Tata Consumer Soulful, known for its innovative approach in the health-focused snacks and breakfast sector, recently celebrated its product, Ragi Bites No Maida Choco, being named a Nielsen BASES Breakthrough Innovation Winner for 2023. This accolade underscores Tata Soulfull's dedication to creating nutritious offerings, especially for children, coinciding with the United Nations' International Year of Millets.

Nielsen's BASES Breakthrough Innovations commend exemplary new product launches that redefine categories by addressing consumer needs with standout experiences. Tata Soulfull's Ragi Bites No Maida Choco, a BASES Breakthrough Innovation Winner, mirrors the company’s mission to revolutionize snacking with wholesome and tasteful products.

Prashant Parameswaran, MD & CEO of Tata Consumer Soulfull, took pride in this acknowledgement, saying, "This award recognizes our efforts to blend modern lifestyle needs with the wholesomeness of millets. It represents our commitment to delighting consumers, particularly kids and their health-conscious parents, with our nutritious and tasty offerings."

The product, celebrated during the ‘International Year of Millets’, is a delicious, maida-free snack incorporating 7 grains, including Ragi and whole wheat, catering to the nutritional needs of children in a tasty, chocolate-flavored format. It's part of Tata Soulfull’s larger goal to enhance the accessibility of millet-based products and cement their standing in the children’s snack segment.

Ragi Bites No Maida Choco stands out as a nutritious breakfast or snack, reflecting the brand’s focus on marrying taste with health benefits. Tata Soulfull continues to support 'Desh ke Millets' like Ragi, Jowar, and Bajra, through their range of products like Millet Muesli and Masala Oats+, driving innovation that respects the legacy of ancient grains while aligning with contemporary consumer tastes.