-key lakeside hotel overlooking the scenic Bhimtal Lake in Uttarakhand. The launch marks the company's 12th property in the state, further strengthening its presence in one of India's growing leisure destinations.

Surrounded by the Himalayan hills, the hotel features thoughtfully designed rooms and suites, with many offering panoramic views of the lake and the surrounding landscape. It also serves as a convenient base for travellers looking to explore the Kumaon region, with easy access to Nainital, Sattal, Naukuchiatal, and Kainchi Dham.

Commenting on the launch, Anil Chadha, Managing Director, ITC Hotels Limited, said, "Uttarakhand holds a special place in our portfolio, and the opening of our 12th hotel in the region speaks of our confidence in its growing appeal among travellers seeking meaningful experiences. Fortune Lakeview Bhimtal marks a happy milestone in our expansion journey around India’s high-growth and emerging leisure markets."

The hotel also caters to business and social events with banqueting and conferencing facilities that can accommodate up to 200 guests. A dedicated boardroom is available for meetings, presentations, and strategy sessions, while the lakeside setting provides an attractive venue for corporate off-sites, leadership retreats, intimate weddings, and social celebrations.

Guests can enjoy a range of wellness and recreational facilities, including an all-weather swimming pool, a fully equipped gymnasium, and a spa that is set to open soon.

The dining options include Zodiac, the hotel's all-day dining restaurant serving local Kumaoni dishes alongside international favourites, and Neptune Bar, offering a selection of wines, spirits, and brews. A rooftop restaurant, Nakshatra, is also expected to open soon, featuring open-air dining with panoramic lake views.

Beyond the hotel, visitors can experience a variety of outdoor activities such as boating and kayaking on Bhimtal Lake, nature walks through pine and oak forests, trekking, mountain biking, birdwatching, and photography. Nearby destinations including Naukuchiatal, Sattal, and Mukteshwar also offer adventure experiences such as paragliding, ziplining, rock climbing, camping, and wildlife spotting.

Hemant Dwivedi, Owner of Fortune Lakeview Bhimtal, said, "The opening of Fortune Lakeview Bhimtal marks an exciting milestone for us. As one of Uttarakhand’s most sought-after leisure destinations, Bhimtal appeals to discerning travellers seeking immersive experiences amidst nature. Together with ITC Hotels, we are committed to creating a distinctive hospitality offering that blends the destination’s charm with world-class service. Fortune Lakeview Bhimtal aims to contribute to Bhimtal’s tourism growth, generate meaningful employment, and emerge as a preferred choice for leisure stays, weddings and corporate retreats."

With this opening, ITCHL's portfolio in Uttarakhand now includes properties in Mussoorie, Haridwar, Rishikesh, Haldwani, Ranikhet, Jim Corbett, Nainital, and Bhimtal, with upcoming hotels planned in Selaqui and Mukteshwar.

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