Thailand’s tourism sector continues its strong post-pandemic rebound, as the Tourism Authority of Thailand (TAT) announced that over one million Indian tourists have already visited the country before the halfway mark of 2025.

This early milestone underscores Thailand’s enduring appeal for Indian travellers across leisure, luxury, wellness, and spiritual tourism segments. It also builds on the record-breaking momentum of 2024, when Thailand welcomed more than 2.1 million Indian visitors out of a total 35 million international tourists.

Several factors are fuelling this continued growth:

• A visa exemption programme allowing up to 60-day stays

• Strong air connectivity with multiple direct flights from cities across India

• The newly launched Thailand Digital Arrival Card (TDAC) for smoother entry

• A broad and diverse set of tourism experiences—from beach escapes and spa retreats to food trails and festivals

What’s especially noteworthy is the surge in travellers from Tier 2 and Tier 3 Indian cities such as Surat, Rajkot, Nagpur, and Nashik, reflecting a broader shift toward high-spend, experience-led travel from emerging markets.

In response to this growing demand, TAT is ramping up its engagement efforts with India through joint promotions, customised marketing campaigns, and trade events designed to promote longer stays and higher-value travel.

These initiatives are closely aligned with Thailand’s long-term strategy of encouraging sustainable and inclusive tourism, ensuring the country remains a top choice for Indian travellers not just now—but well into the future.