The Serai & Barefoot Resorts has announced the appointment of Prachi Tandon as General Manager, Marketing & Communications, further strengthening its leadership team and brand positioning in the luxury leisure segment.

With over 16 years of experience across luxury, hospitality, and entertainment marketing, Prachi is known for her expertise in growth marketing, digital storytelling, media relations, and brand communication. She has previously worked with leading brands including The Leela Palaces, Hotels & Resorts, Raffles (Accor), Conrad Hotels & Resorts, PVR- The Luxury Collection, and The Oberoi Hotels & Resorts.

Bringing together strategic precision and creative excellence, she has built high-performing teams, designed impactful campaigns, and crafted brand narratives that balance business acumen with artistry. At The Serai & Barefoot Resorts, Prachi will focus on shaping the brand voice, enhancing guest engagement, and elevating the experiential luxury quotient.

Welcoming her to the team, Malavika Hedge, Director, Café Coffee Day Hotels & Resorts, said, “We are delighted to welcome Prachi Tandon to The Serai & Barefoot Resorts leadership team. Her expertise in marketing, digital innovation, and brand storytelling, combined with her ability to elevate luxury experiences, makes her an invaluable addition as we strengthen our presence in the growing leisure segment”.

Sharing her excitement, Prachi Tandon added, “I am truly excited to join The Serai & Barefoot Resorts at such a dynamic time for the industry. With the leisure segment witnessing remarkable growth, there is immense opportunity to craft elevated experiences that resonate with discerning audiences. I look forward to contributing to the journey of innovation, excellence, and strengthening its luxury presence in this evolving landscape”.

About The Serai & Barefoot Resorts:
Part of Coffee Day Enterprises, The Serai & Barefoot Resorts offer a blend of authentic experiences and refined comfort. The Serai spans Chikmagalur’s lush coffee plantations, Kabini’s riverfront wilderness, and Bandipur’s tiger reserve, while Barefoot at Havelock in the Andamans brings barefoot luxury to the pristine Radhanagar Beach, ranked among Asia’s finest. Together, they embody understated elegance, sustainability, and unforgettable escapes.