The Baker’s Dozen Launches India’s First Zero Maida Donut Cake – A Guilt-Free Indulgence for All Ages

By Nishang Narayan

Published on May 9, 2025

India’s favourite artisanal bakery brand, The Baker’s Dozen (TBD), has unveiled its most accessible and innovative baked treat yet – the Zero Maida Donut Cake. This guilt-free indulgence combines the delicious texture of a donut with the wholesome feel of a cake, all while being baked – not fried – and made entirely without maida, refined sugar, palm oil or artificial colours.

Crafted using only real ingredients and packed with choco-goodness, this single-serve donut cake is a game-changer for both health-conscious adults and parents looking for better snacking choices for their kids. It’s a convenient option for school tiffins, quick hunger pangs during the day, or even a mid-work sweet break. And to make things more exciting for the little ones, each pack includes a fun, complimentary sticker inside – adding playfulness to every bite.

The launch reflects The Baker’s Dozen’s commitment to creating honest, quality-first bakery products that are both innovative and accessible. Already a household name in the premium baking segment with its preservative-free cakes, artisanal cookies and sourdough breads, TBD is now tapping into the mainstream with a wholesome product aimed at reaching wider audiences across India.

image

“Our aim was to give every consumer – young or old – access to a healthy yet indulgent snack. With this product, we’re entering a much larger market and offering something that aligns with what people really want today: real food, no nasties, and convenience,” shared Sneh Jain, Co-founder and MD of The Baker’s Dozen. He added that this launch is a strategic step towards scaling the brand’s revenue significantly in the next few years.

Echoing this vision, Aditi Handa, Co-founder and Head Chef at TBD, said, “With summer around the corner and schools set to reopen soon, we wanted to create a snack that parents could confidently add to lunchboxes. It’s flavourful, nutritious, and loved by both kids and adults. Why should wholesome, satisfying treats have age limits?”

As urban consumers increasingly lean toward healthier alternatives, the Indian bakery market is undergoing a shift. Valued at $12.6 billion in 2023 and projected to grow to $29.4 billion by 2032, the demand for clean-label, nutritious baked goods is rapidly rising. TBD’s newest offering fits right into this wave, reaffirming the brand’s position at the forefront of India’s evolving food culture.

image

Beyond the product itself, TBD continues to lead with its sustainable practices. From optimising delivery routes to partnering with Climes for carbon offsetting, the brand is reducing its environmental footprint one step at a time.

Available now across major quick commerce platforms like Blinkit, Zepto, and Instamart, as well as in local kirana stores and retail outlets across Mumbai and Ahmedabad, the Zero Maida Donut Cake is set to make wholesome snacking fun, easy and widely accessible.

About The Baker’s Dozen

Founded in 2013 by husband-wife duo Sneh Jain and Aditi Handa, The Baker’s Dozen began as a passion project in Mumbai with the vision to offer high-quality, authentic bread to Indian consumers. Today, with a state-of-the-art facility near Ahmedabad and presence in over 50 cities, TBD is India’s largest artisanal bakery brand. Whether it's sourdough bread, preservative-free cakes, or now the innovative donut cake – TBD continues to redefine the standards of healthy indulgence in the Indian bakery industry.


Marriott Executive Apartments Hyderabad Brings Authentic Madurai Flavours to the City with Special Food Pop-Up

Marriott Executive Apartments Hyderabad Brings Authentic Madurai Flavours to the City with Special Food Pop-Up

By Hariharan U

Published on May 17, 2026

Marriott Executive Apartments Hyderabad is offering guests a taste of Tamil Nadu’s rich culinary heritage with a specially curated Madurai Food Pop-Up at its signature dining venue, Mazzo Rooftop Restaurant.

The limited-period culinary showcase celebrates the vibrant flavours, traditional recipes, and street food culture of Madurai, often regarded as one of South India’s most iconic food destinations. Hosted in a serene rooftop setting, the experience blends regional authenticity with contemporary hospitality.

The specially curated menu features a range of signature dishes inspired by traditional Madurai kitchens and local favourites. Guests can savour preparations such as Kola Urundai, Kozhi Kulambu, Vendakkai Mandi, and Kovil Puliyodharai, each reflecting the rustic flavours and bold spice profiles associated with Tamil Nadu cuisine.

The festival also includes dishes like Mor Kulambu, Kozhi Varuval, Kudal Kulambu, Eeral Piratal, and Aattu Kari Kulambu, showcasing the depth and diversity of Madurai’s culinary traditions. One of the highlights of the menu is the much-loved Vandiyur Chicken Biryani, paired with the iconic chilled dessert beverage Jigarthanda.

Set against the elegant poolside ambience of Mazzo Rooftop Restaurant, the food pop-up aims to offer more than just a dining experience by bringing together flavour, nostalgia, and cultural storytelling through food.

The showcase is open until 16th May 2026, from 7:00 PM to 11:00 PM, inviting food lovers and regional cuisine enthusiasts to experience the essence of Madurai in Hyderabad.

Event Details

  • Venue: Mazzo Rooftop Restaurant, Marriott Executive Apartments Hyderabad
  • Date: Until 16th May 2026
  • Time: 7:00 PM – 11:00 PM
  • Reservations: +91 9100080131 / +91 9100080130

Four Seasons Hotel Bengaluru Launches ‘101 Days of Summer’ Experience

Four Seasons Hotel Bengaluru Launches ‘101 Days of Summer’ Experience

By Hariharan U

Published on May 17, 2026

Four Seasons Hotel Bengaluru has unveiled its “101 Days of Summer” campaign, a property-wide seasonal residency running from May 1 to August 31, 2026, celebrating Bengaluru’s summer culture through immersive culinary, beverage, and stay experiences.

Part of the global Four Seasons seasonal activation, the Bengaluru edition has been thoughtfully adapted to reflect the city’s Garden City identity, combining nostalgic summer traditions with luxury hospitality experiences curated specifically for the local landscape and climate.

The campaign transforms the hotel into a summer sanctuary, offering guests a slower and more experiential approach to the season through artisanal food, botanical beverages, alfresco moments, and curated staycations.

At the centre of the experience is an artisanal gelateria concept featuring a vintage-inspired summer cart that recreates nostalgic frozen treats with a luxury twist. Signature offerings include the Java Plum in the Promenade Sorbet and the Coastal Cream Magnum Bar, both inspired by familiar regional summer flavours. The hotel’s Sunday brunches at CUR8 will also feature rotating artisanal gelatos and elaborate summer sundaes designed around seasonal indulgence.

The beverage programme introduces a specially curated “Garden City Collection” featuring cocktails and mocktails inspired by Bengaluru’s botanical heritage. Drinks such as the Nandi Hills Spritz and Silk Route Summer Float incorporate local ingredients and handcrafted elements, while the “Temperance Trail” mocktail collection offers non-alcoholic interpretations rooted in regional flavours.

Complementing the beverage programme is a dedicated Mango Residency at the Lobby Lounge celebrating India’s most iconic summer fruit. Guests can experience a mango-themed afternoon tea, Alphonso Mango Kulfi, and a range of seasonal desserts and beverages inspired by regional orchards and summer traditions.

Beyond dining, the campaign also positions Four Seasons Hotel Bengaluru as a luxury urban retreat through curated summer staycations. Garden suites, poolside experiences, wellness offerings, and leisurely dining moments have been designed to encourage guests to embrace a relaxed and immersive summer lifestyle within the city.

Signature touches such as floral-inspired beverages, alfresco lounging, and poolside culinary experiences further reinforce the property’s vision of blending Bengaluru’s local identity with the global luxury ethos of the Four Seasons brand.

Through “101 Days of Summer,” the hotel aims to transform the season into a thoughtfully crafted celebration of flavour, nostalgia, design, and experiential luxury, offering guests an elevated interpretation of a Bengaluru summer.

For more information, visit Four Seasons Hotel Bengaluru


Six Fields Launches #CheersForMore Campaign with Anil Chaudhary

Six Fields Launches #CheersForMore Campaign with Anil Chaudhary

By Manu Vardhan Kannan

Published on May 16, 2026

Six Fields has launched its Summer 2026 campaign, #CheersForMore, bringing internationally recognised cricket umpire Anil Chaudhary on board to create a fresh and engaging cricket-viewing experience. Launched during the ongoing cricket season, the campaign aims to encourage fans to celebrate not only match-winning moments but also the smaller moments that shape the game.

At the centre of the campaign is a digital film featuring Anil Chaudhary in a role not commonly seen in cricket brand campaigns. Instead of focusing only on players and high-impact moments, the campaign highlights the many events that keep fans emotionally invested throughout a match, from wides and dot balls to appeals, boundaries, near misses, and changing momentum.

image

The idea behind the campaign comes from an interesting insight into fan behaviour. While cricket viewers remain emotionally connected from the first ball to the last, celebrations usually happen only during major moments like sixes, wickets, or final victories. Through #CheersForMore, Six Fields aims to make every moment worth celebrating.

Using familiar umpire signals as a creative element, the campaign transforms official gestures into easy fan reactions that people can use while watching matches together. Through this approach, Six Fields hopes to build a more interactive and socially driven viewing culture among modern cricket audiences.

Speaking about the campaign, Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., said: “Cricket is one of India’s biggest entertainment experience and our campaign #CheersForMore celebrates the energy that exists in every moment of the game. The campaign reflects this energy and encourages fans to engage more actively throughout the game.”

The campaign’s choice of Anil Chaudhary also stands out. While many cricket campaigns usually feature current or former players, Six Fields has selected a personality closely associated with the game’s structure and authenticity. Having retired from IPL umpiring only last year, Chaudhary continues to be recognised as the most experienced umpire in IPL history, bringing familiarity and credibility to the campaign.

The initiative also reflects how cricket consumption habits are evolving, especially among younger audiences. Fans today interact with matches through memes, reels, fantasy leagues, watch parties, social media discussions, and live conversations beyond television screens. Brands are increasingly trying to become part of these moments rather than simply seeking visibility.

The campaign will roll out extensively across digital and social platforms during the cricket season. It will include creator collaborations, fan participation formats, influencer content, and real-time conversations to make the cheering behaviour more engaging and visible online.

Speaking on the campaign, Anil Chaudhary said: “Every signal on the field exists because every moment matters in cricket. Through #CheersForMore with Six Fields, we wanted to bring that same spirit to fans and encourage them to stay engaged with the game beyond just the major moments.”

With #CheersForMore, Six Fields is looking to strengthen its connection with cricket culture, social engagement, and celebration moments during one of India's biggest sporting seasons. Cheers For More with Six Fields!

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.