The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

By Nishang Narayan

Published on June 28, 2024

The Fern Hotels & Resorts and Cleartrip are excited to announce a strategic partnership for a collaborative influencer marketing campaign. This co-branding initiative aims to bring together elite influencers and celebrities to create engaging and authentic content for their followers, showcasing the unparalleled travel experiences offered by both brands.

By combining The Fern Hotels & Resorts' reputation for diverse and sustainable hospitality with Cleartrip’s seamless travel solutions, the partnership aims to enhance the visibility of both brands among key audience segments, including eco-conscious millennials, premium travelers, and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity to produce captivating content while experiencing exceptional services.

The long-term nature and flexibility of the program allows influencers to choose their preferred dates for booking and visiting, simply by informing both brands in advance. As part of the program, Cleartrip will sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and accommodation, ensuring a seamless experience.

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“This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences,” said Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts.

“We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers,” added Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip.

The program will initially focus on 10 select leisure properties, gradually expanding to include 50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3. This phased rollout ensures scalable growth and effective audience targeting, maximizing the impact of the campaign.


Ramee Group of Hotels Unveils Special Independence Day Stay Package

Ramee Group of Hotels Unveils Special Independence Day Stay Package

By Manu Vardhan Kannan

Published on August 6, 2026

Ramee Group of Hotels has announced a specially curated Independence Day stay package, available from 1st to 19th  August 2026 across its properties, except Udaipur. Designed for leisure travellers and families, the limited-period offer combines festive touches with signature hospitality to create a memorable holiday experience.

Guests booking the package will be welcomed with a signature tricolour beverage on arrival, along with an exclusive Independence Day amenity. The stay also includes complimentary early check-in and late check-out, as well as a complimentary upgrade to the next room category, all subject to availability.

To make the celebration even more enjoyable, guests can savour a chef-curated three-course meal once during their stay, along with complimentary evening snacks. They can also enjoy 20% savings on food and beverages across participating hotel outlets.

Families travelling together will benefit from the offer, with up to two children below 12 years staying complimentary when sharing the existing bedding.

Available for a limited period, the Independence Day package reflects Ramee Group of Hotels' commitment to creating thoughtful and comfortable guest experiences, bringing together festive celebrations, dining, and family-friendly benefits under one offering.


ELIVAAS Expands Jim Corbett Portfolio with Five New Hospitality Launches

ELIVAAS Expands Jim Corbett Portfolio with Five New Hospitality Launches

By Hariharan U

Published on August 6, 2026

ELIVAAS has strengthened its presence in Jim Corbett with the launch of five new hospitality experiences Farm Naturelle, Sylvaara, Puvalgarh Farms, Aranya Library, and Dhela Jungle Retreat, expanding its portfolio in one of India's fastest-growing wildlife and leisure destinations.

The expansion reflects the evolving preferences of modern travellers, who are increasingly seeking immersive, experience-led holidays over conventional hotel stays. Together, the five properties offer diverse accommodation formats ranging from luxury farm stays and boutique retreats to private villas and full-service resort experiences, all underpinned by ELIVAAS' focus on personalised hospitality.

Farm Naturelle is an eight-acre farm retreat surrounded by orchards, organic farmland, and lush green landscapes, offering guests a luxury villa experience inspired by slow rural living.

Sylvaara has been designed as an intimate boutique retreat, catering to couples, families, and small groups looking for contemporary luxury amidst nature.

Puvalgarh Farms combines the charm of an English countryside estate with the serenity of Jim Corbett's wilderness. The property features a four-bedroom villa and a cottage-style suite, making it ideal for exclusive family holidays and group getaways.

Aranya Library introduces thoughtfully designed row villas featuring landscaped surroundings, dedicated reading spaces, and private accommodations suited for extended family vacations and longer stays.

Completing the collection, Dhela Jungle Retreat offers a nature-inspired resort experience with spacious suites, duplex accommodations, dining venues, and recreational facilities designed to complement the natural landscape of Jim Corbett.

Across all five properties, guests can enjoy curated destination experiences including wildlife safaris, bonfire evenings, farm activities, outdoor dining, private celebrations, and personalised concierge services, allowing visitors to experience Jim Corbett beyond the traditional hotel stay.

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Commenting on the expansion, Ritwik Khare, Founder & CEO, ELIVAAS, said that Jim Corbett has evolved into much more than a wildlife destination, with travellers increasingly seeking authentic, immersive, and personalised hospitality experiences. He added that the five new properties have been developed to cater to different travel preferences while maintaining ELIVAAS' commitment to thoughtful design, exceptional service, and memorable stays.

The latest expansion reinforces ELIVAAS' strategy of building destination-led hospitality experiences that provide travellers with the flexibility to choose between farm stays, boutique retreats, luxury villas, and resort accommodations under a single hospitality brand.


Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre

Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre

By Hariharan U

Published on August 5, 2026

Brigade Hospitality has announced the rebranding of its MLR Convention Centre Whitefield as MLR Cultural Centre, marking the venue’s transformation into an emerging destination for arts, culture, and creative expression in Bengaluru.

The rebranding includes a refreshed logo and updated visual identity, reflecting the venue’s evolving role as a platform for cultural engagement. Over recent years, MLR Cultural Centre has expanded beyond traditional conferences and corporate events to host a diverse range of artistic experiences, including music, theatre, dance, literature, and performing arts.

The new identity recognises this journey and reinforces the venue’s commitment to creating meaningful cultural experiences by bringing together artists, audiences, and creative communities.

The nomenclature and visual identity of Brigade Hospitality’s MLR Convention Centre in JP Nagar will remain unchanged.

Commenting on the rebranding, Gurmeet Singh, Assistant Vice President, Brigade Hospitality, said that the identity change reflects the transition the venue has undergone, with cultural activities becoming a stronger focus while continuing to accommodate conferences and corporate events.

He added that the vision is to establish MLR Cultural Centre as a space where artists, audiences, and ideas come together to celebrate India’s vibrant cultural fabric and create memorable experiences.

The rebranding marks a new chapter for MLR Cultural Centre as it strengthens its position as a leading destination for art, music, and cultural performances in Bengaluru and beyond.

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