Tarek Beheiry, a seasoned hospitality professional with over 20 years of experience across Asia, Africa, and Australasia, has been appointed General Manager of INNSiDE by Meliá Bangkok Sukhumvit. Leading the 208-room hotel, which rises 34 floors above Bangkok's vibrant On Nut district, Beheiry will oversee operations, ensuring a seamless guest experience. The hotel features a stunning transparent infinity pool, a rooftop tapas bar, and co-working spaces, catering to both business and leisure travelers.

This role marks Beheiry’s debut with Spanish hospitality giant Meliá Hotels International, which has been expanding its footprint in Asia. He previously served as Regional General Manager of Ennismore New Zealand and held leadership roles at SO/ Auckland and Mondrian Seoul Itaewon. In Thailand, he managed W Koh Samui and held key positions at Sofitel Bangkok Sukhumvit and Pullman Bangkok Hotel G. His career began with Sofitel across Egypt, Australia, and Singapore before he transitioned to a general management role at Hotel G Singapore in 2017. He holds a Bachelor's degree in Tourism and Hotel Management from Helwan University, Cairo.

“With his extensive experience in lifestyle hotels and resorts, Tarek is a collaborative and dynamic leader. He aligns perfectly with the spirit of INNSiDE by Meliá Bangkok Sukhumvit,” said Ignacio Martin, Managing Director Asia Pacific at Meliá Hotels International.

Since its launch in July 2023, INNSiDE by Meliá Bangkok Sukhumvit has made a significant impact in the hospitality sector. Beheiry aims to maintain its leading position by focusing on exceptional service, facilities, and unique guest experiences. Part of a global collection of 48 urban and beach hotels, INNSiDE by Meliá is known for its blend of work and leisure experiences. With a strong presence in Southeast Asia, including Kuala Lumpur and Yogyakarta, the brand continues to grow internationally.

For bookings and inquiries, visit melia.com, email reservation.innside.sukhumvit@melia.com.

About Meliá Hotels International: Founded in 1956 in Palma de Mallorca, Spain, Meliá Hotels International operates over 400 hotels across 40+ countries under nine distinct brands. Recognized for its commitment to sustainability and excellence, Meliá is a leading force in the global hospitality industry.

About INNSiDE by Meliá: INNSiDE by Meliá offers a collection of urban and beach hotels catering to modern travelers. Focused on sustainability and unique local experiences, the brand operates in top lifestyle destinations across Europe, Asia, and the Americas. Currently, there are 38 INNSiDE properties worldwide, with further expansion planned.