The LaLiT’s Purpose-Driven Hospitality

The LaLiT Redefines Hospitality: When Purpose Drives Profit

By Hariharan U

Published on October 17, 2025

As rising costs challenge India’s hospitality sector, The LaLiT Hotels, Palaces and Resorts stands out for proving that purpose and profit can grow together. Proudly inspired by the Make in India spirit, the brand has built a model where conscious business practices rooted in Indian values create both social impact and steady growth.

At the centre of this approach is The LaLiT Loyalty 2.0, a reimagined loyalty program that’s more than just about offers and rewards. In partnership with Points for Good, guests can now donate their loyalty points to meaningful social causes. Every stay becomes a chance to make a small but powerful difference.

“Loyalty programs have long been seen as a cost to manage,” says Mr. Rakesh Mitra, Chief Financial Officer at The LaLiT Suri Hospitality Group. “But we see them as an investment in brand trust and emotional connection. When a guest aligns with our inclusive philosophy, their loyalty deepens far beyond financial rewards. That’s brand capital that grows exponentially.”

The impact of this thinking is already visible. Over the next few years, the brand expects stronger guest retention and higher engagement across its hotels, restaurants, and events. Guests are showing that they value brands that stand for something bigger than transactions.

But The LaLiT’s story goes beyond numbers. Guided by its People First philosophy, the group’s focus on inclusive hiring, sustainability, and community empowerment has become its guiding principle. This approach not only strengthens the workforce and reduces attrition but also builds emotional trust with guests who see the brand as a force for good.

“Our approach isn’t about competing on price,” adds Mr. Mitra. “It’s about creating genuine value. When a guest knows their stay supports local livelihoods or sustainability efforts, it’s no longer just a hotel booking, it’s participation in a shared purpose.”

This mindset also shapes The LaLiT’s business direction. The group continues to expand steadily through financial discipline, debt reduction, and an asset-light growth model, ensuring progress without compromising its values. It’s a sustainable way to grow, balancing profitability with long-term brand resilience.

Looking ahead, The LaLiT aims to take Loyalty 2.0 to new heights by building partnerships with airlines, fintechs, and lifestyle brands. These collaborations will create a wider ecosystem of engagement, giving guests more ways to connect with causes that matter to them.

As India’s hospitality industry faces tighter margins and greater competition, The LaLiT is proving that business success doesn’t have to come at the cost of purpose. It’s showing that in today’s world, doing good is also good business.

Elevated Festivity Unfolds at Novotel Vijayawada Varun with Christmas and New Year’s Eve Celebrations

By Manu Vardhan Kannan

Published on December 23, 2025

Novotel Vijayawada Varun ushers in the festive season with a thoughtfully curated line-up of Christmas and New Year’s Eve celebrations, offering guests indulgent dining experiences, elegant festivities, and premium gifting options. Designed for families, friends, and festive revellers, the hotel promises a warm and memorable close to the year.

Adding to the festive cheer, Cake Factory at Novotel Vijayawada Varun presents a selection of beautifully curated Christmas hampers and classic plum cakes, ideal for festive gifting. Designed around thematic collections featuring gourmet treats, these hampers combine premium selections with elegant packaging.
The hampers and plum cakes are available at Cake Factory from 11:00 AM to 8:00 PM until 31st December 2025.

On 24th December 2025, guests can celebrate the season with a Christmas Eve Dinner at Food Exchange, the hotel’s all-day dining restaurant. Set amidst elegant festive décor, the dinner features a lavish multi-course spread curated by the Head Chef, making it an ideal choice for a cosy family gathering or a celebratory evening with loved ones. The dinner will be served from 7:00 PM to 11:00 PM.

Continuing the celebrations, Food Exchange hosts a festive Christmas Day Brunch on 25th December 2025, from 12:30 PM to 4:00 PM. The brunch includes a specially curated menu, live cooking stations, and live music, offering guests a vibrant and relaxed Christmas afternoon experience.

The festivities culminate with A Golden Gala – New Year’s Eve Celebrations on 31st December 2025, hosted across Food Exchange, Gourmet Bar, SkyDeck, Red Bowl, and V-Convention. Each venue offers a unique celebratory experience, ranging from gala dinners and curated menus to high-energy entertainment and open-air celebrations. Guests can enjoy specially crafted menus by the Head Chef, along with live singers, Bollywood DJs, and a live band, creating a lively atmosphere as the city counts down to 2026.

Guests dining in or staying at the hotel can avail an exclusive 20% early-bird discount on New Year’s Eve celebrations when booked on 30th December 2025. Additionally, diners at Red Bowl will receive one complimentary portion of dim sums with their food or beverage order.

With its elegant settings, curated menus, and immersive festive experiences, Novotel Vijayawada Varun sets the stage for a truly elevated Christmas and New Year celebration in the city.

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Wyndham Opens Beachfront Resort in Corfu’s Scenic Village of Acharavi

By Hariharan U

Published on December 22, 2025

Wyndham Hotels & Resorts has announced the opening of Wyndham Corfu Acharavi, a new beachfront resort located in the charming coastal village of Acharavi on the northern coast of Corfu. The opening marks Wyndham’s first namesake hotel on the island, one of Greece’s most sought-after year-round destinations. The property has been developed in collaboration with Mercan Group, one of Europe’s leading hotel developers.

Set along a picturesque seven-kilometre-long sandy beach, Wyndham Corfu Acharavi offers uninterrupted views of the Ionian Sea, framed by lush greenery and dramatic sunsets. Its location combines peaceful seafront living with easy access to the village centre, allowing guests to enjoy both tranquillity and authentic local experiences.

“The Emerald Isle of Corfu stands among the Mediterranean’s most exceptional destinations,” said Vassilis Themelidis, Regional Director, South & East Europe, Wyndham Hotels & Resorts. “Situated on one of the island’s longest beaches, Wyndham Corfu Acharavi marks an exciting milestone as our first namesake hotel in Corfu. As our portfolio grows to 15 hotels across Greece and Cyprus, our partnership with Mercan Group strengthens our presence in a market with strong long-term potential.”

The resort features 163 thoughtfully designed rooms, suites and apartments, with plans to add over 100 additional premium rooms in the coming months. Select accommodations include private plunge pools, offering enhanced privacy and comfort for leisure travellers.

Dining at the resort is designed to cater to diverse tastes, with Theos Main Restaurant offering live-cooking stations and buffet dining, while Olive Specialty Restaurant presents a contemporary take on the traditional Greek taverna. Additional cafés and snack bars serve both poolside and beachfront areas, ensuring guests enjoy all-day dining options.

Wellness and recreation are central to the guest experience. Facilities include a full-service spa with sauna and treatment rooms, a fully equipped gym, two outdoor swimming pools, a children’s pool, a tennis court and a dedicated children’s playground. The resort also offers private parking, a mini market featuring local products, and access to nearby activities such as cycling routes, sea excursions and scenic hiking trails.

With excellent air and sea connectivity to mainland Greece and neighbouring islands, Corfu serves both as a standalone destination and a gateway to the wider Ionian region.

Speaking on the collaboration, a Mercan Group representative noted that the opening of Wyndham Corfu Acharavi marks the beginning of a long-term partnership with Wyndham Hotels & Resorts, with plans to further enhance the property and meet growing demand as travel seasons continue to extend across the Mediterranean.

With its beachfront setting, family-friendly facilities and strong sense of place, Wyndham Corfu Acharavi is positioned as an inviting choice for travellers seeking a relaxed Greek island escape throughout the year.