The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

The Fern Hotels & Resorts Announce Strategic Partnership with Cleartrip for Exclusive Influencer Marketing Campaign

By Nishang Narayan

Published on June 28, 2024

The Fern Hotels & Resorts and Cleartrip are excited to announce a strategic partnership for a collaborative influencer marketing campaign. This co-branding initiative aims to bring together elite influencers and celebrities to create engaging and authentic content for their followers, showcasing the unparalleled travel experiences offered by both brands.

By combining The Fern Hotels & Resorts' reputation for diverse and sustainable hospitality with Cleartrip’s seamless travel solutions, the partnership aims to enhance the visibility of both brands among key audience segments, including eco-conscious millennials, premium travelers, and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity to produce captivating content while experiencing exceptional services.

The long-term nature and flexibility of the program allows influencers to choose their preferred dates for booking and visiting, simply by informing both brands in advance. As part of the program, Cleartrip will sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and accommodation, ensuring a seamless experience.

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“This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences,” said Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts.

“We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers,” added Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip.

The program will initially focus on 10 select leisure properties, gradually expanding to include 50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3. This phased rollout ensures scalable growth and effective audience targeting, maximizing the impact of the campaign.


Della Resorts Unveils Curated Luxury Retreat for the Republic Day Long Weekend

Della Resorts Unveils Curated Luxury Retreat for the Republic Day Long Weekend

By Hariharan U

Published on January 18, 2026

As the Republic Day long weekend approaches, Della Resorts & Adventure is inviting travellers to step away from city life and indulge in a curated luxury retreat set amidst the scenic hills of Lonavala. Designed for guests seeking a refreshing escape without travelling far, the Republic Day Retreat offers a relaxed yet indulgent holiday experience close to Mumbai and Pune.

Available from January 25, the retreat features a luxury overnight stay complemented by a complimentary breakfast, a specially curated buffet dinner, and live entertainment, creating an effortless setting for guests to unwind and celebrate the long weekend in comfort.

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Ideal for couples, families, and groups of friends, the experience blends comfort, indulgence, and entertainment, allowing guests to slow down and enjoy a thoughtfully planned staycation. With its expansive property, multiple dining venues, and signature hospitality, Della Resorts continues to position itself as a preferred destination for short luxury escapes.

The Republic Day Retreat is offering an attractive premium getaway option for travellers looking to mark the national holiday with a memorable and relaxing experience in the hills of Lonavala.


Hyatt Place Butwal Announces Opening in Western Nepal

Hyatt Place Butwal Announces Opening in Western Nepal

By Hariharan U

Published on January 17, 2026

Hyatt Place Butwal has officially announced its opening, marking a significant milestone in the hospitality landscape of western Nepal. The property becomes Butwal’s first internationally branded five-star hotel, introducing global hospitality standards to a market witnessing rapid economic and tourism-led growth.

The opening reflects Butwal’s rising importance as a regional hub, supported by expanding industrial activity, improving infrastructure, and growing international connectivity. With the operationalisation of Gautam Buddha International Airport in nearby Bhairahawa, demand for international-standard accommodation has increased across business, leisure, and trade segments.

Hyatt Place Butwal has already made an impact on the city’s evolving social and lifestyle scene with the successful hosting of its grand opening celebration, “New Year’s Eve Under the Stars.” The event brought together prominent business leaders, influencers, and local patrons, highlighting the hotel’s ability to curate large-scale, world-class experiences and position itself as a premium lifestyle destination in the region.

Commenting on the opening, Tushar Nagar, General Manager, Hyatt Place Butwal, said, “The overwhelming response to our New Year’s Eve celebration reflects that Butwal is ready for a premium hospitality and lifestyle experience. With improving air connectivity and a rapidly expanding industrial base, the need for international-standard accommodation has grown significantly. Hyatt Place Butwal aims to bridge this gap while supporting the region’s evolving business and tourism ecosystem.”

Strategically located at the intersection of the Mahendra Highway (Asian Highway) and the Siddhartha Highway, Butwal is transforming from a transit town into a commercial and industrial powerhouse. Its strategic highway access, growing industrial zones, and international air connectivity position the city as a key connector for trade, tourism, and transit in western Nepal.


Espire Hospitality Expands with Country Inn Launch in Varanasi

Espire Hospitality Expands with Country Inn Launch in Varanasi

By Hariharan U

Published on January 16, 2026

Espire Hospitality Limited, one of India’s fastest-growing hospitality companies, has announced the launch of Country Inn, Varanasi, marking another milestone in the expansion of its Country Inn Hotels & Resorts portfolio. The new opening strengthens the group’s presence in high-potential destinations and reinforces its focus on culturally significant cities.

Situated in the heart of Varanasi, one of the world’s oldest living cities, the hotel is set against the city’s spiritual energy and timeless charm. Designed to offer a balance between contemporary living and warm hospitality, Country Inn, Varanasi provides a calm and comfortable retreat for both leisure and business travellers. Its proximity to the city’s renowned ghats and sacred temples makes it an ideal base for guests seeking convenience alongside comfort.

The property features thoughtfully designed guestrooms with fresh interiors, soothing colour palettes, high-speed Wi-Fi and premium amenities. Guests can also enjoy curated dining experiences at SUTRA By Banaras, the hotel’s multi-cuisine restaurant serving Indian and international flavours in a welcoming indoor and outdoor setting.

Commenting on the launch, Akhil Arora, CEO & Managing Director, Espire Hospitality Limited, said, “Varanasi is a city of unparalleled spiritual depth, shaped by its cultural richness, history and tradition. We are proud to bring Country Inn to this sacred destination, creating a space that reflects the city’s timeless spirit while offering contemporary comfort and our signature warm hospitality.” He added that the hotel aims to offer travellers a modern space to pause, unwind and immerse themselves in the essence of the city.

The opening of Country Inn, Varanasi further adds momentum to Espire Hospitality Limited’s growth journey. The company has recently signed properties in destinations including Rishikesh, Udaipur, Jalandhar, North Goa and Dehradun, and continues to move steadily towards its vision of operating 30 hotels by FY26.

With a diversified brand portfolio ranging from boutique luxury offerings under ZANA Luxury Resorts to the well-recognised Country Inn Hotels & Resorts, Espire Hospitality Limited continues to strengthen its position as a dynamic and fast-evolving player in India’s hospitality landscape.

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