Thailand Tourism Set for Digital Transformation with TAT and TAGTHAi Partnership

Thailand Tourism Set for Digital Transformation with TAT and TAGTHAi Partnership

By Author

Published on January 22, 2024

The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. have signed a Memorandum of Understanding (MOU) aimed at bolstering Thailand's tourism through the advanced digital application, TAGTHAi. This collaboration sets TAGTHAi as a 'Super Aggregator Platform,' poised to revolutionise the travel experience for both local and foreign tourists in Thailand.

TAGTHAi: The One-Stop Travel App

TAGTHAi is being touted as the ultimate all-in-one Thailand application, catering to diverse travel needs and simplifying travel in Thailand. The app serves as a digital platform for local businesses, particularly small and medium-sized enterprises, to showcase their products and services to a wider audience.

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Strengthening Tourism Through Digital Innovation

Thapanee Kiatphaibool, TAT Governor, highlighted the importance of TAGTHAi in the context of Thailand's tourism. “TAGTHAi reflects our commitment to promoting Thai soft-power elements and meaningful travel experiences. The MOU aligns with TAT's 2024 direction towards high-value and sustainable tourism growth,” she stated.

The MOU underscores the objectives of Thailand's national development plan, "Thailand 4.0", focusing on enhancing technology access and leveraging public-private data to boost competitiveness in the tourism sector.

A Data-Driven Approach to Tourism

Under this partnership, TAT will integrate TAGTHAi into its marketing activities and publicity channels. In return, TAGTHAi will provide TAT with crucial data intelligence on tourists' travel preferences, fostering data-driven connections between TAT’s online platforms and the TAGTHAi app.

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Kalin Sarasin's Vision for Digital Tourism

Kalin Sarasin, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., emphasised the role of digital technology in tourism. “Our partnership with TAT will enable TAGTHAi to become the most comprehensive Super Aggregator Platform, maintaining Thailand's status as a world-class tourism destination,” he remarked.

The TAGTHAi app is available for download on the App Store and Play Store, offering tourists an enhanced and convenient way to explore Thailand. This strategic partnership between TAT and TAGTHAi represents a significant leap forward in Thailand's tourism industry, employing digital innovation to offer tourists a richer, more seamless travel experience.


Beyond the Forecast: Discovering Monsoon Travel at The Serai Resorts

Beyond the Forecast: Discovering Monsoon Travel at The Serai Resorts

By Hariharan U

Published on June 18, 2026

As travel preferences shift towards slower, more meaningful experiences, a new mindset is reshaping the way people explore destinations. Trends such as “quietcations” and “hushpitality” are gaining momentum among Gen Z and millennial travellers, reflecting a growing desire to disconnect from digital overload and reconnect with nature. In this evolving landscape, the monsoon season offers a natural backdrop for mindful travel, and The Serai Resorts brings this philosophy to life across its properties in Chikmagalur, Kabini, and Bandipur.

At The Serai Chikmagalur, nestled within Karnataka’s Malnad region, the monsoon transforms coffee plantations into lush green expanses wrapped in mist and rain. The season enhances the estate’s natural beauty, offering guests slow mornings overlooking plantations, guided coffee estate walks, cycling trails through rain-kissed landscapes, and moments of stillness surrounded by drifting clouds. The experience encourages travellers to embrace a slower rhythm deeply connected to nature.

In Kabini, the monsoon breathes renewed life into the backwaters and surrounding forests, creating one of the most serene seasons in the region. At The Serai Kabini, guests can engage with nature through coracle rides, kayaking, speedboat excursions, and guided walks through thriving ecosystems. Family-friendly experiences such as archery and the Junior Chef programme add interactive elements, while the rains create a calming atmosphere of renewal and immersion.

Meanwhile, The Serai Bandipur offers a tranquil gateway to the wilderness on the edge of the Bandipur Tiger Reserve. During the monsoon, the forests turn vibrant and alive, offering an ideal setting for unhurried nature walks, quiet wildlife observation, and reflective moments in the heart of the forest landscape. The experience is designed for travellers seeking a deeper connection with nature, supported by thoughtful hospitality and spacious accommodations.

Across all three destinations, The Serai Resorts positions monsoon not as a season to avoid but as an opportunity to rediscover travel in its most authentic form. In a world increasingly drawn to wellness, mindfulness, and experiential luxury, these retreats offer an invitation to slow down, reconnect, and embrace the beauty of nature at its most expressive.


From Summit Selfies to Stadium Seats: Father’s Day Travel Trends Redefining Family Getaways

From Summit Selfies to Stadium Seats: Father’s Day Travel Trends Redefining Family Getaways

By Hariharan U

Published on June 18, 2026

Father’s Day in India is increasingly being redefined by experiences rather than material gifts, as families choose to celebrate through travel, shared adventures, and meaningful time together. Insights from travel companies such as Thomas Cook India Limited and SOTC Travel highlight a clear shift toward experiential getaways that bring fathers and families closer through curated journeys.

Adventure travel continues to be a strong favourite, with families heading outdoors for trekking experiences that combine physical activity with bonding moments. Destinations like the Valley of Flowers, Kashmir’s alpine meadows, Coorg’s coffee trails, and Meghalaya’s living root bridges are among the most sought-after choices, alongside international hiking routes in Switzerland, New Zealand, and Japan.

Road trips remain equally popular, driven by nostalgia and spontaneity. From Ladakh’s high-altitude highways to Rajasthan’s heritage circuits and coastal drives through Karnataka, families are embracing the journey as much as the destination. International scenic routes across Australia, Portugal, and New Zealand are also gaining traction for Father’s Day getaways.

Sporting experiences are emerging as a key travel driver, with families planning trips around live events such as cricket matches, Formula 1 races in Singapore and Abu Dhabi, and football fixtures across Europe. These experiences are increasingly seen as bucket-list moments shared across generations.

Wildlife safaris continue to attract families seeking immersive, nature-driven holidays. Parks such as Ranthambore, Jim Corbett, Kabini, Gir, and Kaziranga remain top domestic choices, while Kenya, Sri Lanka, and Mauritius are popular international alternatives offering rich biodiversity and unique wildlife encounters.

Multi-generational travel is another growing trend, with families choosing destinations that cater to all age groups. From Kerala’s backwaters and Rajasthan’s heritage stays to international favourites like Thailand, Singapore, and Switzerland, these trips are designed to bring grandparents, parents, and children together in shared celebration.

Wellness-focused travel is also gaining momentum, with families opting for slower, restorative breaks in destinations like Kerala, Goa, and Bali. Ayurveda retreats, spa resorts, and forest escapes are becoming preferred ways to help fathers unwind and reset.

Short-haul international escapes continue to appeal to families seeking quick but enriching holidays, with destinations like Singapore, Thailand, Japan, and Mauritius offering a balance of accessibility and experience.

A growing trend within Father’s Day travel is passion-led holidays, where trips are designed around a father’s interests from golf and photography to culinary trails, cycling expeditions, and heritage journeys.

Overall, Father’s Day travel reflects a broader cultural shift: experiences are replacing gifts as families prioritise connection, shared memories, and meaningful time together over traditional celebrations


Amangarh Tiger Reserve Extends Tourism Season Until June 30

Amangarh Tiger Reserve Extends Tourism Season Until June 30

By Manu Vardhan Kannan

Published on June 15, 2026

Wildlife enthusiasts have received more time to explore Uttar Pradesh's Amangarh Tiger Reserve, with the eco-tourism season being extended by 15 days. Visitors can now enjoy jungle safaris and wildlife experiences at the reserve until June 30.

The fourth eco-tourism season at the reserve was originally scheduled to end on June 15. However, the extension was approved by Chief Conservator of Forests (Wildlife) Anuradha Vemuri, providing additional opportunities for tourists to experience the reserve's rich biodiversity and observe tigers in their natural surroundings.

Confirming the development, Bijnor Divisional Forest Officer (DFO) Jai Singh Kushwaha said the reserve would remain open until the end of June before closing for the monsoon season.

"The tiger reserve will be closed after June 30 for the monsoon season as movement becomes difficult due to waterlogging and other challenges during the rains," Kushwaha said.

He added that the extension would benefit wildlife lovers by offering extra time to visit the reserve and witness its diverse flora and fauna, including tiger sightings.

Located next to the renowned Jim Corbett Tiger Reserve, Amangarh Tiger Reserve has steadily gained popularity among nature enthusiasts and wildlife photographers. Spread across the Terai region of western Uttar Pradesh, the reserve shares a landscape with the Corbett tiger habitat, making it an important wildlife corridor and tourism destination.

Forest department data highlights the growing interest in the reserve. During its first eco-tourism season in 2022-23, the reserve welcomed 3,068 visitors. The second season saw a significant rise, attracting 6,500 tourists. In the third season of 2024-25, 3,104 visitors participated in jungle safari experiences.

Officials said that across the three tourism seasons, the reserve generated more than ₹17 lakh in revenue, reflecting its increasing appeal among domestic travellers seeking nature and wildlife experiences.

With the season now extended until June 30, Amangarh Tiger Reserve is expected to attract more visitors before operations pause for the annual monsoon closure.

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