Lower Parel welcomes a new era of dining and nightlife with the launch of Permit & Co, a casual dining bar inspired by Bombay's iconic Permit Rooms. Conceptualized by Aditya and Adesh Hegde, alongside creative partner Laksh Fomra of Holy Duck, the restaurant blends the timeless charm of the 60s through the 90s with modern sensibilities, offering a space to drink, dine, and connect.

Located in the heart of Mumbai, Permit & Co pays homage to the city's rich culinary heritage and drinking culture. Its design evokes nostalgia with bold artwork and curios reminiscent of the 80s and 90s, while the 120-seater main dining room features minimalist aesthetics, wooden fixtures, subway tiles, and retro-grade grouting for a warm and inviting atmosphere.

Permit & Co’s food and drink program celebrates familiarity and nostalgia. The menu features reimagined dishes inspired by Bombay’s vibrant culinary scene, catering to Indian palates while maintaining a simple yet rich selection. Cocktails draw from flavors that evoke memories of childhood, combining nostalgic ingredients with modern twists, in-house sodas, and a selection of spirits.

Aditya Hegde, co-founder, shared, "Permit Rooms have always been about creating spaces where people feel a sense of familiarity—with the food, cocktails, service, and ambiance. At Permit & Co, we’ve aimed to recreate that experience with a touch of modernity and fond memories."

Echoing this sentiment, Adesh Hegde, co-founder, added, "The essence of Permit & Co lies in its celebration of Bombay’s eclectic drinking and dining culture. Like the Irani cafes, Permit Rooms are part of the city’s culinary legacy, and we’ve reimagined them for today’s elevated palate."

Permit & Co is more than a bar—it's a vibrant collective reviving Bombay's convivial spirit while offering a modern, laid-back experience. With its bold flavors, heady cocktails, and lively ambiance, it’s a must-visit for anyone looking to relive Bombay’s iconic past while indulging in a contemporary dining experience.

Haldiram's, a name synonymous with trust and tradition in Indian cuisine, has taken a bold step in blending heritage with innovation by launching its sugar-free Shrikhand. Known for its wide array of dairy-based sweets such as Chamcham, Burfee, Rasgulla, and Milk Cake, Haldiram's continues to cater to evolving consumer preferences with this guilt-free indulgence.

Crafted using high-quality ingredients, the sugar-free Shrikhand promises the same rich, creamy texture and authentic flavors that dessert lovers adore. Priced affordably at ₹80 for a 250 gm pack, this offering is a nod to the traditional Gujarati and Maharashtrian dessert culture while catering to health-conscious consumers.

Currently, the product is available in various regions, including:

• Maharashtra: Amravati, Chandrapur, Yavatmal, Akola, Buldhana, Gadhchiroli, and Gadhchandur
• Telangana: Adilabad
• Madhya Pradesh: Seoni-Chhindwara, Mandla, Itarsi, Sarani, and Jabalpur
• Chhattisgarh: Raipur and Durg-Bhilai

Speaking about the launch, Mr. Sushil Agarwal, Director of Haldiram's Food International Pvt. Ltd., shared, "For over 80 years, our brand has been synonymous with traditional taste and age-old recipes. Whether it's namkeen or kaju katli, every product reflects our pride in quality and authenticity. With our sugar-free Shrikhand, we aim to cater to every Indian palate while maintaining the satisfaction our customers have come to expect."

This launch underscores Haldiram's commitment to blending tradition with innovation, ensuring that its name continues to rise in the Indian market while retaining its deep-rooted connection with customers.

About Haldiram's:

Founded in 1937, Haldiram's Nagpur Foods International Pvt. Ltd. is a leading brand known for its diverse portfolio, including Indian namkeens, mithai, ready-to-eat meals, and beverages. The company has also ventured into restaurants across major metros like Mumbai, Pune, Hyderabad, and Bangalore, with over 80 outlets. Haldiram's Rail Coach Themed Outlets in Pune, Bangalore, Vijayawada, and Mumbai further showcase the brand's innovative approach to engaging with its customers.

JW Marriott Hotel Bengaluru is bringing the spirit of Christmas to life with its exclusive Christmas Gift Hampers for 2024, thoughtfully curated to add a touch of luxury to your holiday season. These hampers, packed with indulgent gourmet treats, are perfect for spreading festive cheer and elevating traditional gifting.

Hamper Options

• Deluxe Hamper: Includes Stollen Bread, Plum Cake, House-made Spice Granola, Kourabiedes Cookies, and Almond Rocks.

• Executive Hamper: All Deluxe items, plus Plum Pudding, Gingerbread Cookies, Chocolate Santa, Macaroons, and more.

• Premium Hamper: Features Mary Berry's Victorian Cake, Peanut Butter Chocolate Fudge, a Christmas House, and additional festive surprises.

A La Carte Treats

For those who prefer to customize their festive gifting, the hotel offers individual goodies such as Stollen Bread, Plum Pudding, Classic Yule Log, Assorted Rocks, and more.

Decadent Cakes & Chocolates

• Cakes: Options include Plum Cake, Dundee Cake, Victorian Cake, and more.
• Chocolates: A range of premium chocolates perfect for gifting or indulging.

Whether you're gifting loved ones or treating yourself, these hampers and treats promise to make the season truly special.

For Bookings

Contact: +91 88844 20220

About JW Marriott Hotel Bengaluru

Overlooking the lush 300-acre Cubbon Park, JW Marriott Hotel Bengaluru blends style and sophistication, catering to both business and leisure travelers. The 5-star property features 281 luxurious rooms and suites, five dining options, and a state-of-the-art Spa by JW. With 25,000 square feet of meeting and banquet space, the hotel offers unparalleled facilities, making it a landmark for modern luxury in the city.

About Marriott International

Headquartered in Bethesda, Maryland, Marriott International, Inc. boasts nearly 8,800 properties across 139 countries and territories, representing over 30 leading hotel brands. Its Marriott Bonvoy® travel program ensures exceptional experiences for its global clientele. For more details, visit www.marriott.com or connect via social platforms.