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By Nishang Narayan
Published on June 28, 2024
The Fern Hotels & Resorts and Cleartrip are excited to announce a strategic partnership for a collaborative influencer marketing campaign. This co-branding initiative aims to bring together elite influencers and celebrities to create engaging and authentic content for their followers, showcasing the unparalleled travel experiences offered by both brands.
By combining The Fern Hotels & Resorts' reputation for diverse and sustainable hospitality with Cleartrip’s seamless travel solutions, the partnership aims to enhance the visibility of both brands among key audience segments, including eco-conscious millennials, premium travelers, and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity to produce captivating content while experiencing exceptional services.
The long-term nature and flexibility of the program allows influencers to choose their preferred dates for booking and visiting, simply by informing both brands in advance. As part of the program, Cleartrip will sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and accommodation, ensuring a seamless experience.
“This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences,” said Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts.
“We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers,” added Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip.
The program will initially focus on 10 select leisure properties, gradually expanding to include 50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3. This phased rollout ensures scalable growth and effective audience targeting, maximizing the impact of the campaign.
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By Hariharan U
Published on April 25, 2026
WelcomHeritage Parv Vilas Resort & Spa is redefining luxury getaways in the hills with its expansive offering set amidst the scenic Kasauli Hills.
Perched in the lush Shivalik range, the resort blends natural beauty with refined hospitality, offering guests a tranquil escape marked by panoramic views, fresh mountain air, and a thoughtfully curated luxury experience. Designed as a sanctuary for relaxation, the property combines modern amenities with a serene setting that encourages guests to unwind at a leisurely pace.
Operated under the WelcomHeritage umbrella since December 2022, the resort has positioned itself as a full-scale five-star destination in Solan. With 93 well-appointed rooms, the property caters to a wide range of travellers, offering accommodation options that include deluxe rooms, suites, family-friendly cottages, and an exclusive four-bedroom luxury villa.
The resort is equipped with a comprehensive range of amenities, including a luxury spa and salon, wellness centre, and an all-weather heated indoor swimming pool, along with a dedicated children’s pool. These features ensure a seamless and comfortable experience for guests across seasons.
Beyond leisure stays, the property has also emerged as a preferred venue for destination weddings, corporate conferences, and large-scale events, supported by its expansive layout and premium infrastructure.
The design philosophy strikes a balance between modern sophistication and timeless charm, creating a space that feels both elegant and inviting. From intimate vacations to grand celebrations, the resort offers an environment that blends comfort with understated luxury.
With its scenic location, comprehensive facilities, and focus on guest experience, WelcomHeritage Parv Vilas Resort & Spa stands out as a premier mountain retreat, offering travellers a refined escape in the hills.
Indian Hotels Company Limited has announced a strategic partnership between its loyalty platform Taj InnerCircle-Neupass and Etihad Guest, expanding global benefits for travellers.
The collaboration brings together two established loyalty ecosystems, enabling members to access enhanced travel and stay privileges across participating hotels worldwide. As part of the alliance, Etihad Guest members can enjoy exclusive savings at IHCL properties and earn miles on hotel stays.
The benefits extend across IHCL’s diverse portfolio, including brands such as Taj Hotels, SeleQtions, Vivanta, Gateway, amã Stays & Trails, and Claridges Collection.
Commenting on the partnership, Praveen Chander Kumar, Executive Vice President – Commercial, IHCL, noted that as travel becomes increasingly seamless, guests are seeking familiarity and added value across destinations. He highlighted that the collaboration will allow IHCL to engage with a broader global member base while enhancing the overall loyalty experience.
From the aviation side, Etihad Airways strengthens its ecosystem by extending benefits beyond flights. Mark Potter, Managing Director, Etihad Guest, stated that the partnership enhances value for members by offering more opportunities to earn and redeem miles across a wider travel network.
The alliance reflects a growing trend in the travel and hospitality industry, where integrated loyalty ecosystems are becoming key to delivering seamless, personalised experiences. By combining hospitality and aviation rewards, the partnership aims to create a more connected journey for global travellers.
With this collaboration, IHCL and Etihad Guest are set to broaden their global reach, offering members a more rewarding and cohesive travel experience across destinations
Published on April 23, 2026
In a thoughtful CSR initiative, TSG Hotels & Resorts organized a special dinner for children at Pranab Kanya Sangha on April 20, creating an evening filled with warmth and happiness.
Guided by the vision of Managing Director Mr. G. Bhasker, the team spent quality time with the children, turning the gathering into more than just a meal. Conversations, shared laughter, and genuine interaction made the evening memorable for everyone involved.
Corporate General Manager Mr. Chiranjit Das, present at the event, reaffirmed the brand’s continued commitment to meaningful social initiatives. He expressed gratitude to the team at Pranab Kanya Sangha for the opportunity to contribute and engage with the children in such a positive setting.
The joy on the children’s faces reflected the impact of the gesture, as they enjoyed the dinner and the attention that came with it.
Through initiatives like this, TSG Hotels & Resorts continues to highlight its dedication to community care and social responsibility, going beyond hospitality to create real human connections
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