Thailand Tourism Set for Digital Transformation with TAT and TAGTHAi Partnership

By Author

Published on January 22, 2024

The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. have signed a Memorandum of Understanding (MOU) aimed at bolstering Thailand's tourism through the advanced digital application, TAGTHAi. This collaboration sets TAGTHAi as a 'Super Aggregator Platform,' poised to revolutionise the travel experience for both local and foreign tourists in Thailand.

TAGTHAi: The One-Stop Travel App

TAGTHAi is being touted as the ultimate all-in-one Thailand application, catering to diverse travel needs and simplifying travel in Thailand. The app serves as a digital platform for local businesses, particularly small and medium-sized enterprises, to showcase their products and services to a wider audience.

Strengthening Tourism Through Digital Innovation

Thapanee Kiatphaibool, TAT Governor, highlighted the importance of TAGTHAi in the context of Thailand's tourism. “TAGTHAi reflects our commitment to promoting Thai soft-power elements and meaningful travel experiences. The MOU aligns with TAT's 2024 direction towards high-value and sustainable tourism growth,” she stated.

The MOU underscores the objectives of Thailand's national development plan, "Thailand 4.0", focusing on enhancing technology access and leveraging public-private data to boost competitiveness in the tourism sector.

A Data-Driven Approach to Tourism

Under this partnership, TAT will integrate TAGTHAi into its marketing activities and publicity channels. In return, TAGTHAi will provide TAT with crucial data intelligence on tourists' travel preferences, fostering data-driven connections between TAT’s online platforms and the TAGTHAi app.

Kalin Sarasin's Vision for Digital Tourism

Kalin Sarasin, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., emphasised the role of digital technology in tourism. “Our partnership with TAT will enable TAGTHAi to become the most comprehensive Super Aggregator Platform, maintaining Thailand's status as a world-class tourism destination,” he remarked.

The TAGTHAi app is available for download on the App Store and Play Store, offering tourists an enhanced and convenient way to explore Thailand. This strategic partnership between TAT and TAGTHAi represents a significant leap forward in Thailand's tourism industry, employing digital innovation to offer tourists a richer, more seamless travel experience.

Akasa Air Launches 'Akasa Holidays' with Customised Travel Packages

By Nishang Narayan

Published on October 5, 2024

Akasa Air, one of India’s fastest-growing airlines, has unveiled its latest travel initiative, Akasa Holidays, designed to offer personalised and affordable holiday experiences for both domestic and international travellers. Through a strategic partnership with TripFactory, India’s largest holiday store, Akasa Holidays combines convenience, affordability, and exceptional customer service.

Travellers can select from a variety of theme-based vacations, including Wellness Tours, Heritage & Pilgrimage Tours, and Weekend City Breaks. These packages are highly customisable, allowing for flexibility to suit the preferences of solo travellers, families, and groups, offering exclusive deals and value-added services.

According to Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer at Akasa Air, the airline aims to create fulfilling and seamless travel experiences through this initiative. "With Akasa Holidays, we are committed to offering personalised and affordable travel solutions that make every journey special for our customers. Whether it's a quick weekend getaway or a curated heritage tour, we have something for everyone," he shared.

A Seamless Travel Experience

Akasa Holidays packages include air travel, hotel stays, transfers, sightseeing, and 24/7 on-tour assistance, providing travellers with a seamless and enriching holiday experience. Whether travellers are seeking a relaxing wellness retreat or an exciting city break, Akasa Holidays promises an all-inclusive travel solution.

Currently, Akasa Air connects 22 domestic and five international cities, including major hubs like Mumbai, Delhi, Bengaluru, and international destinations such as Doha, Jeddah, Riyadh, and Abu Dhabi. With Akasa Holidays, the airline aims to further solidify its reputation by offering comprehensive travel experiences at competitive prices.

For travellers looking to embark on a journey filled with convenience, flexibility, and value, Akasa Holidays stands out as a go-to option, delivering carefully curated packages that cater to a wide range of preferences and budgets.

ADB Approves USD 162 Million Loan for Sustainable Tourism Development in Himachal Pradesh

By Nishang Narayan

Published on October 5, 2024

The Asian Development Bank (ADB) has approved a USD 162 million loan to support sustainable and inclusive tourism development in Himachal Pradesh. This initiative will significantly enhance the state's tourism potential by upgrading key heritage sites, promoting cultural centers, and improving overall tourism infrastructure.

Vivek Vishal, ADB Senior Project Officer, highlighted ADB's commitment to the state's tourism growth, stating, "ADB is committed to supporting Himachal Pradesh in developing its tourism and promoting economic growth. This project will not only boost tourism but also benefit local communities and preserve cultural heritage."

Enhancing Heritage and Infrastructure

The project will focus on revitalizing heritage and cultural sites, with particular attention to Mandi and Hamirpur districts, as well as restoring the historic Naggar Castle in Kullu. Public spaces will also be beautified as part of this initiative. In addition, a convention center will be constructed in Kangra, and improved wayside amenities will be introduced in Kullu, Hamirpur, and Kangra districts.

One of the standout features of the project is the incorporation of green solutions, such as solar lighting and electric vehicles, aimed at making tourism more sustainable. These improvements will cater to elderly visitors, women, children, and persons with disabilities, ensuring accessibility for all.

Expanding Facilities and Employment

In addition to upgrading heritage sites, the project will establish wellness centers, tourist recreation facilities, a dedicated adventure sports center, a water park complex, and biking trails. These facilities are expected to boost tourism while creating new employment opportunities for local communities, further driving economic growth in the region.

The Himachal Pradesh Tourism Development Board will also benefit from ADB’s assistance in developing a comprehensive tourism strategy and marketing plan. The project will support micro, small, and medium-sized enterprises (MSMEs) through training and skills development, ensuring that local communities are equipped to offer high-quality tourism services.

Sustainable Future for Himachal Pradesh Tourism

To ensure long-term success, ADB will help enhance district-level tourism management, assisting them in developing strategic destination plans and managing tourist sites more effectively. This holistic approach will not only bolster the state's tourism appeal but also preserve its cultural and natural heritage for future generations.

With the project’s focus on sustainable tourism practices and infrastructure development, Himachal Pradesh is set to become a top destination for both domestic and international tourists, while fostering economic growth and preserving its rich heritage.

Karnataka Tourism Shines at KTM Cochin 2024, Showcases Rich Heritage and Diverse Attractions

By Nishang Narayan

Published on October 4, 2024

Karnataka Tourism successfully concluded its participation at the prestigious Kerala Travel Mart (KTM) 2024, held from September 26 to 29 in Cochin. This event proved to be a significant platform for Karnataka to promote its diverse tourism offerings, amplifying its presence in the southern travel market and fostering valuable inter-state collaborations.

The Karnataka delegation was led by Dr. Rajendra KV, IAS, Director of the Department of Tourism, Government of Karnataka, along with Mr. Pampapathi, Manager at Jungle Lodges & Resorts, and Mr. Lokesh, Assistant Manager at Jungle Lodges & Resorts. The state’s pavilion at the event attracted considerable interest from visitors, including notable figures such as Kerala Tourism Minister Mr. P. A. Mohamed Riyaz and the Principal Secretary to the Government of Kerala, Industries Department, Mr. A P M Mohammed Hanish IAS. Their presence underscored the importance of promoting tourism through inter-state collaboration.

At KTM 2024, Karnataka showcased a wide array of its tourism products, ranging from UNESCO World Heritage Sites to wildlife sanctuaries and vibrant cultural festivals. Attendees were particularly enthralled by the state's diverse offerings, from the historical ruins of Hampi and the serene beaches of Gokarna to the lush landscapes of Coorg and the cultural richness of Mysuru.

Karnataka's exhibition highlighted the state's potential as a top travel destination, enabling visitors to immerse themselves in its distinctive experiences. The event also opened up avenues for potential partnerships and collaborations between Karnataka's travel industry and key stakeholders, fostering opportunities for future growth in the sector.

The overwhelmingly positive response received during KTM 2024 is anticipated to boost tourism between Kerala and Karnataka, encouraging increased visitor exchange between the neighboring states. Karnataka Tourism’s participation in such significant events reinforces its commitment to positioning the state as a premier destination, known for its rich heritage and diverse attractions.

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