The AI Revolution in Travel: Smarter, Fairer Pricing for 2025 and Beyond

The AI Revolution in Travel: Smarter, Fairer Pricing for 2025 and Beyond

By Nishang Narayan

Published on January 28, 2025

As AI becomes increasingly integral to the travel industry, it brings immense opportunities for smarter pricing and enhanced customer experiences. However, challenges around fairness and transparency have emerged, requiring travel providers to adopt ethical practices to maintain trust and loyalty.

Hyper-Personalized Pricing: Opportunity or Ethical Challenge?

AI-powered pricing uses consumer data—such as past spending habits and demographics—to create personalized offers. While this enhances value for travelers, it raises concerns about fairness. Transparency in pricing is critical to ensure customers feel valued and not unfairly targeted.

Moreover, perceptions of price as an indicator of quality play a significant role in decision-making. Many customers are willing to pay a premium for perceived superior service, influencing their travel choices and raising expectations for personalized experiences.

Why Traditional Pricing Models Fall Short

The travel industry has long relied on seasonal trends and basic supply-demand principles to set prices. However, fluctuating demand, rising competition, and evolving customer expectations make these static models ineffective in today’s dynamic environment.

AI-powered pricing strategies are emerging as the solution, offering real-time adaptability and data-driven precision to optimize rates based on shifting market conditions and customer behavior.

Data-Driven Precision: Smarter Pricing Decisions

One of AI’s most valuable contributions is its ability to process massive datasets and generate actionable insights.

  • AI analyzes customer booking history, competitor prices, and even geopolitical events, enabling travel companies to adjust rates in real time.
  • Predictive analytics help companies identify trends, such as customers’ preference for early-bird discounts or last-minute bookings.

This allows travel providers to offer personalized deals that enhance customer satisfaction while boosting profitability.

Predictive Models: A Game-Changer in Forecasting

AI’s predictive models are transforming how pricing trends are forecasted. By analyzing market shifts, consumer sentiment, and disruptions like pandemics, AI helps:

  • Travelers make smarter decisions (e.g., booking flights during low-demand periods).
  • Companies refine revenue strategies and optimize resource allocation.

For instance, during high-demand periods such as Diwali or Chhath Puja, travelers increasingly plan ahead for longer journeys, while shorter trips with higher supply encourage last-minute bookings. AI anticipates these behaviors, ensuring smoother experiences for all.

Dynamic Pricing: Enhancing the Customer Journey

image

AI enables flexible pricing models, allowing travelers to access rates that adapt to real-time demand and promotions.

  • Last-minute deals and premium upgrades are becoming more accessible, catering to travelers who prioritize value.
  • As consumer preferences shift, AI-powered pricing ensures that premium options—like AC buses or mid-tier hotels—are priced fairly, encouraging customers to opt for better experiences.

Balancing Innovation and Ethics

While the benefits of AI in travel pricing are vast, ethical challenges remain. Travel companies must commit to:

  • Transparency in pricing to avoid alienating customers.
  • Responsible data usage to ensure fairness and build trust.

By addressing these concerns, the industry can maintain customer loyalty and foster a sense of fairness in pricing strategies.

 Vision for 2025 and Beyond

The integration of AI into travel pricing is reshaping the industry, offering:

  • Personalized, real-time pricing for travelers.
  • Efficient resource management for providers.
  • Greater customer satisfaction through tailored experiences.

However, the road ahead requires thoughtful adoption of ethical AI practices to ensure that the benefits are shared by both travelers and providers. By embracing innovation responsibly, the travel industry can unlock its full potential and thrive in a dynamic, competitive landscape.

About the Author:

image


Dr. Anshu Jalora, Founder & Managing Director of Sciative Solutions, is a leading expert in AI-driven dynamic pricing and revenue optimization for the travel and hospitality industries.


Modwin Sets the Standard for Hospitality Wi-Fi and AV Integration in India

Modwin Sets the Standard for Hospitality Wi-Fi and AV Integration in India

By Author

Published on April 20, 2025

Technology is more than a convenience in today’s fast-paced hospitality industry. It’s a game changer. With guests expecting flawless Wi-Fi, captivating audio-visual experiences, and dynamic digital signage, staying ahead of the curve is no longer optional; it’s essential. 

Enter Modwin Networks, India’s top choice for cutting-edge hospitality technology solutions. Specialising in Managed Wi-Fi Services and AV integration, Modwin is transforming how hotels deliver exceptional, seamless, and immersive guest experiences. By focusing on reliable infrastructure and intuitive systems, Modwin makes technology an integral part of hospitality rather than just an add-on.

Connectivity is the New Comfort

From business travellers checking into city hotels to leisure guests at sprawling resorts, one expectation remains universal: fast, reliable, and seamless internet. Yet, many properties still rely on outdated, patchwork solutions that frustrate guests and strain operations.
Modwin solves this with its Managed Wi-Fi Services, custom-built for the hospitality sector. Designed to cover guest rooms, lobbies, meeting spaces, and back-of-house operations, Modwin’s Wi-Fi systems offer consistent coverage, intelligent bandwidth allocation, and secure access — all through a monthly subscription model that eliminates heavy capital expenditure. The service includes 24/7 NOC support, cyber law compliance, and end-to-end system maintenance.
The result? Happy guests, lower costs, and worry-free connectivity.

From Lobbies to Boardrooms- AV That Enhances Every Moment 

In today’s hospitality environments, audio-visual experiences define the guest journey. Whether it’s the welcoming ambience in the lobby, digital signage that directs guests to a banquet, or a high-stakes board meeting that demands flawless AV, technology plays a central role.

Modwin’s hospitality-centric AV integration includes:

•    Digital Signage and LED Walls for guest information, promotions, and ambience
•    Professional Audio Systems with customizable background music across multiple zones
•    Boardroom and Meeting Room Integration with wireless projection and HD conferencing
•    Touch-Panel Control Systems for easy media and lighting control by hotel staff
•    Projection Mapping and AV for Events, turning weddings, galas, and MICE conferences into memorable spectacles

image

Modwin is Unique

There are many technology providers in the market, but none like Modwin. What truly sets them apart is their hospitality-first mindset.
While most vendors offer off-the-shelf systems, Modwin works hand-in-hand with hotel General Managers, Operations Heads, and IT teams to tailor solutions that fit the unique rhythm, challenges, and identity of each property.

•    Wi-Fi portals customised with hotel branding
•    Audio and visual scenes adjusted to match daily service flow
•    Systems designed for remote access, multi-property management, and easy training

India’s No.1 Partner in Hospitality Technology

Modwin doesn’t just provide technology — They understand hospitality, which is why they are the preferred choice for top hotel brands such as Marriott, Hyatt, Radisson, Lemon Tree, and Fortune.
Their single-vendor model for both Wi-Fi and AV ensures faster deployment, seamless service, and better accountability.

With over a decade of experience, a footprint across India and international markets, and partnerships with global tech leaders, Modwin is widely regarded as India’s most reliable and innovative hospitality tech partner.
They are not only setting benchmarks — They are redefining what’s possible.

In an evolving hospitality landscape, the best hotels invest in technology that works seamlessly. As Mr.Vinod Vattekat, Founder and Managing Director, says, "True hospitality is in the details. We make sure everything works seamlessly, so your guests only experience perfection."

For a consultation, visit www.modwin.com.Contact sales@modwin.com

Choose Modwin for technology that elevates every guest experience.


Integrated Tech for Hospitality: Why Modwin is the Smart Choice for Modern Hotels

Integrated Tech for Hospitality: Why Modwin is the Smart Choice for Modern Hotels

By Author

Published on April 10, 2025

As the hospitality industry rapidly evolves in the digital age, one thing has become abundantly clear: seamless, integrated technology is no longer a luxury but a necessity. Today’s guests are not just looking for plush accommodations but for efficient, safe, and intelligent systems that enhance every aspect of their stay. From the moment they check in to the services they enjoy, technology is integral to the modern hospitality experience.

At the forefront of this transformation is Modwin Networks Pvt Ltd, a Mumbai-based technology solutions provider that has been delivering comprehensive, end-to-end infrastructure for the hospitality sector. With its strong reputation in areas such as IT, AV, Security, Fire Safety, Smart Building Management, and Voice Systems, Modwin is emerging as the go-to partner for modern hotels.

A Legacy of Innovation and Expertise

Founded by Mr. Vinod Vattekatt, Modwin Networks brings over one and a half decades of expertise in creating integrated, intelligent solutions that meet the unique demands of the hospitality industry. Mr. Vattekatt’s vision was to build a company that would provide not just services but partnerships that help shape the future of hotel operations. Today, Modwin is trusted by some of the most prestigious hotels and resorts across India and internationally.

The company’s philosophy is simple: "put the client first". Whether it’s a global hotel chain or a boutique resort, Modwin has the technical know-how and dedication to ensure each project is a success, without compromising quality or timelines.

A Comprehensive Technology Partner

The backbone of Modwin’s success is its ability to offer an integrated suite of services tailored to the needs of the modern hotelier. Hotels today require a seamless blend of technology to keep operations smooth, efficient, and, most importantly, guest-friendly. Modwin offers a wide range of services that make this possible:

  • ICT Infrastructure: Cabling, wireless networking, and telecommunications form the foundation of any modern hotel’s digital ecosystem. Modwin ensures these critical systems are robust, secure, and scalable, setting the stage for all other technological systems in the hotel.
  • Security & Surveillance Solutions: In today’s world, security isn’t just about cameras—it’s about smart, reliable systems. Modwin delivers cutting-edge IP-based CCTV systems, video analytics, and advanced access control solutions to enhance property security and ensure peace of mind for both guests and management.
  • AV Systems & Solutions: From background music and digital signage to interactive TVs, video walls, and video conferencing, Modwin offers a full range of AV solutions designed to meet the diverse needs of today’s hospitality sector.
  • Fire Alarm & Detection Systems: Safety is paramount in hospitality, and Modwin’s fire alarm and detection systems meet global safety standards, ensuring hotels stay compliant while protecting both guests and assets.
  • Building Management Systems (BMS): Energy efficiency is a growing concern for the hospitality industry. Modwin’s BMS technology automates key utilities like lighting, HVAC, and more, significantly lowering operational costs while improving comfort and sustainability.

image

A Trusted Partner Across the Globe

What sets Modwin apart in the hospitality tech landscape is not just its technical expertise but its deep-rooted understanding of hotel operations and guest expectations. With successful projects across India, Singapore, the Middle East, and Africa, Modwin customizes solutions to fit each property’s unique needs—both operational and aesthetic. By offering a fully integrated technology model, Modwin simplifies vendor management, accelerates deployment, and maximizes ROI.

“Our goal is to be more than just a service provider,” says Vinod Vattekatt, Managing Director of Modwin Networks.We partner with hoteliers to build smart, secure, and efficient environments that drive performance and guest satisfaction.”

A Vision for the Future

Rooted in values of integrity, innovation, and accountability, Modwin’s hands-on leadership and commitment to excellence have earned the trust of clients and consultants across the globe. As hospitality evolves, technology will be the linchpin of operational efficiency and guest satisfaction. Modwin is uniquely equipped to support this shift—delivering scalable, integrated solutions that blend IoT, automation, and cloud-based infrastructure.

For hoteliers aiming to stay ahead of the curve, Modwin offers a future-proof technology foundation that enhances guest experiences, streamlines operations, and builds smarter, more connected hotels. In a world where digital transformation is essential, Modwin Networks stands as the intelligent choice for the hospitality industry’s next chapter.

To learn more or schedule a consultation, visit www.modwin.com

 


'Elate' by Jubilant FoodWorks: A Tech-First Approach to Restaurant Operations

'Elate' by Jubilant FoodWorks: A Tech-First Approach to Restaurant Operations

By Manu Vardhan Kannan

Published on March 31, 2025

Jubilant FoodWorks Limited (JFL), a leading food-tech company, has announced the launch of Elate, India's first Android-based Point of Sale (PoS) and Order Taking System designed exclusively for the food service industry.

Elate is a cloud-first system that integrates seamlessly with JFL’s Direct-to-Consumer (D2C) platforms, leveraging advanced machine learning models to create a unified digital ecosystem. This innovation is set to enhance order-taking, store operations, and overall customer experience, making restaurant operations more efficient.

Developed by JFL’s 250-member product, UX, tech, and data science team, Elate aims to:

  • Improve order-taking efficiency

  • Enhance store operations and customer service

  • Reduce employee training time from 6 weeks to just 6 hours

  • Optimize digital interactions for Gen Z customers

A Game-Changer in FoodTech

Commenting on the launch, Sameer Khetarpal, Managing Director & CEO, Jubilant FoodWorks, stated:

"Technology and digital transformation are at the heart of JFL’s strategy. With Elate, we are taking a bold step towards a seamless and efficient food-tech ecosystem, optimizing both customer experience and business operations."

Adding to this, Vaneet Singla, Chief Product Officer, Jubilant FoodWorks, described Elate as a game changer, stating:

"We have reimagined the order-taking experience from scratch. This Android-based, cloud-native system integrates perfectly with our D2C apps, significantly cutting down training time and improving efficiency."

Strategic Rollout & Future Plans

  • Elate is currently live in 10 Domino’s stores in Delhi NCR.

  • The system will be rolled out across 2,100 Domino’s outlets over the next year in phases.

  • Future updates will introduce more features to enhance dining and delivery experiences.

As customer preferences shift towards digital ordering, Elate is set to redefine restaurant operations, making ordering seamless, personalized, and efficient both online and in-store.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.