The Biere Club Expands to HSR Layout, Bringing 14 Years of Brewing Excellence

The Biere Club Expands to HSR Layout, Bringing 14 Years of Brewing Excellence

By Manu Vardhan Kannan

Published on April 29, 2025

Bangalore’s pioneering craft brewery, The Biere Club, has just opened a brand-new outlet in the lively neighborhood of HSR Layout. Known for blending great brews with a welcoming vibe, The Biere Club continues to carry forward its rich legacy of craft brewing, built over 14 incredible years.

Since opening its first doors in 2011, The Biere Club has been at the forefront of India’s craft beer scene. Their commitment to quality ingredients, time-honored brewing techniques, and fresh experimentation has made them a favorite among beer lovers across the city. Every batch is brewed small and fresh, delivering unique flavors that keep fans coming back for more.

image

image

Choosing HSR Layout—a buzzing hub filled with top startups and a young, energetic crowd—feels like a natural next step for the brand. With its ever-changing lineup of freshly brewed beers and locally inspired dishes, The Biere Club is all set to bring its signature charm to this spirited community.

image

image

The new venue mirrors the iconic Lavelle Road outlet with its open, sunlit spaces spread across three floors and a 220-seat capacity. A vibrant art wall adds a splash of creativity, while big screens on two floors promise a great spot for catching live sports and events. Plus, plans for live gigs featuring local bands are already brewing, adding even more excitement to the atmosphere.

image

image

The menu at HSR Layout sticks to the tried-and-loved offerings that pair perfectly with craft beers. After 14 years of perfecting the Bangalore beer palate, the brewery promises to serve nothing but the best of its classic favorites at the new location.

With its trademark craft beers, hearty menu, and lively setting, The Biere Club’s HSR Layout outlet is all geared up to become a must-visit destination for the city’s beer lovers. Keep an eye out for special launches, events, and exclusive promotions coming soon!

Address: 9, 17th Cross Rd, Sector 7, HSR Layout, Bengaluru, Karnataka 560102.
Timings:
11 AM – 12 AM


Mehr-o-Mah Launches at Singh Sahib, Bringing Intimate Royal Dining to Gurugram

Mehr-o-Mah Launches at Singh Sahib, Bringing Intimate Royal Dining to Gurugram

By Hariharan U

Published on February 5, 2026

Singh Sahib has introduced Mehr-o-Mah, a new intimate dining destination in Gurugram that reimagines slow, immersive dining through the lens of royal Indian elegance. Conceptualised as a sanctuary away from the city’s pace, Mehr-o-Mah invites diners into a space where calm, craftsmanship, and culinary storytelling take centre stage.

Inspired by centuries-old mirror-work traditions, Mehr-o-Mah is designed as a candle-lit retreat adorned with lakhs of hand-set mirror fragments. These delicate reflections create a warm, hushed glow, setting the tone for an unhurried and deeply personal dining experience. The space is crafted to encourage stillness, allowing guests to linger and engage with each moment at ease.

At the heart of Mehr-o-Mah is a five-course, chef-curated tasting menu, thoughtfully pre-set to unfold like a ceremonial journey. The menu showcases layered flavours and regional inspirations, with dishes such as Sahjan ka Shorba, Chettinad Kozhi Rasam, Nawabi Gucchi, Murgh Shahi Neelam Tikka, Mehr-o-Mah Mutton Curry, and the delicate Daulat ki Chaat. Each course is served at a measured pace, accompanied by refined alcohol-free beverages designed to complement the flavours with balance and restraint.

Blending heritage with contemporary finesse, Mehr-o-Mah is envisioned for discerning diners seeking intimacy, elegance, and depth beyond conventional fine dining. With its focus on ritual, storytelling, and sensory detail, Mehr-o-Mah sets a new benchmark for experiential dining in Gurugram, where every evening feels quietly celebratory and thoughtfully composed.


Medusa Beverages Launches Draught Beer to Strengthen On-Trade Presence

Medusa Beverages Launches Draught Beer to Strengthen On-Trade Presence

By Manu Vardhan Kannan

Published on February 5, 2026

Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has announced the launch of its draught beer offering in Delhi. The move marks a strategic step towards strengthening the brand’s on-trade and HORECA presence by delivering fresher pours, improved consistency, and a more immersive pub and bar experience.

The launch comes at a time when urban consumers are increasingly gravitating towards experience-driven social drinking formats, positioning draught beer as a key growth lever for Medusa’s B2B and experiential expansion. Delhi remains the brand’s strongest and most mature market. In FY25, the city contributed approximately 5.4 lakh cases and accounted for over 10% market share, reinforcing Medusa’s foothold in one of India’s most competitive beer markets.

Building on this momentum, the draught beer rollout is designed to deepen consumer engagement across high-traffic on-trade environments. The offering uses Lindr ‘Naked’ taps imported from the Czech Republic, a country globally recognised for its beer culture and dispensing expertise. These taps are designed to deliver a smooth and consistent pour while maintaining the ideal serving temperature.

Commenting on the launch, Avneet Singh, Founder and CEO, Medusa Beverages, said, “Draught beer allows us to elevate how consumers experience Medusa in social settings. It gives us greater control over quality at the point of consumption while helping us build stronger engagement within pubs and bars. The introduction of draught beer is purely to enhance the consumer experience, whether through fresh pours, better consistency, or stronger engagement at the point of consumption. By integrating Lindr taps, we ensure every pour is fresh, smooth, and served at the perfect temperature.”

The draught beer will be rolled out across select hotels, restaurants, cafés, pubs, and bars in the capital, with plans to expand to around 50 outlets in the coming months. The move further reinforces Medusa’s experience-led approach to brand building within the on-trade ecosystem.

As Delhi’s nightlife continues to evolve, the city presents an ideal launch market for draught beer. Medusa, known for disrupting the Indian beer market with its mid-strength positioning, is extending Medusa AIR into the draught segment. With 4.5% alcohol content, Medusa AIR is crafted for smooth, easy drinking without compromising on taste, making it well suited for longer, social sessions. The draught format invites consumers to experience what the brand calls the “Smoothest Air.”


Glazed at Courtyard by Marriott Bengaluru Hebbal Celebrates February with Choco & Strawberry Bliss

Glazed at Courtyard by Marriott Bengaluru Hebbal Celebrates February with Choco & Strawberry Bliss

By Author

Published on February 5, 2026

Courtyard by Marriott Bengaluru Hebbal is adding a touch of indulgence to February with Choco & Strawberry Bliss, a special dessert experience at its signature patisserie, Glazed, running throughout the month. Centred around the timeless combination of chocolate and strawberries, the themed showcase is designed to turn everyday sweet moments into memorable celebrations, making it ideal for Valentine’s Day and beyond.

Curated by pastry chef Ashwani and his team, the offering features an array of artisanal desserts complemented by live counters and visually striking presentations that appeal to both the palate and the senses. Guests can indulge in creations such as strawberry chocolate mousse, choco-strawberry tarts, chocolate-dipped strawberries with cream, strawberry-berry chocolate fondue and the classic fraisier, each crafted to evoke warmth, romance and comfort.

Whether enjoyed as a romantic Valentine’s treat, part of a relaxed weekend brunch or an elegant evening stop, Choco & Strawberry Bliss promises a month-long celebration where every bite tells a love story. The experience is available à la carte at Glazed from 9:00 am to 7:00 pm throughout February, with reservations available on +91 96064 82968.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.