The Access Group, one of the leading providers of business management software solutions globally, has announced the appointment of Arup Mukherjee as Head of Marketing, Hospitality APAC. The move marks an important step in strengthening the company’s leadership presence across the Asia-Pacific region.

In his new role, Arup will oversee The Access Hospitality’s marketing strategy across APAC, focusing on building stronger brand visibility, creating demand, and improving engagement with hospitality businesses. He will also contribute to strengthening The Access Group’s position as an employer of choice across the region and help attract top technology talent.

The appointment comes at a time when STAAH, an Access company, already serves more than 30,000 properties across 90 countries, giving the company a strong foundation to expand its hospitality presence further.

Arup brings more than 16 years of experience in B2B marketing, with expertise in technology, growth strategies, and market development. Before joining The Access Group, he worked at Wolters Kluwer, where he established the marketing function and introduced a complete MarTech framework.

Prior to that, he served at Gartner as Head of India GTS Marketing, where he led global demand generation efforts across emerging markets. He also spent nearly ten years with Cvent and rose to the position of Regional Manager of Field Marketing, leading initiatives across EMEA and APAC while supporting market expansion into new regions.

Over the years, Arup has built deep experience in emerging markets, giving him a strong understanding of how brands can grow and connect across Asia-Pacific. He also holds an Advanced Programme for Executives certification from IIM Calcutta.

The company sees India and the wider APAC market as one of the most promising regions for hospitality technology growth. Through Access Evo, its AI-powered platform, hospitality businesses can access solutions such as channel management, booking engines, revenue management, and reputation management to support daily operations and long-term growth.

“We have a strong and growing base of hospitality customers across India and APAC through STAAH, ResDiary, Guestline and SHR, all Access companies. From accommodation providers to food and beverage operators, our focus is on ensuring every one of them has the technology, support, and partnership they need to grow. Arup brings exactly the marketing leadership to help us do that at scale. His ability to build marketing functions, develop regional markets, and harness MarTech and AI to drive meaningful engagement means we are well placed to deepen our relationships with existing customers and reach the many more hospitality businesses across Asia-Pacific who would benefit from what The Access Group has to offer.” said Louise Daley, Head of Hospitality APAC, The Access Group.

Commenting on his appointment, Arup Mukherjee, Head of Marketing, Hospitality APAC, The Access Group said,

“The Access Group is at a genuinely exciting inflection point in APAC, through the existing Access brands of STAAH, ResDiary, Guestline and SHR, giving us an incredibly strong foundation to build from. Having spent a significant part of my career developing markets across APAC and EMEA, with emerging markets always at the heart of my work, this role feels like a natural and exciting next step. I am looking forward to building a marketing engine that connects with hospitality operators authentically, tells The Access Group story compellingly, and drives real, measurable growth across the region.”