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By Manu Vardhan Kannan
Published on September 30, 2025
Tata Play, India’s largest television streaming provider, is bringing the grandeur of the annual Tirumala Brahmotsavam directly to viewers’ homes through live streaming. The celebrations can be experienced on Tata Play Telugu Classics (channel 1441) and Tata Play Dheiveegam (channel 1593) until 2nd October 2025.
Brahmotsavam, celebrated at the sacred Venkateshwara Temple in Tirumala, Andhra Pradesh, is one of India’s most significant spiritual festivals. Observed over nine days, it is believed to have been initiated by Lord Brahma, the creator, who performed the first rituals in honor of Lord Venkateshwara. Each day of the festival is marked by unique ceremonies, vibrant rituals, and grand processions of the deity, drawing millions of devotees from across the world.
Through Tata Play’s live streaming, devotees can now immerse themselves in the holiness of Brahmotsavam without leaving their homes. The telecast captures the divinity of rituals, the joy of spiritual gatherings, and the magnificence of the processions, making the audience feel as though they are present in Tirumala.
By offering this service, Tata Play ensures that millions of households can witness the divine celebrations, embrace the spiritual atmosphere, and participate in one of India’s most revered traditions from the comfort of their living rooms.
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