The LaLiT Mumbai has once again reaffirmed its status as a beacon of art, culture, and inclusivity with the launch of “Cause of You bvby”, a visually stunning music video collaboration by Rahul Rajkhowa, ICONYK, and UpsideDown. Filmed inside the hotel’s magnificent 96-foot-high atrium, the video beautifully captures the creative spirit that defines The LaLiT Mumbai.

This collaboration has quickly become the city’s latest buzz, not just for its music but for the space that made it possible. The LaLiT Mumbai, where architecture, sound, and soul meet serves as the perfect canvas for such artistic expressions.

“Some spaces don't just host you they inspire you. Grateful to collaborate with The LaLiT Group, a brand that truly celebrates art, music, and creativity. From the vibe to the vision, The LaLiT became our creative haven for this project,” shares Rahul Rajkhowa, National Award-winning singer-songwriter and one of India’s most versatile contemporary artists.

Rajkhowa has performed across 36 cities spanning India, Thailand, Indonesia, and Bhutan, exploring sounds from Pop and Reggae to Hip Hop and Blues. Known for his global musical outlook, he became the first Indian artist to release an independent Korean collaboration album with RnB star Jimmy Brown. His work has appeared alongside major international artists like Jennie, Jungkook, Coldplay, Bruno Mars, and Rosé on Spotify editorial playlists, while he has shared the stage with icons such as Ne-Yo, Steve Vai, Ronan Keating, and The Lumineers.

Outside of music, Rahul also serves as a History teacher, Visiting Professor at IIM Ranchi, and the founder of Rajkhowa & Arya Aid, a non-profit that has helped over 2,500 flood-affected families in Assam and supported education in rural communities.

Joining forces with him, ICONYK, a Canada-born, India-based producer and composer, adds his signature sonic artistry to the track. Known for blending pop, poetry, and folk influences, ICONYK has modernised Assamese folk music, earned a National Award, composed for Sonakshi Sinha, and produced tracks for Sanjay Dutt’s Bhootni.

The LaLiT Mumbai, known for its grandeur and artistic soul, offers much more than luxury. Home to Asia’s largest atrium lobby, the property features remarkable artworks including Tripathga by Manmohan Bhaskar and Ashwamedha Turang by Satish Gujral. Regular live performances by Zoheb Khan of the Banaras Gharana add a touch of heritage and rhythm to the ambiance.

“With collaborations like this, we celebrate creativity in all its forms,” says Mr. Nischint Pathania, General Manager, The LaLiT Mumbai. “At The LaLiT Mumbai, we see art as an emotion that connects people beyond boundaries. Our vision is to create spaces where creativity thrives, voices are heard, and inclusivity is embraced.”

With its artistic essence, exceptional hospitality, and inclusive spirit, The LaLiT Mumbai continues to be not just a luxury destination — but a living, breathing space for culture and connection