The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

By Nishang Narayan

Published on June 28, 2024

The Fern Hotels & Resorts and Cleartrip are excited to announce a strategic partnership for a collaborative influencer marketing campaign. This co-branding initiative aims to bring together elite influencers and celebrities to create engaging and authentic content for their followers, showcasing the unparalleled travel experiences offered by both brands.

By combining The Fern Hotels & Resorts' reputation for diverse and sustainable hospitality with Cleartrip’s seamless travel solutions, the partnership aims to enhance the visibility of both brands among key audience segments, including eco-conscious millennials, premium travelers, and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity to produce captivating content while experiencing exceptional services.

The long-term nature and flexibility of the program allows influencers to choose their preferred dates for booking and visiting, simply by informing both brands in advance. As part of the program, Cleartrip will sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and accommodation, ensuring a seamless experience.

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“This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences,” said Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts.

“We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers,” added Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip.

The program will initially focus on 10 select leisure properties, gradually expanding to include 50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3. This phased rollout ensures scalable growth and effective audience targeting, maximizing the impact of the campaign.


Clarks Unveils “Go Local” Package for an Authentic Independence Day Celebration

Clarks Unveils “Go Local” Package for an Authentic Independence Day Celebration

By Manu Vardhan Kannan

Published on August 14, 2025

Clarks Hotels is inviting travellers to embrace the true spirit of Independence Day through its exclusive “Go Local” package, available from August 10th to 31st, 2025. Designed to celebrate India’s heritage while offering premium comfort, the package combines luxurious accommodation with immersive local experiences in Karnataka.

Guests booking the “Go Local” package can enjoy an elegantly appointed Deluxe Room on double occupancy, complete with a complimentary breakfast and their choice of lunch or dinner featuring authentic regional cuisine. The culinary journey begins with an artisanal kombucha welcome drink, followed by a specially curated “Local Flavours” surprise, showcasing signature Karnataka desserts and savories prepared in-house. Throughout the stay, guests can also enjoy 20% savings on all food and beverage experiences, as well as daily evening indulgence with tea, coffee, cakes, and cookies at Ambrosia from 4:00 PM to 5:00 PM.

Adding to the patriotic spirit, the package includes an invitation to participate in the hotel’s symbolic flag-hoisting ceremony on August 15th, offering guests a meaningful way to connect with India’s independence celebrations alongside fellow travellers.

Special privileges include valuable spa credits, a complimentary one-level room upgrade (subject to availability), and late checkout until 2:00 PM. Guests also have unlimited access to the swimming pool and recreational facilities.

For families, Clarks offers additional bed arrangements at special rates, complimentary stays for children under five, and attractive prices for young guests aged 6–12 without an extra bed.

Through the “Go Local” package, Clarks blends warm hospitality with the richness of Karnataka’s culture, ensuring that guests experience more than just a luxurious stay, they take home a deeper connection to India’s heritage and traditions.


Mountain View Luxury at Fortune Resort Kalimpong

Mountain View Luxury at Fortune Resort Kalimpong

By Hariharan U

Published on August 12, 2025

Nestled high in the serene hills of Kalimpong, Fortune Resort by ITC Hotels offers guests a seamless blend of nature’s splendour and contemporary hospitality. With panoramic views stretching from snow-capped Himalayan peaks to lush valleys and sprawling tea gardens, the resort is a tranquil sanctuary for those seeking both rejuvenation and inspiration in the Eastern Himalayas.

The property’s thoughtfully designed rooms and suites strike a balance between elegance and warmth. Modern amenities meet classic charm, with large windows framing postcard-worthy landscapes that change with the mountain light from soft morning hues to dramatic sunsets.

Food is an experience in itself at Fortune Resort Kalimpong. The signature restaurants showcase a culinary journey that spans the globe from authentic Himalayan delicacies to refined international fare. Guests can enjoy their meals in stylish indoor dining spaces or opt for scenic outdoor settings where the crisp mountain air elevates every flavour.

Beyond the property, the resort offers an array of curated experiences. Nature lovers can venture into pine-scented forests on guided trails, while culture enthusiasts can immerse themselves in Kalimpong’s rich heritage through local tours and interactions. For those who simply wish to slow down, the peaceful surroundings offer a perfect backdrop for quiet contemplation.

Fortune Resort Kalimpong is equally adept at hosting intimate getaways and grand celebrations. Whether it’s a romantic escape, a family holiday, a wedding, or a corporate retreat, the property’s versatile spaces, personalised service, and breathtaking vistas create an unforgettable setting for every occasion.

With ITC Hotels legendary hospitality as its foundation, every stay here is infused with warmth, attention to detail, and a deep connection to place. At Fortune Resort Kalimpong, every sunrise feels like a painted masterpiece, and every moment lingers long after the journey home.


Lemon Tree Hotels Expands Footprint in Uttar Pradesh with New Chandausi Property

Lemon Tree Hotels Expands Footprint in Uttar Pradesh with New Chandausi Property

By Hariharan U

Published on August 10, 2025

Lemon Tree Hotels Limited has announced the opening of Lemon Tree Hotel, Chandausi, its eighth property in Uttar Pradesh. The 61-room property is set to launch in two phases, with Phase I debuting 31 well-appointed rooms, the Citrus Café multi-cuisine restaurant, and expansive banquet spaces.

Phase II will follow with the remaining 30 rooms and suites, along with Republic of Noodles, the brand’s signature Pan-Asian restaurant, a Pool Bar & Grill, fitness centre, swimming pool, and additional banquet facilities.

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Chandausi, located in the Sambhal district, is a quaint yet well-connected town whose name derives from “Chanda Si” meaning “moon-like”. Positioned strategically on the railway route linking Moradabad, Bareilly, and Delhi, the city offers strong connectivity while preserving its small-town charm.

Commenting on the launch, Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said, We are pleased to announce the furthering of our footprint in Uttar Pradesh with the launch of our new property in Chandausi. This aligns with our vision of establishing a presence across India in cities across all tiers to become the most preferred hospitality chain in the country.”

With its blend of modern amenities and strategic location, Lemon Tree Hotel, Chandausi aims to cater to both business and leisure travellers seeking a fresh, vibrant stay experience in this historic town.

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