The LaLiT’s Purpose-Driven Hospitality

The LaLiT Redefines Hospitality: When Purpose Drives Profit

By Hariharan U

Published on October 17, 2025

As rising costs challenge India’s hospitality sector, The LaLiT Hotels, Palaces and Resorts stands out for proving that purpose and profit can grow together. Proudly inspired by the Make in India spirit, the brand has built a model where conscious business practices rooted in Indian values create both social impact and steady growth.

At the centre of this approach is The LaLiT Loyalty 2.0, a reimagined loyalty program that’s more than just about offers and rewards. In partnership with Points for Good, guests can now donate their loyalty points to meaningful social causes. Every stay becomes a chance to make a small but powerful difference.

“Loyalty programs have long been seen as a cost to manage,” says Mr. Rakesh Mitra, Chief Financial Officer at The LaLiT Suri Hospitality Group. “But we see them as an investment in brand trust and emotional connection. When a guest aligns with our inclusive philosophy, their loyalty deepens far beyond financial rewards. That’s brand capital that grows exponentially.”

The impact of this thinking is already visible. Over the next few years, the brand expects stronger guest retention and higher engagement across its hotels, restaurants, and events. Guests are showing that they value brands that stand for something bigger than transactions.

But The LaLiT’s story goes beyond numbers. Guided by its People First philosophy, the group’s focus on inclusive hiring, sustainability, and community empowerment has become its guiding principle. This approach not only strengthens the workforce and reduces attrition but also builds emotional trust with guests who see the brand as a force for good.

“Our approach isn’t about competing on price,” adds Mr. Mitra. “It’s about creating genuine value. When a guest knows their stay supports local livelihoods or sustainability efforts, it’s no longer just a hotel booking, it’s participation in a shared purpose.”

This mindset also shapes The LaLiT’s business direction. The group continues to expand steadily through financial discipline, debt reduction, and an asset-light growth model, ensuring progress without compromising its values. It’s a sustainable way to grow, balancing profitability with long-term brand resilience.

Looking ahead, The LaLiT aims to take Loyalty 2.0 to new heights by building partnerships with airlines, fintechs, and lifestyle brands. These collaborations will create a wider ecosystem of engagement, giving guests more ways to connect with causes that matter to them.

As India’s hospitality industry faces tighter margins and greater competition, The LaLiT is proving that business success doesn’t have to come at the cost of purpose. It’s showing that in today’s world, doing good is also good business.

Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre

By Hariharan U

Published on August 5, 2026

Brigade Hospitality has announced the rebranding of its MLR Convention Centre Whitefield as MLR Cultural Centre, marking the venue’s transformation into an emerging destination for arts, culture, and creative expression in Bengaluru.

The rebranding includes a refreshed logo and updated visual identity, reflecting the venue’s evolving role as a platform for cultural engagement. Over recent years, MLR Cultural Centre has expanded beyond traditional conferences and corporate events to host a diverse range of artistic experiences, including music, theatre, dance, literature, and performing arts.

The new identity recognises this journey and reinforces the venue’s commitment to creating meaningful cultural experiences by bringing together artists, audiences, and creative communities.

The nomenclature and visual identity of Brigade Hospitality’s MLR Convention Centre in JP Nagar will remain unchanged.

Commenting on the rebranding, Gurmeet Singh, Assistant Vice President, Brigade Hospitality, said that the identity change reflects the transition the venue has undergone, with cultural activities becoming a stronger focus while continuing to accommodate conferences and corporate events.

He added that the vision is to establish MLR Cultural Centre as a space where artists, audiences, and ideas come together to celebrate India’s vibrant cultural fabric and create memorable experiences.

The rebranding marks a new chapter for MLR Cultural Centre as it strengthens its position as a leading destination for art, music, and cultural performances in Bengaluru and beyond.

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WelcomHeritage Launches Kurki Palace in Jaipur, Celebrating Rajasthan’s Royal Legacy

By Hariharan U

Published on August 4, 2026

WelcomHeritage has expanded its presence in Rajasthan with the launch of WelcomHeritage Kurki Palace, a boutique heritage hotel in Jaipur that brings together royal Rajput traditions, architectural grandeur, and contemporary luxury hospitality.

Located within a peaceful residential enclave in Jaipur, the palace offers guests a serene retreat while providing convenient access to the city’s iconic forts, palaces, and cultural landmarks. Hosted by descendants of the renowned Ranbanka Rathore family of Kurki Fort, whose lineage traces back to the 23rd generation of saint-poet Mirabai, the property offers travellers an opportunity to experience Rajasthan’s living heritage.

Inspired by traditional Rajasthani havelis, WelcomHeritage Kurki Palace reflects a blend of Marwari, Mughal, and European architectural influences. The property features grand sandstone structures, stained-glass windows, antique artefacts, intricate craftsmanship, and family heirlooms that showcase the region’s rich artistic legacy.

The palace offers 34 luxurious accommodations, including one Maharaja Suite, four Maharani Suites, 18 Executive Mahal Rooms, and 11 Rawla Deluxe Rooms. Each room has been designed with handcrafted furnishings, regional artistry, and modern amenities to provide guests with an immersive heritage stay experience.

The property features four distinctive dining venues — Darbar – The Sky Lounge, Swarn Mahal, Badal Mahal, and Sugar Coated Café — offering curated culinary experiences inspired by Rajasthan’s flavours and artistic traditions.

Beyond accommodation and dining, WelcomHeritage Kurki Palace offers a range of wellness and leisure facilities, including an indoor swimming pool, spa, fitness centre, and curated relaxation spaces. The property also caters to destination weddings, private celebrations, and MICE events through elegant venues such as Darbar Banquet, Darbar Rooftop, and Badal Mahal.

With bespoke event services and parking capacity for up to 500 vehicles, the palace provides a regal setting for large-scale celebrations, corporate gatherings, and intimate occasions.

Aligned with responsible hospitality practices, the property incorporates solar energy into its operations, combining sustainability with heritage preservation.

Speaking on the launch, Ashutosh Chhibba, CEO, WelcomHeritage, said that WelcomHeritage Kurki Palace represents the brand’s vision of preserving India’s cultural legacy while creating contemporary hospitality experiences. He added that the property strengthens WelcomHeritage’s presence in Jaipur and offers travellers an authentic gateway to Rajasthan’s timeless charm.

Chhibba further noted that the launch marks WelcomHeritage’s 11th property in Rajasthan and takes the brand’s overall portfolio to 37 properties across India. He highlighted Rajasthan’s importance to the brand’s heritage hospitality journey and reiterated the company’s focus on creating destinations that travellers actively seek for unique cultural experiences.

Strategically located near Jaipur International Airport and Jaipur Railway Station, the palace provides easy access to major attractions including Hawa Mahal, City Palace, Jantar Mantar, Jal Mahal, and Nahargarh Fort, making it an ideal base for exploring Jaipur’s heritage and vibrant culture.