The Art of Hospitality: Franchising vs. Contract Management in Indian Hotels

The Art of Hospitality: Franchising vs. Contract Management in Indian Hotels

By Shreenidhi Jagannathan

Published on April 2, 2024

In the vibrant world of Indian hospitality, two distinct approaches paint the success stories of hotels: franchising and contract management. Each, like contrasting brushstrokes on a canvas, contributes to the rich tapestry of the industry.

Franchising: Stepping into the Spotlight

For hoteliers seeking the warm glow of brand recognition, franchising shines brightly. Imagine a pre-established system, a beacon guiding guests towards trust and familiarity. This is the essence of a franchise. Reputable brands offer a blueprint for success, complete with established standards and operational processes. New hoteliers gain instant brand equity, a powerful tool in a competitive market. Additionally, franchisors often provide invaluable support in areas like marketing, distribution, and training. It's a tempting proposition, a path paved with golden bricks of brand recognition and support.

However, beneath the glittering facade lies a delicate dance. Franchisees must balance brand loyalty with the freedom to innovate. Adherence to strict brand guidelines ensures consistency, but can stifle creativity. Similarly, financial obligations like royalties can eat into profit margins. Franchising is a double-edged sword, offering the comfort of a well-lit path but demanding adherence to specific steps.

Contract Management: A Symphony of Individuality

On the other hand, contract management allows hoteliers to be the artists, wielding the brush of individuality. Freed from brand restrictions, they can tailor operational strategies and guest experiences to their unique vision. Imagine a hotel reflecting the owner's personality, a bespoke melody played for discerning guests. Contract management empowers hoteliers to negotiate terms with various vendors, creating a symphony of partnerships that perfectly suit their needs.

Yet, the freedom of contract management comes with its own complexities. Managing multiple contracts requires a maestro's touch. Attention to detail is paramount, as legalities and operational nuances intertwine. Additionally, hoteliers become reliant on external vendors, introducing a note of uncertainty. Disruptions in the supply chain can throw the entire operation off-key. Contract management offers a symphony of possibilities, but demands a conductor's keen eye and steady hand.

The Art of Balance: A Masterful Blend

The true artistry lies in blending these approaches. Hoteliers can leverage the strengths of each to create a masterpiece of hospitality. Embrace the brand recognition of a franchise while customizing services to reflect local flair. Utilize the flexibility of contract management to source unique amenities, creating an unforgettable guest experience.

The Indian hospitality industry is a constantly evolving canvas. True mastery lies not in rigidly adhering to one approach, but in creating a harmonious blend. Hoteliers, like skilled artists, must wield their business acumen with purpose, crafting experiences that transcend expectations and leave guests with a lasting impression. In the end, it's about creating a masterpiece of hospitality, a place where guests feel not just welcomed, but truly understood.


Wyndham to Debut Ramada Brand in Vythiri, Kerala with New Hotel Launch

Wyndham to Debut Ramada Brand in Vythiri, Kerala with New Hotel Launch

By Manu Vardhan Kannan

Published on August 2, 2025

In a significant boost to Kerala’s flourishing tourism sector, Wyndham Hotels & Resorts has partnered with developer Asok Thirikkoth to introduce a new property, Ramada by Wyndham Wayanad Vythiri, set to open in 2026. The 52-room upscale hotel will rise amidst the lush green landscape of Vythiri, a region rapidly emerging as a hotspot for wellness and eco-tourism.

Owned by Asok Thirikkoth, the upcoming hotel will bring the globally trusted Ramada brand to one of South India’s most scenic destinations. Once open, it will offer modern, thoughtfully designed guest rooms, an all-day dining restaurant, a spa, meeting spaces, and a host of amenities tailored for leisure and business travellers alike.

“We are proud to bring the globally respected Ramada brand to Vythiri, a region that is fast becoming a major hub for wellness and eco-tourism,” said Asok Thirikkoth, owner of the property. “This collaboration with Wyndham Hotels & Resorts reinforces our commitment to developing high-quality hospitality experiences that complement Wayanad’s natural offerings. We are confident this hotel will play a pivotal role in enriching the region’s tourism landscape.”

Rahool Macarius, Market Managing Director, Eurasia, Wyndham Hotels & Resorts, added, “Bringing the Ramada brand to Wayanad marks an important step in our strategy to expand across India’s key leisure destinations. Our collaboration with Mr. Thirikkoth reflects our shared vision of delivering quality hospitality experiences in emerging tourism hubs, and further reinforces our presence in South India.”

The addition of this property underlines Wyndham’s focused approach to expanding in India’s high-potential tier-2 and tier-3 cities, particularly in leisure destinations that are experiencing a rising demand for trusted international hotel brands.

With the introduction of Ramada by Wyndham Wayanad Vythiri, both Wyndham and Asok Thirikkoth aim to offer a world-class hospitality experience that celebrates the region’s natural charm while meeting global standards of comfort and service.


Fairfield by Marriott Expands in Jaipur with New Hotel on Tonk Road

Fairfield by Marriott Expands in Jaipur with New Hotel on Tonk Road

By Manu Vardhan Kannan

Published on August 2, 2025

Fairfield by Marriott, a part of Marriott Bonvoy’s global portfolio, has officially opened Fairfield by Marriott Jaipur Tonk Road, marking a significant addition to Jaipur’s growing hospitality landscape. Located in the heart of the Pink City, the hotel offers a seamless mix of modern comfort, functional design, and warm hospitality, ideal for today’s value-seeking travellers.

Situated just 6 km from Jaipur International Airport and 8 km from the railway station, the hotel provides easy access to popular tourist spots including Hawa Mahal, Amer Fort, and City Palace, along with local bazaars and heritage streets. This makes it a convenient base for both business and leisure stays.

“Fairfield by Marriott is one of the fastest-growing brands in our select-service portfolio,” said Ranju Alex, Regional Vice President South Asia, Marriott International. “With this opening, we’re deepening our presence in high-potential markets like Jaipur and bringing Fairfield’s warm, inviting experience to more destinations in India.”

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The hotel offers 115 thoughtfully designed rooms that focus on simplicity, featuring plush bedding, ergonomic workspaces, and high-speed Wi-Fi. Large windows provide stunning views of Jaipur’s skyline, while the public spaces reflect the brand’s signature welcoming aesthetic with open layouts and natural light.

A major highlight is Vista 20, the all-day dining restaurant located on the 20th floor, offering a curated menu of international and Indian dishes alongside picturesque views of the city. A well-stocked bar adds to the relaxed atmosphere, perfect for winding down after a day of meetings or sightseeing.

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The hotel also features a fully equipped fitness centre and a spacious, pillar-less ballroom spread across 3,000 sq. ft., with an additional 1,000 sq. ft. pre-function area. These flexible event spaces make it suitable for corporate gatherings, weddings, and special occasions.

“We are thrilled to welcome guests to Fairfield by Marriott Jaipur Tonk Road,” said Gautam Chhabra, Hotel Manager. “Whether you're here for business, celebrations, or exploring Jaipur, we offer comfort, convenience, and a truly memorable experience.”

With this opening, Fairfield by Marriott continues its mission to provide dependable, value-driven stays across India, especially in culturally vibrant cities like Jaipur.


Taj Expands Footprint with New Signing in Naina Tikker, Himachal Pradesh

Taj Expands Footprint with New Signing in Naina Tikker, Himachal Pradesh

By Manu Vardhan Kannan

Published on August 1, 2025

The Indian Hotels Company (IHCL), India’s largest hospitality firm, has announced the signing of a new Taj-branded hotel in Naina Tikker, Himachal Pradesh. This brownfield project marks the brand's strategic expansion into a serene, relatively unexplored hill station in the Sirmaur district.

The upcoming 120-key Taj Naina Tikker will offer uninterrupted views of the majestic Dhauladhar mountain range. The resort will feature an all-day dining restaurant, a specialty restaurant, bar, and a lobby lounge. For events and celebrations, it will include a spacious 4,000 sq. ft. banquet hall, meeting rooms, and pre-function areas. Wellness facilities such as a heated pool, gym, spa, health club, and activity centre aim to enhance the experience for both leisure and group travellers.

Ms. Suma Venkatesh, Executive Vice PresidentReal Estate & Development, IHCL, stated, “Naina Tikker represents a unique opportunity for the Taj brand to mark its presence in a relatively unexplored part of Himachal Pradesh... It is poised to become a sought-after destination for leisure, MICE and social celebrations.”

Located amidst protected forests, Naina Tikker is a tranquil destination known for its pristine beauty, spiritual heritage, and vibrant biodiversity. With landmarks like the Mata Naina Tikker shrine and Bhureshwar Mahadev Temple, the area holds strong appeal for both spiritual and nature-loving travellers.

Mr. Sachin Kapoor and Ms. Sagarika Kapoor of Micro Turners Group, the hotel’s development partner, said, “We are excited to partner with IHCL for another project and bring the iconic Taj brand to Naina Tikker. This collaboration will redefine luxury hospitality in the region.”

With this addition, IHCL will have a total of 13 hotels in Himachal Pradesh, including eight currently under development, further strengthening its foothold in the North Indian hospitality market and forming a travel circuit across Chandigarh, Chail, Theog, and Dehradun.

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