ALIVAA Hotels & Resorts has entered into a strategic alliance with FLXHO Hotels & Residences to accelerate sales growth and strengthen its market presence in Gurugram, one of India’s most significant corporate and technology hubs. The partnership brings FLXHO Cyber One, a 68-room property located in DLF Phase 3 on MG Road, under The Hoften brand, expanding ALIVAA’s footprint in the city.

With this addition, ALIVAA now oversees a strong Gurugram network comprising one flagship ALIVAA hotel and five The Hoften properties. The move is aimed at leveraging ALIVAA’s established distribution strength, corporate relationships, and sales expertise to drive higher occupancy and revenue across its Gurugram cluster.

Gurugram, often referred to as the Millennium City, continues to be a major base for Fortune 500 companies, multinational offices, and a rapidly growing startup ecosystem. This has resulted in sustained demand for efficient, well-connected corporate accommodation. The alliance positions ALIVAA to cater more effectively to this demand by integrating FLXHO Cyber One’s inventory into its commercial strategy.

FLXHO Cyber One joins The Hoften, ALIVAA’s business-focused brand designed for corporate travellers who value efficiency, connectivity, and functional comfort. The brand is positioned to appeal strongly to large corporate accounts seeking consistency and reliability across multiple locations within the city.

Commenting on the alliance, Vikramjit Singh, Founder, ALIVAA Hotels & Resorts, said, “Securing leadership in high-yield urban centres like Gurugram is central to our vision. This alliance marks the beginning of a long-term relationship with FLXHO, with plans to co-develop multiple future assets. It reinforces ALIVAA’s position as a preferred partner for owners focused on strong sales performance and professional management.”

Akash Bhatia, CEO – Managed & Franchise Business, ALIVAA Hotels & Resorts, added, “The FLXHO alliance is a calculated step to scale our mid-market sales capabilities. This is our fifth Hoften property in Gurugram and it allows us to offer corporate clients a reliable, high-volume network that drives stronger conversions and consistent value.”

Sharing his perspective, Nipun Bhandari, Founder, FLXHO, said the partnership would help unlock the full commercial potential of FLXHO Cyber One through ALIVAA’s extensive market reach and distribution strength. Sidharth Aggarwal, COO, FLXHO, noted that the collaboration aligns with FLXHO’s vision of offering flexible, adaptive living solutions for modern professionals.

The alliance was facilitated by Harpreet Chatwal, who highlighted that the integration of FLXHO’s asset into ALIVAA’s sales engine is expected to translate directly into higher occupancy and improved market share for both brands.

Through this partnership, ALIVAA and FLXHO aim to set a stronger benchmark in Gurugram’s corporate hospitality segment, combining flexible living concepts with a focused, performance-driven sales approach.

Radisson Blu Bengaluru Outer Ring Road has announced the launch of Day of Gratitude, a new annual initiative observed on January 14, centred on reflection, responsibility, and meaningful community giving. Envisioned as a long-term commitment, the initiative will support a different cause each year, guided by a simple yet thoughtful approach of listening first, understanding real needs, and responding with intention.

The initiative was observed for the first time on January 14 this year, with a focus on supporting a local government school in the neighbourhood. Contributions were directed towards fulfilling specific requirements identified through direct on-ground engagement, ensuring that the support addressed genuine and immediate needs.

As part of the initiative, proceeds generated from lunch and dinner services at Mélange, the hotel’s all-day dining restaurant, were dedicated towards supporting the local school. This effort reinforced the belief that everyday actions, when driven by purpose, can create a meaningful and lasting impact within the community.

Speaking on the initiative, Christina Roach, Director, Roach Lifescapes, owners and operators of Radisson Blu Bengaluru Outer Ring Road, said, “Radisson Blu Bengaluru Outer Ring Road has been part of this city since 2007, and we are deeply grateful for the trust and support extended to us over the years. This Day of Gratitude is our way of saying thank you for the love and support. Starting this year we would like to build a culture of giving that evolves year after year, shaped by the causes that need attention the most.”

She added, “This year, contributions generated at Mélange on January 14 were directed towards supporting local school children. In the years ahead, the cause may change, but the intent will remain constant, to give compassionately.”

Through Day of Gratitude, Radisson Blu Bengaluru Outer Ring Road aims to establish a sustained culture of empathy and responsibility, reinforcing its connection with the city while continuing to contribute positively to the community it calls home.

ITC Maratha, one of Mumbai’s most recognised luxury hotel landmarks, celebrates 25 years of hospitality excellence this year, marking a journey shaped by refined service, culinary distinction, and a deep-rooted commitment to Indian traditions. Since opening its doors in 2001, the hotel has remained a preferred address for business leaders, diplomats, and discerning travellers, blending architectural grandeur with understated luxury.

Over the years, ITC Maratha has earned a strong reputation as a culinary destination in the city. Its diverse dining portfolio reflects both depth and craftsmanship. Avartana continues to redefine Southern Indian cuisine through progressive tasting menus inspired by flavours from across the peninsula. Dum Pukht remains a celebrated name for its slow-cooked Awadhi specialities, while Peshawri draws from the culinary legacy of the North West Frontier with robust flavours and traditional clay oven cooking. Yi Jing offers refined Chinese cuisine with a focus on Hunan and Sichuan influences, while Peshwa Pavilion serves an elegant all-day dining experience. Bombay High, the hotel’s lounge and bar, remains a relaxed setting for conversations and evening gatherings.

Strategically located near Mumbai International Airport and key business districts, ITC Maratha combines accessibility with a sense of calm, making it equally suited for business travel and leisure stays. The hotel has evolved alongside the city while staying true to its philosophy of bespoke service and gracious Indian hospitality.

Reflecting on the milestone, Bhagwan Balani, General Manager, ITC Maratha, Mumbai, said, “Completing 25 years is a moment of great pride for all of us at ITC Maratha. This journey has been shaped by the trust of our guests, the dedication of our associates, and the values that define ITC Hotels. Our focus has always been on delivering refined luxury rooted in Indian hospitality, while evolving thoughtfully with the times.”

Sustainability has been a key pillar of ITC Maratha’s operations. In line with ITC Hotels’ Responsible Luxury philosophy, the hotel holds LEED Zero Carbon and LEED Zero Water certifications from the U.S. Green Building Council, highlighting its focus on energy efficiency, water stewardship, and environmentally conscious practices.

Known for hosting landmark weddings, high-profile conferences, and intimate celebrations, ITC Maratha has become a trusted venue for moments that matter. Its engagement with Mumbai’s cultural fabric through art showcases, culinary collaborations, and curated events further strengthens its connection with the city.

As it looks ahead, ITC Maratha aims to build on its rich legacy, continuing to offer world-class hospitality while staying committed to responsibility, innovation, and meaningful guest experiences.