TAT's 'Meaningful Relationship' Film Aims to Boost Thai Tourism at WTM 2023

By Author

Published on November 16, 2023

At the World Travel Market (WTM) 2023, the Tourism Authority of Thailand (TAT) premiered its latest advertising campaign, "Meaningful Relationship," a film designed to captivate and inspire travelers globally to experience the rich, authentic connections that Thailand has to offer.

Spanning 3.37 minutes, the film showcases a diverse cast of characters from Korea, Portugal, and France, with their dialogues in native languages accompanied by English subtitles. The narrative unfolds against the backdrop of picturesque Thai locales including Kanchanaburi, Chumphon, Nakhon Phanom, and Bangkok. The film aims to highlight Thailand's diverse attractions, community-based tourism villages, and unique accommodations.

The "Meaningful Relationship" film is set for broadcast from 6 November 2023 to 31 October 2024 across various offline and online media platforms. Additionally, it will feature on TAT’s social media channels, including those managed by its 29 worldwide offices. This strategic move is part of TAT's broader objective to draw affluent travelers to Thailand, contributing to the ambitious target of 25-30 million arrivals and 1.5 trillion Baht in revenue by the end of the year.

TAT's initiative goes beyond mere numbers; it's about enriching the quality of tourism. By spotlighting meaningful experiences and authentic connections, TAT seeks to attract discerning travelers who value genuine cultural immersion. This approach aligns with their goal of generating a total revenue of 3 trillion Baht, with 1.92 trillion Baht expected from the international market.

Through the "Meaningful Relationship" film, TAT envisions positioning Thailand as a leading destination for affluent travelers worldwide. The campaign is more than just a call to visit; it's an invitation to engage deeply with Thailand’s culture, people, and natural beauty, fostering lasting connections and memories.

As the "Meaningful Relationship" campaign takes flight, TAT is optimistic about reaching its ambitious tourism and revenue targets. The film represents a strategic effort to showcase Thailand's unique charm and appeal, further solidifying its status as a must-visit destination in Asia.


BLR Brewing Co. and HUFT Create a Pet-Friendly Culinary Event "Barks & Brews"

By Nishang Narayan

Published on April 17, 2024

BLR Brewing Co. has partnered with the renowned pet care brand, Heads Up For Tails (HUFT), to bring a one-of-a-kind event titled "Barks & Brews" in honor of National Pet Day. This collaboration marks a significant venture into combining culinary arts with pet-friendly entertainment, providing an unparalleled experience for pet owners and their furry friends.

The event is set to offer a delightful mix of gourmet bites for humans and special treats designed for pets. Attendees can enjoy expertly prepared dishes such as Butter Garlic Prawns, creamy Thai Green Curry, and the indulgent Pull Me Up Tiramisu. To complement the meal, guests can sip on a variety of state-inspired cocktails like the sweet Gin-based Ooty, the coffee-infused Chikmagalur, and the tropical Kollam, each bringing a taste of India's diverse beverage landscape.

Moreover, "Barks & Brews" isn't just about food and drinks; it also includes interactive activities that cater to both pets and their owners, ensuring a day full of engagement and fun. This event underscores the evolving craft beer scene and highlights how innovation can blend different lifestyle aspects into memorable experiences.

BLR Brewing Co.'s initiative reflects a growing trend in the hospitality industry to include pet-friendly services and events, recognizing the important role pets play in many people's lives. This event is expected to draw a significant crowd, not only enhancing the bond between pets and their owners but also fostering a community spirit among participants.

With "Barks & Brews," BLR Brewing Co. and HUFT are setting a new standard for inclusive and innovative social gatherings. Whether you're a food lover, a craft beer aficionado, or a pet enthusiast, this event promises something special for everyone.


Unveiling the Royal Salute 21-Year-Old Miami Polo Edition: A Celebration of Elegance and Tradition

By Nithyakala Neelakandan

Published on April 17, 2024

Pernod Ricard, the renowned drinks group, recently hosted a captivating two-day event in Palm Beach, Florida, unveiling the prestigious Royal Salute 21-Year-Old Miami Polo Edition. This limited edition release signifies a significant milestone for the brand in the Americas, with a substantial allocation dedicated to travel retail.

The event commenced with a thrilling polo match at the Grand Champions Polo Club in Wellington, attended by over 300 guests, in support of the Sentebale charity. Notably, Prince Harry, The Duke of Sussex, graced the occasion, underscoring his longstanding commitment to the cause. Leading Royal Salute’s presence was Malcolm Borwick, the brand's World Polo Ambassador, whose influence has been pivotal in nurturing Royal Salute's ties with the polo community for over 15 years.

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Following the match, guests indulged in an evening of Argentinean-style dining amidst the enchanting bougainvillea of the Santa Rita Polo Barn. The festivities continued with engaging discussions moderated by The Duke of Sussex, shedding light on Sentebale's vision and aspirations for the future, alongside the challenges faced by vulnerable communities in southern Africa.

The Royal Salute 21-Year-Old Miami Polo Edition, meticulously crafted by Master Blender Sandy Hyslop, captures the essence of Miami's vibrant energy. Finished in a blend of first-fill bourbon and rye casks, this exquisite whiskey boasts delightful notes of vanilla and coconut, culminating in a subtly spiced finish reminiscent of warm city sunsets. Encased in a striking pink flagon and adorned with illustrations portraying post-polo gatherings against Miami's iconic Art Deco backdrop, the presentation exudes elegance and sophistication.

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With its official launch marked by a series of high-profile activations at key international airports, including London Heathrow and Dubai International, the Royal Salute 21-Year-Old Miami Polo Edition is set to captivate discerning travelers worldwide. Reflecting on this exciting release, Liya Zhang, VP Marketing for Pernod Ricard Global Travel Retail, expressed enthusiasm for introducing travelers to this exquisite facet of the Royal Salute brand.

As Royal Salute continues to uphold its legacy of exceptional craftsmanship and timeless elegance, the Miami Polo Edition serves as a testament to the brand's unwavering commitment to excellence and innovation. With each sip, enthusiasts are invited to embark on a sensory journey, embracing the rich heritage and modern allure of this illustrious whiskey.


Azora by Ayatana: A New Touch of Santorini in Goa

By Nishang Narayan

Published on April 17, 2024

Ayatana Hospitality, a renowned name in boutique hotels and luxury resorts in India, has officially expanded its presence to Goa with the launch of Azora, situated in the beautiful locale of Morjim. This new resort is inspired by the idyllic charm of Santorini, Greece, blending its iconic architectural style with the laid-back vibe of one of Goa’s most beloved beaches.

Vishal Tony, Founder and Managing Director of Ayatana Hospitality, expressed his enthusiasm about the launch, stating, "We are thrilled to open Azora Goa, a project that is very close to our hearts. This resort is not just a place to stay; it's a dreamscape that combines the aesthetic beauty of the Aegean with the tranquil atmosphere of Morjim’s shores."

Azora Goa is designed to offer an exceptional experience, featuring Greek-inspired villas, a sprawling lagoon pool, and private pool villas that promise the ultimate escape for guests looking to indulge in a luxurious beachfront vacation. The resort also includes a poolside bar, a dedicated yoga pavilion, and a specialty seafood restaurant, each adding to the rich, holistic experience available to guests.

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The opening of Azora Goa marks a significant step in Ayatana Hospitality’s expansion plans, with Tony adding, “With Azora Goa as our flagship, we are set to revolutionize the luxury travel scene in India. We plan to open several more resorts in the next three years, each designed to blend Indian warmth with global elegance.”

Azora by Ayatana in Goa is not just a resort but a portal to a serene yet sophisticated lifestyle, offering guests from around the world a chance to experience the best of both the Greek and Goan escapades. Whether it’s relaxing by the lagoon pool, enjoying a session of yoga by the beach, or dining under the stars, Azora ensures a memorable stay that captures the essence of relaxed luxury.

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