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By Nishang Narayan
Published on May 22, 2024
The Hosteller, renowned for revolutionizing budget travel accommodations, is venturing into the high-end market with the introduction of its first fully smart hotel brand, Bam Hotels, in India. This move marks a significant expansion for the company traditionally known for its backpacker hostels.
Set to redefine the premium boutique hotel segment, Bam Hotels launched its first two pilot properties in the picturesque locales of Assagao and Saligao in North Goa this week. These properties feature 27 and 11 rooms respectively, each designed to cater to the discerning tastes of modern travelers seeking both luxury and technology-driven conveniences.
Pranav Dangi, the founder of The Hosteller, envisions Bam Hotels as a pioneer in the smart hospitality space. The hotels aim to offer an unparalleled guest experience managed entirely through a proprietary mobile application. This app facilitates a range of services from check-in and check-out to room access, control of room functionalities, and direct communication with hotel services.
The innovative use of technology is expected not only to enhance guest satisfaction but also to streamline hotel operations. Dangi highlighted the potential of the technology stack developed for Bam Hotels, noting that if the pilot is successful, it could be offered as a service to other businesses in the hospitality industry.
With ambitious plans to expand further, The Hosteller aims to open ten Bam Hotels across key locations in India within the year, targeting an average daily rate (ADR) of Rs 10,000 ($120) and above. Additionally, the company plans to increase its backpacker hostel count, aiming to add 70 to 75 new hostels during the current financial year, bringing its total to between 125 and 130 properties.
To support this rapid growth, The Hosteller is considering a funding round, aiming to raise approximately $10 million in the coming months. This strategic expansion underscores The Hosteller's commitment to innovation and excellence in the hospitality sector, setting new benchmarks for what travelers can expect from their hotel experiences.
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