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By Manu Vardhan Kannan
Published on April 22, 2025
The Meetings Show Asia Pacific 2025 (TMS APAC) concluded with significant success in Singapore, further strengthening its reputation as a key event for the meetings, incentives, conferences, and exhibitions (MICE) sector. Held on 16–17 April 2025 at the Sands Expo and Convention Centre, the show attracted 1,773 attendees from over 72 countries, reflecting a 35% growth compared to its inaugural edition.
The event featured a vibrant show floor with nearly 300 exhibitors, a robust Hosted Buyer Programme, and more than 30 hours of educational sessions focused on emerging trends, technology, sustainability, and workforce development. Over 8,000 scheduled appointments were completed during the two-day event, enhancing business opportunities for participants.
TMS APAC 2025 was co-located with the inaugural Business Travel Show Asia Pacific (BTS APAC), creating an expanded platform for corporate travel professionals, senior buyers, and leading suppliers. A dynamic lion dance performance opened the event, symbolising prosperity and growth for the region’s MICE and business travel sectors.
Jason Young, CEO of Northstar Travel Group, shared the company's vision during the opening ceremony: “Travel brings communities together and makes business happen, that's why we are here this week. We couldn't be more bullish and excited about the opportunity that TMS APAC brings.”
Guest-of-Honour Ong Huey Hong, Assistant Chief Executive of the Industry Development Group and Chief Sustainability Officer at the Singapore Tourism Board, expressed optimism about the sector's future. She stated, “The co-location of TMS APAC and BTS APAC will form a stronger gateway to quality connections and insightful sessions. Singapore aims to triple our MICE tourism receipts by 2040, and we are committed to supporting this growth.”
Exhibitors and buyers praised the event’s organisation, quality of connections, and relevance of content. Amelia Roziman, CEO of Business Events Sarawak, noted, “TMS APAC has proven to be the ideal anchor platform to position Sarawak as the legacy capital for business events in Borneo and Malaysia.”
Vincent U, President of the Commerce and Investment Promotion Institute (IPIM) of Macao, emphasised the opportunity to amplify Macao’s global presence: “At TMS APAC, Macao isn't just participating, we are co-writing the future of Asia-Pacific's MICE landscape.”
First-time attendees like Yelle Dela Cruz, Meeting and Event Planner at Alliances Management, shared positive experiences: “It’s like a one-stop shop. The convenience of having all destinations we are exploring, such as Singapore, Korea, Thailand, and Malaysia, represented here is unmatched.”
Participants also appreciated the educational sessions. Harry Foo, Event Director at Evo Communications, remarked, “The content at TMS APAC, especially around AI’s application in MICE, was practical and insightful.”
Industry professionals noted the event’s growing prestige. Vincent Tham, Director of D’Event Tree, observed, “In a short span, TMS APAC has overtaken many MICE and travel trade shows in Singapore and beyond, emerging as one of the top business travel shows in Asia Pacific.”
Adding to the enthusiasm, Ferron Gray, President of Grae Matta Foundation, called TMS APAC “an absolute powerhouse of a show.”
Building on this strong momentum, TMS APAC will return to Singapore on 14–15 April 2026 at Sands Expo & Convention Centre, promising another dynamic edition for the global MICE community.
Industry professionals can already register their interest at: https://www.themeetingsshowapac.com/register-your-interest.
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