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By Shreenidhi Jagannathan
Published on April 17, 2025
Let’s call it what it is: the walls around luxury are crumbling.
Once upon a time, buying a Hermès Birkin wasn’t just a transaction—it was an event. Waitlists, appointments, subtle flexes of power and privilege. Today? Scroll through TikTok and you’ll find videos of Chinese factories casually assembling what look shockingly similar to the very same bag, selling them directly to consumers—no velvet rope, no gatekeeper, no mystery.
And that’s the real story here.
Luxury, in its traditional sense, was built on scarcity, secrecy, and a certain untouchable status. But with factory workers showcasing craftsmanship on social media, and influencers educating their audiences on how and where to buy these pieces at a fraction of the price—luxury is being democratized. Some might say disrupted. Others might say liberated.
From Chanel to Prada, these brands are now in a vulnerable position. The aura they’ve curated for decades is being peeled back, layer by layer, video by video.
And here’s the kicker: it’s not just about counterfeits anymore. These are often the same factories making goods for the global brands. It’s the direct-to-consumer revolution playing out in real time, and it's reshaping the very essence of what "premium" even means.
Adapt or fade.
Do brands double down on storytelling, heritage, and emotional value? Or do they reimagine what “exclusivity” looks like in a world where a 22-year-old in Delhi or Chengdu can order a Birkin-lookalike straight from a factory for $200?
One thing is certain: luxury is no longer a one-way conversation from Paris and Milan to the world. Thanks to TikTok, China just flipped the script—and everyone’s watching.
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Published on November 6, 2025
There are stories that entertain, stories that teach, and then there are stories that leave a glow in your heart long after you’ve turned the final page. “Moth to Flame” belongs to the last kind.
Written by the veteran hotelier P. K. Mohankumar, fondly known across the industry as PKMK, this book is much more than a memoir. It is a lyrical reflection of a life devoted to the art of hospitality and the quiet courage it takes to follow an unconventional dream.
From his beginnings in the serene city of Trivandrum in Kerala, where values of humility and education were deeply rooted, Mohankumar dared to step off the well-trodden path. In an age when young minds were expected to become doctors, engineers, or civil servants, he chose a road less known, “the world of hotel management”. His decision to join the Institute of Hotel Management, Mumbai, then the country’s most prestigious catering college, marked the birth of a new kind of dreamer, one who believed that serving others with warmth and grace was a noble pursuit.
“Moth to Flame” gently unfolds this remarkable odyssey. It tells of his ascent within the Tata Group’s Indian Hotels Company Limited, where he spent over four decades shaping and nurturing the soul of Indian hospitality. From his early days at the legendary Taj Mahal Palace, Mumbai, to his later years as Managing Director and CEO of Taj Gateway and Ginger Hotels, every chapter reflects his belief that hospitality is not a job, but a calling.
Within these pages, readers will find rare glimpses of moments shared with visionary leaders like the Late Mr J. R. D. Tata and the Late Mr Ratan Tata, whose ideals deeply influenced his journey. There are reflections on leadership, humanity, and the subtle art of creating joy for others; lessons drawn not from boardrooms, but from lobbies, kitchens, and countless conversations that shaped a lifetime.
Through his poetic storytelling, Mr Mohankumar invites readers to witness the evolution of an industry once considered peripheral, now standing tall as one of India’s most respected professions. The book is both nostalgic and forward-looking, filled with gratitude for the people, mentors, and institutions that built the hospitality world we know today.
Honoured with the Hall of Fame Award by his alma mater, the Institute of Hotel Management, Dadar, Mumbai, and the Lifetime Achievement Award by the TajLifers Collective, he remains a guiding light for young hoteliers. Even today, as he serves on the boards of Orange County and Prestige Hospitality, his wisdom continues to inspire the next generation.
At its heart, “Moth to Flame” is a story of devotion — of a man who chased the glow of his passion and, in doing so, illuminated the path for countless others. It is a reminder that the truest success lies not in titles or accolades, but in the light we pass on through our work, our words, and our kindness.
As Mr. Mohankumar beautifully reflects,
“The moth that chased the light was not destroyed. It was illuminated.”
At HospitalityNews, we believe “Moth to Flame” is an experience every hotelier, reader, and dreamer should embrace. It stands as a timeless reflection of what makes hospitality one of life’s most noble pursuits, a celebration of heart, heritage, and humanity expressed through a lifetime of purpose and passion.
Beyond the boardrooms and the bustle of hotel life, “Moth to Flame” also offers a glimpse into the man behind the professional triumphs. Mr. Mohankumar shares how he balanced an intense and demanding career with deep devotion to his family. Through years spent traveling and leading from the front, he anchored his personal life with self-discipline, integrity, and an unwavering commitment as a husband and father. He speaks of the importance of spending quality time together, creating meaningful moments during holidays, and embracing life’s imperfections with grace. His family, understanding his deep passion for his work, stood beside him, allowing him to pursue his calling while remaining the steady light at the center of his world.
“Moth to Flame” invites readers to feel every moment and walk alongside a man whose journey continues to inspire generations. For those who see hospitality as an expression of the soul rather than mere service, this story will stay with you, warm, luminous, and enduring like the gentle glow of a flame that never fades.
Book Launch Event
Join us as we celebrate the official launch of “Moth to Flame” by P.K. MohankumarDate: Saturday, November 8, 2025Time: 10:30 AMVenue: Tamara Lawns, Taj MG Road, Bengaluru
About the Book
Title: Moth to FlameAuthor: P. K. MohankumarGenre: Memoir, Hospitality and LeadershipNow available for readers and dreamers who believe that true hospitality begins with heart.
To order your hard copy of “Moth to Flame,” please fill out the form below and complete the payment via GPay: https://forms.gle/dbt5BM4u3iMZtP726
After payment, share a screenshot for confirmation. Your copy will be delivered within 10 working days.
By Author
Published on October 27, 2025
Mumbai is ready to host India’s most premium F&B gathering this November. Restaurant India 2025, scheduled for 14–15 November at the Jio World Convention Centre, Mumbai is the most recognised and well-attended platform for restaurateurs, hoteliers, caterers, and suppliers to expand their business, gain industry insights, and forge high-value partnerships.
Adding to this year’s excitement, the inaugural edition of HoCat 2025 – Hotels & Catering Conclave will debut alongside Restaurant India 2025 on 15 November, creating a holistic ecosystem for the HoReCa and food service industry. HoCat 2025 will spotlight innovations, challenges, and growth opportunities in the hospitality and catering segments through focused discussions, curated showcases, and networking with leading hospitality owners, CEOs, GMs, top hotel chefs and professionals plus solution providers.
Over 1,000+ attendees, 100+ speakers, and 50+ exhibition stalls from across India will converge to explore the latest trends, scalable concepts, and investment opportunities shaping the future of dining, delivery, and hospitality. The event also features the Restaurant Awards 2025 – West India Edition, celebrating 75+ outstanding innovators, with EY ensuring credible and transparent tabulation.
This year’s theme, Fuelling Growth: Capital, Concepts, Consumption, highlights how access to capital, disruptive concepts, and evolving consumer demand are driving sustainable and profitable growth in India’s F&B sector. Attendees can gain actionable insights, explore future-ready business models, and network with industry leaders and decision-makers from across the country.
Speakers at Restaurant India 2025 include industry stalwarts such as Chef Ranveer Brar, Aditi Dugar (Masque), Zorawar Kalra (Massive Restaurants), Sagar Daryani (Wow! Momo Foods), Ankush Grover (Rebel Foods), and Tarak Bhattacharya (Mad Over Donuts). They will be joined by leading innovators like Varun Kapur (Travel Food Services), Niyati Rao (Ekaa), and Pawan Shahri (Chrome Hospitality) to share insights on brand growth, innovation, and the evolving F&B landscape.
At the HoCat 2025 – Hotels & Catering Conclave, expect powerful discussions with hospitality leaders including Vishal Vithal Kamat (Kamat Group of Hotels), Rajesh Namby (Raffles Udaipur), Sachin Mylavarapu (JW Marriott Mumbai Sahar), Tejus Jose (Accor), and Altamsh Patel (Hilton Hotels) on the future of hospitality, sustainability, and catering excellence.
Supporting Associations: UAERG (UAE Restaurants Group), Indian Culinary Forum, India Food Tourism ORG, Indian Flair Bartenders Association, ISFA, Poona Hoteliers Association & HPMF
Published on August 25, 2025
In today’s fast-paced world, every brand dreams of sales. We picture that decisive handshake, the signed contract, the ringing of the cash register. But behind every successful sale lies a foundation that often goes unnoticed: marketing.
Sales is action. It’s lead generation, connecting with a prospect, demonstrating value, sharing proposals, and closing orders. It’s the direct path to revenue. But here’s the truth: sales doesn’t happen in a vacuum. It begins long before that phone call or meeting ever takes place—with the quiet but powerful work of marketing.
Marketing is brand building. It’s about creating visibility, positioning your brand in a crowded market, and ensuring your audience remembers you when they need you most. In a dynamic industry like hospitality, this isn’t optional—it’s survival.
Think about it: hotels, restaurants, and resorts are constantly looking for vendors, partners, and solutions. Whether it’s technology providers, F&B brands, design consultants, or training services, the hospitality sector thrives on a network of collaborations. But for a company to earn a place in that network, it has to be seen. If your brand is invisible, your sales team is starting every conversation cold.
This is where continuous marketing becomes your strongest ally. Digital promotions, month-on-month campaigns, and consistent visibility ensure your brand is never far from your audience’s mind. You don’t know when a hotelier might decide they need new kitchen equipment, a cloud-based booking platform, or luxury linens. But if you’ve been steadily present in their world, the chances are high that they’ll remember your brand when the time comes.
Marketing doesn’t just complement sales; it fuels it. It warms up your leads, makes outreach easier, and positions your company as a trusted solution provider rather than just another option. For businesses in the hospitality industry, where competition is fierce and relationships matter, this kind of brand presence is invaluable.
Because when opportunity knocks, you don’t want to introduce your brand—you want it to already feel familiar.
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