The LaLiT Group has announced the appointment of Ms. Harmeet Kaur as General Manager, Corporate Marketing & Customer Experience. With nearly 28 years of experience in customer engagement, marketing strategy, and business transformation, Ms. Kaur brings a wealth of expertise to the hospitality giant.

An MBA in Marketing and an alumna of the Management Development Program at IIM Ahmedabad, Ms. Kaur began her career with Direm (now Direxions), focusing on loyalty and CRM. She later spent seven years at OgilvyOne Worldwide, working with iconic brands such as ITC Hotels, British Airways, and Benetton, delivering holistic 360° brand communications across ATL, BTL, digital, CRM, and loyalty marketing.

For over 18 years, she was associated with DishTV India Ltd., where she most recently served as Head – Customer Engagement (Retention & Usage) for brands including DishTV, D2H, Zing, and Watcho. She led communications for over 15 million subscribers, managed major transformation initiatives, designed emotionally intelligent customer journeys, and fostered a culture of customer-first excellence.

A recognized thought leader, Ms. Kaur has earned several national and international awards and has been a speaker and jury member at leading industry forums.

Mr. Vivek Shukla, CEO of The LaLiT Suri Hospitality Group, said, “We are delighted to welcome Ms. Harmeet Kaur to The LaLiT family. Her exceptional experience in customer-centric marketing and deep understanding of brand transformation will strengthen our connection with guests and enhance our brand experience.”

Her appointment highlights The LaLiT Group’s commitment to innovative marketing strategies, transformative communication, and unmatched customer experiences across all touchpoints.