Zero Maida Donut Cake by The Baker’s Dozen

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The Baker’s Dozen Launches India’s First Zero Maida Donut Cake – A Guilt-Free Indulgence for All Ages

By Nishang Narayan

Published on May 9, 2025

India’s favourite artisanal bakery brand, The Baker’s Dozen (TBD), has unveiled its most accessible and innovative baked treat yet – the Zero Maida Donut Cake. This guilt-free indulgence combines the delicious texture of a donut with the wholesome feel of a cake, all while being baked – not fried – and made entirely without maida, refined sugar, palm oil or artificial colours.

Crafted using only real ingredients and packed with choco-goodness, this single-serve donut cake is a game-changer for both health-conscious adults and parents looking for better snacking choices for their kids. It’s a convenient option for school tiffins, quick hunger pangs during the day, or even a mid-work sweet break. And to make things more exciting for the little ones, each pack includes a fun, complimentary sticker inside – adding playfulness to every bite.

The launch reflects The Baker’s Dozen’s commitment to creating honest, quality-first bakery products that are both innovative and accessible. Already a household name in the premium baking segment with its preservative-free cakes, artisanal cookies and sourdough breads, TBD is now tapping into the mainstream with a wholesome product aimed at reaching wider audiences across India.

“Our aim was to give every consumer – young or old – access to a healthy yet indulgent snack. With this product, we’re entering a much larger market and offering something that aligns with what people really want today: real food, no nasties, and convenience,” shared Sneh Jain, Co-founder and MD of The Baker’s Dozen. He added that this launch is a strategic step towards scaling the brand’s revenue significantly in the next few years.

Echoing this vision, Aditi Handa, Co-founder and Head Chef at TBD, said, “With summer around the corner and schools set to reopen soon, we wanted to create a snack that parents could confidently add to lunchboxes. It’s flavourful, nutritious, and loved by both kids and adults. Why should wholesome, satisfying treats have age limits?”

As urban consumers increasingly lean toward healthier alternatives, the Indian bakery market is undergoing a shift. Valued at $12.6 billion in 2023 and projected to grow to $29.4 billion by 2032, the demand for clean-label, nutritious baked goods is rapidly rising. TBD’s newest offering fits right into this wave, reaffirming the brand’s position at the forefront of India’s evolving food culture.

Beyond the product itself, TBD continues to lead with its sustainable practices. From optimising delivery routes to partnering with Climes for carbon offsetting, the brand is reducing its environmental footprint one step at a time.

Available now across major quick commerce platforms like Blinkit, Zepto, and Instamart, as well as in local kirana stores and retail outlets across Mumbai and Ahmedabad, the Zero Maida Donut Cake is set to make wholesome snacking fun, easy and widely accessible.

About The Baker’s Dozen

Founded in 2013 by husband-wife duo Sneh Jain and Aditi Handa, The Baker’s Dozen began as a passion project in Mumbai with the vision to offer high-quality, authentic bread to Indian consumers. Today, with a state-of-the-art facility near Ahmedabad and presence in over 50 cities, TBD is India’s largest artisanal bakery brand. Whether it's sourdough bread, preservative-free cakes, or now the innovative donut cake – TBD continues to redefine the standards of healthy indulgence in the Indian bakery industry.

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Toscano Brings a Taste of Tuscany to the Heart of Andheri

By Nishang Narayan

Published on August 5, 2025

The aromatic allure of authentic Italian cuisine finds a new home in Mumbai's bustling Andheri district as Toscano, India’s fastest-growing Italian restaurant chain, unveils its second outlet in the city. After the success of its Navi Mumbai debut, Toscano is now expanding its culinary footprint to Andheri West—right in the middle of Mumbai’s growing suburban fine dining scene.

A Culinary Love Letter to Tuscany

Toscano was born from the creative collaboration between renowned Chef Jean Michel and Chef Goutham Balasubramanian. Since its inception, the brand has been committed to capturing the essence of Tuscan cuisine—an effort that has resonated with diners in Bangalore, Chennai, Pune, Hyderabad, Delhi, Navi Mumbai, and now, Andheri.

“Mumbai has always been our dream destination,” shares Chef Goutham. “The overwhelming response from Navi Mumbai showed us how much this city craves authentic Italian food. Opening in Andheri isn’t just about location—it’s about bringing the soul of Italy into one of India’s most vibrant culinary communities.”

Beyond Pizza: A Journey Through Tuscan Flavours

While Italian food in Mumbai has typically leaned toward the familiar, Toscano’s menu is a celebration of nuanced flavors and fine techniques from the Tuscan countryside. Highlights include:

Signature Salads: Like the Insalata di formaggio di capra e pere—a refined blend of goat cheese and roasted pear
Artisanal Sourdough Pizzas: Made with traditional fermentation methods for an unmatched bite
Premium Entrées: Such as Salmone Grigliato (Norwegian salmon) and their much-loved Chicken di Toscano, a ricotta and spinach-filled chicken breast that’s pure comfort
Decadent Desserts: The house-special Tiramisu and Kahlua Mousse are already fan favorites across all outlets

A Wine Destination Like No Other

Setting Toscano apart is its trailblazing status as India’s first wine bar concept. The new Andheri outlet will soon unveil a wine collection of over 160 global labels, spanning Italy, France, Chile, South Africa, and India.

With 36 wines served by the glass, Toscano brings a world of wine to both first-timers and seasoned drinkers. The flagship Toscano Wine Connection program takes things even further, offering curated wine training, community gatherings, and immersive tasting sessions for wine lovers and professionals alike. The wine program is set to launch at Toscano Andheri by mid-August.

Alfresco Dining & Elegant Design

Toscano Andheri continues the brand’s design philosophy with deep burgundy tones, lush greenery, and cozy yet refined interiors. The alfresco dining area adds a breath of fresh air—literally—offering a rare chance to enjoy Italian cuisine in an elegant outdoor setting amidst the city’s vibrant energy.

Experience More Than a Meal

Toscano goes beyond just food. Weekend live music (Friday to Sunday) transforms dinners into lively Italian soirées, while the Chef College experience allows guests to cook, taste, and learn directly from Toscano’s culinary team.

This dedication to immersive dining positions Toscano as more than just a restaurant. It’s a cultural destination—where food, wine, music, and learning come together to create a slice of Italy right in the heart of Mumbai.

Fact Sheet:

Location: Morya Landmark-1, Lokhandwala Complex, Veera Desai Industrial Estate, Andheri West, Mumbai 400053
Operating Hours: 11:00 AM - 11:00 PM (Daily)
Reservations: +91 788 815 006

About Toscano Mumbai

With over 16 years of legacy, Toscano has established itself as one of India’s most trusted names in Italian fine dining. Known for its wood-fired pizzas, handmade pastas, and classic desserts, the brand blends rustic Italian warmth with modern sophistication.

Toscano’s Wine Connection Program enhances its culinary offerings, with a wine list that includes rare labels and approachable pours. With warm, welcoming interiors and a focus on hospitality, Toscano is a space for everything from date nights to family dinners and celebrations—bringing Italy’s hospitality and craftsmanship to Indian diners.