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By Nishang Narayan
Published on June 28, 2024
The Fern Hotels & Resorts and Cleartrip are excited to announce a strategic partnership for a collaborative influencer marketing campaign. This co-branding initiative aims to bring together elite influencers and celebrities to create engaging and authentic content for their followers, showcasing the unparalleled travel experiences offered by both brands.
By combining The Fern Hotels & Resorts' reputation for diverse and sustainable hospitality with Cleartrip’s seamless travel solutions, the partnership aims to enhance the visibility of both brands among key audience segments, including eco-conscious millennials, premium travelers, and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity to produce captivating content while experiencing exceptional services.
The long-term nature and flexibility of the program allows influencers to choose their preferred dates for booking and visiting, simply by informing both brands in advance. As part of the program, Cleartrip will sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and accommodation, ensuring a seamless experience.
“This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences,” said Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts.
“We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers,” added Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip.
The program will initially focus on 10 select leisure properties, gradually expanding to include 50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3. This phased rollout ensures scalable growth and effective audience targeting, maximizing the impact of the campaign.
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Published on July 5, 2025
Hyatt Hotels is doubling down on its asset-light strategy with a major move—selling Playa Hotels’ real estate portfolio to Tortuga Resorts for $2 billion. This follows Hyatt’s acquisition of Playa in February for $2.6 billion, including debt. Playa operates 24 luxury all-inclusive resorts across Mexico, Jamaica, and the Dominican Republic.
The sale covers 15 of Playa’s resort assets, effectively reducing Hyatt’s net purchase price for the remaining Playa business to around $555 million. The deal, still pending regulatory nods in Mexico, is expected to close before the end of 2025.
As part of the arrangement, Hyatt and Tortuga will enter into 50-year agreements for these properties, allowing Hyatt to continue managing the resorts. Thirteen of the resorts will operate under Hyatt’s standard management fee structures, with two under separate agreements.
Hyatt CEO Mark Hoplamazian called the move transformational, noting it turns the Playa acquisition into a fully asset-light transaction. "It also ramps up our fee-based earnings," he added. Hyatt now anticipates its asset-light earnings mix could hit at least 90% by 2027.
Analysts view the swift real estate divestment positively, seeing it as a smart way for Hyatt to stay nimble while bolstering returns. Proceeds from this deal will primarily go toward repaying loans taken to finance the Playa buyout.
Novotel Visakhapatnam Varun Beach, a flagship Accor property, has proudly announced that it has been awarded the Green Key Certification, a globally recognised eco-label that underscores excellence in sustainable tourism and hospitality.
Granted by the Foundation for Environmental Education (FEE)—one of the world’s leading environmental education organisations and recognised by the Global Sustainable Tourism Council (GSTC)—the certification marks a significant milestone in the hotel’s ongoing efforts to integrate eco-friendly practices without compromising guest comfort or luxury.
Lakshmi Sridhar, General Manager, Novotel Visakhapatnam Varun Beach, said, “At Novotel Visakhapatnam Varun Beach, we believe that sustainability is not just a responsibility, but a way of life. Being Green Key certified reinforces our commitment to offering eco-conscious experiences that align with global environmental standards.”
The hotel has rolled out various impactful initiatives, from using clean, renewable energy and implementing robust waste management practices to driving water conservation, enhancing energy efficiency, and sustainably sourcing products. These measures are designed to benefit not only the environment but also the local community.
As travel trends increasingly lean towards conscious luxury and responsible tourism, this certification positions Novotel Visakhapatnam Varun Beach as a leader in sustainable hospitality in India.
Indian Hotels Company (IHCL), India’s largest hospitality player, has announced the signing of a new Vivanta property in Anjuna, Goa. This greenfield project marks another step in IHCL’s strategy to grow its presence across key leisure destinations in India.
Strategically located in Anjuna, celebrated for its vibrant culture and beaches, the upcoming Vivanta Anjuna, Goa will feature 110 well-appointed rooms. Guests can look forward to an array of facilities including an all-day diner, a bar, a swimming pool, a fully equipped gym, and modern conference spaces, catering to both leisure and business travellers.
Suma Venkatesh, Executive Vice President - Real Estate & Development, IHCL, shared, “IHCL has been at the forefront of pioneering destinations and has played a defining role in putting Goa on the global tourism map for over five decades. This signing is in line with our strategy to expand IHCL’s presence across segments in key leisure markets. We are delighted to strengthen our partnership with Fiesta Hotels with this new project.”
The hotel is being developed by Fiesta Hotels Pvt. Ltd., led by directors Ravinder Kumar, Manju Vardhan, Raj Vardhan, Harsh Vardhan, Gagan Garg, and Gaurav Garg, who have deep investments in real estate and hospitality. Ravinder Kumar, Director, Fiesta Hotels Pvt. Ltd., said, “We are proud to collaborate with IHCL through the addition of our second hotel in Goa. It stands as a testament to our shared vision to deliver exceptional experiences in one of India’s most cherished destinations.”
Goa continues to attract travellers with its sun-soaked beaches, Portuguese-era architecture, thriving culinary and music scene, and vibrant local communities. With this signing, IHCL’s Goa portfolio grows to 18 hotels, including five under development, underscoring its long-standing commitment to shaping Goa’s tourism landscape.
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