The first-ever Branded Residences Summit (TBRS) 2025 made a powerful debut at Mumbai’s Jio World Convention Centre, signalling the start of a new chapter in India’s real estate landscape. Hosted by NOESIS Hotel Advisors, the country’s leading expert in hotel and branded residences advisory, the event brought together influential names from real estate, hospitality, design, capital, and luxury lifestyle sectors.

In just a single day, TBRS 2025 positioned itself as the key platform for India’s branded living movement, an industry that is rapidly transitioning from a niche luxury concept to a mainstream aspiration.

Over 175 delegates from India and overseas attended the summit, representing major cities such as Mumbai, Delhi NCR, Bangalore, Chennai, and Hyderabad, as well as emerging markets like Lucknow, Amritsar, and Nasik. Global participation from the UAE, Singapore, Thailand, the UK, Germany, and Spain further highlighted India’s growing influence in the global branded residences market.

The event featured a dynamic mix of keynotes, fireside chats, and expert panels featuring leaders from ITC Hotels, IHCL, Marriott, Accor, Hilton, Banyan Tree, Radisson, and Hyatt, alongside developers like Shapoorji Pallonji, Rustomjee, Raheja, Tribeca, Whiteland, AMPA Group, and M3M. Discussions covered everything from investment models and design innovation to buyer psychology and policy frameworks. A clear takeaway emerged branded residences are no longer a luxury statement; they’re a defining force in India’s real estate evolution.

A major highlight was the launch of the second edition of NOESIS’ study, “Landscape of Branded Residences in India – 2025.” The report revealed a pipeline of over 4,000 branded units across major cities triple the supply of a decade ago and found that such projects achieve up to 2x faster sales and 15–40% higher premiums compared to non-branded luxury properties.

“India has entered its branded moment,” said Nandivardhan Jain, Founder and CEO of NOESIS. “Branded residences are no longer just luxury – they are a mainstream asset class. Developers are chasing velocity, brands demand protection, capital providers seek predictability, and customers above all want trust. TBRS is the first-ever platform aligning these four stakeholders to unleash India’s branded living revolution. Branded living is not just rich thinking; it’s an instrument to buy back your time.”

The summit concluded with the unveiling of Branded Launchpad, a pioneering framework to accelerate branded residential projects. The announcement was followed by a networking gala, where developers, brands, and investors explored new partnerships shaping the next decade of Indian real estate.

The NOESIS report also predicted India’s growing global role, estimating that the country will account for over 20% of Asia-Pacific’s branded residences supply by 2030, alongside markets like Thailand and the UAE. While non-hotel brands currently lead the segment, hospitality giants are fast expanding their footprint, bringing new energy and innovation to the space.

While Mumbai and Delhi NCR remain the epicentres of branded living, cities such as Hyderabad, Bangalore, Pune, Kolkata, Chennai, Goa, and Lucknow are driving the next wave of expansion proof that branded living is now accessible well beyond metropolitan luxury circles.

With TBRS 2025, NOESIS has done more than host a summit it has ignited a movement. By bringing together developers, brands, investors, and homebuyers on one platform, it has set the tone for a future where branded living defines not just luxury, but urban life itself in India.