The Changing Face of Luxury Travel in Asia Pacific: Insights from Marriott's New Report

The Changing Face of Luxury Travel in Asia Pacific: Insights from Marriott's New Report

By Nithyakala Neelakandan

Published on July 3, 2024

Luxury travel in the Asia Pacific region is evolving rapidly, according to a comprehensive new report by The Luxury Group by Marriott International. The study, which surveyed affluent travelers across six key markets, highlights shifting preferences and emerging trends among high-net-worth (HNW) individuals in the region.

Key Findings

The report reveals that 68% of respondents plan to spend more on leisure travel over the next 12 months. This trend is especially pronounced among Indian HNW travelers, with 89% intending to increase their travel expenditure. Additionally, 74% of all respondents are planning trips within the Asia Pacific region.

Australia has emerged as the most popular destination, with 46% of respondents planning a visit within the next year, surpassing Japan and Hong Kong. Indian travelers are particularly keen on Australia, with 69% including it in their travel plans.

High-end gastronomy is a primary motivator for luxury travel, with 88% of respondents planning holidays around culinary experiences. Fine dining is a significant draw, with 83% of travelers choosing destinations to visit award-winning restaurants.

The report identifies three new categories of luxury travelers:

The Venture Travelist

These travelers combine business and leisure, seeking destinations that offer business opportunities alongside family vacations. They are entrepreneurial, looking for local products and business connections during their trips.

The Experience Connoisseur

Predominantly millennials, these travelers prioritize personal enrichment and wellness. They seek deep, personalized experiences and exclusive one-of-a-kind adventures.

The Timeless Adventurer

Over 65s who defy traditional expectations, seeking immersive and unique experiences. They focus on the essence of a destination rather than its tourist attractions.

Travel Patterns and Preferences

Extended and Frequent Travel

HNW travelers in the Asia Pacific region are planning an average of six leisure trips over the next year, with some planning as many as seven. Short stays typically last three nights, while long stays can extend to two-and-a-half weeks. Traveling with family or friends is popular, enhancing the overall travel experience.

India’s Growing Luxury Travel Market

India stands out as the most active luxury travel market. Indian HNW travelers are not only spending more but also traveling more frequently. Many trips are tied to key milestones or celebrations, with 38% planning trips with friends and 33% for celebratory events.

Culinary Experiences as a Priority

Food continues to be a significant driver of travel decisions. Nearly half of the respondents describe fine dining as their ideal night out, and 83% choose destinations to visit renowned restaurants. Additionally, 81% consider fine dining options when selecting hotels.

As these trends continue to develop, the industry must adapt to meet the sophisticated demands of today's affluent travelers. For more detailed insights, the full report is available for download.

About Marriott International

Marriott International, Inc. is a global leader in the hospitality industry, with nearly 8,900 properties across over 30 brands in 141 countries. For more information, visit Marriott’s website and follow them on social media for the latest updates.


IRCTC Launches Bharat Gaurav Nepal Yatra from Indore for Pashupatinath Pilgrimage

IRCTC Launches Bharat Gaurav Nepal Yatra from Indore for Pashupatinath Pilgrimage

By Manu Vardhan Kannan

Published on May 17, 2026

The Indian Railway Catering and Tourism Corporation (IRCTC) has announced a special religious journey to Nepal under its Bharat Gaurav scheme, giving travellers and pilgrims from Madhya Pradesh and nearby regions an opportunity to explore important spiritual and tourist destinations in the neighbouring country.

The special 'Pashupatinath Nepal Darshan Yatra' will begin from Indore on June 12 aboard a Deluxe AC tourist train. According to IRCTC, this is the first Bharat Gaurav tourist train service designed for passengers travelling beyond India’s borders, making it a significant addition to its tourism offerings.

The journey will run for nine nights and 10 days, covering some of Nepal’s well-known religious and tourist attractions. The itinerary includes visits to Pashupatinath Temple in Kathmandu, Pokhara, Chitwan National Park, and Manakamana Temple. As part of the experience, travellers will also get access to a ropeway ride at Manakamana Temple and a Jeep Safari at Chitwan, arranged by IRCTC.

Passengers can board the train from multiple stations across Madhya Pradesh including Indore, Ujjain, Shujalpur, Sehore, Rani Kamalapati (Bhopal), Itarsi, Narsinghpur, Jabalpur, Katni, and Satna.

Rahul Holkar, Executive Tourism (Indore), said: "Dining facilities will be available for passengers onboard, with two restaurant coaches arranged for this purpose."

He also shared that the train will have 14 coaches and offer three accommodation categories: First AC, Second AC, and Third AC. The package further includes five-night accommodation in three-star hotels, along with local sightseeing through AC buses.

IRCTC has introduced different fare structures based on the selected category. The package covers rail travel, hotel stays, meals onboard and during the journey, local transportation, sightseeing, travel insurance, tour escorts, security arrangements and housekeeping services.

Officials also clarified that the Nepal Darshan Yatra is a guided tourist journey and should be viewed as a specially curated travel experience rather than a regular international tour package. Bookings for the Bharat Gaurav Nepal Yatra can be made through IRCTC’s official website and authorised offices.


Air India Begins Twice Daily Flights to Ludhiana Halwara Airport

Air India Begins Twice Daily Flights to Ludhiana Halwara Airport

By Manu Vardhan Kannan

Published on May 16, 2026

Air India has commenced commercial operations to Ludhiana’s newly operational Halwara airport, becoming the first airline to launch services at the airport. The new route strengthens connectivity between Ludhiana and Delhi while also opening access to Air India’s wider international network.

The inaugural flight from Delhi landed at Halwara airport at 0703 Hrs, while the return service departed from Ludhiana at 0800 Hrs. Air India will now operate two daily flights on the Delhi–Ludhiana route using its A320 family aircraft.

The newly launched services have been scheduled to provide passengers with smoother onward connections through Delhi to Air India’s international destinations. Travellers flying from Ludhiana can conveniently connect to cities including London, Paris, Milan, Rome, and Birmingham through a single ticket and a unified baggage allowance system with through check-in facilities.

Passengers will also benefit from same-terminal transfers at Delhi airport, allowing easier movement between domestic and international flights.

The flight schedule for the Delhi–Ludhiana route includes:

  • AI481: Delhi to Ludhiana (Halwara) – Departure: 05:55 | Arrival: 07:05 | Daily
  • AI482: Ludhiana (Halwara) to Delhi – Departure: 07:55 | Arrival: 09:10 | Daily
  • AI483: Delhi to Ludhiana (Halwara) – Departure: 12:55 | Arrival: 14:10 | Daily
  • AI484: Ludhiana (Halwara) to Delhi – Departure: 14:40 | Arrival: 15:55 | Daily

With the launch of operations at Halwara airport, Air India continues to expand its domestic network while strengthening connectivity between regional cities and international destinations.

Bookings for Air India’s Ludhiana flights are now open across all channels, including the airline’s website, mobile app, and travel partners worldwide.


Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

By Hariharan U

Published on April 23, 2026

Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.

This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.

High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.

Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.

Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.

On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.

While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.

Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.

Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.

Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.

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