The Changing Face of Luxury Travel in Asia Pacific: Insights from Marriott's New Report

The Changing Face of Luxury Travel in Asia Pacific: Insights from Marriott's New Report

By Nithyakala Neelakandan

Published on July 3, 2024

Luxury travel in the Asia Pacific region is evolving rapidly, according to a comprehensive new report by The Luxury Group by Marriott International. The study, which surveyed affluent travelers across six key markets, highlights shifting preferences and emerging trends among high-net-worth (HNW) individuals in the region.

Key Findings

The report reveals that 68% of respondents plan to spend more on leisure travel over the next 12 months. This trend is especially pronounced among Indian HNW travelers, with 89% intending to increase their travel expenditure. Additionally, 74% of all respondents are planning trips within the Asia Pacific region.

Australia has emerged as the most popular destination, with 46% of respondents planning a visit within the next year, surpassing Japan and Hong Kong. Indian travelers are particularly keen on Australia, with 69% including it in their travel plans.

High-end gastronomy is a primary motivator for luxury travel, with 88% of respondents planning holidays around culinary experiences. Fine dining is a significant draw, with 83% of travelers choosing destinations to visit award-winning restaurants.

The report identifies three new categories of luxury travelers:

The Venture Travelist

These travelers combine business and leisure, seeking destinations that offer business opportunities alongside family vacations. They are entrepreneurial, looking for local products and business connections during their trips.

The Experience Connoisseur

Predominantly millennials, these travelers prioritize personal enrichment and wellness. They seek deep, personalized experiences and exclusive one-of-a-kind adventures.

The Timeless Adventurer

Over 65s who defy traditional expectations, seeking immersive and unique experiences. They focus on the essence of a destination rather than its tourist attractions.

Travel Patterns and Preferences

Extended and Frequent Travel

HNW travelers in the Asia Pacific region are planning an average of six leisure trips over the next year, with some planning as many as seven. Short stays typically last three nights, while long stays can extend to two-and-a-half weeks. Traveling with family or friends is popular, enhancing the overall travel experience.

India’s Growing Luxury Travel Market

India stands out as the most active luxury travel market. Indian HNW travelers are not only spending more but also traveling more frequently. Many trips are tied to key milestones or celebrations, with 38% planning trips with friends and 33% for celebratory events.

Culinary Experiences as a Priority

Food continues to be a significant driver of travel decisions. Nearly half of the respondents describe fine dining as their ideal night out, and 83% choose destinations to visit renowned restaurants. Additionally, 81% consider fine dining options when selecting hotels.

As these trends continue to develop, the industry must adapt to meet the sophisticated demands of today's affluent travelers. For more detailed insights, the full report is available for download.

About Marriott International

Marriott International, Inc. is a global leader in the hospitality industry, with nearly 8,900 properties across over 30 brands in 141 countries. For more information, visit Marriott’s website and follow them on social media for the latest updates.


PM Modi Avoids Pakistan Airspace: A Wake-Up Call for India’s Travel and Hospitality Sector

PM Modi Avoids Pakistan Airspace: A Wake-Up Call for India’s Travel and Hospitality Sector

By Author

Published on April 23, 2025

In a world where global travel, diplomacy, and security intersect, recent developments during Prime Minister Narendra Modi’s return from Saudi Arabia have captured national attention—and hold significance for industries beyond politics, including hospitality and tourism.

On his return journey to India, following an official visit to Saudi Arabia, Prime Minister Modi’s aircraft deliberately avoided Pakistani airspace, rerouting via the Arabian Sea and re-entering Indian airspace through Gujarat. This strategic shift was made in light of heightened security concerns stemming from a tragic terrorist attack in Jammu and Kashmir's Pahalgam region, which claimed the lives of at least 26 civilians, including tourists.

Travel Decisions Reflect Geopolitical Realities

The choice to alter flight paths, especially for a nation's leader, is rarely taken lightly. In this case, the decision underscores the larger geopolitical challenges that can influence international air travel and diplomatic movement. While the aviation and travel industries have often served as bridges between nations, they are also directly impacted when tensions rise.

As a platform deeply rooted in hospitality and travel, Hospitalitynews sees this as a reminder of how the industry's landscape can shift dramatically due to external events. Airspace closures, route diversions, and security protocols not only affect heads of state but also shape tourism flows, travel confidence, and international mobility.

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Emergency Response and National Focus

Upon landing at the Palam Air Force Base in New Delhi, Prime Minister Modi immediately convened a high-level emergency meeting. Key national figures—including National Security Advisor Ajit Doval, External Affairs Minister Dr. S. Jaishankar, and Foreign Secretary Vikram Misri—joined the discussions to address the aftermath of the Pahalgam attack and assess the national response.

This swift and focused action demonstrates the critical role of leadership during crises. For the hospitality sector, particularly those operating in or near sensitive regions, such incidents emphasize the importance of crisis management, security preparedness, and constant communication with governmental agencies.

Impact on Tourism and Hospitality

The tragedy in Jammu and Kashmir is also a sobering reminder of how tourism can be affected by instability. Pahalgam, a region often associated with scenic beauty and hospitality, has hosted thousands of domestic and international tourists over the years. Incidents of violence not only tarnish the destination’s appeal but also strain local businesses—from hotels and homestays to transport operators and guides—whose livelihoods depend on stable visitor flows.

We, at Hospitalitynews, stand with the hospitality community in Kashmir and other affected regions. As an industry that thrives on trust, safety, and seamless experiences, we are reminded of the essential role hoteliers and tourism professionals play in rebuilding confidence through compassion, service, and resilience.

The Road Ahead: A Call for Unified Industry Response

This episode serves as more than a headline. It is a call for solidarity, preparedness, and coordinated effort across sectors. The hospitality and travel industries must remain vigilant, adaptable, and united in the face of uncertainties. Whether it’s working closely with local authorities, reassuring travelers through transparent communication, or investing in safety measures, our commitment to guest well-being must be unwavering.

We extend our deepest condolences to the families of the victims and salute the resolve of those on the front lines—both in public service and within our own industry. As we look ahead, let us reaffirm our dedication to creating safe, welcoming environments for all.

Images used in this article are sourced from publicly available content on Google and are not the property of Hospitalitynews. All rights remain with the original creators.


Sustainable Cooling at Niraamaya Kumarakom: Where Nature Keeps You Cool

Sustainable Cooling at Niraamaya Kumarakom: Where Nature Keeps You Cool

By Nishang Narayan

Published on April 17, 2025

As the mercury climbs this summer, luxury travel is finding refreshing new ways to stay cool—without leaving a heavy footprint. At Niraamaya Retreats Backwaters & Beyond – Kumarakom, sustainability and comfort go hand in hand, offering guests a naturally cooler, deeply immersive experience by the backwaters of Kerala.

Set beside the tranquil Vembanad Lake, this eco-retreat exemplifies how thoughtful design and traditional wisdom can keep things breezy even in peak heat.

A Design That Breathes

Drawing inspiration from Kerala’s heritage, the villas at Niraamaya feature sloped clay-tiled roofs, open courtyards, and lofty ceilings that allow natural air flow. The result? Cooling that feels effortless—and rarely needs mechanical backup.

Cool Landscapes, Cooler Minds

The property’s lush greenery—towering palms, lotus ponds, and winding water channels—creates a calming microclimate. Guests often feel the temperature drop as soon as they step into the shaded gardens, where nature acts as the ultimate air conditioner.

Smart Energy, Subtle Luxury

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Where artificial cooling is used, the resort turns to high-efficiency systems with motion sensors and inverter tech, cutting down energy waste while keeping comfort levels just right. Rooms adapt to occupancy, offering a seamless blend of luxury and logic.

Materials That Matter

Built using local terracotta, sustainable timber, and laterite stone, the structures don’t just look earthy—they feel it. These breathable materials offer thermal insulation, paying homage to local craftsmanship while reducing heat buildup.

A Gentle Pace of Living

From early morning yoga by the lake to spa treatments rooted in Ayurveda, Niraamaya encourages guests to move with nature’s rhythm. Mealtimes feature seasonal, cooling dishes enjoyed under breezy cabanas—adding wellness to every bite.

Sustainability, Rooted in Soul

At its core, Niraamaya Kumarakom is about more than just green practices. With solar energy, waste reduction efforts, and nature-led experiences, it offers a model where every stay nurtures both guests and the environment.

This summer, the resort extends an invitation to slow down, cool off, and reconnect—with self, nature, and a new way of living luxuriously.

At Niraamaya Kumarakom, cooling is no longer just a service—it’s a philosophy.


Tamarind Global Expands to UK & Scandinavia Through Canopy Sales & Marketing

Tamarind Global Expands to UK & Scandinavia Through Canopy Sales & Marketing

By Nishang Narayan

Published on April 17, 2025

Tamarind Global, one of India’s leading Destination Management Companies, has announced its partnership with Canopy Sales & Marketing as its official representative for the UK and Scandinavian markets. The collaboration marks a significant step in Tamarind’s ongoing global expansion strategy.

With a team of over 400 professionals and operational strength across India’s key cities—including Mumbai, Delhi, Bengaluru, Chennai, Kochi, Jaipur, and Kolkata—Tamarind Global offers a wide array of travel and event services. From tailor-made individual tours and group travel to high-end incentive programs and corporate events, the company has built its reputation on curated experiences, local expertise, and personalised service.

The partnership with Canopy Sales & Marketing is designed to enhance Tamarind’s presence in the European market, tapping into Canopy’s deep-rooted relationships and understanding of the UK and Scandinavian travel sectors. This will allow Tamarind to better reach leisure travelers and corporate clients looking for immersive and well-executed travel experiences in India.

“At Tamarind, we are excited to expand our signature services to cater to the global travellers’ requirement through curated journeys,” said Louis D'Souza, Managing Partner, Tamarind Global. “With the UK and Scandinavia being essential growth markets for us, we are excited to join hands with Canopy Sales & Marketing. Their on-ground presence and deep trade know-how make them the perfect partners to represent Tamarind Global.”

Echoing the sentiment, Adrian Croft, Managing Director, Canopy Sales & Marketing, said, “We are honoured to be chosen as Tamarind Global's UK and Scandinavian representative. We are excited to promote their range of offerings and help connect travel advisors and event planners with an expert partner in India.”

With this strategic alliance, Tamarind Global continues its journey to bring the richness of Indian travel experiences to a wider international audience.

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