The Baker’s Dozen Launches India’s First Zero Maida Donut Cake – A Guilt-Free Indulgence for All Ages

By Nishang Narayan

Published on May 9, 2025

India’s favourite artisanal bakery brand, The Baker’s Dozen (TBD), has unveiled its most accessible and innovative baked treat yet – the Zero Maida Donut Cake. This guilt-free indulgence combines the delicious texture of a donut with the wholesome feel of a cake, all while being baked – not fried – and made entirely without maida, refined sugar, palm oil or artificial colours.

Crafted using only real ingredients and packed with choco-goodness, this single-serve donut cake is a game-changer for both health-conscious adults and parents looking for better snacking choices for their kids. It’s a convenient option for school tiffins, quick hunger pangs during the day, or even a mid-work sweet break. And to make things more exciting for the little ones, each pack includes a fun, complimentary sticker inside – adding playfulness to every bite.

The launch reflects The Baker’s Dozen’s commitment to creating honest, quality-first bakery products that are both innovative and accessible. Already a household name in the premium baking segment with its preservative-free cakes, artisanal cookies and sourdough breads, TBD is now tapping into the mainstream with a wholesome product aimed at reaching wider audiences across India.

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“Our aim was to give every consumer – young or old – access to a healthy yet indulgent snack. With this product, we’re entering a much larger market and offering something that aligns with what people really want today: real food, no nasties, and convenience,” shared Sneh Jain, Co-founder and MD of The Baker’s Dozen. He added that this launch is a strategic step towards scaling the brand’s revenue significantly in the next few years.

Echoing this vision, Aditi Handa, Co-founder and Head Chef at TBD, said, “With summer around the corner and schools set to reopen soon, we wanted to create a snack that parents could confidently add to lunchboxes. It’s flavourful, nutritious, and loved by both kids and adults. Why should wholesome, satisfying treats have age limits?”

As urban consumers increasingly lean toward healthier alternatives, the Indian bakery market is undergoing a shift. Valued at $12.6 billion in 2023 and projected to grow to $29.4 billion by 2032, the demand for clean-label, nutritious baked goods is rapidly rising. TBD’s newest offering fits right into this wave, reaffirming the brand’s position at the forefront of India’s evolving food culture.

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Beyond the product itself, TBD continues to lead with its sustainable practices. From optimising delivery routes to partnering with Climes for carbon offsetting, the brand is reducing its environmental footprint one step at a time.

Available now across major quick commerce platforms like Blinkit, Zepto, and Instamart, as well as in local kirana stores and retail outlets across Mumbai and Ahmedabad, the Zero Maida Donut Cake is set to make wholesome snacking fun, easy and widely accessible.

About The Baker’s Dozen

Founded in 2013 by husband-wife duo Sneh Jain and Aditi Handa, The Baker’s Dozen began as a passion project in Mumbai with the vision to offer high-quality, authentic bread to Indian consumers. Today, with a state-of-the-art facility near Ahmedabad and presence in over 50 cities, TBD is India’s largest artisanal bakery brand. Whether it's sourdough bread, preservative-free cakes, or now the innovative donut cake – TBD continues to redefine the standards of healthy indulgence in the Indian bakery industry.


Buffalo Trace Distillery Brings Its First Pop-Up Experience to Mumbai

Buffalo Trace Distillery Brings Its First Pop-Up Experience to Mumbai

By Manu Vardhan Kannan

Published on November 21, 2025

Buffalo Trace Distillery, known worldwide for crafting some of the most awarded bourbons, made a memorable entry into India with a three-day pop-up experience in Mumbai. The event, held at Palladium Mumbai - Courtyard, offered an immersive way for spirits enthusiasts, industry leaders, and whiskey fans to explore the legacy that defines Buffalo Trace’s craftsmanship. Guests got a closer look at the brand’s 200-year journey while enjoying tastings from its portfolio available in India, including Benchmark Bourbon, Buffalo Trace Bourbon and Weller Wheated Bourbon.

The pop-up recreated the spirit of Kentucky through curated sessions that blended storytelling, education, and multi-sensory engagement. Visitors could move through different experience zones that highlighted the depth and character of Buffalo Trace’s bourbons. From guided tastings to stations such as a scent bar, a leather workshop, and a chocolate corner, each setup showcased the care and detail that go into every bottle. Guests also took home personalised keepsakes, adding a warm and memorable touch to the experience.

The event saw attendance from several well-known names across industries, including Lara Balsara Vajifdar, Executive Director at Madison World; Tanuj Garg, Film Producer; Jayesh Yagnik, CEO of MOMS Outdoor; Pradeep Diwedi, Group CEO of Eros International; Esha Amin, Celebrity Fashion Stylist; Mini Sood Banerjee, Director of Marketing at Amorepacific; Pravir Sethi; and A.D. Singh, Founder & MD of the Olive Group of Restaurants.

Sharing his thoughts on the successful showcase, Diego Bianchi, VP, Global Hubs, Sazerac said, “Buffalo Trace Distillery’s unwavering commitment to craftsmanship, aging, and quality distilling has earned it fans across the globe, and we’re thrilled to finally share that experience with consumers in India. The energy and enthusiasm we witnessed in Mumbai was really encouraging, and we’re excited to bring similar immersive experiences to more cities across the country. Through these initiatives, we hope to deepen awareness and appreciation for our bourbon and the rich heritage of Buffalo Trace Distillery.”

As Buffalo Trace expands its presence in India, the distillery plans to bring more curated events to new cities, strengthening its connection with the growing whiskey community in the country. With its mix of heritage, craft, and warm hospitality, the pop-up offered a memorable introduction to Buffalo Trace for Indian audiences.


The Sip Society Opens in Chandigarh as a Day-to-Night Hangout

The Sip Society Opens in Chandigarh as a Day-to-Night Hangout

By Manu Vardhan Kannan

Published on November 21, 2025

Chandigarh’s café culture has a new addition with The Sip Society opening in Sector 10. It brings a refreshing idea to the city, a place where people can slow down, spend time comfortably, and move from day to night without rushing. The café welcomes guests through the week, while its speakeasy character appears only once a week, creating a tucked-away atmosphere that feels special and slightly mysterious. Spread across 1,600 square feet, the space carries a mood that gently changes as the day moves along.

During the day, The Sip Society draws inspiration from the English tea rooms the founders admired across London, Edinburgh, and Toronto. Soft sunlight fills the space, touching velvet seating, wooden tables, and handwritten menu cards. The air carries hints of artisanal coffee, fresh bakes, and a sense of calm. With Victorian influences and touches of Dark Academia, the café feels warm and familiar with cosy reading corners, leather-bound details, and gentle lighting.

As the evening sets in, the café shifts into its speakeasy personality. Lights dim, music changes, and guests can enjoy craft cocktails along with global small plates. Many who stop by for tea in the afternoon often find themselves staying well into the night as the mood becomes deeper and more intimate. This weekend-only transformation gives Chandigarh a new kind of after-dark spot that feels indulgent and personal.

Gurrattan Gill, Business Director, says, "The Sip Society is a pause button in the city's rhythm. We imagined a place where mornings stretch lazily, afternoons drift by, and evenings invite laughter over cocktails where every moment feels unhurried and every visit feels like coming home."

Adding to this idea, Akarshan Brar Gill, Creative Director, shares, "Our goal was to design a space that tells a story as the day unfolds. From sunlit corners to the intimate glow of the speakeasy, which comes alive on off-week hours, every detail from light and sound to service was orchestrated so guests move seamlessly from one mood to the next, losing track of time in the best way."

The Bar Consultants, a New Delhi–based hospitality firm led by co-founders Angad Chachra and Nitya Sareen, played a key role in shaping this space. Known for creating memorable dining experiences such as Bobachee in Delhi, Masala Synergy in Gurgaon, Sol Brew House in Shimla, and the India rollout of Jamie Oliver Restaurants, their approach focuses on building places that feel good and work smoothly. From planning service flow and menu philosophy to designing kitchen and bar layouts, their involvement ensured The Sip Society’s transition from café to speakeasy feels intentional and effortless.

Their work spans conceptual planning, feasibility studies, menu creation, bar and kitchen designs, staff training, and pre-opening trials. With specialists handling everything from creative direction to beverage training, they help weave every detail into one clear experience.

Speaking about the food and beverage philosophy, co-founders Angad Chachra and Nitya Sareen share, "We shaped the food and beverage menu as an extension of the space's rhythm. Morning teas and artisanal coffees offer a gentle welcome, afternoons open up to flavours and textures, and evenings unfold into playful cocktails that linger on the palate and in memory. That flow meets its peak on Off-duty nights, when the speakeasy identity takes over. Our aim was to create a narrative where every sip and bite moves with the day, making the culinary experience inseparable from the ambience."

With The Sip Society, the vision was simple, to create a place where guests feel like staying longer. Whether it’s a quiet morning tea, a slow afternoon, or a lively cocktail evening on weekends, the space is built for young professionals, families, travellers, and couples to unwind, settle in, and enjoy a sense of ease as the café naturally transforms after dark.


Cake Mixing Ceremony at Courtyard by Marriott Pune Chakan

Cake Mixing Ceremony at Courtyard by Marriott Pune Chakan

By Manu Vardhan Kannan

Published on November 20, 2025

Courtyard by Marriott Pune Chakan marked the start of the festive season with a Mediterranean-inspired Cake Mixing Ceremony, blending tradition with creativity in a celebration filled with warmth, joy, and togetherness. Known for offering thoughtful guest experiences, the hotel reimagined the classic Christmas ritual through Mediterranean influences, a culture known for its emphasis on community, abundance, and shared happiness.

Guests, corporate partners, and team members gathered to celebrate in an atmosphere filled with cheerful energy. Long banquet tables were arranged with a rich selection of dry fruits, candied peels, nuts, and select spirits. Adding a Mediterranean flavour, the mix featured figs, dates, apricots, prunes, pistachios, almonds, and lemon zest, ingredients symbolising prosperity, warmth, and festive abundance.

The aromatic mixture prepared during the ceremony will be left to mature in the coming weeks before it is transformed into traditional Christmas plum cakes and festive treats. These seasonal offerings will soon be available at MoMo Café, the hotel’s popular bakery outlet.

The event was hosted by Jitendra Thakur, Director of Food & Beverage, who guided guests through each step of the ritual, from stirring the mixture clockwise to making heartfelt wishes for the year ahead. His warm hospitality captured the spirit of gratitude and optimism that defines the festive season.

Adding to the evening’s charm was a stunning floating dining setup at the poolside, creating a beautiful visual highlight. Guests enjoyed a Mediterranean-inspired culinary showcase, live music, and an engaging flair bartending act, all of which elevated the mood and created a memorable festive experience.

Speaking on the occasion, Amol More, General Manager, said, “Our Cake Mixing Ceremony symbolizes the spirit of hope and togetherness that defines the festive season. This year’s Mediterranean inspiration celebrates life, warmth, and diversity. It reminds us that every celebration is an opportunity to grow, share, and look ahead with optimism.”

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