The First Group Hospitality has taken another major step in its growth journey, announcing a series of hotel management signings during the Future Hospitality Summit (FHS) World in Dubai. The deals highlight the company’s expanding reach both within the Middle East and internationally, reinforcing its position as one of the fastest-growing hotel management firms in the region.

At the summit, The First Group unveiled the rebranding of three of its flagship Dubai properties under Marriott International’s Tribute Portfolio and Autograph Collection. The newly branded hotels, The First Collection Marina, Dubai, A Tribute Portfolio Hotel; The First Collection Waterfront, Dubai, A Tribute Portfolio Hotel; and Hotel Local Dubai, Jumeirah Village Triangle, Autograph Collection, reflect a strategic alignment with Marriott’s global presence and loyalty network.

Spread across three vibrant neighbourhoods, Dubai Marina, Business Bay, and Jumeirah Village Triangle, these properties are designed to offer lifestyle-driven experiences that blend local flair with world-class hospitality standards.

Adding to the excitement, The First Group announced its partnership with BB Holding to launch Radisson RED Marjan Island, the UAE’s first franchised Radisson RED property. Scheduled to open in 2027, this 261-key hotel will be located on Ras Al Khaimah’s Al Marjan Island, one of the emirate’s most sought-after destinations known for its mix of relaxation and adventure.

The company also revealed its first European project, Gennadi Seaside Resort in Rhodes, Greece, marking The First Group Hospitality’s debut in the European market.

Commenting on these developments, Rob Burns, CEO of The First Group, said, “These milestone signings reflect The First Group Hospitality’s expanding collaboration with leading global hotel groups who trust us to manage flagship properties in the UAE and beyond. We sincerely thank our partners for their confidence in our vision and continued support throughout this growth journey. The variety of management agreements demonstrates our versatility as third-party operators to work across a spectrum of properties, from midscale to luxury, from city hotels to beach resorts.”

The series of announcements at FHS World come at a time of strong momentum for the company’s portfolio. Beyond the summit, The First Group also joined hands with IHG Hotels & Resorts to launch Holiday Inn Dubai Village Circle, a 349-key property located near Al Maktoum International Airport. The project further extends the firm’s collaboration with IHG, following notable ventures such as Ciel Dubai Marina, Vignette Collection, soon to become the world’s tallest hotel.

Headquartered in Dubai, The First Group Hospitality continues to build its reputation as a trusted hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of seasoned professionals, the firm focuses on enhancing operational efficiency, revenue growth, and guest satisfaction across its expanding global portfolio.