The Manhattan: A Storied Sip That's More Than Just Rye and Vermouth

The Manhattan: A Storied Sip That's More Than Just Rye and Vermouth

By Author

Published on February 24, 2024

Ah, the Manhattan. Its name evokes images of polished suits clinking glasses in smoky jazz bars, a drink as timeless and sophisticated as the city it's named after. But this iconic cocktail boasts a history as colorful and complex as its flavor profile. So, grab your shaker, settle in, and let's raise a glass to a drink that's been tantalizing taste buds for over a century!

There are whispers of the Manhattan emerging in the 1860s, possibly concocted by a bartender named "Black" at a New York bar. Others claim it was an "invention of necessity," born from the blending of whiskey and sweet vermouth during a liquor shortage. Whatever its origin story, the Manhattan quickly gained popularity, becoming a staple in fancy New York establishments and beyond.

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Now, the fun part: the ingredients! This classic cocktail is all about balance. Imagine a tango between the bold rye whiskey and the sweet Italian vermouth, waltzing to the rhythm of aromatic bitters and finishing with a flourish of a maraschino cherry. Here's what you'll need:

Ingredients:

2 oz Rye Whiskey

1 oz Sweet Vermouth

2 dashes Angostura bitters

Maraschino cherry (for garnish)

Instructions:

Combine the rye whiskey, vermouth, and bitters in a mixing glass filled with ice.

Stir for 30 seconds, until chilled and diluted.

Strain into a chilled coupe glass.

Garnish with a maraschino cherry (optional, but hey, tradition is tradition!).

There you have it! The Manhattan, a cocktail with a dash of mystery, a sprinkle of sophistication, and a whole lot of deliciousness. So, raise a glass to history, to good company, and to the spirit of exploration that brought this timeless drink to our lips. Just remember, while sipping on your masterpiece, somewhere, a mischievous bartender named Black (or maybe someone else) is smiling, knowing they cracked the code to a legend. Cheers!


Salil Panigrahi Brings Atmosphere Core’s Global Hospitality Vision to India with a Focus on Leisure and Culture

Salil Panigrahi Brings Atmosphere Core’s Global Hospitality Vision to India with a Focus on Leisure and Culture

By Manu Vardhan Kannan

Published on October 4, 2025

Salil Panigrahi, Co-Founder & Group Managing Director of Atmosphere Core, is bringing the brand’s globally admired hospitality philosophy to India, with Hyderabad set to play a central role in its expansion.

Known for creating some of the Maldives’ most iconic resorts, including THE OZEN COLLECTION, Atmosphere Hotels & Resorts, and COLOURS OF OBLU, Salil has long championed immersive, design-driven hospitality experiences. His philosophy that “hospitality is a soulful craft” has redefined tourism in the Maldives, where he pioneered all-inclusive experiences, sustainability initiatives, and design-led innovation.

With India’s tourism landscape evolving, Atmosphere Core aims to set a new benchmark by weaving local culture, design, and sustainability into every property. “Hyderabad is a city where history, architecture, cuisine, and culture come together beautifully. It reflects the very ethos we want to bring to India, escapes that are authentic, design-driven, and emotionally resonant,” said Salil Panigrahi.

Atmosphere Core’s India plans focus on design-led leisure properties that celebrate the cultural richness of their locations. Each destination will integrate eco-conscious architecture, renewable energy, and waste reduction initiatives while offering Maldives-style all-inclusive experiences from curated wellness retreats to reimagined culinary journeys and authentic cultural immersions.

The move into Hyderabad marks not just a business milestone but also a cultural commitment. By combining sustainability, artistic design, and the brand’s signature Joy of Giving philosophy, Atmosphere Core is positioning Hyderabad as a key cultural hub while shaping the next era of leisure hospitality in India.


PM Modi Endorses Azimuth’s ‘Business on Wheels’ at UPITS 2025

PM Modi Endorses Azimuth’s ‘Business on Wheels’ at UPITS 2025

By Manu Vardhan Kannan

Published on October 3, 2025

In a defining moment for India’s startup ecosystem, Prime Minister Narendra Modi personally engaged with Azimuth’s ‘Business on Wheels’ showcase at the Uttar Pradesh International Trade Show (UPITS 2025). This powerful endorsement validates the company’s vision of reinventing everyday entrepreneurship through modern, scalable, and world-class mobile infrastructure.

Azimuth’s Founder, Puneet Anand, received direct recognition from PM Modi, underscoring the government’s commitment to supporting innovators who are reshaping India’s business landscape. The Prime Minister’s interaction sent a strong message of encouragement to risk-takers and entrepreneurs working to transform traditional models into smart, sustainable solutions.

Azimuth’s mission is clear: moving beyond the outdated, rusty thelas to smart wheels, food trucks, and mobile trailers that redefine how small businesses operate in urban and semi-urban India. This aligns seamlessly with national initiatives like Make in India and Atmanirbhar Bharat, aiming to formalize street food vending, foster mobile entrepreneurship, and create global benchmarks for innovation.

The showcase highlighted how Azimuth’s mobile units from food trucks and retail trailers to marketing vans and container models, are driving easy entrepreneurship. With pan-India operations headquartered in Noida, Uttar Pradesh, and a second unit in Erode, Tamil Nadu, Azimuth is scaling mobility solutions for businesses nationwide.

“From street food to export-ready mobile units, India’s business-on-wheels movement is setting a global standard,” noted PM Modi during the interaction. The endorsement reflects India’s golden path towards building a formal, innovative, and self-reliant street economy where small businesses thrive with modern design and engineering.

As Azimuth continues to expand, its ‘Business on Wheels’ model represents a new wave of Indian entrepreneurship, smart, scalable, and proudly Made in India.


Thomas Cook India Partners with Ministry of Tourism to Elevate Destination Experiences

Thomas Cook India Partners with Ministry of Tourism to Elevate Destination Experiences

By Manu Vardhan Kannan

Published on October 1, 2025

Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has partnered with the Ministry of Tourism (MoT), Government of India, in a strategic initiative to transform the country’s tourism landscape. The Memorandum of Understanding (MoU) was signed by Ms. Seema Jain, Director, Destination Development Division, Ministry of Tourism, and Mr. Romil Pant, Executive Vice President & Head – Holidays, Thomas Cook (India) Limited. The event took place in the presence of key dignitaries, including Mr. Suman Bery, Vice Chairman, NITI Aayog, Mr. Suresh Gopi, Minister of State for Tourism, Petroleum and Natural Gas, Mr. Suman Billa, Additional Secretary and Director General, Ministry of Tourism, and Mr. Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism.

The collaboration focuses on gathering direct and verified traveller feedback to assess India’s best-performing tourism destinations while identifying areas that need improvement. By leveraging its strong physical and digital presence, Thomas Cook India will integrate a co-branded feedback form, standardised by the Ministry, across its platforms. These insights will capture visitor opinions on cleanliness, safety, accessibility, service standards, and overall experiences.

This MoU, valid for three years, underscores a shared commitment to enhancing domestic tourism through transparency and data-driven decision-making. The anonymised, aggregated data will be shared with the Ministry of Tourism to support interventions aimed at improving infrastructure and services at destinations across India.

Mr. Suman Billa, Additional Secretary & Director General Ministry of Tourism, said, “We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to see how the Ministry of Tourism can collect real-time feedback from users at key destinations across the country. Our aim is to use this data as a foundation to identify and promote destinations that are able to provide great experiences. This marks the first step in a long journey ahead, and we hope this partnership proves fruitful for both of us.”

Mr. Rajeev Kale, President & Country Head, Holidays, MICE, VisaThomas Cook (India) Limited, added, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”

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