The Changing Face of Luxury Travel in Asia Pacific: Insights from Marriott's New Report

The Changing Face of Luxury Travel in Asia Pacific: Insights from Marriott's New Report

By Nithyakala Neelakandan

Published on July 3, 2024

Luxury travel in the Asia Pacific region is evolving rapidly, according to a comprehensive new report by The Luxury Group by Marriott International. The study, which surveyed affluent travelers across six key markets, highlights shifting preferences and emerging trends among high-net-worth (HNW) individuals in the region.

Key Findings

The report reveals that 68% of respondents plan to spend more on leisure travel over the next 12 months. This trend is especially pronounced among Indian HNW travelers, with 89% intending to increase their travel expenditure. Additionally, 74% of all respondents are planning trips within the Asia Pacific region.

Australia has emerged as the most popular destination, with 46% of respondents planning a visit within the next year, surpassing Japan and Hong Kong. Indian travelers are particularly keen on Australia, with 69% including it in their travel plans.

High-end gastronomy is a primary motivator for luxury travel, with 88% of respondents planning holidays around culinary experiences. Fine dining is a significant draw, with 83% of travelers choosing destinations to visit award-winning restaurants.

The report identifies three new categories of luxury travelers:

The Venture Travelist

These travelers combine business and leisure, seeking destinations that offer business opportunities alongside family vacations. They are entrepreneurial, looking for local products and business connections during their trips.

The Experience Connoisseur

Predominantly millennials, these travelers prioritize personal enrichment and wellness. They seek deep, personalized experiences and exclusive one-of-a-kind adventures.

The Timeless Adventurer

Over 65s who defy traditional expectations, seeking immersive and unique experiences. They focus on the essence of a destination rather than its tourist attractions.

Travel Patterns and Preferences

Extended and Frequent Travel

HNW travelers in the Asia Pacific region are planning an average of six leisure trips over the next year, with some planning as many as seven. Short stays typically last three nights, while long stays can extend to two-and-a-half weeks. Traveling with family or friends is popular, enhancing the overall travel experience.

India’s Growing Luxury Travel Market

India stands out as the most active luxury travel market. Indian HNW travelers are not only spending more but also traveling more frequently. Many trips are tied to key milestones or celebrations, with 38% planning trips with friends and 33% for celebratory events.

Culinary Experiences as a Priority

Food continues to be a significant driver of travel decisions. Nearly half of the respondents describe fine dining as their ideal night out, and 83% choose destinations to visit renowned restaurants. Additionally, 81% consider fine dining options when selecting hotels.

As these trends continue to develop, the industry must adapt to meet the sophisticated demands of today's affluent travelers. For more detailed insights, the full report is available for download.

About Marriott International

Marriott International, Inc. is a global leader in the hospitality industry, with nearly 8,900 properties across over 30 brands in 141 countries. For more information, visit Marriott’s website and follow them on social media for the latest updates.


India’s Longest Glass Skywalk Bridge to Open in Vizag’s Kailasagiri Hills

India’s Longest Glass Skywalk Bridge to Open in Vizag’s Kailasagiri Hills

By Manu Vardhan Kannan

Published on September 9, 2025

Visakhapatnam is about to add a new landmark to its tourism map with the launch of India’s longest glass skywalk bridge at Kailasagiri Hills. The 55-metre-long structure, perched 862 feet above ground, will offer visitors panoramic views of the Bay of Bengal, the bustling city of Vizag, and the Eastern Ghats.

The new attraction has been designed with both thrill and safety in mind. Built with three layers of 40-mm thick tempered laminated glass imported from Germany, the bridge is supported by 40 tonnes of steel and engineered to handle up to 500 kg per square metre. The project, developed at a cost of INR 7 crore, also takes into account the region’s cyclone-prone climate, with the structure built to withstand wind speeds of up to 250 km/h.

While the bridge can technically accommodate over 100 people, entry will be carefully regulated for safety and visitor experience. Only 40 visitors will be allowed at a time, with each visit lasting between 5 and 10 minutes, ensuring everyone gets a chance to enjoy the walk.

The glass skywalk at Kailasagiri Hills surpasses Kerala’s Vagamon bridge, which measures 38 metres, making it the longest hanging glass bridge in the country. Its location was finalized after a detailed survey to ensure visitors get the most scenic vantage points.

The initiative was developed through a public-private partnership between the Visakhapatnam Metropolitan Region Development Authority (VMRDA), SSM Shipping & Logistics, and Bharat Mata Ventures, the creators of the Vagamon bridge. Alongside the glass skywalk, other attractions such as ziplining and sky cycling by RJ Adventures are also being introduced, turning Kailasagiri into a growing adventure hub.

The bridge is expected to be inaugurated soon, with final touches like lighting and safety checks underway. Once opened, it is anticipated to become one of the most popular attractions in the region, drawing tourists from across India and abroad to experience Vizag’s natural beauty from a whole new perspective.


Biggest Setback to Char Dham Yatra Since the 2013 Kedarnath Disaster

Biggest Setback to Char Dham Yatra Since the 2013 Kedarnath Disaster

By Manu Vardhan Kannan

Published on September 7, 2025

The Char Dham Yatra this year has suffered its worst disruption in more than a decade, second only to the catastrophic Kedarnath floods of 2013. Continuous rains, flash floods, and landslides have brought the annual pilgrimage to a standstill for over 50 days, leaving behind significant human and financial losses.

According to official data, 80 people lost their lives, 114 were injured, and 95 remain missing due to weather-related incidents since April 1. The calamities also destroyed 229 houses and left 1,828 partially damaged, underscoring the widespread impact of the extreme weather conditions.

The pilgrimage to Gangotri and Yamunotri was halted for over 20 days each, while Badrinath and Kedarnath saw shorter suspensions of four days each. Since the yatra began on May 4, more than 40 lakh devotees have visited the four Himalayan shrines. However, from July onwards, heavy rains forced authorities to impose repeated bans on movement, causing a steep decline in pilgrim turnout.

Stakeholders said that excluding the pandemic years, this season may have caused the highest financial losses in recent history. “This has been the most challenging season in recent memory. Many bookings have been cancelled, and there are no new inquiries. September was our last hope, but numbers may fall far below last year’s,” said Sudhir Rana, a travel agency owner.

Among the worst-hit destinations is Gangotri, where the Dharali disaster caused severe damage. “It will take us a long time to recover. Most people are still coming to terms with the magnitude of their losses,” said Rajnikant Semwal, a resident of Mukhba.

The shortened duration of the yatra has worsened matters. With Diwali falling earlier this year, three of the four shrines are expected to close by October, reducing the earning window for locals. “Hotel occupancy rates in July, August, and now early September have plummeted to around 10%. Except for some business in May and June, the season has remained completely dry,” said Rakesh Ranjan, president of the Joshimath Hotel Association.

Echoing these concerns, Brijesh Sati, general secretary of Char Dham Teerth Purohit Mahapanchayat, said, “We had just begun recovering from the Covid-induced losses. This year’s natural disasters have pushed us back further.”

As the season heads towards an early closure, pilgrims, hoteliers, and traders remain uncertain about recovery, with many still grappling with the devastation caused by nature’s fury.


Akasa Air Expands Chennai–Abu Dhabi Connectivity with 6x Weekly Service

Akasa Air Expands Chennai–Abu Dhabi Connectivity with 6x Weekly Service

By Manu Vardhan Kannan

Published on September 6, 2025

Akasa Air has strengthened its international operations by inaugrated its direct flight from Chennai to Abu Dhabi route with 6x weekly services. The flights, which began on 1st September, are now operating with enhanced frequency to meet growing travel demand.

This new route not only improves connectivity between Chennai and Abu Dhabi but also offers travellers the airline’s signature service at affordable fares. The route functions as a turnaround flight, with inbound and outbound operations at Abu Dhabi International Airport and a ground time of just two hours, ensuring efficiency and convenience.

This inaugral service reflects Akasa Air’s focus on expanding its global footprint and supporting seamless travel between India and the UAE. By offering more flight options, the airline continues to cater to both business and leisure travellers while reinforcing its reputation for reliability and customer-friendly service.

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