The Beer Cafe Celebrates Opening of 50th Outlet in Ludhiana with Nationwide 'BIG 50' Campaign

The Beer Cafe Celebrates Opening of 50th Outlet in Ludhiana with Nationwide 'BIG 50' Campaign

By Nishang Narayan

Published on June 9, 2024

The Beer Cafe, a leader in the alco-beverage sector, has proudly announced the opening of its 50th outlet in Ludhiana, Punjab, an achievement that highlights the brand's dynamic expansion and innovative vision in the hospitality industry. Founded in 2012 by Rahul Singh, The Beer Cafe has become synonymous with a quality beer experience, promoting responsible drinking and social camaraderie.

Event Highlights:

  • Location: The new outlet in Ludhiana features a modern design and vibrant ambiance, inviting patrons to enjoy over 50 varieties of beer, ranging from local favourites to sought-after international brews.

  • Nationwide Celebration: In celebration of this milestone, The Beer Cafe has launched the "BIG 50" campaign, a festive initiative taking place across all its outlets nationwide.

Founder & CEO Rahul Singh reflects on the journey, stating, "Opening our 50th outlet is not just a number but a testament to the love and support we have received over the years. It's a celebration of our commitment to delivering exceptional beer experiences that enhance social interactions and create memorable moments."

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Distinctive Features of The Beer Cafe:

  • Diverse Beer Selection: Offering an extensive range of beers, The Beer Cafe caters to all tastes, ensuring every guest finds something to savour.

  • Engaging Ambiance: Each location is designed to foster a relaxed environment where friends can gather, chat, and enjoy a good brew.

  • Innovative Campaigns: The "BIG 50" campaign exemplifies the brand's innovative approach to marketing and customer engagement, promising exciting promotions and unique experiences for patrons.

The Beer Cafe's strategic expansion into vibrant neighbourhoods across India continues to drive its success, making it a favoured destination for beer enthusiasts nationwide. As it celebrates this milestone, the brand is poised for further growth, continually aiming to elevate the drinking culture in India by introducing new menu items and immersive experiences.

For more information on The Beer Cafe's locations and offerings, or to participate in the "BIG 50" celebrations, visit The Beer Cafe's website or contact your nearest outlet. Join in the festivities and experience why The Beer Cafe is a pinnacle of beer culture in India.


Monkey Bar Celebrates Cinco de Mayo with a Special Mexican Menu in Bengaluru

Monkey Bar Celebrates Cinco de Mayo with a Special Mexican Menu in Bengaluru

By Manu Vardhan Kannan

Published on May 8, 2026

Monkey Bar is adding a festive Mexican twist to Bengaluru’s dining scene with a special limited-edition Cinco de Mayo menu at its Museum Road outlet. Available from 4th to 17th May 2026, the menu brings together bold flavours, refreshing cocktails, and a lively atmosphere inspired by the globally celebrated Mexican festival.

Observed every year on 5th May, Cinco de Mayo marks the Mexican army’s victory at the Battle of Puebla and is widely celebrated across the world through food, music, and cultural festivities. Bringing that spirit to Bengaluru, Monkey Bar has curated a menu that blends comforting dishes with playful flavours and signature drinks.

The food offerings include freshly prepared tacos served with salsa and lime, with options such as Avocado & Cottage Cheese and Grilled Chicken & Prawn. Guests can also end their meal on a sweet note with desserts like the smooth Caramel Custard Flan featuring hints of vanilla and caramel, or the Sopapilla Cheesecake Bar layered with cinnamon-sugar pastry and a creamy filling.

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Adding to the celebration is Monkey Bar’s range of signature Picantes. These tequila-based cocktails are available in four varieties, OG, Carrot & Ginger, Guava, and Mango & Chilli, each offering a unique balance of spice and freshness. Guests can also enjoy the Michelada, a refreshing blend of beer, tequila, lime juice, and spicy sauces, perfect for the summer season.

With vibrant flavours, refreshing drinks, and its signature lively setting, Monkey Bar’s Cinco de Mayo celebration promises a fun-filled dining experience designed for relaxed evenings and memorable moments with friends and family.

  • Venue: Monkey Bar, Museum Road, Bengaluru
  • Dates: 4th – 17th May 2026
  • Timings: 12 PM to 1 AM.

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

By Manu Vardhan Kannan

Published on May 7, 2026

Sweet Truth, a desserts brand from Rebel Foods, is celebrating Mother’s Day with its heartfelt campaign ‘Sweet Mom of Mine’. The initiative focuses on the small, everyday acts of love that often go unnoticed but play a big role in shaping our lives.

Built around the idea that the most meaningful memories come from simple and consistent gestures, the campaign highlights moments like packing tiffins, staying up late, or remembering little preferences. These everyday actions form the emotional core of the campaign, bringing attention to the quiet ways in which mothers care for their families.

At the centre of the campaign is the ‘Receipt of Love’ Mother’s Day card, a creative take on a retail bill. The card lists familiar gestures, each marked at ₹0, symbolising that a mother’s love has no price. It ends with the word ‘Priceless’, capturing the message in a simple yet powerful way. This card will be included with every order from Sweet Truth across its 380+ locations PAN India, turning each delivery into a thoughtful experience during the campaign period.

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Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods said, “At Sweet Truth, we believe that the most meaningful expressions of love often lie in the smallest, everyday moments. With ‘Sweet Mom of Mine’, we wanted to celebrate these quiet gestures that shape our lives in profound ways, even if we don’t always recognise them at the time. The ‘Receipt of Love’ is a simple yet powerful reminder that a mother’s care is truly priceless, and we hope it inspires people to pause, reflect, and express their gratitude this Mother’s Day.”

Along with the campaign, the brand is also encouraging customers to celebrate with its range of desserts. From specially curated Mother’s Day cakes to dessert boxes, the idea is to create a complete “sweet + sentiment” gifting experience, suitable for both at-home celebrations and surprise moments.

The campaign will also extend to digital platforms, where short films and social media content will highlight relatable “mom moments”, those small yet meaningful experiences that stay with us over time. Adding to this, influencers and content creators will share their personal stories, recreating memories and presenting the ‘Receipt of Love’ card along with desserts, inviting audiences to reflect on their own journeys with their mothers.

With this initiative, Sweet Truth brings together emotion and indulgence, making Mother’s Day celebrations more personal and memorable across the country.


Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

By Manu Vardhan Kannan

Published on May 7, 2026

Harajuku Bakehouse brings the joy of mango season to life with a thoughtfully curated menu that celebrates Alphonso in its most delightful form. This limited-time offering features seven desserts, each blending the finesse of Japanese pastry techniques with the richness of India’s most loved summer fruit. Made using fresh Alphonso mangoes, every creation reflects the signature detail and warmth the Bakehouse is known for.

The menu features a range of desserts that feel both comforting and exciting. The Hokkaido Mango Milk Cake stands out with its soft vanilla sponge soaked in mango-flavoured milk and topped with fresh Alphonso. The Mango Rose Tart pairs an almond sablé base with mango vanilla pastry cream, finished neatly with pistachios. Each dessert is crafted to bring out the natural sweetness and freshness of mango in a simple yet memorable way.

Other highlights include the Mango Mochi, where soft Japanese dough wraps around fresh mango and vanilla cream, and the Mango Roll Cake, made with light chiffon layers and smooth mango cream. The Puru Puru Pudding adds a playful touch with its delicate wobble, served alongside cookie crumbs and mango sauce. The Mango Fraisier and Mango Bento complete the menu with rich layers and satisfying textures that stay true to the season.

For those looking to try just one, the Mango Rose Tart comes highly recommended, bringing together pistachios, Alphonso mango, and a pastry cream that truly stands out.

This special menu captures mango at its best, fresh, vibrant, and full of summer character, making it a must-visit experience for dessert lovers.

  • What: Mango Seasonal Menu
  • Where: Harajuku Bakehouse, Mumbai
  • When: Limited time during the mango season

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