As celebrity collaborations play a key role in driving much-needed marketing to any brand, Mcdonald's is back at it with another collab, this time with Karthik Aaryan as the endorser. The Bhool Bhulaiyaa 2 fame is only the most recent addition to a long list of celebrities who have been added to the Famous Orders platform, with celebrities ranging from Travis Scott to BTS. 

The Kartik Aaryan Meal focuses on allowing consumers to order a meal with various menu items that are his favourites. The meal includes McAloo Tikki Burger, Cheesy Fries, and the Pizza McPuff, accompanied by a Regular Beverage all presented as a 4-piece meal. 

"I have always been a McDonald’s fan and having a meal at McDonald’s named after me is truly a big moment! For many years, I have enjoyed the McAloo Tikki burger, beverages, and Pizza McPuff I truly hope people will enjoy my favourite McDonald’s order as much as I do," said Kartik Aaryan.

The collaboration of Karthik Aaryan with McDonald’s allows the brand to have greater visibility and relatability to fans of Bollywood. This would also allow fans of the actor to feel that they have a personal connection with the actor, as they get to savour hand-picked menu items by the actor himself. The 4-piece meal is set to be served in a Kartik Aaryan-themed, QR-code-enabled packaging. Scanning the QR packaging will allow fans to take a virtual selfie with the actor. 

“We are super excited about this collaboration with Kartik to bring his favourite go-to McDonald's order for our customers. Our delicious food served in an exclusive packaging inspired by Kartik’s own style, with opportunities to engage with him, will help bring our customers closer to their favourite superstar.” said, Ranjan, Managing Director, McDonald’s India – North and East.

The meal is available in the North and East  McDonald outlets as well as through delivery applications such as Swiggy, Zomato and others for a limited period of time. 

Image Source: Press Release