The Baker’s Dozen Launches India’s First Zero Maida Donut Cake – A Guilt-Free Indulgence for All Ages

By Nishang Narayan

Published on May 9, 2025

India’s favourite artisanal bakery brand, The Baker’s Dozen (TBD), has unveiled its most accessible and innovative baked treat yet – the Zero Maida Donut Cake. This guilt-free indulgence combines the delicious texture of a donut with the wholesome feel of a cake, all while being baked – not fried – and made entirely without maida, refined sugar, palm oil or artificial colours.

Crafted using only real ingredients and packed with choco-goodness, this single-serve donut cake is a game-changer for both health-conscious adults and parents looking for better snacking choices for their kids. It’s a convenient option for school tiffins, quick hunger pangs during the day, or even a mid-work sweet break. And to make things more exciting for the little ones, each pack includes a fun, complimentary sticker inside – adding playfulness to every bite.

The launch reflects The Baker’s Dozen’s commitment to creating honest, quality-first bakery products that are both innovative and accessible. Already a household name in the premium baking segment with its preservative-free cakes, artisanal cookies and sourdough breads, TBD is now tapping into the mainstream with a wholesome product aimed at reaching wider audiences across India.

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“Our aim was to give every consumer – young or old – access to a healthy yet indulgent snack. With this product, we’re entering a much larger market and offering something that aligns with what people really want today: real food, no nasties, and convenience,” shared Sneh Jain, Co-founder and MD of The Baker’s Dozen. He added that this launch is a strategic step towards scaling the brand’s revenue significantly in the next few years.

Echoing this vision, Aditi Handa, Co-founder and Head Chef at TBD, said, “With summer around the corner and schools set to reopen soon, we wanted to create a snack that parents could confidently add to lunchboxes. It’s flavourful, nutritious, and loved by both kids and adults. Why should wholesome, satisfying treats have age limits?”

As urban consumers increasingly lean toward healthier alternatives, the Indian bakery market is undergoing a shift. Valued at $12.6 billion in 2023 and projected to grow to $29.4 billion by 2032, the demand for clean-label, nutritious baked goods is rapidly rising. TBD’s newest offering fits right into this wave, reaffirming the brand’s position at the forefront of India’s evolving food culture.

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Beyond the product itself, TBD continues to lead with its sustainable practices. From optimising delivery routes to partnering with Climes for carbon offsetting, the brand is reducing its environmental footprint one step at a time.

Available now across major quick commerce platforms like Blinkit, Zepto, and Instamart, as well as in local kirana stores and retail outlets across Mumbai and Ahmedabad, the Zero Maida Donut Cake is set to make wholesome snacking fun, easy and widely accessible.

About The Baker’s Dozen

Founded in 2013 by husband-wife duo Sneh Jain and Aditi Handa, The Baker’s Dozen began as a passion project in Mumbai with the vision to offer high-quality, authentic bread to Indian consumers. Today, with a state-of-the-art facility near Ahmedabad and presence in over 50 cities, TBD is India’s largest artisanal bakery brand. Whether it's sourdough bread, preservative-free cakes, or now the innovative donut cake – TBD continues to redefine the standards of healthy indulgence in the Indian bakery industry.


ButterBrews Opens New Café in Aundh with Coffee-First Experience

ButterBrews Opens New Café in Aundh with Coffee-First Experience

By Manu Vardhan Kannan

Published on April 7, 2026

ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.

The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.

The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.

Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.

Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.

Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”

Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”


McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

By Hariharan U

Published on April 7, 2026

McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.

Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.

The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.

Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.

Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.

By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.


Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

By Manu Vardhan Kannan

Published on April 7, 2026

CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.

Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.

The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”

With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.

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