TBRS 2025 Sparks India’s Branded Living Revolution at Jio World Convention Centre

TBRS 2025 Sparks India’s Branded Living Revolution at Jio World Convention Centre

By Hariharan U

Published on October 5, 2025

The first-ever Branded Residences Summit (TBRS) 2025 made a powerful debut at Mumbai’s Jio World Convention Centre, signalling the start of a new chapter in India’s real estate landscape. Hosted by NOESIS Hotel Advisors, the country’s leading expert in hotel and branded residences advisory, the event brought together influential names from real estate, hospitality, design, capital, and luxury lifestyle sectors.

In just a single day, TBRS 2025 positioned itself as the key platform for India’s branded living movement, an industry that is rapidly transitioning from a niche luxury concept to a mainstream aspiration.

Over 175 delegates from India and overseas attended the summit, representing major cities such as Mumbai, Delhi NCR, Bangalore, Chennai, and Hyderabad, as well as emerging markets like Lucknow, Amritsar, and Nasik. Global participation from the UAE, Singapore, Thailand, the UK, Germany, and Spain further highlighted India’s growing influence in the global branded residences market.

The event featured a dynamic mix of keynotes, fireside chats, and expert panels featuring leaders from ITC Hotels, IHCL, Marriott, Accor, Hilton, Banyan Tree, Radisson, and Hyatt, alongside developers like Shapoorji Pallonji, Rustomjee, Raheja, Tribeca, Whiteland, AMPA Group, and M3M. Discussions covered everything from investment models and design innovation to buyer psychology and policy frameworks. A clear takeaway emerged branded residences are no longer a luxury statement; they’re a defining force in India’s real estate evolution.

A major highlight was the launch of the second edition of NOESIS’ study, “Landscape of Branded Residences in India – 2025.” The report revealed a pipeline of over 4,000 branded units across major cities triple the supply of a decade ago and found that such projects achieve up to 2x faster sales and 15–40% higher premiums compared to non-branded luxury properties.

“India has entered its branded moment,” said Nandivardhan Jain, Founder and CEO of NOESIS. “Branded residences are no longer just luxury – they are a mainstream asset class. Developers are chasing velocity, brands demand protection, capital providers seek predictability, and customers above all want trust. TBRS is the first-ever platform aligning these four stakeholders to unleash India’s branded living revolution. Branded living is not just rich thinking; it’s an instrument to buy back your time.”

The summit concluded with the unveiling of Branded Launchpad, a pioneering framework to accelerate branded residential projects. The announcement was followed by a networking gala, where developers, brands, and investors explored new partnerships shaping the next decade of Indian real estate.

The NOESIS report also predicted India’s growing global role, estimating that the country will account for over 20% of Asia-Pacific’s branded residences supply by 2030, alongside markets like Thailand and the UAE. While non-hotel brands currently lead the segment, hospitality giants are fast expanding their footprint, bringing new energy and innovation to the space.

While Mumbai and Delhi NCR remain the epicentres of branded living, cities such as Hyderabad, Bangalore, Pune, Kolkata, Chennai, Goa, and Lucknow are driving the next wave of expansion proof that branded living is now accessible well beyond metropolitan luxury circles.

With TBRS 2025, NOESIS has done more than host a summit it has ignited a movement. By bringing together developers, brands, investors, and homebuyers on one platform, it has set the tone for a future where branded living defines not just luxury, but urban life itself in India.


Aditya Birla Housing Finance Expands Delhi Presence with Shahdara Branch

Aditya Birla Housing Finance Expands Delhi Presence with Shahdara Branch

By Hariharan U

Published on June 30, 2026

Aditya Birla Housing Finance Limited (ABHFL), a subsidiary of Aditya Birla Capital Limited, has expanded its presence in New Delhi with the launch of a new branch in Shahdara. With this addition, the company now operates four branches in the capital, strengthening its distribution network in one of India’s key housing finance markets.

Shahdara, a well-connected and steadily developing residential locality, continues to witness consistent housing demand supported by strong metro and rail connectivity and proximity to key commercial hubs across Delhi and the NCR region. ABHFL’s new branch aims to improve accessibility to tailored housing finance solutions for homebuyers in the area.

The company offers a wide range of housing finance products including affordable housing loans, prime housing loans, construction finance, and loans against property. These services cater to salaried individuals, self-employed professionals, and emerging income groups, supported by a digital-first onboarding system that enables faster approvals and improved transparency.

To mark the launch, ABHFL has introduced a limited-period offer featuring zero login fees along with spot loan sanctions of up to ₹50 lakh. The offer is valid from June 24 to June 30, 2026, and is designed to encourage quicker and more affordable access to home financing.

Speaking on the expansion, Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance Limited, said that New Delhi remains a key growth market for the company. He added that ABHFL is focused on deepening customer engagement by combining its expanding physical presence with strong digital capabilities to simplify the home loan journey.

The expansion aligns with ABHFL’s broader strategy of strengthening its retail lending portfolio while promoting financial inclusion and delivering a smoother, customer-centric “Happy Home Loan Journey” for borrowers across India.


Ginger Strengthens Presence with New Hotels in Siwan and Agra

Ginger Strengthens Presence with New Hotels in Siwan and Agra

By Manu Vardhan Kannan

Published on June 30, 2026

Indian Hotels Company (IHCL), India's largest hospitality company, has expanded the footprint of its Ginger brand with the opening of Ginger Siwan, Chapra Road in Bihar and Ginger Agra Fatehabad Road in Agra.

Commenting on the expansion, Ms. Deepika Rao, Executive Vice President – Hotel Openings & New Businesses, IHCL, said, "With the launch of Ginger hotels in Siwan and Agra, Ginger continues to strengthen its presence across India’s commercial and cultural cities. Siwan is rapidly emerging as a center for trade and commerce in Bihar, while Agra remains one of the country’s most iconic tourist destinations with strong demand from both domestic. The openings of Ginger Siwan and Ginger Agra reflect our strategy to expand in high-potential markets."

Located on Fatehabad Road, Ginger Agra Fatehabad Road features 70 keys, offering modern amenities and cityscape views. Guests can dine at Qmin, Ginger's signature in-house restaurant, which serves a selection of Indian, Mughlai and international cuisine. The hotel also includes a bar, providing a space for guests to relax and socialise.

In Bihar, Ginger Siwan, Chapra Road offers 30 keys designed for convenience, comfort and hassle-free stays. The hotel also features Qmin, the brand's all-day dining restaurant, serving a mix of local favourites and international dishes.

Both Ginger Siwan and Ginger Agra Fatehabad Road are equipped with banquet halls and meeting venues, making them suitable for corporate events as well as social gatherings.


Eight Continents Expands India Presence with Hanric Launch in Varkala

Eight Continents Expands India Presence with Hanric Launch in Varkala

By Manu Vardhan Kannan

Published on June 30, 2026

Eight Continents Hotels & Resorts, the UK-based luxury hospitality and hotel management group, has announced the launch of Hanric, Varkala, further expanding the Hanric by Eight Continents brand in India. The new property marks another step in the group's strategy to strengthen its presence across high-potential travel destinations while growing its experiential hospitality portfolio in the country.

Located in the heart of Varkala, the hotel has been designed to reflect the destination's unique coastal charm while offering guests a contemporary and comfortable stay. Known for its scenic cliffside views, beautiful beaches, vibrant local culture and rising popularity as a wellness destination, Varkala continues to attract travellers looking for a mix of relaxation, exploration and authentic experiences.

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Hanric, Varkala features 32 well-appointed rooms, along with a restaurant, bar and banquet facilities, making it suitable for leisure stays, intimate celebrations and social gatherings. Blending modern comforts with warm hospitality, the property offers guests an ideal base to explore Kerala's picturesque coastline.

Eight Continents Hotels & Resorts will manage the property by drawing on its expertise in delivering personalised guest experiences, operational excellence and destination-led hospitality. The company aims to establish Hanric, Varkala as a preferred stay option for visitors to the region.

Commenting on the launch, Ms. Richa Adhia, Managing Director, Eight Continents Hotels & Resorts, said, "The launch of Hanric, Varkala marks an important milestone in the growth of the Hanric by Eight Continents brand. Varkala's growing popularity as a coastal getaway makes it a natural fit for our vision of creating distinctive hospitality experiences rooted in place and culture. Through this property, we aim to offer travellers an authentic connection to the destination while further strengthening our presence in India's growing experiential hospitality landscape."

The launch reflects the group's continued focus on expanding in destinations with strong tourism potential and increasing demand for experience-led travel. Eight Continents Hotels & Resorts currently operates a diverse portfolio of brands, including Treetop, Hanric, Stamps, Ocho Homes and Signature Collection, across India, the United Kingdom and East Africa. Its growing presence includes destinations such as Belfast, Guernsey, Zanzibar, Kasauli, Udaipur, Sariska, Jodhpur, Pushkar and Varkala, highlighting the group's commitment to building a design-led hospitality portfolio across emerging and established travel markets.

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