The Quorum Hyderabad: New Lifestyle Club Now Open

The Quorum Opens Its Largest Club Yet in Hyderabad

By Nishang Narayan

Published on April 15, 2024

The Quorum, India's first homegrown lifestyle club, has officially opened its doors in Hyderabad, marking a significant expansion of its network. Located in Sattva Knowledge City, The Quorum Hyderabad is not only the brand's third club but also its largest, covering an impressive area of 80,000 square feet.

This new facility stands out with its 15,000 square feet of open-to-air outdoor space, featuring a swimming pool and various options for dining and entertainment. Adding to its allure, the club includes two internationally certified padel courts positioned on the rooftop terrace, catering to the sporty side of its members.

Central to The Quorum Hyderabad's appeal is a striking art installation by origami artist Ankon Mitra, inspired by murmuration, symbolising the dynamic confluence of people and ideas within the club. This installation enhances the club's aesthetic and intellectual environment.

The club is designed with distinct areas dedicated to work and leisure, ensuring that all member needs are met, whether they are looking to conduct business or unwind. Among its notable facilities are the Providore bar, known for its award-winning offerings, and the Coalesce brasserie, providing a gourmet dining experience. The club also features an expansive 2,000 square foot gym equipped with the latest in technogym technology, managed by celebrity wellness coach Sumaya Dalmia. Additionally, a Pilates studio, in collaboration with Master Trainer Radhika Karle, offers specialised fitness regimes.

The Quorum's expansion into Hyderabad was first announced in December 2022 as part of its strategic plan to extend its presence across India, with future locations planned in Bangalore, Goa, and Delhi. This growth is supported by a pre-series A funding round led by Nikhil Kamath's Gruhas.

Vivek Narain, Founder & CEO of The Quorum, expressed his enthusiasm about the new club, stating, "With our entry in Hyderabad, members now enjoy seamless access to our club network in three prominent gateway cities of India. This is a key milestone in our PAN India expansion roadmap and enhances our offerings across hospitality, community, and content."

As The Quorum grows, it continues to offer its members access to over 80 clubs worldwide through an extensive reciprocal program, spanning major cities like New York, London, and Singapore, further establishing its reputation as a premier global lifestyle network.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

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The Quorum Opens Its Largest Club Yet in Hyderabad

Most Read In News

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

About Ghodawat Consumer Limited (GCL)

About Sanjay Ghodawat Group (SGG)

Most Read In News

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

Most Read In News

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

A Tribute to Maharashtra’s Love for Chai

TVC Credits

Most Read In News