The Beer Cafe Celebrates Opening of 50th Outlet in Ludhiana with Nationwide 'BIG 50' Campaign

The Beer Cafe Celebrates Opening of 50th Outlet in Ludhiana with Nationwide 'BIG 50' Campaign

By Nishang Narayan

Published on June 9, 2024

The Beer Cafe, a leader in the alco-beverage sector, has proudly announced the opening of its 50th outlet in Ludhiana, Punjab, an achievement that highlights the brand's dynamic expansion and innovative vision in the hospitality industry. Founded in 2012 by Rahul Singh, The Beer Cafe has become synonymous with a quality beer experience, promoting responsible drinking and social camaraderie.

Event Highlights:

  • Location: The new outlet in Ludhiana features a modern design and vibrant ambiance, inviting patrons to enjoy over 50 varieties of beer, ranging from local favourites to sought-after international brews.

  • Nationwide Celebration: In celebration of this milestone, The Beer Cafe has launched the "BIG 50" campaign, a festive initiative taking place across all its outlets nationwide.

Founder & CEO Rahul Singh reflects on the journey, stating, "Opening our 50th outlet is not just a number but a testament to the love and support we have received over the years. It's a celebration of our commitment to delivering exceptional beer experiences that enhance social interactions and create memorable moments."

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Distinctive Features of The Beer Cafe:

  • Diverse Beer Selection: Offering an extensive range of beers, The Beer Cafe caters to all tastes, ensuring every guest finds something to savour.

  • Engaging Ambiance: Each location is designed to foster a relaxed environment where friends can gather, chat, and enjoy a good brew.

  • Innovative Campaigns: The "BIG 50" campaign exemplifies the brand's innovative approach to marketing and customer engagement, promising exciting promotions and unique experiences for patrons.

The Beer Cafe's strategic expansion into vibrant neighbourhoods across India continues to drive its success, making it a favoured destination for beer enthusiasts nationwide. As it celebrates this milestone, the brand is poised for further growth, continually aiming to elevate the drinking culture in India by introducing new menu items and immersive experiences.

For more information on The Beer Cafe's locations and offerings, or to participate in the "BIG 50" celebrations, visit The Beer Cafe's website or contact your nearest outlet. Join in the festivities and experience why The Beer Cafe is a pinnacle of beer culture in India.


Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

By Manu Vardhan Kannan

Published on March 31, 2026

Aditya Birla New Age Hospitality (ABNAH), the hospitality arm of the Aditya Birla Group, has announced the opening of Flint, a grill-forward, all-day café at the National Centre for the Performing Arts (NCPA) in Mumbai. With Waarsa and Bay21 already part of the venue, the addition of Flint further builds NCPA’s position as a growing culinary destination within the city’s cultural space.

Flint is designed as a neighbourhood café that fits into different parts of the day with ease. From relaxed breakfasts and coffee catch-ups to working lunches and lively evenings, the space adapts to a variety of occasions while keeping a balance between comfort and energy.

The culinary direction is led by Chef Rahul Akerkar and Chef Jaydeep Mukherjee, with a strong focus on fire-led cooking. Techniques like grilling, charring, and live-flame cooking are at the heart of the menu, bringing depth and flavour to every dish. While the cuisine draws largely from European influences, the approach remains flexible, combining global techniques with locally sourced ingredients.

The menu features a wide range of options, starting with breakfast dishes like Flint Eggs Benny with Spicy Crab Cakes, Cast Iron Shakshuka, and Bharoochi Akuri. Sandwich selections include the Roast Mushroom & Smoked Stracciatella Sandwich and the Smoked Chicken Waldorf Sandwich. Small plates highlight items such as Grilled Papaya & Flamed Burrata Salad, Grilled Corn Empanadas, Crispy Calamari Friti, and Flint’s Bombay Chicken Wings. For larger plates, guests can explore dishes like Spaghetti with Creamy Black Truffle Butter, Charred Dukkah Cauliflower, Manipur Black Rice Risotto, Tandoori Salmon Tikka, and Char-Grilled Lamb Chops.

Desserts bring together both comfort and creativity, featuring options like Crème Catalan, Peanut Butter S’mores, Burnt Basque Cheesecake, Charred Lemon Tiramisu, Smoked Apple Tarte Tatin, and Caramel Banana Pie. The menu also places a strong focus on vegetarian dishes, along with vegan, gluten-free, and Jain-friendly options.

The beverage programme includes specialty coffee, teas, and matcha, with unique offerings such as the Charcoal Latte and Ceremonial Matcha Latte. Guests can also try functional drinks like The Berry Biohack smoothie or signature beverages like the clarified Cold Fashion. The cocktail selection follows the same fire-led theme, with options like the Bacon Washed Bloody Mary and the Ambada Leaf Picante.

Flint also features an in-house baking programme, offering freshly baked breads and pastries, which are available for takeaway through Flint Out, the café’s deli extension.

Speaking on the launch, Udai Pinnali, CEO, Aditya Birla New Age Hospitality, said:

“We’ve created it for today’s urban diners, those looking for a space that moves effortlessly through the day, from relaxed breakfasts to lively evening gatherings, and one that makes them want to return. Our portfolio is built around distinctive experiences, shaped by culinary excellence and spaces that feel naturally warm and welcoming.”

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Chef Jaydeep Mukherjee added:

“At Flint, everything begins with fire. Char, smoke, grill, and live flame aren’t just techniques for us, they’re the foundation of flavour. The menu moves fluidly from small plates to pastas, grills, and desserts, balancing indulgence with restraint and familiarity with depth. Every element, from the grill to the glass, is designed to feel cohesive and rooted in flavour.”

The interiors, designed by DR&W – Design, Research and Workshop, reflect the theme of fire through elements like exposed brick, oxidised metal, layered wood, and warm lighting. The space is designed to transition smoothly through the day, aligning with the café’s overall concept.


Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

By Hariharan U

Published on March 31, 2026

Amara is quietly carving a niche for itself in Bengaluru as a go-to destination for indulgent, cold desserts, especially on long, warm days when comfort meets craving. Positioned as a space to unwind, Amara brings together familiarity and creativity through a thoughtfully curated dessert experience.

What sets Amara apart is its unique approach to reimagining traditional Indian sweets. Drawing inspiration from regional recipes and collaborating with generational halwais, the brand transforms nostalgic favourites into contemporary frozen formats. The result is a menu that feels both rooted and refreshing.

Guests can explore inventive creations such as filter kaapi ice cream, Parle-G infused with masala chai flavours, and meetha paan-inspired desserts. Alongside these, the menu also features classics like kulfis and faloodas, offering a balance between innovation and comfort.

At its core, Amara’s appeal lies in this intersection of nostalgia and modern expression. Each dessert reflects a familiar memory, reinterpreted for today’s audience making it particularly relevant in a dining landscape that increasingly values both storytelling and experience.

Located in Indiranagar, the space is designed for relaxed visits, whether it’s a quick dessert stop or a late-night indulgence. With growing interest in seasonal and fruit-forward offerings, including mango and watermelon-based creations, Amara also aligns with the evolving preferences of summer dining.

As Bengaluru’s café and dessert culture continues to expand, Amara positions itself as more than just a dessert stop, it is an experience that celebrates Indian flavours in a format that feels new, yet comfortingly familiar


LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

By Hariharan U

Published on March 31, 2026

LOYA at Taj West End, Bengaluru marked World Storytelling Day with an intimate and thoughtfully curated afternoon that brought together voices from diverse creative fields through a shared appreciation for storytelling.

The gathering was envisioned as a reflective exchange on storytelling as a means of preserving meaning—capturing the beauty, emotion, and quiet depth of everyday experiences. Much like food, storytelling served as a medium to connect, celebrate, and rediscover shared cultural narratives.

The conversation featured a diverse panel including Ruth D'Souza Prabhu, Ruma Singh, Aslam Gafoor, and Indu Antony. Each brought a unique perspective, yet the dialogue revealed a common thread—storytelling as a powerful connector across disciplines.

Rooted in Indian heritage and culture, food emerged as a central metaphor throughout the afternoon. It reflected how memories, traditions, and personal narratives come together, echoing the philosophy that LOYA seeks to celebrate through its culinary experiences.

Complementing the dialogue was a thoughtfully curated menu that highlighted dishes steeped in history and storytelling. Selections such as Dal ki Chaat, Dahi Kraal, Gola Paratha, Tudkiya Bhaat, and Kala Moti Gucchi Pulao added depth to the experience, reinforcing the connection between cuisine and cultural memory.

Set within the serene ambience of Taj West End, the afternoon unfolded with quiet elegance, where conversations flowed organically and moments felt unhurried. Through experiences like these, LOYA continues to create a distinctive space where food, culture, and storytelling intersect meaningfully beyond the dining table.

As part of Indian Hotels Company Limited, LOYA represents a flagship North Indian concept that celebrates regional culinary heritage through time-honoured recipes, slow-cooking techniques, and heirloom ingredients. With a refined setting and immersive approach, it offers a dining journey that goes beyond flavour, into stories that stay with guests long after the meal concludes.

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