TBRS 2025 Sparks India’s Branded Living Revolution at Jio World Convention Centre

TBRS 2025 Sparks India’s Branded Living Revolution at Jio World Convention Centre

By Hariharan U

Published on October 5, 2025

The first-ever Branded Residences Summit (TBRS) 2025 made a powerful debut at Mumbai’s Jio World Convention Centre, signalling the start of a new chapter in India’s real estate landscape. Hosted by NOESIS Hotel Advisors, the country’s leading expert in hotel and branded residences advisory, the event brought together influential names from real estate, hospitality, design, capital, and luxury lifestyle sectors.

In just a single day, TBRS 2025 positioned itself as the key platform for India’s branded living movement, an industry that is rapidly transitioning from a niche luxury concept to a mainstream aspiration.

Over 175 delegates from India and overseas attended the summit, representing major cities such as Mumbai, Delhi NCR, Bangalore, Chennai, and Hyderabad, as well as emerging markets like Lucknow, Amritsar, and Nasik. Global participation from the UAE, Singapore, Thailand, the UK, Germany, and Spain further highlighted India’s growing influence in the global branded residences market.

The event featured a dynamic mix of keynotes, fireside chats, and expert panels featuring leaders from ITC Hotels, IHCL, Marriott, Accor, Hilton, Banyan Tree, Radisson, and Hyatt, alongside developers like Shapoorji Pallonji, Rustomjee, Raheja, Tribeca, Whiteland, AMPA Group, and M3M. Discussions covered everything from investment models and design innovation to buyer psychology and policy frameworks. A clear takeaway emerged branded residences are no longer a luxury statement; they’re a defining force in India’s real estate evolution.

A major highlight was the launch of the second edition of NOESIS’ study, “Landscape of Branded Residences in India – 2025.” The report revealed a pipeline of over 4,000 branded units across major cities triple the supply of a decade ago and found that such projects achieve up to 2x faster sales and 15–40% higher premiums compared to non-branded luxury properties.

“India has entered its branded moment,” said Nandivardhan Jain, Founder and CEO of NOESIS. “Branded residences are no longer just luxury – they are a mainstream asset class. Developers are chasing velocity, brands demand protection, capital providers seek predictability, and customers above all want trust. TBRS is the first-ever platform aligning these four stakeholders to unleash India’s branded living revolution. Branded living is not just rich thinking; it’s an instrument to buy back your time.”

The summit concluded with the unveiling of Branded Launchpad, a pioneering framework to accelerate branded residential projects. The announcement was followed by a networking gala, where developers, brands, and investors explored new partnerships shaping the next decade of Indian real estate.

The NOESIS report also predicted India’s growing global role, estimating that the country will account for over 20% of Asia-Pacific’s branded residences supply by 2030, alongside markets like Thailand and the UAE. While non-hotel brands currently lead the segment, hospitality giants are fast expanding their footprint, bringing new energy and innovation to the space.

While Mumbai and Delhi NCR remain the epicentres of branded living, cities such as Hyderabad, Bangalore, Pune, Kolkata, Chennai, Goa, and Lucknow are driving the next wave of expansion proof that branded living is now accessible well beyond metropolitan luxury circles.

With TBRS 2025, NOESIS has done more than host a summit it has ignited a movement. By bringing together developers, brands, investors, and homebuyers on one platform, it has set the tone for a future where branded living defines not just luxury, but urban life itself in India.


Manotsava 2025: India’s National Mental Health Festival Returns to Bengaluru

Manotsava 2025: India’s National Mental Health Festival Returns to Bengaluru

By Hariharan U

Published on October 31, 2025

The much-awaited second edition of Manotsava – India’s National Mental Health Festival is returning to Bengaluru this November at The Lalit Ashok. Organised by the National Institute of Mental Health and Neurosciences (NIMHANS) and the National Centre for Biological Sciences (NCBS) in collaboration with Rohini Nilekani Philanthropies (RNP), the festival promises two days of meaningful conversations, interactive sessions, and creative engagement around the theme of mental well-being.

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This free and open-to-all event brings together experts, researchers, and the general public to explore how mental health connects to our everyday lives. From genetic research, psychedelics, and gut microbiome science to more relatable themes such as workplace burnout, parenting, aging, maternal health, and technology’s influence on mental well-being, the festival will touch on it all.

Visitors can look forward to an array of experiences, including panel discussions, keynote talks, workshops, stalls and exhibits, discussion circles, and live music performances. For families, there’s even a dedicated children’s zone, ensuring an inclusive and engaging atmosphere for all ages.

Manotsava isn’t just an event, it’s a movement to bring mental health into public spaces, making conversations about the mind as normal and open as any other aspect of life.


IHCL Signs New Taj Hotel in Pondicherry

IHCL Signs New Taj Hotel in Pondicherry

By Manu Vardhan Kannan

Published on October 31, 2025

The Indian Hotels Company (IHCL), India’s largest hospitality group, has announced the signing of a new Taj hotel in Pondicherry, further expanding its luxury footprint in South India. The upcoming property will be a greenfield project, developed in partnership with Mr. M.K. Rajagopalan of MGM Healthcare.

Spread across 52 acres, the 180-key Taj Pondicherry will offer panoramic views of the Bay of Bengal. Located on the outskirts of White Town, the hotel will feature an all-day dining restaurant, two specialty restaurants, a bar, and a lounge, bringing together refined gastronomy and timeless elegance.

Guests can unwind with Taj’s signature J Wellness Circle, which offers holistic spa therapies and wellness treatments. The property will also include a gym, swimming pool, and multiple recreational amenities for a complete leisure experience.

Designed to host grand social gatherings, the hotel will feature the largest indoor banquet hall in the region, spanning 10,700 sq. ft., along with exclusive beachfront lawns ideal for weddings and outdoor events.

Commenting on the announcement, Ms. Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL, said,

“Pondicherry has witnessed a steady rise in domestic travel and a rebound in foreign arrivals, reinforcing its position as a key leisure destination. The addition of Taj Pondicherry will cater to the growing demand for large-scale social events in the region. We are delighted to partner with Mr. M.K. Rajagopalan for this project.”

Expressing enthusiasm for the collaboration, Mr. M.K. Rajagopalan, MGM Healthcare, added,

“We are happy to venture into the hospitality sector with IHCL. This hotel will be a landmark destination in the region.”

Known for its French colonial charm, serene beaches, and spiritual ambience, Pondicherry continues to attract travellers from across the world. Popular attractions such as Auroville, Sri Aurobindo Ashram, Pondicherry Museum, Oussudu Bird Sanctuary, and the Puducherry Canyon add to its appeal as a cultural and wellness retreat.

About the Owning Company:

MGM Healthcare is a diversified entrepreneurial venture by Mr. M.K. Rajagopalan, operating three hospitals in Chennai, one in Vizag, and two upcoming projects in Chennai. He also serves as the Chancellor of a renowned university that runs medical colleges in both Puducherry and Chennai.

With this signing, IHCL continues to strengthen its presence across India’s most sought-after leisure destinations, combining luxury, heritage, and hospitality excellence under the Taj brand.


Lemon Tree Hotels Expands Presence in Gujarat with New Property in Morbi

Lemon Tree Hotels Expands Presence in Gujarat with New Property in Morbi

By Manu Vardhan Kannan

Published on October 31, 2025

Lemon Tree Hotels Limited has announced the launch of its latest managed property, Lemon Tree Hotel, Morbi, further strengthening its presence in Gujarat, one of India’s most vibrant industrial and business destinations.

Strategically located in the ceramic capital of India, the new hotel caters to both business and leisure travellers. Its prime location offers excellent connectivity to nearby industrial and commercial hubs such as Rajkot and Jamnagar, making it an ideal choice for corporate guests, traders, and tourists visiting the region.

The hotel features 69 well-appointed rooms and suites, thoughtfully designed for comfort and functionality. Guests can savour diverse flavours at Citrus Café, the hotel’s multi-cuisine restaurant serving Indian, European, and Pan-Asian delicacies.

For events and gatherings, the hotel offers extensive banqueting spaces including Tangerine Grand and Tangerine Lawn, which can accommodate up to 400 guests, perfect for business meetings, conferences, and social celebrations.

Additional amenities include a spa, fitness centre, and swimming pool, allowing guests to unwind and rejuvenate after a busy day.

The property also provides convenient access to some of Morbi’s popular attractions, such as Mani Mandir, Green Tower, Wellingdon Secretariat, and Nehru Gate, adding a touch of local charm to every stay.

Commenting on the launch, Vishvapreet Singh Cheema, President of Lemon Tree Hotels, said,

“Morbi is one of Gujarat’s fastest-developing cities, known globally for its ceramic industry and entrepreneurial spirit. With the launch of Lemon Tree Hotel, Morbi, we are delighted to announce the 10th operational property in Gujarat to bring our signature comfort, warmth, and value to both business and leisure travellers visiting this vibrant city.”

With this opening, Lemon Tree Hotels continues to expand its footprint across India, offering exceptional hospitality experiences rooted in comfort, quality, and value.

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