The First Group Hospitality, a full-service hotel management company headquartered in Dubai, has announced a series of senior leadership appointments to support its accelerating growth and international expansion. These newly created roles are designed to strengthen capabilities across commercial strategy, marketing, F&B, sales, and wellness operations.

Brendan McCormack assumes the role of Vice President – Business Development, Food & Beverage (F&B). McCormack, previously VP of Marketing and a member of the leadership team since 2020, will focus on scaling the company’s proprietary F&B brands, including Risen Café & Artisanal Bakery and The Blacksmith Bar & Eatery, through franchising and new business opportunities.

Robyn James-O’Connor joins as Senior Vice President – Marketing, overseeing brand, advertising, public relations, social and digital strategy, and development marketing. With a 20-year career at Jumeirah Hotels & Resorts, including VP of Marketing for the group, she brings extensive expertise in brand-building and integrated marketing within luxury hospitality.

Antonio Bissoni steps in as Vice President – Commercial, leading revenue management, distribution, guest engagement, and commercial strategy. He joins from Marriott International, bringing a wealth of experience in optimising pricing, analytics, and market segmentation to maximise profitability.

Sohail Pedari, appointed Vice President – Sales, will oversee group-wide sales operations, leveraging his experience with Hilton, Marriott International, and Rocco Forte Hotels to drive strategic partnerships and revenue growth across multiple markets.

Maria Kuzeva joins as Corporate Director of Wellness & Spa, charged with driving a unified wellness vision across The First Group Hospitality’s expanding portfolio. With over 20 years of experience at top-tier resorts such as Madinat Jumeirah and Atlantis The Royal, she brings expertise in concept development, operations, and brand creation in wellness.

Commenting on the appointments, Apo Demirtas, Chief Strategy Officer, said, "It is a pleasure to welcome these talented leaders into their new roles. As our portfolio grows regionally and internationally, these positions strengthen our capabilities across key operational areas, ensuring we deliver long-term value for our owners and partners."

The appointments come amid significant growth, including landmark developments like Ciel Dubai Marina, the world’s tallest hotel, the Vignette Collection by IHG, franchise agreements with Marriott International and IHG, and the company’s entry into Europe with Gennadi Seaside Resort.

About The First Group Hospitality
The First Group Hospitality is a Dubai-based full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. The company partners with global brands to optimise revenue, enhance efficiency, and maximise asset value, while developing and operating upscale hotels, residences, and award-winning restaurants across the Middle East and internationally.

For more information, visit: tfghospitality.com