The AI Revolution in Travel: Smarter, Fairer Pricing for 2025 and Beyond

The AI Revolution in Travel: Smarter, Fairer Pricing for 2025 and Beyond

By Nishang Narayan

Published on January 28, 2025

As AI becomes increasingly integral to the travel industry, it brings immense opportunities for smarter pricing and enhanced customer experiences. However, challenges around fairness and transparency have emerged, requiring travel providers to adopt ethical practices to maintain trust and loyalty.

Hyper-Personalized Pricing: Opportunity or Ethical Challenge?

AI-powered pricing uses consumer data—such as past spending habits and demographics—to create personalized offers. While this enhances value for travelers, it raises concerns about fairness. Transparency in pricing is critical to ensure customers feel valued and not unfairly targeted.

Moreover, perceptions of price as an indicator of quality play a significant role in decision-making. Many customers are willing to pay a premium for perceived superior service, influencing their travel choices and raising expectations for personalized experiences.

Why Traditional Pricing Models Fall Short

The travel industry has long relied on seasonal trends and basic supply-demand principles to set prices. However, fluctuating demand, rising competition, and evolving customer expectations make these static models ineffective in today’s dynamic environment.

AI-powered pricing strategies are emerging as the solution, offering real-time adaptability and data-driven precision to optimize rates based on shifting market conditions and customer behavior.

Data-Driven Precision: Smarter Pricing Decisions

One of AI’s most valuable contributions is its ability to process massive datasets and generate actionable insights.

  • AI analyzes customer booking history, competitor prices, and even geopolitical events, enabling travel companies to adjust rates in real time.
  • Predictive analytics help companies identify trends, such as customers’ preference for early-bird discounts or last-minute bookings.

This allows travel providers to offer personalized deals that enhance customer satisfaction while boosting profitability.

Predictive Models: A Game-Changer in Forecasting

AI’s predictive models are transforming how pricing trends are forecasted. By analyzing market shifts, consumer sentiment, and disruptions like pandemics, AI helps:

  • Travelers make smarter decisions (e.g., booking flights during low-demand periods).
  • Companies refine revenue strategies and optimize resource allocation.

For instance, during high-demand periods such as Diwali or Chhath Puja, travelers increasingly plan ahead for longer journeys, while shorter trips with higher supply encourage last-minute bookings. AI anticipates these behaviors, ensuring smoother experiences for all.

Dynamic Pricing: Enhancing the Customer Journey

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AI enables flexible pricing models, allowing travelers to access rates that adapt to real-time demand and promotions.

  • Last-minute deals and premium upgrades are becoming more accessible, catering to travelers who prioritize value.
  • As consumer preferences shift, AI-powered pricing ensures that premium options—like AC buses or mid-tier hotels—are priced fairly, encouraging customers to opt for better experiences.

Balancing Innovation and Ethics

While the benefits of AI in travel pricing are vast, ethical challenges remain. Travel companies must commit to:

  • Transparency in pricing to avoid alienating customers.
  • Responsible data usage to ensure fairness and build trust.

By addressing these concerns, the industry can maintain customer loyalty and foster a sense of fairness in pricing strategies.

 Vision for 2025 and Beyond

The integration of AI into travel pricing is reshaping the industry, offering:

  • Personalized, real-time pricing for travelers.
  • Efficient resource management for providers.
  • Greater customer satisfaction through tailored experiences.

However, the road ahead requires thoughtful adoption of ethical AI practices to ensure that the benefits are shared by both travelers and providers. By embracing innovation responsibly, the travel industry can unlock its full potential and thrive in a dynamic, competitive landscape.

About the Author:

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Dr. Anshu Jalora, Founder & Managing Director of Sciative Solutions, is a leading expert in AI-driven dynamic pricing and revenue optimization for the travel and hospitality industries.


Hotelogix Integrates AI to Empower Hotels with Smart Automation

Hotelogix Integrates AI to Empower Hotels with Smart Automation

By Nishang Narayan

Published on May 8, 2025

Taking a major leap toward smarter hospitality, Hotelogix, a global leader in cloud-based hospitality technology, has announced the integration of advanced AI features into its trusted Hotel Property Management System (Hotel PMS). This move is set to empower hotels across the world with automation, real-time intelligence, and sharper decision-making, enabling them to deliver more efficient operations and elevated guest experiences.

With AI now woven into the fabric of its platform, Hotelogix is helping properties unlock value across every touchpoint of hotel management. From optimizing metasearch bids and web content for better conversions, to enabling smart inventory tracking, demand forecasting, and resource optimization in F&B operations — the platform is designed for operational excellence.

For revenue management, hotels can now use AI to analyze booking patterns, competitor rates, and market shifts to dynamically adjust pricing — leading to better occupancy and profitability. Reputation management also gets a boost, with AI-driven tools helping hotels analyze guest reviews, understand sentiment, and respond promptly and meaningfully across online platforms.

Marketing and guest engagement go a step further, with tools for personalized upselling, automated WhatsApp campaigns, multilingual websites, and dynamic room upgrades — all driven by intelligent algorithms and data.

Speaking on the innovation, Aditya Sanghi, CEO of Hotelogix, said,

“Imagine a small hotel with a multilingual AI concierge offering 24/7 support and personalized recommendations in the guest's native language. It’s not just about convenience — it’s a smarter, more efficient way to deliver exceptional hospitality.”

According to industry projections, AI adoption in hospitality is set to grow 60% annually through 2033, and Hotelogix is positioning itself as a key enabler of that change — especially for mid-sized and independent hotels looking to compete with larger brands using agile, precise, and scalable technology.

With a presence in 100+ countries and the trust of over 12,000 hotels, Hotelogix is already known for helping hotels transition to the cloud. Now, it’s taking that expertise further.

“We’re working on integrating PMS data-driven agentic AI next,” Aditya added. “This will allow hotels to scale with intelligence, boost yield, and deliver hyper-personalized guest experiences.”

From distribution and revenue to guest services and marketing, Hotelogix’s AI-backed solutions mark a major shift in how hotels will operate in the coming decade — with intelligence at their core.


OYO Launches In-House Kitchens and QSR Carts to Enter F&B Sector

OYO Launches In-House Kitchens and QSR Carts to Enter F&B Sector

By Manu Vardhan Kannan

Published on May 5, 2025

OYO, the global hospitality technology brand, has officially stepped into the food and beverage sector with the launch of in-house kitchens and quick service restaurant (QSR) carts across its company-serviced hotels in India. This move is part of a broader plan to enhance the guest experience, particularly at Townhouse by OYO-branded properties.

The initiative began with a pilot program in January 2025 across 100 hotels in cities like Delhi, Gurugram, Hyderabad, and Bengaluru. Encouraged by its success, OYO now plans to expand the offering to 1500 company-serviced hotels across India in FY26.

Guests can now conveniently order meals through online platforms, including OTAs and the OYO app, by selecting the "Kitchen Services" option. The kitchens will range from full-scale commercial setups offering extensive menus to simpler pantries based on each hotel’s profile and infrastructure.

To meet varied dining needs, OYO is also introducing QSR carts and lobby stores under the brand name ‘Townhouse Cafe’. These will offer quick, ready-to-eat food options designed to cater to snacking, late-night cravings, and meals on the go—without the wait associated with traditional restaurants. The menu will include well-priced meals with both regional and continental options.

The decision to enter the F&B segment came in response to consistent guest feedback requesting more in-room dining options. The company expects this initiative to boost customer satisfaction and generate an additional 5-10% in hotel-level revenue once fully stabilized.

“This initiative aims to enhance the in-hotel dining experience for guests by offering fresh, convenient, and quality meal options across our network,” said Varun Jain, Chief Operating Officer at OYO. To support this rollout, OYO is also developing a network of trusted F&B experts in major cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Indore, Kolkata, Jaipur, and Lucknow.


Modwin Sets the Standard for Hospitality Wi-Fi and AV Integration in India

Modwin Sets the Standard for Hospitality Wi-Fi and AV Integration in India

By Author

Published on April 20, 2025

Technology is more than a convenience in today’s fast-paced hospitality industry. It’s a game changer. With guests expecting flawless Wi-Fi, captivating audio-visual experiences, and dynamic digital signage, staying ahead of the curve is no longer optional; it’s essential. 

Enter Modwin Networks, India’s top choice for cutting-edge hospitality technology solutions. Specialising in Managed Wi-Fi Services and AV integration, Modwin is transforming how hotels deliver exceptional, seamless, and immersive guest experiences. By focusing on reliable infrastructure and intuitive systems, Modwin makes technology an integral part of hospitality rather than just an add-on.

Connectivity is the New Comfort

From business travellers checking into city hotels to leisure guests at sprawling resorts, one expectation remains universal: fast, reliable, and seamless internet. Yet, many properties still rely on outdated, patchwork solutions that frustrate guests and strain operations.
Modwin solves this with its Managed Wi-Fi Services, custom-built for the hospitality sector. Designed to cover guest rooms, lobbies, meeting spaces, and back-of-house operations, Modwin’s Wi-Fi systems offer consistent coverage, intelligent bandwidth allocation, and secure access — all through a monthly subscription model that eliminates heavy capital expenditure. The service includes 24/7 NOC support, cyber law compliance, and end-to-end system maintenance.
The result? Happy guests, lower costs, and worry-free connectivity.

From Lobbies to Boardrooms- AV That Enhances Every Moment 

In today’s hospitality environments, audio-visual experiences define the guest journey. Whether it’s the welcoming ambience in the lobby, digital signage that directs guests to a banquet, or a high-stakes board meeting that demands flawless AV, technology plays a central role.

Modwin’s hospitality-centric AV integration includes:

•    Digital Signage and LED Walls for guest information, promotions, and ambience
•    Professional Audio Systems with customizable background music across multiple zones
•    Boardroom and Meeting Room Integration with wireless projection and HD conferencing
•    Touch-Panel Control Systems for easy media and lighting control by hotel staff
•    Projection Mapping and AV for Events, turning weddings, galas, and MICE conferences into memorable spectacles

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Modwin is Unique

There are many technology providers in the market, but none like Modwin. What truly sets them apart is their hospitality-first mindset.
While most vendors offer off-the-shelf systems, Modwin works hand-in-hand with hotel General Managers, Operations Heads, and IT teams to tailor solutions that fit the unique rhythm, challenges, and identity of each property.

•    Wi-Fi portals customised with hotel branding
•    Audio and visual scenes adjusted to match daily service flow
•    Systems designed for remote access, multi-property management, and easy training

India’s No.1 Partner in Hospitality Technology

Modwin doesn’t just provide technology — They understand hospitality, which is why they are the preferred choice for top hotel brands such as Marriott, Hyatt, Radisson, Lemon Tree, and Fortune.
Their single-vendor model for both Wi-Fi and AV ensures faster deployment, seamless service, and better accountability.

With over a decade of experience, a footprint across India and international markets, and partnerships with global tech leaders, Modwin is widely regarded as India’s most reliable and innovative hospitality tech partner.
They are not only setting benchmarks — They are redefining what’s possible.

In an evolving hospitality landscape, the best hotels invest in technology that works seamlessly. As Mr.Vinod Vattekat, Founder and Managing Director, says, "True hospitality is in the details. We make sure everything works seamlessly, so your guests only experience perfection."

For a consultation, visit www.modwin.com.Contact sales@modwin.com

Choose Modwin for technology that elevates every guest experience.

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