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By Author
Published on January 22, 2024
The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. have signed a Memorandum of Understanding (MOU) aimed at bolstering Thailand's tourism through the advanced digital application, TAGTHAi. This collaboration sets TAGTHAi as a 'Super Aggregator Platform,' poised to revolutionise the travel experience for both local and foreign tourists in Thailand.
TAGTHAi: The One-Stop Travel App
TAGTHAi is being touted as the ultimate all-in-one Thailand application, catering to diverse travel needs and simplifying travel in Thailand. The app serves as a digital platform for local businesses, particularly small and medium-sized enterprises, to showcase their products and services to a wider audience.
Strengthening Tourism Through Digital Innovation
Thapanee Kiatphaibool, TAT Governor, highlighted the importance of TAGTHAi in the context of Thailand's tourism. “TAGTHAi reflects our commitment to promoting Thai soft-power elements and meaningful travel experiences. The MOU aligns with TAT's 2024 direction towards high-value and sustainable tourism growth,” she stated.
The MOU underscores the objectives of Thailand's national development plan, "Thailand 4.0", focusing on enhancing technology access and leveraging public-private data to boost competitiveness in the tourism sector.
A Data-Driven Approach to Tourism
Under this partnership, TAT will integrate TAGTHAi into its marketing activities and publicity channels. In return, TAGTHAi will provide TAT with crucial data intelligence on tourists' travel preferences, fostering data-driven connections between TAT’s online platforms and the TAGTHAi app.
Kalin Sarasin's Vision for Digital Tourism
Kalin Sarasin, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., emphasised the role of digital technology in tourism. “Our partnership with TAT will enable TAGTHAi to become the most comprehensive Super Aggregator Platform, maintaining Thailand's status as a world-class tourism destination,” he remarked.
The TAGTHAi app is available for download on the App Store and Play Store, offering tourists an enhanced and convenient way to explore Thailand. This strategic partnership between TAT and TAGTHAi represents a significant leap forward in Thailand's tourism industry, employing digital innovation to offer tourists a richer, more seamless travel experience.
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By Nishang Narayan
Published on September 5, 2024
Red Dot Representations, a trailblazer in the destination representation industry, has made a significant impact at the Business, Leisure Travel, and MICE (BLTM) event in Delhi NCR. Held from August 29 to 31, 2024, at Yashobhoomi (IICC) in Dwarka, New Delhi, BLTM has provided Red Dot Representations with the perfect platform to showcase its innovative approach to destination marketing and tourism representation.
Renowned for offering a comprehensive suite of services, including B2B sales, marketing, branding, public relations, and strategic collaborations with tourism bodies, Red Dot Representations continues to set industry benchmarks. At BLTM 2024, the company’s vibrant and engaging stalls have been a major attraction, drawing large crowds and generating buzz among key stakeholders and visitors. The eye-catching displays, interactive elements, and informative sessions at the Red Dot stalls have set them apart from the competition, solidifying their position as a leader in the field.
Among the many highlights was the presence of several esteemed clients of Red Dot Representations, including Al Habtoor Hotel - Dubai, Regency Holidays - Qatar, Wild Whisper - Kenya, Tria Uma - Bali, and Serendipity Collection - Sri Lanka and Indochina, Vietnam. These clients captivated the crowds with their unique offerings, further enhancing the appeal of the Red Dot stalls.
Prabhakar Kamat, Business Head of Red Dot Representations, expressed his excitement about the event, stating, "BLTM 2024 presents an extraordinary opportunity for us to connect with industry leaders and showcase our innovative approach to destination marketing. Our vibrant stalls and interactive sessions are designed to not only attract attention but also to foster meaningful relationships with key stakeholders. We are thrilled to be part of this dynamic event that truly captures the pulse of the travel and MICE industries."
BLTM 2024 stands out as an exclusive B2B travel mart focused on Business + Leisure Travel and MICE, offering extensive opportunities for engagement between buyers and exhibitors. The event features over 500 exhibitors, 300 hosted buyers, and participants from more than 20 countries. With 12,000+ pre-scheduled meetings and 10,000+ qualified trade visitors, BLTM Delhi is poised to be a pivotal event for business, leisure travel, and MICE spending in India’s vibrant market.
This year, BLTM is distinguished by its comprehensive booth and pavilion-based format, moving away from traditional table-top shows and offering improved pricing and inclusion options. By hosting the event in Delhi—a prominent business hub in India—BLTM presents significant buyer potential, attracting hosted buyers from across major Indian cities, including the bustling Delhi National Capital Region (NCR).
Red Dot Representations, a pioneer in destination representation, is proud to announce a strategic alliance with Plan B Travel and Tourism, a newly established, class "A" licensed travel agency based in Amman, Jordan. Known for delivering a comprehensive suite of business and leisure travel services, Plan B Travel and Tourism is dedicated to providing a full range of booking solutions tailored to meet every travel need with outstanding customer service and competitive pricing.
Renowned for its expertise in B2B sales, marketing, branding, public relations, and fostering valuable partnerships, Red Dot Representations continues to set benchmarks in the tourism sector. The collaboration with Plan B Travel and Tourism aims to promote economic growth and enhance cultural connections between India and Jordan, tapping into the rising popularity of Jordan as a destination for Indian travellers.
In recent years, Jordan has witnessed a significant increase in visitors from India, driven by improved infrastructure and a diversified tourism landscape. The influx of Indian tourists reflects the broader global trend of growing interest in unique and adventurous travel experiences.
Prabhakar Kamat, Business Head at Red Dot Representations, expressed his enthusiasm for the collaboration, stating, "We are delighted to be partners with Plan B Tourism, Jordan. This collaboration will enable us to offer tailored travel experiences that resonate with Indian tourists who wish to explore the most exciting and adventurous country of Jordan." Ms. Rana Abu Alhala, CEO of Plan B Travel and Tourism, added, "We are excited to join hands with Red Dot Representations. This partnership marks a significant milestone in our efforts to reach the Indian market. Our tailored packages are designed to cover every aspect of travel to Jordan, ensuring a memorable experience for every traveller. Our values—approachability, client-first priority, professionalism, and commitment—guide us in delivering exceptional service to all our guests."
Prabhakar Kamat, Business Head at Red Dot Representations, expressed his enthusiasm for the collaboration, stating, "We are delighted to be partners with Plan B Tourism, Jordan. This collaboration will enable us to offer tailored travel experiences that resonate with Indian tourists who wish to explore the most exciting and adventurous country of Jordan."
Ms. Rana Abu Alhala, CEO of Plan B Travel and Tourism, added, "We are excited to join hands with Red Dot Representations. This partnership marks a significant milestone in our efforts to reach the Indian market. Our tailored packages are designed to cover every aspect of travel to Jordan, ensuring a memorable experience for every traveller. Our values—approachability, client-first priority, professionalism, and commitment—guide us in delivering exceptional service to all our guests."
By Nithyakala Neelakandan
Published on September 4, 2024
UNOX, an Italian brand known for its high-performance commercial ovens, has opened its fourth UNOX Lounge in Chennai, India. This new lounge, created in partnership with Savvy Kitchen, offers an interactive space for potential customers to explore and experience UNOX’s range of professional ovens.
The Chennai lounge features various UNOX ovens, including convection, combi, and speed ovens. Visitors can participate in demonstrations led by UNOX chefs, providing a hands-on opportunity to understand the precision and versatility of the equipment.
Vikram Goel, Managing Director of UNOX India, expressed enthusiasm for the launch, emphasizing the company's commitment to delivering top-quality culinary solutions to the Chennai market. He highlighted the immersive experience the lounge offers, where chefs and culinary professionals can explore the advanced features of UNOX products.
Matt Roberts, Director of Customer Experience at UNOX MEA, noted that the lounge is more than just a showcase; it allows chefs to experience the equipment before purchasing, ensuring they make informed decisions that enhance kitchen efficiency.
Ajith Prasad, Managing Director of Savvy Kitchen, emphasized the shared dedication to innovation and excellence in the culinary field, expressing excitement about providing customers with a platform to interact with advanced culinary technology.
The UNOX Lounge in Chennai aims to serve a wide range of clients, including upscale restaurants, luxury hotels, chic cafes, and catering businesses, establishing itself as a hub of culinary innovation in the region.
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