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By Nishang Narayan
Published on May 9, 2025
India’s favourite artisanal bakery brand, The Baker’s Dozen (TBD), has unveiled its most accessible and innovative baked treat yet – the Zero Maida Donut Cake. This guilt-free indulgence combines the delicious texture of a donut with the wholesome feel of a cake, all while being baked – not fried – and made entirely without maida, refined sugar, palm oil or artificial colours.
Crafted using only real ingredients and packed with choco-goodness, this single-serve donut cake is a game-changer for both health-conscious adults and parents looking for better snacking choices for their kids. It’s a convenient option for school tiffins, quick hunger pangs during the day, or even a mid-work sweet break. And to make things more exciting for the little ones, each pack includes a fun, complimentary sticker inside – adding playfulness to every bite.
The launch reflects The Baker’s Dozen’s commitment to creating honest, quality-first bakery products that are both innovative and accessible. Already a household name in the premium baking segment with its preservative-free cakes, artisanal cookies and sourdough breads, TBD is now tapping into the mainstream with a wholesome product aimed at reaching wider audiences across India.
“Our aim was to give every consumer – young or old – access to a healthy yet indulgent snack. With this product, we’re entering a much larger market and offering something that aligns with what people really want today: real food, no nasties, and convenience,” shared Sneh Jain, Co-founder and MD of The Baker’s Dozen. He added that this launch is a strategic step towards scaling the brand’s revenue significantly in the next few years.
Echoing this vision, Aditi Handa, Co-founder and Head Chef at TBD, said, “With summer around the corner and schools set to reopen soon, we wanted to create a snack that parents could confidently add to lunchboxes. It’s flavourful, nutritious, and loved by both kids and adults. Why should wholesome, satisfying treats have age limits?”
As urban consumers increasingly lean toward healthier alternatives, the Indian bakery market is undergoing a shift. Valued at $12.6 billion in 2023 and projected to grow to $29.4 billion by 2032, the demand for clean-label, nutritious baked goods is rapidly rising. TBD’s newest offering fits right into this wave, reaffirming the brand’s position at the forefront of India’s evolving food culture.
Beyond the product itself, TBD continues to lead with its sustainable practices. From optimising delivery routes to partnering with Climes for carbon offsetting, the brand is reducing its environmental footprint one step at a time.
Available now across major quick commerce platforms like Blinkit, Zepto, and Instamart, as well as in local kirana stores and retail outlets across Mumbai and Ahmedabad, the Zero Maida Donut Cake is set to make wholesome snacking fun, easy and widely accessible.
About The Baker’s Dozen
Founded in 2013 by husband-wife duo Sneh Jain and Aditi Handa, The Baker’s Dozen began as a passion project in Mumbai with the vision to offer high-quality, authentic bread to Indian consumers. Today, with a state-of-the-art facility near Ahmedabad and presence in over 50 cities, TBD is India’s largest artisanal bakery brand. Whether it's sourdough bread, preservative-free cakes, or now the innovative donut cake – TBD continues to redefine the standards of healthy indulgence in the Indian bakery industry.
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Published on May 16, 2025
Muro Bengaluru is all set to celebrate World Paloma Day on May 22nd with their signature Paloma cocktail, expertly crafted by Bar Manager Sahil Essani. This cocktail is a refreshing blend of Patrón Silver, Cruz de Fuego Espadín Mezcal, fresh grapefruit, sugar, soda, and just a hint of salt, finished with a vibrant slice of grapefruit.
Bright, bold, and full of fresh citrus flavors with a subtle smoky touch, this drink perfectly captures the spirit of the day. Whether you’re looking to unwind or celebrate, Muro’s Paloma promises great taste and good vibes.
Join Muro Bengaluru on May 22nd to raise a glass to World Paloma Day and enjoy this delightful cocktail.
Loca Loca, the innovative tequila brand blending the vibrant cultures of India and Mexico, proudly announces a remarkable achievement at the 2025 San Francisco World Spirits Competition (SFWSC). The brand’s Blanco Tequila earned its first Gold medal, while the Reposado Tequila received its inaugural Silver medal, marking a significant milestone on the global stage.
"We are incredibly proud of our tequila and the great accolades we received from the world-renowned San Francisco World Spirits Competition for the first time," said Laurence Brady, Regional Head USA of Loca Loca. "Since launching in 2024, these recognitions are a true testament to the quality of our tequilas and we're thrilled to see the brand honoured on such a highly regarded global platform."
Loca Loca Tequila, crafted from 100% pure highland agave, balances sweetness and spice to reflect the festive spirit of Mexico alongside the aromatic spices of Indian cuisine. The name itself is a fusion of two worlds: the Spanish "LOCA" meaning crazy, and the Sanskrit "LOKA" meaning world—symbolizing a spirit that transcends borders through a unique cultural blend.
Backed by acclaimed actor Rana Daggubati, music composer Anirudh Ravichander—one of Spotify’s top-streamed artists—and entrepreneur Harsha Vadlamudi, Loca Loca brings together creativity and business expertise to craft spirits that tell a story of cross-cultural collaboration.
The Blanco Tequila delights with round fruity notes of cooked agave and subtle floral hints, offering a smooth aroma and finish. Meanwhile, the Reposado Tequila, aged 4-6 months in French and American oak barrels, deepens the flavours with richer aromas and a continuation of the Blanco’s delicate profile.
Both variants are available at select retailers, priced at $39.99 for Blanco and $49.99 for Reposado. For more details and purchase locations, customers are encouraged to visit Loca Loca’s website or follow them on Instagram.
About Loca Loca:
Loca Loca is a joint venture led by Indian film star Rana Daggubati, renowned composer Anirudh Ravichander, and entrepreneur Harsha Vadlamudi. Entering the AlcoBev market in 2024, the brand aims to craft exceptional spirits that appeal globally, blending tradition, quality, and storytelling in every bottle.
ABD Maestro Pvt. Ltd., the luxury and super-premium subsidiary of Allied Blenders and Distillers Ltd., has officially brought its celebrated ARTHAUS Blended Malt Scotch Whisky to Bengaluru. After successful launches across major Indian cities including Mumbai, Pune, Goa, Delhi, Gurgaon, Lucknow, and Kolkata, ARTHAUS is now set to charm whisky lovers in the Garden City.
ARTHAUS is not just another bottle on the shelf—it’s a blend that bridges the gap between traditional Blended Scotches and Single Malts. Crafted from a selection of premium Single Malts sourced from Scotland’s iconic Highlands and Speyside regions, ARTHAUS brings depth and character with every sip.
Taking inspiration from the world of fine art, the brand draws heavily from the Bauhaus school of geometric minimalism. From drip art to mixed media textures, the bottle’s design and overall aesthetic pay homage to visual expression—underlining ARTHAUS's belief that crafting whisky is a form of art in itself.
Speaking about the launch, Bikram Basu, Managing Director, ABD Maestro Pvt. Ltd., shared,
“ARTHAUS is a beautifully curated Blended Malt Scotch Whisky that we're proud to introduce to Bengaluru. It's quite literally 'Art Bottled.' The creation of ARTHAUS has been a fascinating exploration of both the art of whisky blending and the world of visual arts in terms of form, expressions, and cultures. We believe Bengaluru, with its appreciation for fine craftsmanship, will embrace ARTHAUS not only to experience but to become its advocate.”
ARTHAUS is now available at premium outlets across Bengaluru, promising an indulgent experience for those who appreciate both whisky and artistry.
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