The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

By Nishang Narayan

Published on June 28, 2024

The Fern Hotels & Resorts and Cleartrip are excited to announce a strategic partnership for a collaborative influencer marketing campaign. This co-branding initiative aims to bring together elite influencers and celebrities to create engaging and authentic content for their followers, showcasing the unparalleled travel experiences offered by both brands.

By combining The Fern Hotels & Resorts' reputation for diverse and sustainable hospitality with Cleartrip’s seamless travel solutions, the partnership aims to enhance the visibility of both brands among key audience segments, including eco-conscious millennials, premium travelers, and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity to produce captivating content while experiencing exceptional services.

The long-term nature and flexibility of the program allows influencers to choose their preferred dates for booking and visiting, simply by informing both brands in advance. As part of the program, Cleartrip will sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and accommodation, ensuring a seamless experience.

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“This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences,” said Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts.

“We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers,” added Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip.

The program will initially focus on 10 select leisure properties, gradually expanding to include 50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3. This phased rollout ensures scalable growth and effective audience targeting, maximizing the impact of the campaign.


WGH Hotels & Resorts Unveils Kochi Flagship to Kerala Industries Minister

WGH Hotels & Resorts Unveils Kochi Flagship to Kerala Industries Minister

By Nishang Narayan

Published on May 31, 2025

WGH Hotels & Resorts Pvt. Ltd., the hospitality wing of the diversified World Group, recently hosted Hon. Minister for Industries, Government of Kerala, P. Rajeev at the site of its upcoming flagship project in Kochi. The high-profile visit underlines the significance of this luxury development, which was also featured at the Kerala Global Investment Meet, reinforcing the state's push for sustainable and experiential tourism.

With a legacy that began in 2012 through the acquisition of World Backwaters Alleppey, WGH now boasts a strong presence in Kerala with operating properties in Alleppey, Munnar, and Thekkady. The group is now expanding ambitiously with new developments in Kochi, Varkala, Trivandrum, and Ashtamudi, including a signature wellness resort—all designed to meet international standards while staying true to Kerala’s heritage.

During the ministerial visit, WGH presented the master plan and design vision for its Kochi project, set for launch on January 1, 2028. The development aims to redefine luxury tourism in Kerala by fusing modern architecture with authentic, culturally immersive experiences.

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Mr. J. Jayakrishnan, Director of World Group and WGH Hotels & Resorts, thanked the government for its proactive support, stating:

“Kerala’s infrastructure development and progressive tourism policies are perfectly aligned with our vision. Our projects aim to promote responsible and sustainable tourism while gifting guests an immersive experience of Kerala’s unique lifestyle and traditions.”

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The World Group, with nearly four decades of business leadership across mining, logistics, agriculture, DRI, and consulting, has already invested INR 250 crores in Kerala's hospitality sector over the past two years. An additional INR 500 crores has been earmarked for future ventures—including the flagship resorts, a hospitality college in Kochi, and a chain of vegetarian restaurants throughout the state.

The proposed hospitality college is envisioned to train 200 professionals annually, building a strong local talent pool to meet global industry standards. Meanwhile, the Varkala and Ashtamudi resorts are scheduled to open by 2027, further anchoring WGH’s role in shaping Kerala’s tourism future.

WGH Hotels & Resorts remains deeply committed to supporting Kerala's growth as a world-class tourism hub, guided by principles of sustainability, cultural authenticity, and community development.


Clarks Exotica Champions Purpose-Driven Culture at Work

Clarks Exotica Champions Purpose-Driven Culture at Work

By Nishang Narayan

Published on May 30, 2025

In the world of luxury hospitality, where lavish experiences often steal the spotlight, Clarks Exotica Convention Resort & Spa stands out by leading with a deeper mission — purpose. For Clarks, hospitality is not just about the scenic views and impeccable service; it’s about building a culture rooted in values, unity, and community responsibility.

At the core of Clarks' success is a people-first philosophy — a belief that genuine service begins with a strong, supported team. Under the leadership of Nilisha Ghuliani, Vice President, the resort has cultivated a workplace that feels less like a job and more like a purpose-driven family.

Honouring National Pride: #OperationSindoor

One of Clarks’ standout initiatives this year was #OperationSindoor, a heartfelt tribute to the Indian Armed Forces. Employees dressed in red and pink — symbols of strength, unity, and gratitude — and came together to honour those who serve the nation.

This was more than just a ceremony. It was a collective expression of patriotism, creating a sense of purpose and solidarity among team members. “At Clarks, patriotism is not a moment — it’s a mindset,” shares Nilisha Ghuliani.

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Nurturing the Earth: Earth Day Tree Planting

Sustainability isn’t just a policy at Clarks — it’s a practice. On Earth Day, employees participated in a tree-planting initiative at the Clubhouse Lawn, reflecting the resort’s long-standing commitment to the environment.

From water conservation to green operations, Clarks has consistently invested in planet-positive action, ensuring that everyday efforts contribute to long-term impact.

Empowering People: Culture of Care

Employee wellbeing and growth are central to the Clarks ethos. Through training programs, internal recognition, and continuous engagement, the resort empowers its team to lead, grow, and evolve. Whether it's supporting career advancement or celebrating small wins, Clarks ensures that its people feel seen, heard, and valued.

"Every initiative — whether for the nation, the environment, or our people — is designed to deepen connection and build meaning," Nilisha explains.

Clarks Exotica is proving that a great workplace isn't just built with policies — it's built with heart. Here, service excellence begins within, and each action is a step toward a more unified, compassionate, and conscious world.


Cocoon at The Machan Lonavala: A Luxurious Monsoon Escape in the Sky

Cocoon at The Machan Lonavala: A Luxurious Monsoon Escape in the Sky

By Nishang Narayan

Published on May 30, 2025

Elevate your monsoon experience at The Machan Lonavala with The Cocoon, a stunning 2,500+ sq. ft. villa nestled high among the treetops. Crafted as a dome-shaped sanctuary, this is the brand's most luxurious and architecturally distinct offering — designed for those who seek the perfect blend of indulgence and nature.

Timed perfectly for the rains, The Cocoon immerses guests in forest serenity with panoramic views from a soaring foot ceiling and a sprawling private deck. Whether you’re enjoying the misty monsoon air or stargazing at night, the elevated setting delivers tranquility at every turn.

The villa offers four unique sleeping zones: a cozy loft, a main-level space, and two suspended bedrooms on the lower floor. From elegant copper bathtubs to an open-to-sky His & Hers shower, and a modern multi-tiered bath, the bathing options alone are an experience in themselves.

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Step onto the private deck to discover a heated plunge pool, sunken seating, and an alfresco dining spot — all overlooking the lush, green canopy of Lonavala.

Sustainability lies at the heart of The Cocoon. Powered entirely by solar energy and constructed using eco-sensitive materials, this retreat reflects The Machan’s commitment to luxurious yet conscious living.

Perfect for romantic getaways, family vacations, or friends' reunions, The Cocoon is more than just a villa — it’s a retreat where skies meet serenity.

Bookings are now open on www.themachan.com.

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