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By Nishang Narayan
Published on July 8, 2024
Thai Airways, Thailand's flag carrier, is undergoing a significant transformation with advanced technology solutions from Amadeus to bolster its operational efficiency and passenger services. The partnership with Amadeus encompasses a range of initiatives aimed at modernizing key aspects of Thai Airways' operations.
Central to this transformation is the renewal and expansion of the distribution agreement with Amadeus, ensuring continued access to Thai Airways’ domestic content for Amadeus travel sellers in Thailand. This move is expected to enhance travel retailing offerings and support revenue growth.
Thai Airways is also focusing on enhancing the digital experience for its passengers by revamping its website and mobile booking channels. Amadeus Reference Experience will provide a modern and responsive user interface, enabling travelers to seamlessly manage their flight bookings across different devices. The upgraded booking flow will facilitate easy navigation through flight bookings, check-in processes, and handling of disruptions, empowering travelers with greater control over their journeys.
To expedite international travel processes, Thai Airways has adopted Amadeus Travel Ready, an innovative solution integrated within the online check-in process. This feature allows travelers to verify their travel documents such as passports and visas online, reducing the time spent on manual verifications at airport check-in counters and enhancing overall passenger convenience.
In a bid to optimize network revenue, Thai Airways will implement Amadeus Network Revenue Management. Leveraging advanced machine learning and customer choice modeling techniques, this solution will assist in optimizing pricing and availability decisions across routes, codeshares, and partnerships. This strategic approach aims to maximize revenue generation while ensuring competitive pricing strategies.
Additionally, Thai Airways has adopted the Xchange Payment Platform (XPP) from Outpayce, Amadeus’ payments business. XPP facilitates seamless acceptance of a wide range of payment methods globally, enhancing transaction efficiency and improving payment acceptance rates. The platform’s robust orchestration and analytics capabilities enable Thai Airways to continuously refine its payment strategies to meet evolving market demands.
Nuthaphol Amawatana, Head of Pricing and Revenue Management at Thai Airways, expressed confidence in the transformative impact of these technology investments, underscoring their role in shaping the carrier's future growth trajectory. Javier Laforgue, Executive Vice President of Amadeus Travel Unit and Managing Director for Asia Pacific, emphasized the strategic nature of the partnership and Amadeus' commitment to supporting Thai Airways' long-term business objectives through innovative technology solutions.
This collaboration marks a significant milestone in Thai Airways’ journey towards operational excellence and enhanced passenger satisfaction, positioning the airline for sustained growth and competitiveness in the global aviation industry.
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Published on May 31, 2025
Ras Al Khaimah Tourism Development Authority (RAKTDA) made a landmark move in the Emirate’s hospitality journey with the debut of the Tourism Excellence Awards, a prestigious platform honouring those transforming Ras Al Khaimah into one of the world’s fastest-growing travel destinations.
Held under the patronage of His Highness Sheikh Ahmed bin Saud bin Saqr Al Qasimi, Chairman of the Public Services Department in Ras Al Khaimah, the inaugural ceremony took place on 21 May 2025 at the stunning Mövenpick Resort Al Marjan Island.
The awards celebrated outstanding performers across six dynamic categories:
Corporate Hospitality Excellence
Individual Innovation
Culinary Artistry
Hospitality Leadership
Community Involvement
Environmental Responsibility
This comprehensive recognition structure reflects RAKTDA’s intent to spotlight excellence at every level—be it individuals, teams, or companies.
Speaking at the event, Raki Phillips, CEO of RAKTDA, said,
“The Ras Al Khaimah Tourism Excellence Awards mark an important milestone in our journey to become a leading global destination. By recognising those who go above and beyond to deliver unforgettable experiences, we are not only celebrating their achievements, but fostering a culture of continuous improvement, innovation, and community engagement.”
More than just accolades, the awards align with RAKTDA’s wider mission of building a sustainable, inclusive, and culturally rich tourism ecosystem. They aim to enhance traveller confidence, elevate service standards, foster innovation, and drive collaboration between businesses, local communities, and government bodies.
Phillips added,
“These awards mark a new era of recognition and inspiration in Ras Al Khaimah’s exceptional tourism story—one driven by shared ambition, pride in local achievement, and a commitment to excellence at every touchpoint.”
For more information and interview requests, reach out to:Nidhie Raj Singh | +91 9999 266134 | nidhies@branditindia.comPriyanshi Jain | +91 8527217660 | priyanshij@branditindia.com
To explore Ras Al Khaimah’s journey and initiatives, visit www.visitrasalkhaimah.comFollow: Facebook | Twitter | Instagram | LinkedIn | YouTubeHashtag: #VisitRasAlKhaimah
Published on May 28, 2025
The Vietnam Golf Coast is calling travellers this summer with its unique blend of lush landscapes, cultural immersion, and exclusive seasonal packages. Stretching across Central Vietnam, this renowned golf destination is offering more than just top-tier fairways—it’s inviting players to experience the soul of Vietnam through its rice paddies, highland mists, seaside breezes, and traditional flavours.
At Laguna Golf Lang Co, harvest season paints the course with shades of gold as rice paddies reach their peak through May and June. “This is one of the most enchanting times to play,” says Stephen Banks, Director of Golf, noting how the course deeply reflects Vietnam’s natural rhythms and traditions. This summer, golfers can enjoy curated offers like the Golf & Spa package, the time-friendly Golf Express deal, and the Golden Rice Flash Sales that celebrate the vibrant harvest.
Nestled in the cool highlands beyond Da Nang, Ba Na Hills Golf Club offers a completely different ambiance. Surrounded by pine trees and misty mountain air, it provides a tranquil escape from the coastal heat. “Every time I walk this course, I’m reminded why golf in the mountains feels different – calmer, clearer, and more connected,” shares General Manager Simon Mees. The summer lineup includes a Twi-Night Golf package, with weekday slots available until 2:15 PM (3:00 PM on Wednesdays) at just VND2,600,000 (USD100), complete with a refreshing beer. The Night Golf experience, starting at VND2,500,000 per player, adds local flair with craft beer and Ba Na sausage.
Closer to the coast, Montgomerie Links offers the classic charm of seaside golf, where the sea breeze dances through casuarina pines and fishing boats drift along the horizon. “Montgomerie Links captures the spirit of true links golf, but with a distinct Vietnamese character,” says Club Manager Le Vo Hoang Van. Their Stay & Play package is available until September 30, 2025, starting from just VND4,770,000, offering unbeatable value by the beach.
What sets the Vietnam Golf Coast apart is its ability to fuse sport with culture. From caddies in traditional non la hats to clubhouses serving iconic Vietnamese dishes like ca phe sua da, banh mi, pho, and bun thit nuong, every detail adds to the experience.
Off the greens, golfers are spoilt for choice. Laguna Golf Lang Co is close to the historic city of Hue, while Ba Na Hills and Montgomerie Links are a quick drive from Da Nang’s beaches, fireworks festival, and buzzing food scene. And of course, the UNESCO-listed town of Hoi An, with its lantern-lit streets and timeless charm, is always worth a visit.
For golfers seeking more than just a round, this summer on the Vietnam Golf Coast promises a sense of place, pace, and unforgettable play.
By Manu Vardhan Kannan
Published on May 21, 2025
Adventure seekers, get ready! The Dharoi Adventure Fest is all set to kick off from May 23, 2025, at the picturesque Dharoi Dam in Mehsana, Gujarat. This much-awaited event, inaugurated by Hon’ble CM Shri Bhupendra Patel, promises non-stop action and fun with a wide array of air, water, and land-based activities.
Recognised as Gujarat’s first and India’s longest adventure fest, the event will showcase an exciting mix of thrills—from parasailing and paramotoring to power boating, rock climbing, mountain biking, hiking, camping, and more. It’s a full-fledged adventure destination rolled into one unforgettable experience.
As the sun sets, the excitement continues with cultural events, stargazing, astronomy camps, and nature walks, offering a perfect blend of thrill and tranquillity.
For those looking to stay, the festival offers a range of accommodations—luxury tents to budget dorms, all with included meals and full access to the fest.
Set against the scenic backdrop of Dharoi Dam on the Sabarmati River, the location is fast emerging as Gujarat’s newest hotspot for eco-adventure tourism.
Whether you're an adrenaline junkie or a nature lover, the Dharoi Adventure Fest is the perfect summer getaway packed with excitement, culture, and the great outdoors.
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